后续，市场监管总局将密集推出多项监管新规与专项行动。平台经济领域，《直播电商监督管理办法》 《网络交易平台规则监督管理办法》拟于近期出台，推动平台监管有章可循、发展有序；食品安全领 域，《食品委托生产监督管理办法》《食品销售连锁企业落实食品安全主体责任监督管理规定》即将发 布，守护"舌尖上的安全防线"；反垄断领域，将公布新修改的《禁止垄断协议规定》，出台《制止滥用 行政权力排除、限制竞争行为规定》，营造公平透明的发展环境；同时，修订后的《纤维制品质量监督 管理办法》将发布，适配产业发展与监管需求。 在强化重点监管、回应民生期待领域，一系列举措精准落地。包括公布《工业产品生产许可证实施细则 通则》及24种产品实施细则，强化高风险产品质量安全源头治理；修订《婴幼儿配方乳粉产品配方注册 管理办法》，将婴幼儿配方液态乳产品配方纳入注册管理，严守婴幼儿"口粮"安全底线；出台城镇供水 供电供气公用企业价格与计量行为合规指南，推动计量"清清楚楚"、收费"明明白白"，该两项指南将于 本周周五(12月19日)正式公布。 发布会还亮出2025年中国标准化事业"成绩单"。全年由市场监管总局牵头制定ISO、IEC国际标准275 项， ...

一、谎言VS真相 在萧山区钱江世纪城，有着S形楼体的新世界丽晶国际中心曾经是短视频里盛行"两万人在此直播"传说 的具体注脚。而现在，滤镜似乎碎了，"人去楼空"成了新的流量密码。 丽晶国际物业经理贾书正向记者展示了真实的底账，"整座大楼共有1629户，其中自住400户左右，对外 出租1100余户。尽管出租占比接近七成，但承租群体一直以周边上班的白领为主，网红和直播间只是其 中很少的一部分。" 在贾书正看来，所谓的"大量空置"，不过是一种视觉误读。几年前，这里因为配套成熟，成了直播抢滩 者的首选，人为制造了供需的极度紧绷。如今，一路之隔的山水时代大厦等高品质楼盘亮起灯火，直播 团队分流是必然的物理过程。 作为中国数字经济的高地，杭州的一举一动往往被视为行业的风向标。 近期，在不少社交媒体上，类似"直播带货第一城光环不再""网红大楼租金腰斩""杭州网红经济退潮， 杭州变'安静'……"这样的标题频频出现，甚至有自媒体断言：杭州的直播经济泡沫已经破裂。 然而，事实果真如此吗？ 带着问题，中国蓝新闻记者走访了杭州多个区域的MCN机构、行业协会、产业园区、房产中介，试图 在"喧嚣"中还原一个真实的杭州直播电商产业"下半场" ...

来源：榆林日报 近年来，直播电商行业已成为榆林带动农产品上行、助力乡村振兴、拉动县域经济的重要引擎。市总工会创新推出"工会+电商"服务模式，选定米脂作为 全市首家试点县区，以市级统筹指导、县域落地执行的工作机制，推动直播电商从业者规范化入会。 活动中，市总工会慰问组走访慰问了直播电商从业者、快递员、外卖配送员等新就业形态劳动者代表，详细了解其工作时长、收入及权益保障情况，倾听 急难愁盼，并送上冬季冲锋衣与米脂特色农产品暖心礼包，让劳动者感受到"娘家人"的关怀。 12月11日，米脂县直播电商行业联合工会正式成立，并开展直播电商行业劳动者集中入会活动，200名直播电商行业劳动者加入工会组织。 ...

作者|白露 声明|题图来源于网络。惊蛰研究所原创文章，如需转载请留言申请开白。 "使用'双佣金功能'后，单场直播GMV增长超72%，日销提升160%"，做直播电商4年来，太力家居商务负责人李秋霞第一次感受到"经营变轻"的滋味：她 再也不用为500位合作达人的佣金沟通熬夜，系统会自动识别投流与自然流订单，切换对应的佣金比例。 商达合作的提效，也为GMV增长注入新动能。设置同样的ROI，太力家居单场GMV从原先的7、8万元，提升至12万元。和李秋霞有同样感受的，还有人 本鞋业的运营负责人祁鑫（化名），"靠着'双佣金功能'，达人合作效率提升了三分之二。" 12月11日，抖音电商千川大会在上海举办。全新智能营销产品"千川・乘方"带着"千策""千意""千寻"三大核心功能模块亮相，被外界视为中小商家"破局增 长"的重要契机——"千策"能智能调度预算与ROI，"千意"靠AI驱动素材生产与经营诊断，"千寻"则能预判消费者需求与场景。 事实上，在此之前，一场关于"效率"的创新探索已悄然落地：抖音电商精选联盟与千川合作升级，共同推出"双佣金功能"，力图让商家的每一分投入都能 更精准地转化为增长。 日前，惊蛰研究所访谈了多位参与" ...

Core Viewpoint - The discussion around the "mass exodus of internet celebrities from Hangzhou" reflects a discrepancy between subjective perceptions and objective realities, stemming from the growing pains of a rapidly developing city [1][3] Group 1: Current State of the Influencer Economy in Hangzhou - Reports indicate a significant number of e-commerce influencers have left Hangzhou, raising concerns about a potential bubble in the influencer economy [1] - The iconic Lijing International Building, once home to nearly 20,000 influencers, now faces high vacancy rates and plummeting rental prices, nearly halving [1] - Despite the perceived exodus, the net inflow of influencers in Hangzhou is still on the rise, with a shift in the structure of influencers towards more store-based broadcasting [6][9] Group 2: Population and Talent Dynamics - Hangzhou's resident population reached 12.624 million in 2024, an increase of 102,000 from the previous year, marking a decade of consistent population growth [3] - The city has seen a notable influx of young, highly educated individuals, with over 400,000 university graduates under 35 moving to Hangzhou in recent years [3] - A report ranked Hangzhou fourth in the national talent attraction index for post-95s, surpassing Guangzhou, indicating its growing appeal among the younger generation [4] Group 3: Industry Trends and Future Outlook - The live-streaming e-commerce sector in Hangzhou is transitioning from rapid expansion driven by traffic to a focus on quality and innovation [7] - The total live-streaming sales in Hangzhou for the first ten months of the year reached 364 billion yuan, with projections for the year to exceed 420 billion yuan, reflecting steady growth [7] - The industry is moving towards a more diversified product offering, with a shift from low-cost items to high-quality, personalized products, driven by changing consumer behavior towards more rational spending [11]

当头部网红直播间单日利润抵得上零售标杆胖东来全年收益，当短剧平台用"电子鸦片"收割流量却让创 作者颗粒无收——工业时代奉为圭臬的"利润最大化"逻辑，正在数字经济浪潮中加速崩塌。证监会最新 修订的《上市公司治理指引》明确提出"披露对产业链价值贡献"，资本市场已释放清晰信号：生态协同 能力将成为企业估值的核心标尺，上市公司的增长密码正从"独占利润"转向"共赢生态"。 一、利润虹吸：流量时代的生态隐忧 "流量垄断带来的不是生产力提升，而是生态耐力的透支。"中国社科院财经战略研究院研究员李勇指 出，2024年以来，平台经济反垄断罚单已达12起，总金额超5亿元，监管层对"利润挤压生态"模式的整 治力度持续加码。 二、生态破局：上市公司的转型样本 与流量攫取者形成鲜明对比的是，一批先行转型的上市公司已凭借生态共赢逻辑获得资本青睐。这些企 业的实践证明，生态协同不仅能推动社会价值，更能转化为实实在在的估值溢价。 A股物业服务第一股南都物业（603506.SH）的转型颇具参考价值。2023年，公司战略投资云象机器 人，开放旗下9000万方管理场景作为技术迭代基地。一方面，机器人企业获得了真实场景数据，研发周 期缩短40%；另 ...

Core Insights - The rental prices in Hangzhou's Lijing International Building have plummeted from 4000 yuan to below 2000 yuan, indicating a significant decline in the live-streaming e-commerce sector as top influencers leave the city [1] - Guangzhou is emerging as a new hub for live-streaming e-commerce, transitioning from a "platform ecosystem" to an "industry-driven" model, suggesting a potential shift in dominance from Hangzhou to Guangzhou in the next decade [2] Summary by Sections Hangzhou's Decline - The peak of Lijing International Building was characterized by a vibrant community of influencers, with a high concentration of popular streamers and MCN agencies [1] - The number of registered live-streaming related enterprises in Zhejiang reached over 5000, ranking first in the country, with a projected transaction volume of 53.256 billion yuan in 2024, accounting for 28.4% of the national total [6] - Influencers in Hangzhou are facing a challenging environment, with significant drops in income and a shift in the market dynamics [14][16] Guangzhou's Rise - Guangzhou's live-streaming e-commerce is characterized by a more practical approach, where local factory owners directly engage in live-streaming without the need for high-profile influencers [9][12] - The city has seen a rapid increase in the number of entities involved in live-streaming, with 80% of the live-streaming activities being "store broadcasts" [12] - Guangzhou's strong supply chain and industrial base allow for quicker product delivery and lower operational costs, making it an attractive location for live-streaming e-commerce [17][19] Comparative Analysis - The live-streaming e-commerce landscape in Hangzhou is heavily reliant on platforms and top influencers, creating a "middleman" model that is becoming less sustainable [13][14] - In contrast, Guangzhou's model focuses on direct sales from manufacturers, reducing the complexity of the supply chain and enhancing efficiency [16][20] - The competition between the two cities is not a decline of the industry but a reshaping of it, with both cities developing distinct business styles and operational strategies [20][22] Future Outlook - The future of live-streaming e-commerce will likely see a more segmented approach, with influencers and brands focusing on specific niches and operational efficiencies [20] - Both cities are investing in their respective ecosystems, with Hangzhou enhancing its supply chain capabilities and Guangzhou promoting content creation and support for influencers [21][22]

文 | C2CC新传媒 日前，《北京商报》报道的一则招聘信息引发行业关注。东方甄选正在为北京首家旗舰店招聘店长，优先锁定"餐饮+零售"复合业态管理人才。虽然该信 息目前已经更新为"旗舰店门店储备店长"招聘，但俞敏洪的东方甄选"全国线下百家门店"构想正式迈出了实质性的一步。 俞敏洪对东方甄选线下门店布局的构思由来已久。早在去年7月，俞敏洪就明确表示，希望依托新东方全国800个地面教学点，探索线上线下相结合的模 式，开设会员店、旗舰店等等。 近期，东方甄选前CEO孙东旭离职，公司也进行了工商变更，其经营范围新增了餐饮管理、餐饮服务及外卖递送服务等业务。 根据此前透露的信息，东方甄选首家旗舰店位于北京中关村，面积约400平方米，门店将融合生鲜、零食、日用百货等类目，同时，还有简餐与咖啡饮品 区。从业务组合上，东方甄选线下店融合了山姆会员店、盒马鲜生等会员制超市业态，小象超市、京东便利店等即时零售业态，以及便利蜂、罗森、7- ELEVEn等便利店业态。 俞敏洪意图是将东方甄选线下店打造成为一个更具沉浸式体验的消费空间，而非传统的零售门店。 2025年上半年，抖音平台直播带货GMV同比下降41%。冰冷的数据，撕开了直播 ...

"刚搭建的10个直播账号，3天就封了2个，剩下的日均在线不足百人""招1个主播的成本顶3个运营，想做矩阵根本养不起"……在直播电商赛道上，这样的抱 怨早已成为行业常态。当流量红利逐渐见顶，传统直播模式的人力陷阱、效率瓶颈愈发凸显。而此时，无人直播3.0时代的轰然来临，正以智享AI直播矩阵 为核心引擎，为商家打开百万流量的新出口。 无人直播并非新鲜概念，从1.0的简单录播循环，到2.0的半自动化话术播报，始终未能摆脱"僵硬、低转化、易违规"的标签。而3.0时代的智享AI直播矩阵， 早已实现从"工具替代"到"系统重构"的质变，其核心优势体现在三个维度的突破： 成本维度：1人管百号，人力成本直降60%。传统直播矩阵的标配是"1主播+1运营+1场控"，若扩张到50个账号，团队规模将突破150人，人力成本呈几何级 增长。某家居企业曾因此将20个账号缩减至8个，接入智享AI直播三代后，1名运营即可管理30个账号，AI主播承担90%直播任务，月均成交反而增长 120%。这种转变的关键在于AI对重复工作的全面替代——虚拟主播一次录制即可无限复用，智能运营系统一键同步多账号设置，AI场控实时回复高频问 题，将低效人力成本彻底砍 ...

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation and other departments aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on live e-commerce [1][3]. Group 1: Key Measures and Innovations - The guidelines emphasize the need for a clear selection mechanism for products, training requirements, and a "blacklist" system for live e-commerce to ensure quality and safety [1][7]. - A series of innovative measures are proposed, including the introduction of a "product digital passport" for quality verification and the establishment of a national industrial product quality safety monitoring and early warning platform [2][8]. - The guidelines aim to transform the platform economy from "large scale" to "high quality" by enhancing product innovation and service standardization, while also holding platforms and operators accountable for quality control [3][6]. Group 2: Addressing Consumer Concerns - The guidelines propose measures to ensure consumers can buy genuine products online, including strict actions against counterfeit goods and false labeling [5][9]. - Improvements in online service standards and after-sales support are highlighted, such as establishing direct hotlines for elderly consumers and creating rapid response channels for issue resolution [5][10]. - The focus is on optimizing consumer rights protection services to enhance shopping confidence [3][5]. Group 3: Technological Empowerment and Collaborative Governance - The guidelines support the use of technology to enhance consumer experience and improve the precision of quality supervision through big data and artificial intelligence [7][8]. - A collaborative governance model is emphasized, involving government regulation, platform responsibility, corporate self-discipline, and social oversight [7][9]. - Specific requirements for platforms include rigorous entry audits and the use of digital tools for daily management, ensuring that dishonest practices are minimized [17].