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糖果季完美邂逅服贸会 背后几多深意?
Xin Hua She· 2025-09-16 15:04
Core Viewpoint - The 2025 China International Service Trade Fair is being held at Shougang Park, showcasing a transformation from industrial heritage to a service-oriented venue, highlighting the integration of culture, technology, and consumption [2][5][9]. Group 1: Event Overview - The China International Candy Season opened on September 10, 2023, at Shougang Park, featuring activities that will last until November 16, 2023 [1]. - The event is part of a broader initiative to promote service consumption and cultural experiences, leveraging the unique industrial backdrop of Shougang Park [4][5]. Group 2: Transformation of Shougang Park - Shougang Park has undergone significant renovations, transforming from a steel production site into a modern exhibition venue, symbolizing the evolution of China's industrial landscape [2][3]. - The park now serves as a new benchmark for "Beijing Service," integrating historical industrial elements with contemporary cultural experiences [2][4]. Group 3: Economic and Cultural Significance - The event aims to enhance service-oriented manufacturing capabilities, responding to the growing demand for personalized and health-conscious candy products in China, the world's largest candy market [9][10]. - The integration of cultural IPs with candy products has shown significant market potential, with premium rates of 40% to 60% for collaborations with traditional cultural brands [10]. Group 4: Technological Integration - The fair emphasizes the use of advanced technologies such as AI, AR, and VR to create immersive cultural experiences, reflecting a shift towards digital consumption [5][6]. - The "Sports+" new consumption scenario at the Shougang Ski Jump Tower exemplifies innovative uses of space to enhance consumer engagement [5][6]. Group 5: Future Directions - The China International Candy Season is positioned to explore new economic ecosystems by merging cultural, technological, and consumer experiences, aiming to break traditional industry constraints [9][10]. - The event aligns with broader trends in service consumption, as China's GDP per capita approaches $13,000, indicating a shift towards service-oriented economic models [5][6].
从“黄金十年”到“升级新阶段”:东博会焕新,展品“含高量”显著提升
Yang Shi Wang· 2025-09-16 07:47
Group 1 - The 22nd China-ASEAN Expo and Business and Investment Summit will be held from September 17 to 21 in Nanning, Guangxi, with the theme "Digital Intelligence Empowering Development, Innovation Leading the Future" [1] - The expo will feature AI elements as a major highlight, marking a new stage of iterative upgrade in the event's development [1][5] - ASEAN countries will maintain the largest exhibition scale among similar domestic events, with a total exhibition area of approximately 160,000 square meters and around 3,200 enterprises participating [2] Group 2 - The expo will introduce the first AI pavilion, covering an area of 10,000 square meters, and will host the China-ASEAN Artificial Intelligence Ministerial Roundtable for the first time [5] - Nearly 200 high-tech enterprises will participate, showcasing around 1,200 products, with over 50% of the exhibits being AI or AI-enabled [5] - The "AI Dongbo" intelligent model will be launched, covering 24 application scenarios, including smart cloud exhibitions and intelligent matchmaking [5] Group 3 - The event will conduct intensive "short and quick" industry matchmaking meetings, having completed over 3,500 online trade pre-matching and nearly 900 offline negotiation arrangements [6] - China has been ASEAN's largest trading partner for 16 consecutive years, while ASEAN has been China's largest trading partner for five consecutive years [7][9] - From 2004 to 2024, the import and export volume between Guangxi and ASEAN increased from 8.29 billion to 397.48 billion RMB, a growth of 46.9 times [9] Group 4 - The expo has entered a new stage of upgraded development after experiencing a "golden decade" and crossing a "diamond decade" [10] - It aims to provide stronger support for broader, deeper cooperation between China and ASEAN countries [10]
140年法国艺术展首秀中国,首都会展联合主办落地“国家会客厅”
Zhong Guo Jing Ji Wang· 2025-09-15 01:12
中国经济网北京9月14日讯(记者 周宇宁)"国会国韵"国际文化艺术交流展——2025法国独立沙龙中国展(简称"法国沙龙 展")9月13日在国家会议中心二期开幕。这也是法国沙龙展创办140年以来的中国首秀,是中法建交61周年文化交流的重点项 目,由北辰集团旗下首都会展(集团)有限公司、法国独立沙龙及中国国际文化交流基金会联合主办。也标志着北辰"会展 +"生态圈再启新篇。 中国国际文化交流中心第四、五届副理事长孔丹,法国独立沙龙主席Jacques Rochvarger等中法各界嘉宾,与文化艺术界人士 共同出席开幕式,见证这一推动中法文化交流的历史性时刻。开幕式现场播放的法国各界祝贺视频传递出对两国文化交融的期 待。在友谊礼物互换仪式后,中外嘉宾共同剪彩,正式开启这场艺术对话。此次展览汇聚全球16个国家和地区近250件绘画、摄 影艺术作品,采用开放式沙龙布局。 "国会国韵"国际文化艺术交流展——2025法国独立沙龙中国展开幕式现场。(首都会展供图) 观众在"国会国韵"国际文化艺术交流展——2025法国独立沙龙中国展现场参观。(首都会展供图) 成立于1884年的"法国独立艺术沙龙",拥有140余年历史,与法国艺术家沙 ...
首钢园打造文商旅体融合消费新场景 (走进服贸会)
Ren Min Ri Bao· 2025-09-14 22:03
作为首钢园"会展小镇"的核心地标,四高炉改造升级为"5.0版",成为会客枢纽。升级改造后的会场可 容纳千人,既可承办全球服务贸易峰会等高端会议,又能通过开放式观景平台让人们感受工业美学。 漫步在首钢园内,"工业风+现代感"融合场景随处可见:原脱硫车间改造为兼具办公与洽谈功能的综合 空间;冷却塔下的"篮球公园"成为年轻人挥洒汗水的乐园;首钢滑雪大跳台旁新增的"顽酷心跳塔"项 目,吸引游客排队体验高空视角下的园区全景……在举办服贸会的同时,首钢园内还举办20余场配套活 动,凸显科技感、文化味、国际范,形成"参展+打卡""观展+消费"的双驱动模式。 据介绍,未来石景山区和首钢集团将进一步推动城园融合,坚持"展会+产业+消费"一体化推进,构 建"能办展、能游玩、能购物、能住宿"的综合性"会展小镇"。同时,高标准培育会展全产业链,支持国 内外会展组织机构落地,为重大展会活动提供全方位、综合性服务保障。 《 人民日报 》( 2025年09月15日 03 版) 2025年服贸会期间,北京首钢园入园客流达75.5万人次,再创历年新高。曾经的"十里钢城"变身火爆 的"会展小镇",这座承载着百年工业记忆、冬奥文化遗产的园区,书写 ...
首钢园打造文商旅体融合消费新场景
Ren Min Ri Bao· 2025-09-14 22:00
作为首钢园"会展小镇"的核心地标,四高炉改造升级为"5.0版",成为会客枢纽。升级改造后的会场可 容纳千人,既可承办全球服务贸易峰会等高端会议,又能通过开放式观景平台让人们感受工业美学。 漫步在首钢园内,"工业风+现代感"融合场景随处可见:原脱硫车间改造为兼具办公与洽谈功能的综合 空间;冷却塔下的"篮球公园"成为年轻人挥洒汗水的乐园;首钢滑雪大跳台旁新增的"顽酷心跳塔"项 目,吸引游客排队体验高空视角下的园区全景……在举办服贸会的同时,首钢园内还举办20余场配套活 动,凸显科技感、文化味、国际范,形成"参展+打卡""观展+消费"的双驱动模式。 据介绍,未来石景山区和首钢集团将进一步推动城园融合,坚持"展会+产业+消费"一体化推进,构 建"能办展、能游玩、能购物、能住宿"的综合性"会展小镇"。同时,高标准培育会展全产业链,支持国 内外会展组织机构落地,为重大展会活动提供全方位、综合性服务保障。 (文章来源:人民日报) 2025年服贸会期间,北京首钢园入园客流达75.5万人次,再创历年新高。曾经的"十里钢城"变身火爆 的"会展小镇",这座承载着百年工业记忆、冬奥文化遗产的园区,书写着京西城市复兴与产业升级的答 卷 ...
浙江加码会展经济撬动消费潜力
Sou Hu Cai Jing· 2025-09-13 13:01
Core Viewpoint - Zhejiang Province is significantly increasing its support for the exhibition industry, with a focus on high-quality development and consumption upgrade through a series of policy measures outlined in the "Several Measures to Accelerate the Promotion of Exhibition Economy and Consumption" [1][3]. Group 1: Policy Initiatives - The Zhejiang Provincial Department of Commerce has released three batches of exhibition directories this year, indicating a larger scale and number compared to previous years [1]. - The "Several Measures" aim to enhance the branding, internationalization, scale, and specialization of exhibitions in Zhejiang [1]. - By 2027, the measures intend to effectively convert attendees and exhibitors into consumer populations, boosting local consumption [3]. Group 2: Economic Impact - The exhibition industry in Zhejiang is reported to have a 1:9 economic driving effect, where one unit of direct income from exhibitions can generate nine units of related industry income, impacting sectors such as accommodation, catering, transportation, and tourism [3]. - In 2023, Zhejiang hosted 783 large-scale exhibition events, a 340% increase year-on-year, recovering to 83% of the pre-pandemic levels of 2019 [1]. Group 3: Industry Characteristics - Each city in Zhejiang has distinctive exhibitions, such as the West Lake International Expo in Hangzhou and the China-Central and Eastern European Countries Expo in Ningbo, showcasing the region's diverse industrial strengths [1]. - The exhibition industry in Zhejiang is characterized by a shortage of composite talents with international perspectives and industry knowledge, primarily consisting of small and medium-sized enterprises [4]. Group 4: Challenges and Competition - There is a notable issue of homogenization in exhibitions within Zhejiang, with many lacking differentiated themes and overlapping products, leading to insufficient precision in customer matching [5]. - The province is working to attract international exhibition groups, but it requires time to enhance its international competitive capabilities [5].
引入法国沙龙展,北辰集团打造“会展+”生态圈
Bei Jing Shang Bao· 2025-09-13 11:54
Core Viewpoint - The "French Salon Exhibition" is a significant cultural exchange event celebrating the 61st anniversary of Sino-French diplomatic relations, showcasing nearly 250 artworks from 16 countries and regions, and aims to promote deep dialogue and integration between Chinese and French art [2][2]. Group 1: Event Overview - The "French Salon Exhibition" opened on September 13 at the National Convention Center, featuring an open salon layout [2]. - This exhibition marks the first showcase of the "French Independent Art Salon" in China since its establishment in 1884, highlighting its historical significance in promoting French art [2][2]. Group 2: Organizational Insights - Beichen Group is expanding the "Exhibition +" concept, leveraging the exhibition industry to empower multiple sectors and create an "Exhibition +" ecosystem [2]. - The introduction of the French Independent Salon Exhibition reflects the resource integration and international platform effects of the Asia-Oceania Business Alliance [2]. Group 3: Public Engagement - The exhibition will run until September 15, with public open days on September 14 and 15, during which various thematic forums and cross-border exchange activities will be held [2].
以数字化重构会展全场景
Bei Jing Shang Bao· 2025-09-12 16:20
以"数字重构价值链,协同共创新生态"为主题的第四届国际会展经济发展论坛在2025年服贸会期间举 办。中国国际贸易促进委员会原副会长张少刚表示,会展产业作为全球经济体系中连接生产与消费、供 给与需求的关键桥梁,始终在促进国际贸易、技术交流、文化传播等诸多方面发挥着不可替代的重要作 用。大数据、人工智能等新兴技术与会展产业的深度交融,催生了数字化新质生产力。大量的数字化创 新实践不仅为会展产业注入了全新活力,更使其在全球产业链中的信息枢纽与资源整合功能得到了进一 步强化。与此同时,会展产业在借助数字化生产力实现高质量高速度发展的征程中,仍面临诸多挑战, 要着重强化政策保障、深化协同创新、壮大市场主体等方面的工作。 会展是服务贸易的"加速器"和"显示仪",而服务贸易是展览业的"内容引擎"和"价值延伸"。二者相互促 进、深度融合,共同推动中国加快从展览大国迈向展览强国、从服务贸易规模扩张转向高质量发展。近 年来,北京立足"四个中心"城市战略定位,紧扣"十四五"规划目标任务,坚持"以展促产、以展兴城、 以展聚势",通过精准施策、市区联动,推动会展业规模能级持续提升。 北京市商务局党组成员、副局长张华雨表示,全球服务贸易 ...
从 “量扩” 到 “质升” 会展业数字化转型加速
Bei Jing Shang Bao· 2025-09-12 11:55
Core Viewpoint - The forum emphasized the importance of the exhibition industry as a key bridge in the global economic system, facilitating international trade, technology exchange, and cultural dissemination through the integration of emerging technologies like big data and artificial intelligence [1][4]. Group 1: Industry Trends - The global service trade is experiencing a trend towards digitalization, intelligence, and high-end development, with knowledge-intensive service trade growing rapidly and becoming a significant engine for optimizing service trade structure [1][2]. - The exhibition industry serves as an "accelerator" and "display instrument" for service trade, while service trade acts as the "content engine" and "value extension" for the exhibition industry, promoting mutual enhancement and deep integration [2][3]. Group 2: Policy and Strategic Initiatives - To promote deep integration of exhibition and trade, three areas need to be focused on: strengthening exhibition platform functions, advancing digital transformation of exhibitions, and promoting the integration of domestic and foreign trade [2]. - Beijing's strategy is to enhance the exhibition industry's scale and capability through precise policies and city-region collaboration, aligning with the "14th Five-Year Plan" goals [2][3]. Group 3: Future Outlook - The exhibition industry is at a transformative window, shifting from "quantitative expansion" to "qualitative leap," with a focus on high-quality development [3]. - The North Star Group aims to build a "exhibition+" ecosystem, exploring the integration of exhibition, commerce, culture, tourism, and sports to contribute to the high-quality development of China's exhibition economy [3]. Group 4: Technological Impact - The digital economy is redefining the global value chain's structure and operation, with the exhibition industry facing unprecedented technological changes that present new growth opportunities [4]. - AI technology is crucial for the digital transformation of the exhibition industry, enhancing data insight capabilities and improving customer experience and commercial value [5].
2025服贸会|从 “量扩” 到 “质升” 会展业数字化转型加速
Bei Jing Shang Bao· 2025-09-12 08:39
9月11日下午,以"数字重构价值链,协同共创新生态"为主题的第四届国际会展经济发展论坛(以下简 称"论坛")在2025年中国国际服务贸易交易会(以下简称"2025年服贸会")举办。中国国际贸易促进委 员会原副会长张少刚表示,会展产业作为全球经济体系中连接生产与消费、供给与需求的关键桥梁,始 终在促进国际贸易、技术交流、文化传播等诸多方面发挥着不可替代的重要作用。大数据、人工智能等 新兴技术与会展产业的深度交融,催生了数字化新质生产力。大量的数字化创新实践不仅为会展产业注 入了全新活力,更使其在全球产业链中的信息枢纽与资源整合功能得到了进一步强化。与此同时,会展 产业在借助数字化生产力实现高质量高速度发展的征程中,仍面临诸多挑战,要着重强化政策保障、深 化协同创新、壮大市场主体等方面的工作。 为促进展贸深度融合,仍需从三方面协同发力。王雪坤指出,一是要强化展会平台功能,构建支撑贸易 强国建设的展览生态。二是要推进"智会智展",以数字化重构会展全场景。三是要促进内外贸融合,畅 通双循环。 展览是服务贸易的"加速器"和"显示仪",而服务贸易是展览业的"内容引擎"和"价值延伸"。二者相互促 进、深度融合,共同推动中国 ...