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凭实力“出圈”!郑州跻身全国“会展名城”前十
Sou Hu Cai Jing· 2026-01-30 05:44
Core Insights - Zhengzhou ranks 10th in the "Top 30 Convention Cities in China" for 2025, with a total score of 181.56, attributed to its exhibition quantity, scale, transportation, infrastructure, and policy environment [1][3]. Group 1: Advantages of Zhengzhou - Zhengzhou's advantages as a convention city are based on five key aspects: transportation location, industrial foundation, policy support, venue facilities, and talent reserve, which together form its core competitiveness in the exhibition industry [1][3]. - The 2025 ranking criteria have been enhanced, increasing from three to five evaluation indicators, adding "infrastructure" and "transportation" with defined weights, shifting the focus from "scale-oriented" to "quality-oriented" assessments [3]. Group 2: Competitive Landscape - Shanghai maintains its top position with a score of 380.84, driven by its exhibition quantity (34.615 points) and scale (156.3 points), showcasing its unmatched economic scale and industrial ecosystem [3][8]. - Beijing and Shenzhen have seen steady improvements, ranking second and third respectively, with Beijing leveraging policy support and quality venue resources, while Shenzhen capitalizes on technological innovation in exhibitions [3]. Group 3: Regional Performance - Eastern China continues to dominate the convention industry, with cities like Shanghai, Beijing, and Guangzhou leading the ecosystem, while nine cities from central and western regions, including Zhengzhou, are narrowing the gap with the east by hosting regional exhibitions and improving transportation networks [5]. Group 4: Exhibition Activities in Zhengzhou - In 2025, Zhengzhou International Convention Center is set to host 219 exhibition projects, including 113 events, with 16 exceeding 30,000 square meters, and 14 international exhibitions covering over 1.9 million square meters [6]. - The center is expected to receive over 3.15 million visitors and serve more than 25,000 exhibiting companies, highlighting its role as a key platform for the city's exhibition industry [6].
五大行动打造“北京会展”品牌
Xin Lang Cai Jing· 2026-01-29 18:46
Core Viewpoint - Beijing's exhibition industry is set to enhance its capabilities and brand through the implementation of the "Three-Year Action Plan for High-Quality Development of Beijing's Exhibition Industry," which includes five major actions aimed at improving service levels and integrating various sectors [1][2]. Group 1: Action Plan Overview - The "Three-Year Action Plan" will focus on five major actions: upgrading venue functions, promoting internationalization of market entities, strengthening support for key projects, integrating "exhibition+" initiatives, and improving support services [1][2]. - The plan aims to create a "Beijing Exhibition" brand characterized by high standards, international perspective, innovation, and integration [1]. Group 2: Venue and Service Enhancements - A specialized service management mechanism will be established for 11 key exhibition venues, providing tailored support and enhancing the convenience and experience of hosting events in Beijing [2][3]. - By 2025, the capacity of exhibition venues will significantly increase with the completion of major venues like the National Conference Center Phase II and the Capital International Exhibition Center, which will allow for over 310,000 square meters of exhibition space [2]. Group 3: Unique Venue Features - Various venues are showcasing unique characteristics, such as Shougang Park Exhibition Town, which integrates technology, culture, and sports, and Beijing Exhibition Hall, which combines dining and retail with exhibitions [3]. - The Beijing International Exhibition Center is undergoing hardware upgrades to become a new landmark for international exhibitions, combining exhibition, conference, and business functions [3]. Group 4: Policy Support and Efficiency - The local government is implementing incentive policies to promote the development of the exhibition industry, focusing on attracting international exhibitions and supporting high-quality projects [3]. - A streamlined application process for large exhibitions has been established, allowing for efficient online handling and minimal documentation requirements, making it one of the fastest in major cities [3].
《北京市会展业高质量发展三年行动方案》2026年将发布实施 五大行动打造“北京会展”品牌
Xin Lang Cai Jing· 2026-01-29 18:46
此外,发挥首都资源汇聚优势,本市鼓励展会期间举办各类新产品新技术发布会和品牌推介活动,用好 首都之窗等门户平台,集成动态发布全市重点活动信息,多渠道、立体化扩大宣传效能,提升会展外溢 效应,深化文商旅体展融合发展。 去年北京的会展业有哪些亮点?北青报记者从市商务局了解到,2025年,本市创新建立全市重点会展场 馆专项服务管家机制,围绕场馆定位、发展目标、场馆功能、周边公共服务资源、专项服务等方面,为 11家重点场馆提供"一对一"精准服务,深化"一场一策"实施路径,引导场馆为主办方提供全流程报批报 备协办服务,提升在京办展的便利性与体验感,构建"场馆+周边"协同发展生态圈。 随着2025年国家会议中心二期、首都国际会展中心两大重点场馆如期投入使用,北京展览场馆设施承载 力大幅提升。目前,本市万平方米以上专业展览场馆达11个,室内外展览面积达83.88万平方米;首都 国际会展中心与中国国际展览中心(顺义馆)联动可承接超31万平方米展会;现有会展场馆设施改造升 级也在同步推进。 京城各展馆也彰显出不同特色。例如,首钢园会展小镇以"会展+科技+文化+体育"多元融合为导向,营 造特色化场景,集办展、办会、游玩、购物、住 ...
场馆升级 服务融合 2026年北京要打造“北京会展”品牌
Bei Jing Shang Bao· 2026-01-29 13:14
北京商报讯(记者 刘卓澜)1月29日,北京市商务局发布内容显示,2025 年,北京市会展业在服务机制 创新、设施承载力提升、服务水平优化及品牌效应增强等方面取得成效,为城市经济发展注入强劲动 力。2026 年,北京将进一步推动会展业高质量发展,打造具有国际影响力的 "北京会展" 品牌。 同时,现有会展场馆设施改造升级同步推进。首钢园会展小镇以打造服贸会永久会址为契机,"会展 +科技+文化+体育"多元融合为导向,营造特色化场景,集办展、办会、游玩、购物、住宿等多功能于 一体,打造时尚炫酷的会展小镇。北京展览馆以展览为核心,融合发展餐饮、演艺、烘焙、酒店、零售 等业态,形成"会展+"多元业态融合的特色化发展模式。北人亦创国际会展中心持续推进硬件设施升 级,将通过三期改造实现功能跃升,打造集展览、会议、商务于一体的国际会展新地标。 与此同时,北京鼓励展会期间举办各类新产品新技术发布会和品牌推介活动,用好首都之窗等门户平 台,集成动态发布全市重点活动信息,多渠道、立体化扩大宣传效能,提升会展外溢效应,深化文商旅 体展融合发展。 过去一年,北京会展设施承载力大幅提升,场馆功能完善、特色明显。2025年国家会议中心二期、 ...
2025年郑州会展业交出亮眼成绩单
Zheng Zhou Ri Bao· 2026-01-28 00:55
Core Insights - Zhengzhou's exhibition industry is set to achieve high-quality development by 2025, focusing on internationalization, branding, marketization, and specialization, leading to a stable and positive growth trend in the exhibition economy [1] Group 1: Exhibition Metrics - By 2025, Zhengzhou plans to host 215 exhibitions covering a total area of 3.5115 million square meters, attracting 60,925 exhibitors and 4.9649 million attendees, with an expected transaction value of approximately 288.232 billion yuan [1] - The exhibition industry is projected to drive consumption in related sectors such as accommodation, dining, transportation, logistics, and advertising, amounting to about 31.765 billion yuan [1] Group 2: High-End Exhibitions - The city aims to enhance its exhibition strategy by focusing on key industrial chain needs, implementing a system that includes project tracking, industry resource matching, and visits to renowned institutions [1] - Zhengzhou successfully attracted three international exhibitions, including the 18th China-Latin America Entrepreneurs Summit, and one national-level exhibition, along with five national brand exhibitions [1] Group 3: Local Brand Development - By 2025, various initiatives such as policy incentives, resource matching, and cross-industry collaborations will be employed to strengthen local exhibition brands [2] - The Zhengzhou Window and Whole House Custom Furniture and Home Industry Expo will adopt a two-phase hosting model, achieving an exhibition scale of 145,000 square meters, positioning it among the leading industry exhibitions [2] Group 4: Venue Optimization - Zhengzhou is working towards a comprehensive exhibition layout centered around two major venues, with multiple smaller venues across the city [2] - The Zhongyuan International Exhibition Center is set to be completed by September 2025, featuring an indoor exhibition area of 320,000 square meters, ranking first in Central and Western China and fifth nationwide, addressing the shortage of large exhibition venues [2] - The total indoor exhibition area in Zhengzhou has increased to 400,000 square meters, elevating its national ranking from 47th to 7th, providing robust support for hosting major national and international exhibitions [2]
郑州跻身全国会展名城前十
Zheng Zhou Ri Bao· 2026-01-27 01:00
(记者 成燕 孙婷婷 )记者昨日从郑州国际会展中心获悉,《中外会展》杂志社最新发布的《中外 会展品牌排行榜》显示,2025年,郑州凭借突出的展会数量、展会规模、交通区位、基础设施、政策环 境等优势,位列"全国会展名城30强"榜单第十名。郑州作为会展名城的优势主要体现在区位交通、产业 基础、政策支持、场馆设施、人才储备五大方面,这些优势共同构成了郑州会展业发展的核心竞争力。 据了解,《中外会展品牌排行榜》是由《中外会展》杂志社主办的重要行业评价体系,每年在中外 会展品牌大会上发布,旨在树立会展行业发展标杆,涵盖机构、项目、目的地、场馆等多个类别。该榜 单以客观数据和专业评审为支撑,为树立会展品牌、建设会展品牌、传扬会展品牌提供了优质载体,被 称为会展行业的福布斯榜。 2025年 ◆郑州国际会展中心共完成展会项目219个,其中展会活动113个,3万平方米以上展会活动16个; 举办国际性展会项目14个,完成展览面积超190万平方米;举办会议活动106个;共接待观众315万余人 次,服务参展企业2.5万余家 ◆郑州数字化转型创新展示中心共接待参观团体238批次,组织开展活动20余场,接待人数近5万人 次 从竞争格局来 ...
1+1+1>3!粤港澳大湾区协同打造全球一流“会展经济圈”
Group 1 - The core viewpoint emphasizes the importance of the exhibition industry as a bridge connecting production and consumption, promoting technological exchange, and enhancing international economic cooperation in the Greater Bay Area [1] - The Greater Bay Area has become a highland for innovative development in China's exhibition industry, with a development pattern characterized by "two superpowers, one star, and one specialty" [1] - The region is home to globally recognized exhibition brands and boasts the most complete industrial system in the country, providing solid support for the exhibition industry [1] Group 2 - The Guangdong Provincial Council for the Promotion of International Trade, along with other organizations, established the Greater Bay Area Exhibition Industry Alliance to enhance cross-regional cooperation and create a world-class exhibition economy [2] - The "one exhibition, three locations" model has been successfully implemented, exemplified by the fourth Greater Bay Area Service Trade Conference, which set a record for the Hong Kong venue's contract amount at 5.236 billion [2] - The Guangdong Sports Expo has become the largest and most influential sports exhibition in South China, showcasing the collaborative efforts of the region [2] Group 3 - The cooperation between Macau and Hengqin serves as a reference model for the Greater Bay Area, leveraging Macau's international platform and Hengqin's diverse venues [3] - The "one exhibition, two locations" approach has evolved into a complementary and synergistic model, enhancing the flow of people, goods, and information between the two regions [3] - The collaboration aims to utilize the strengths of each area, with Shenzhen providing application scenarios, Hong Kong offering international outreach, and Macau combining exhibitions with tourism [3] Group 4 - Challenges remain in the collaboration of the exhibition industry across the three regions, including differences in systems and culture, labor, taxation, and market dynamics [4] - Recommendations include unified招商, registration, data export, and service standardization to reduce operational costs and improve delivery certainty [4] - The exhibition industry is seen as a vital link that can integrate cities and connect with culture and industry, with the potential to enhance the Greater Bay Area's global influence [4]
三个“热词”被写进了政府工作报告
Xin Lang Cai Jing· 2026-01-25 20:20
Group 1 - The core focus is on promoting the synergy between the Huaihai International Expo Center and the Olympic Sports Center in Xuzhou to enhance the development of the exhibition economy, performance economy, and event economy [1][2] - In 2022, Xuzhou hosted 20 specialized exhibitions at the Expo Center, generating over 1.7 billion yuan in transaction volume [1] - The city successfully organized 48 large-scale performances and events, attracting over 1.15 million attendees [1] Group 2 - Xuzhou's strategic location as a transportation hub facilitates the development of the performance, event, and exhibition economies, benefiting surrounding regions [2] - The Expo Center is recognized as a significant venue for exhibitions, with a large scale and comprehensive functions, capable of hosting various types of events [2] - Plans for 2023 include hosting multiple events such as pet exhibitions, national style animation exhibitions, and e-sports competitions to enhance consumer engagement [2]
中国会展经济在变革中释放韧性与活力
Xin Hua Wang· 2026-01-24 06:53
Core Insights - The Chinese exhibition economy is demonstrating resilience and vitality amid transformation, attracting international attention [1][3] - The 2026 International Cooperation Forum on China's Exhibition Economy in Wuhan highlighted the importance of collaboration and innovation in the global exhibition industry [2][4] Group 1: Industry Growth and Statistics - In 2025, China is expected to host 4,095 trade exhibitions, with a total exhibition area of 159 million square meters, marking year-on-year growth of 6.53% and 2.5% respectively, both setting historical records [3] - China leads globally with an indoor exhibition area of 13.6622 million square meters, accounting for 30.9% of the world's total [3] - By 2025, 28 Chinese exhibitions are projected to be included in the global top 100 exhibition list, ranking second worldwide [3] Group 2: Technological Advancements - The application of new technologies, particularly artificial intelligence, is significantly enhancing the efficiency of participation in exhibitions, impacting social structures and industry chains [2][3] - The focus on cutting-edge technologies at the forum indicates a trend towards integrating advanced solutions in the exhibition sector [2] Group 3: International Collaboration and Market Expansion - Chinese exhibition organizations are increasingly pursuing international opportunities, often collaborating with overseas partners, which presents numerous opportunities for the global market [4] - The China Council for the Promotion of International Trade organized 1,259 exhibitions in 57 countries in 2025, with sectors like renewable energy, healthcare, and automotive parts emerging as new highlights for international expansion [4] Group 4: Future Prospects - The Chinese government aims to accelerate the development of emerging industries such as renewable energy, aerospace, and quantum technology, which will create new opportunities for the global exhibition industry [4]
从“展产品”到“链产业” 会展业乘数效应扩大
● 本报记者 王舒嫄 1月23日,中国贸促会在2026年中国会展经济国际合作论坛上发布的《中国展览经济发展报告2025》显 示,2025年,在中国境内举办的经贸类展会达4095项,展览总面积1.59亿平方米,分别同比增长6.53% 和2.5%,经贸类展会的数量和展览面积均创历史新高。 良之隆集团的实践,生动诠释了展会对产业的强效赋能。"我们自2008年办展以来,始终以产业服务商 定位,整合全国头部食材供应商资源,为国内外食材企业、经销商搭建桥梁。"良之隆集团总经理朱清 梦在2026年中国会展经济国际合作论坛上说。 "通过产业路由器模式,我们打通食材研发、生产、流通、消费全链条,破解传统展会'展商自嗨'的困 境。"朱清梦说,"2025年武汉主场展会吸引全球5000家展商、40万专业观众,交易金额破百亿。2026年 我们瞄准35万平方米展览面积、6000家展商的目标,力争现场预签单突破150亿元。" 东营贸促会会长张凌认为,展会在产业补链、强链、扩链中发挥着不可替代的作用。"我们始终秉持'以 产兴展、以展促产、展产协同'理念,石油装备展覆盖油气勘探、储运全产业链技术装备,橡胶轮胎展 囊括从原料到终端产品的完整生态 ...