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2025连南大叶茶走进大湾区品鉴推介会在广州举办
Nan Fang Nong Cun Bao· 2025-04-27 12:03
Core Viewpoint - The 2025 Lian Nan Da Ye Tea tasting and promotion event was held in Guangzhou, aiming to showcase the ecological value and cultural heritage of Lian Nan Da Ye Tea to consumers in the Greater Bay Area [2][7][9]. Group 1: Event Overview - The event took place on April 27, 2025, and was attended by representatives from tea industry associations, enterprises, buyers, media, and tea culture enthusiasts [3][4]. - The event was organized by the Lian Nan Yao Autonomous County People's Government, with the goal of promoting Lian Nan Da Ye Tea [6][7]. Group 2: Cultural and Economic Significance - The event highlighted the deep cultural roots of Lian Nan tea and its unique flavor, with performances showcasing Yao ethnic tea-picking traditions [12][14]. - Lian Nan has a long history as a tea-producing region, with its wild Da Ye tea cultivated over a millennium, resulting in high-quality tea products [15][16]. Group 3: Industry Development - The deputy mayor of Lian Nan emphasized the county's commitment to high-quality tea industry development, including the establishment of modern agricultural parks [21][22]. - The tea industry is being integrated with cultural, tourism, education, and health sectors to inject new vitality into Lian Nan Da Ye Tea and support rural revitalization [23][24]. Group 4: Market Potential - The vice president of the Guangdong Tea Industry Association noted the significant development potential and market prospects for Lian Nan Da Ye Tea, advocating for deeper exploration of Yao tea culture [27][28]. - The event facilitated partnerships between local tea companies and technology firms for collaboration in planting, processing, sales, and brand promotion [33][34]. Group 5: Quality Assessment - Experts evaluated the quality of various tea types presented at the event, noting that while the quality was generally good, there were areas for improvement in appearance and moisture control [39][40]. - A hands-on tea-making demonstration was conducted, showcasing traditional techniques and engaging attendees in the tea-making process [42][44].
茶企争先“卷”年轻人市场 个别企业打上了“ESG”标签
Mei Ri Jing Ji Xin Wen· 2025-04-24 13:24
Core Insights - The future blueprint for Sichuan's tea industry includes stabilizing the planting area at 5.9 million acres by 2027, with revenue from large-scale enterprises exceeding 10 billion yuan and a total output value reaching 130 billion yuan [1] - The tea industry is focusing on digitalization to enhance production capacity and is targeting younger consumers by adapting packaging and flavors to meet their preferences [1][2] Industry Trends - The upcoming 14th Sichuan International Tea Expo will showcase local high-quality tea products and cross-industry derivatives aimed at the young market, indicating a competitive landscape among tea companies [2] - The tea market is becoming increasingly competitive, with companies employing pricing strategies to attract younger consumers, leading to a price war that may benefit leading brands by eliminating inferior products [2][3] Product Development - Tea companies are innovating in product development to cater to younger tastes, such as flavored teas and user-friendly packaging designs that enhance the consumption experience [3] - The Sichuan Provincial Department of Commerce supports the development of new tea beverages and collaborations between tea producers and new beverage companies to expand product categories and improve profitability [3] Technological Advancements - Automation and robotics are being utilized in tea production to improve efficiency and maintain quality, with companies implementing digital production methods to stabilize quality and reduce costs [5] - The focus on health and sustainability is driving tea companies to obtain low-carbon certifications and emphasize eco-friendly practices in their production processes [5][6] Industry Structure - The government is promoting a collaborative development model within the tea industry, emphasizing the importance of leading enterprises and integrating the entire supply chain to enhance the industry's overall efficiency and competitiveness [6]
第十四届四川茶博会5月9日举办
Zhong Guo Jing Ji Wang· 2025-04-24 07:06
本届茶博会吹响了"川茶集结号",四川全省11个茶叶主产市、30余个茶叶优势县的茶叶产品,突出展示 名优绿茶、工夫红茶、茉莉花茶、优质黑茶等优势品类。届时,川茶企业将通过国际采购商对接会、跨 境电商合作等渠道加速推动川茶"出川出海",抢占国际市场,增强川茶辨识度和品牌价值。 本届茶博会首次设立链主企业馆,汇聚竹叶青、川茶集团、川红集团、春兰茶业、跃华茶业等川茶产业 链主企业,集中展示科技研发、产品创新及三茶统筹成果;并通过数字化生产设备、智能茶饮机器人等 科技赋能,推动川茶加工标准化、品牌高端化,打造"川茶产业高质量发展核心引擎"。 此外,本届茶博会还将举办"首届数字化赋能茶产业新质生产力发展大会"等专业活动,相关领域专家到 场分享AI茶园管理、区块链溯源等前沿技术应用。 中国经济网4月24日讯(记者王婉莹)第十四届四川国际茶业博览会将5月9日至12日在成都举办。本届茶 博会以"精制川茶.世界共享"为主题,聚焦"茶业新质生产力、乡村振兴新引擎",汇集全国20余个省 (市、自治区)(其中6个省组团),近50个茶叶主产县以及尼泊尔、斯里兰卡、不丹等国家和地区近两千家 中外茶企,通过7万平方米展馆及60余场茶事活动, ...
八马茶业港股IPO加速,以“五项第一”实力重构茶行业资本格局
Sou Hu Cai Jing· 2025-04-23 10:28
据弗若斯特沙利文报告显示,按2023年末茶叶连锁专卖店数量计算,八马茶业在中国茶叶市场排名第 一;按2023年销售收入计算,其在中国高端茶叶市场排名第一,同时在中国乌龙茶和红茶市场亦排名第 一。截至2024年末,八马茶业的铁观音和岩茶的销量分别连续10余年和连续5年位列全国第一 ,品牌知 名度和顾客满意度也名列前茅。 业绩稳健增长,经营亮点突出 近日,八马茶业向港交所递交上市申请,华泰国际、农银国际和天风国际担任联席保荐人,再度引发资 本市场关注。八马茶业冲刺港股IPO为其三十年品牌化经营之路开启全新篇章。 近年来,八马茶业业绩呈现稳健增长态势。2近年来,八马茶业的业绩呈现出稳健增长的良好态势。公 司2022年营收为18.18亿元,2023年营收21.22亿元,2024年前三季度营收为16.47亿元,净利润分别为 2022年全年净利润1.66亿元,2023年全年净利润2.06亿元,2024年前三季度净利润2.08亿元。尽管2024 年前三季度营收增速有所放缓,但仍保持正增长,显示出公司较强的抗风险能力和市场韧性。 在销售模式上,八马茶业采用"直营 + 加盟"的模式,构建起覆盖全国大陆省份超3500家连锁专卖店 ...
茶韵生金助振兴
Jin Rong Shi Bao· 2025-04-22 07:42
Core Viewpoint - The financial support from local banks and the People's Bank of China is significantly enhancing the tea industry in Rong County, Sichuan, by providing tailored financial products and services to tea farmers and enterprises, thereby promoting rural revitalization and economic growth. Group 1: Financial Support and Innovations - The Rong County Agricultural Commercial Bank has innovated a "re-loan+" model, providing a tailored "Support for Agricultural Tea Loan" of 7.5 million yuan at an interest rate of 3.85% to meet the liquidity needs of tea enterprises [2] - As of March 2025, the Rong County Agricultural Commercial Bank has issued 75.54 million yuan in loans to tea enterprises and farmers, benefiting 49 operating entities, with an average loan interest rate 0.54 percentage points lower than the city's average [2] - The bank has also issued 69 million yuan in credit loans to tea enterprises and farmers, accounting for 66.38% of the total financing for the sector, indicating a continuous increase in this proportion [2] Group 2: Financial Products and Services - The Agricultural Bank of Rong County has launched an online credit product called "Tea Pot Loan" to support the entire tea industry chain, providing financing solutions for tea purchasing companies [3] - The Postal Savings Bank of Rong County has introduced a "Tea Industry Advantage Specialty Loan," offering credit loans up to 2 million yuan based on customer cash flow [3] - By March 2025, the loan balance for pilot enterprises under the "Financial Chain Long" system in Rong County reached 209 million yuan, a year-on-year increase of 101.93%, benefiting over 1,000 farmers [3] Group 3: Policy Implementation and Collaboration - The People's Bank of China in Zigong has established a monetary policy transmission mechanism at the county level, conducting over ten economic and financial analysis meetings and workshops to promote the "Financial Chain Long" system for the tea industry [4] - A financial support memorandum for rural revitalization has been signed with local agricultural and rural bureaus, promoting the "Financial Chain Long" system and implementing financial interaction reward policies for small and micro enterprises [4] - The Agricultural Development Bank of Rong County has provided 159 million yuan in loans to support the construction of a tea tourism integration project covering 200,000 acres, expanding income channels for farmers [4]
父子生产销售假冒“中茶”“大益茶”茶叶获利!被判赔超百万
Nan Fang Du Shi Bao· 2025-04-22 02:11
4月21日,南都记者从广州知识产权法院获悉,该院发布2024年知识产权司法保护状况白皮书及十大典 型案例。一对父子因生产销售假冒"中茶"、"大益茶"等注册商标茶叶,被指控犯假冒注册商标罪。同 时,涉事两家茶业公司也以侵害商标权为由提起民事诉讼。法院采用"刑民合一"审理模式,判决两被告 分别赔偿涉事茶业公司100.2万、7.2万。 法院一审判决两被告分别赔偿中茶公司经济损失及合理维权费用1002072.56元、大益茶公司经济损失及 合理维权费用72625元。一审判决现已生效。 据悉,本案采用"三审合一"审理模式框架下的"刑民合一"审理模式,将相关的刑事、民事案件合并审 理,有利于统一裁判标准,提高案件审理水平。案件审理中,刑事案件与民事案件实现证据共享,事实 认定更加充分,缓解了知识产权民事案件中权利人举证难的问题,突破了知识产权民事案件中常见的因 无法查明基数难以适用惩罚性赔偿的困境。 采写:实习生 王岑 南都记者 冯奕然 通讯员 广知宣 "中茶"、"大益茶"品牌茶叶。 据案情披露,被告人罗某甲、罗某乙为父子关系。2017年起,两人在某加工场生产假冒"中茶""大益 茶"等注册商标茶叶。其中,罗某甲主要负责生产 ...
纪念金骏眉创始20周年座谈会在福建湖北两地同步举办
Zhong Guo Jing Ji Wang· 2025-04-21 08:34
Core Insights - The 20th anniversary of Jin Jun Mei was celebrated, highlighting its journey from inception to becoming a prominent brand in China's high-end black tea market [1][2] - The event emphasized the importance of innovation, quality, and rural development in the tea industry, showcasing Jin Jun Mei as a successful case of rural revitalization in Wuyi Mountain [1][3] Industry Development - Jin Jun Mei was created in 2005 by Jiang Yuanxun, filling a gap in the high-end black tea market and transitioning China's tea industry from raw material supply to brand leadership [2] - Since 2010, Fujian Zhengshan Tang Tea Co., Ltd. has expanded Jin Jun Mei's innovative techniques to 14 premium tea-producing regions across China, establishing a comprehensive industry system [2] Economic Impact - The introduction of Jin Jun Mei has significantly increased tea prices, enhancing the livelihoods of tea farmers in Wuyi Mountain and Ba Dong, with reported income increases exceeding 2 million yuan in Ba Dong within two years [3][4] - The initiative has positively impacted over 60,000 tea farmers, contributing to poverty alleviation and sustainable rural development [4] Cultural Significance - The event included discussions on the preservation of original tea culture and the promotion of local heritage, reinforcing the cultural importance of tea in the regions involved [3][4] - Jin Jun Mei is positioned as a key player in enhancing the international competitiveness of Chinese black tea, aiming to deliver the best quality tea to global consumers [4]
春茶开采 福建武夷山开展丰富茶旅文化活动
Core Viewpoint - The tea industry in Wuyishan, Fujian, is experiencing a revival due to traditional production techniques and vibrant tea tourism activities, which are boosting the local economy and consumption [1][3]. Group 1: Economic Impact - The integration of tea culture with tourism in Wuyishan has significantly enhanced local economic activities, attracting both domestic and international tourists [3][4]. - The total output value of the tea industry chain in Wuyishan has reached 15 billion yuan [6]. Group 2: Cultural Significance - The "Shouting Mountain Tea Festival" is an ancient custom dating back over a thousand years, celebrated annually during the tea picking season to symbolize good weather and a bountiful harvest [4]. - Wuyishan's tea culture is deeply embedded in various aspects of local life, including dining, accommodation, transportation, and shopping, reinforcing the foundation for rural revitalization [6]. Group 3: Resource Management - Wuyishan has established a large ecological tea tree germplasm resource bank, preserving 3,290 samples of tea tree genetic resources, which are considered rare agricultural resources [3][6]. - The region has developed 148,000 acres of green ecological tea gardens, contributing to sustainable agricultural practices [6].
一片茶叶的科技革命:日照绿茶凭啥领跑北方茶业
Qi Lu Wan Bao Wang· 2025-04-17 02:45
Core Viewpoint - The article highlights the integration of traditional tea industry with modern agricultural technology in Rizhao, particularly focusing on the innovative practices in the tea cultivation sector that have positioned Rizhao as a leading area for high-quality green tea in northern China [1][3]. Group 1: Industry Overview - Rizhao is recognized for its "Rizhao Green Tea," which has become a significant cultural and economic symbol for the city [1]. - The tea garden area in Rizhao is stable at 300,000 acres, with an annual production of 21,500 tons of dry tea and a total output value of 4.2 billion yuan [5]. - Since the 14th Five-Year Plan, the production and total output value of dry tea have increased by 18.8% and 27.3%, respectively [5]. Group 2: Technological Innovations - The tea cultivation base has developed a "gene bank" for northern tea tree germplasm resources, creating a full industry chain from seedling research to e-commerce sales [3]. - A new technology for rapid propagation of tea seedlings has reduced the cultivation cycle from 18 months to 38 days, allowing for the harvesting of tea in the same year of planting [3]. - The base can produce up to 20 million seedlings annually, with successful sales and promotion to various regions including Guangxi, Tibet, Chongqing, Shaanxi, and Inner Mongolia [3]. Group 3: Future Developments - A new matcha production line, with an investment of 120 million yuan, is set to commence operations, integrating planting, processing, and research, which will enhance the deep processing capabilities of Rizhao's tea industry [5]. - The park has established the largest tea tree germplasm resource garden in northern China and has successfully bred six new tea tree varieties suitable for the local climate [5].
御广陈以核心产区优势引领新会老陈皮产业高质量发展
Zhong Guo Shi Pin Wang· 2025-04-14 07:06
在"中国陈皮之乡"广东新会,江门市御广陈皮茶业有限公司(以下简称"御广陈")正以传统核心产区优势为根 基,推动新会老陈皮产业向品牌化、专业化方向发展。作为新会东甲产业园的领军企业,御广陈始终坚持"产地 决定品质"的发展理念,通过全产业链布局和产学研合作,持续提升老陈皮的品质与价值。 御广陈构建全产业链 严控老陈皮品质 御广陈创新采用"种植基地+原材料批发中心+食品加工+销售专卖店+电子商务"的运营模式,实现了从田间到餐 桌的全流程品控。公司特别注重核心产区资源布局,在东甲村等传统优质产区建立了标准化种植基地。据御广 陈总经理江少磊介绍:"核心产区的新会柑柑香突出,柑油含量丰富,所产老陈皮营养价值显著高于普通产区。" 新会老陈皮:千年传承的养生瑰宝 产学研结合 御广陈推动产业升级 近年来,御广陈与多家高校和科研机构合作,深入开展新会陈皮系列研究。公司率先在行业内推行GAP(良好 农业规范)产业园建设,通过科学种植和标准化生产,不断提升老陈皮品质。同时,御广陈还研发了陈皮年份 追溯系统,消费者可通过扫码查询每片老陈皮的产地、年份等详细信息。 品质为王 御广陈树立行业标杆 "在新会陈皮行业品牌化发展的过程中,产地成 ...