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会展激活流量:成都上演席卷全城的“价值风暴”
Zhong Guo Jing Ji Wang· 2025-11-13 23:36
Core Insights - Chengdu is experiencing a transformation in its exhibition economy, evolving from traditional models to a more integrated approach that drives industry and consumption [1][2] Group 1: Exhibition Industry Evolution - The concept of "exhibition-industry integration" in Chengdu represents a shift from "physical stacking" to "chemical fusion," focusing on creating an innovative ecosystem through the connection of upstream and downstream resources [2] - By 2025, Chengdu is expected to host over 1,000 exhibitions, covering a total area of approximately 13.5 million square meters, showcasing a comprehensive exhibition matrix across various sectors [2] - The total revenue from Chengdu's exhibition industry is projected to reach 153.61 billion yuan in 2024, with direct income of 15.83 billion yuan and an additional 137.78 billion yuan generated through related activities [2] Group 2: Economic Impact and Consumer Engagement - The 112th National Sugar and Wine Fair achieved a total exhibition area of 750,000 square meters, generating 11.45 billion yuan in revenue for the city's service industry, highlighting the event's role as a catalyst for industrial development [3] - Chengdu's exhibitions are evolving from mere showcases to becoming integral parts of the industrial ecosystem, enhancing consumer engagement and driving local economic growth [3][4] - The integration of various sectors during events, such as the Chengdu International Auto Show, has led to significant increases in consumer activity, with total contracts amounting to 5.753 billion yuan and a boost of 2.12 billion yuan to the city's service sector [5] Group 3: Digital Transformation and Sustainability - Chengdu is undergoing a digital transformation in its service offerings, moving from a standardized support system to an ecosystem that actively empowers industrial innovation [6] - The introduction of digital twin exhibition halls and AI algorithms for precise matching between exhibitors and attendees reflects Chengdu's commitment to creating a sustainable and efficient exhibition environment [6] Group 4: Future Directions and Urban Integration - The future of Chengdu's exhibition industry lies in establishing long-term governance mechanisms that align exhibition goals with industrial positioning, thereby making exhibitions a key interface for urban development [7] - The importance of enhancing international participation in Chengdu's exhibitions is emphasized, aiming to attract more international exhibitors and professional buyers to broaden the city's exhibition landscape [7]
2026上海国际酒店及餐饮业博览会(HOTELEX Shanghai)展位招商全面启动
Sou Hu Cai Jing· 2025-11-13 04:43
Core Insights - The 34th HOTELEX Shanghai will be held from March 30 to April 2, 2026, at the National Exhibition and Convention Center in Shanghai, serving as a major international trade event for the hotel and catering industry in the Asia-Pacific region [6][33] - The event aims to create an open and efficient communication platform for global hotel and catering industry professionals, leveraging over 30 years of experience and resources from the organizer [6][7] Event Overview - HOTELEX Shanghai has successfully held 33 editions since its inception in 1993, attracting 284,581 professional visitors in 2025, with overseas buyers increasing by 34.2% to 12,447 from 148 countries and regions [7] - The 2026 exhibition is expected to cover an area of 400,000 square meters, featuring over 3,000 quality exhibitors and attracting more than 300,000 professional visitors [7][31] Exhibition Features - The event will encompass the entire supply chain of the hotel and catering industry, with twelve themed exhibition areas to facilitate professional product displays and in-depth communication with target customers [14][17] - Key exhibition areas include catering equipment, high-end ingredient supply chains, coffee and tea supply chains, and food packaging and design [17] Concurrent Activities - Over 50 professional competitions and forums will be held during the event, including the China Restaurant BOSS Conference and various industry summit forums to enhance brand exposure and industry influence [20][22] - Notable competitions include the World Barista Championship and the Shanghai International Trend Beverage Creative Production Competition [22] Marketing and Promotion - HOTELEX has established a comprehensive online and offline communication system to maximize brand exposure, including partnerships with over 100 domestic and international industry media [29][30] - The online advertising is expected to achieve over 250 million exposures and nearly 30 million clicks [30] Industry Trends - The 2026 HOTELEX Shanghai will focus on the latest industry development trends, including the application of AI and robotics in the hotel and catering sectors, digital transformation, and sustainable development practices [33]
江苏南京:激发城市经济发展新活力 市政协主席会议建言文体旅商展深度融合发展
Nan Jing Ri Bao· 2025-11-13 00:23
Core Insights - The first "Super League" in Nanjing concluded successfully, with significant attendance and viewership, contributing to a 19.3% growth in the city's sports industry revenue in the first half of the year [1] - Nanjing's tourism saw a robust increase, with 20.1 million visitors during the National Day and Mid-Autumn Festival holidays, generating a total tourism revenue of 27.94 billion yuan, marking historical highs [1][3] - The city aims to deepen the integration of culture, sports, tourism, and commerce to stimulate economic growth, as emphasized in recent government meetings [3][19] Sports Industry Growth - The "Super League" attracted 2.22 billion online viewers and 2.433 million on-site spectators, showcasing the event's popularity and its impact on local sports revenue [1] - The sports events have been pivotal in driving tourism and related economic activities, with a notable increase in visitor spending [1][7] Cultural and Tourism Integration - The city is focusing on enhancing the synergy between cultural, sports, tourism, and commercial sectors to create a more vibrant economic environment [3][19] - Suggestions include establishing a higher-level integration mechanism and developing themed tourism routes that combine various local attractions [4][6] Economic Development Strategies - Recommendations include creating a "Nanjing Ticket Root" digital platform to unify various ticketing systems and enhance consumer engagement through loyalty programs [7][10] - The establishment of a comprehensive marketing strategy to promote Nanjing's cultural heritage and tourism offerings is also suggested [12][13] Innovation in Consumer Experience - The integration of digital technologies and innovative business models is essential for enhancing visitor experiences and driving economic growth [15][17] - Proposals include developing immersive experiences and leveraging local cultural elements to attract more visitors [12][15] Government and Community Engagement - The local government is actively engaging with community members and stakeholders to gather insights and suggestions for improving the integration of various sectors [18][19] - There is a strong emphasis on collaboration between government, businesses, and cultural institutions to foster a more cohesive economic strategy [19]
首都会展集团携旗下30余家场馆及酒店“空降”成都推介
Zhong Guo Jing Ji Wang· 2025-11-10 08:57
Group 1 - The event "Venue and Hotel Roadshow Promotion (Chengdu Station)" organized by the Beijing Exhibition Group took place on November 8, showcasing over 30 venues and hotels, along with more than 100 important partners and media representatives [1][12] - A strategic cooperation agreement was signed between the Beijing Exhibition Group and Hannover Milan Exhibition (Shanghai) Co., Ltd., among other institutions, marking a significant collaboration in the exhibition industry [1][6] - The theme of the event was "Bamboo Dream Tianfu, Together We Create Splendor," emphasizing the integration of local culture and green concepts in the exhibition [1][10] Group 2 - The Beijing Exhibition Group has managed 33 exhibition venues and 35 hotels since its establishment in 2021, covering over 8 million square meters, positioning itself among the leaders in the domestic industry [4] - The group aims to enhance its operational capabilities in the international service trade fair market, focusing on sectors such as health, consumption, new energy, and high technology [4] - The event highlighted the strong recovery of the national exhibition industry in the first half of 2025, with a focus on digital transformation, green development, and internationalization [6] Group 3 - The event served as a platform for showcasing the capabilities and characteristics of the Beijing Exhibition Group's venues and hotels, enhancing brand awareness and facilitating resource integration [12] - The roadshow has successfully held four sessions since its launch in 2023, achieving over 70 intended collaborations and exceeding 10 million yuan in intended transaction amounts [12] - The event featured immersive experiences with local cultural elements, including performances and innovative green practices, which received widespread attention and praise [10][12]
年均增速超过15%!进博会溢出效应指数发布
证券时报· 2025-11-08 11:07
Group 1 - The 8th China International Import Expo (CIIE) will be held in Shanghai from November 5 to 10, showcasing its significant impact on national and regional economic development [1] - The national spillover effect index for 2024 is projected to reach 67.04, a year-on-year increase of 2.23%, with an average annual growth rate of 15.54% [1] - The Shanghai spillover effect index stands at 66.56, with an average annual growth rate of 16.90%, while the Hongqiao International Central Business District index is at 82.75, reflecting a remarkable year-on-year increase of 6.2% and an average annual growth rate of 50.45% [1] Group 2 - The CIIE has evolved beyond a mere exhibition, becoming a powerful engine for industrial upgrading, regional collaboration, and global trade activation [3] - The report indicates that while investment promotion has seen a decline compared to 2023, the overseas investment index is 4.5 times that of 2018, and China remains one of the top three investment destinations globally [3] - The report suggests a shift in export-oriented thinking, optimizing the business environment, enhancing cultural exchanges, and broadening cooperation channels with economies like the EU and the US to strengthen trade resilience [3] Group 3 - Shanghai's spillover effect index for 2024 is 66.56, with a notable average annual growth rate of 16.90%, highlighting its role in global resource allocation and high-end industry leadership [6] - The "Buy Global" initiative in Shanghai has achieved a cumulative intended transaction amount index of 2.42, a year-on-year increase of 17.16%, maintaining its position as the leading local trading group for seven consecutive years [6] - Shanghai aims to be a global launchpad for new products, with over 3,000 launch events held annually since the first CIIE, and 1,000 new stores opened each year, including global and Asia-Pacific first stores [6] Group 4 - The CIIE significantly supports the development of high-end industries in Shanghai, with the "industrial transformation" total index at 13.69, a year-on-year growth of 16.61% [7] - The index for "advanced industrial structure" increased by 80.3%, reflecting a positive trend in Shanghai's industrial upgrading [7] - The report recommends increasing R&D investment in high-tech industries and optimizing the investment promotion environment to address challenges such as declining export ratios of high-tech products [7] Group 5 - The Hongqiao International Central Business District has seen a comprehensive driving effect from the CIIE, with the exhibition economy index reaching 22.08, a year-on-year increase of 16.70% [7] - The district has attracted over 7,000 digital enterprises, with technology service companies making up 21.4% of the total, creating a virtuous cycle of exhibition-driven industrial agglomeration [7] - The report proposes digital empowerment solutions to address challenges in international procurement and project implementation delays [8]
海陆空三展一连三日在澳门举行,推会展业向“品质提升”转型
Core Insights - The 15th China (Macau) International Auto Show, the 15th China (Macau) International Yacht Import and Export Fair, and the 14th Macau Business Aviation Exhibition have opened in Macau, showcasing the region's commitment to high-end exhibitions and economic diversification [1][3]. Group 1: Event Overview - The auto show features a theme of "Intelligent Mobility, Green Leadership" with an exhibition area of 50,000 square meters, hosting nearly 50 domestic and international brands such as China CRRC, Dongfeng, and Porsche [3][4]. - The yacht exhibition focuses on "Marine Economy and Leisure Life," covering 55,000 square meters and attracting over 40 renowned brands including Azimut and Leopard [3][4]. - The business aviation exhibition introduces a new low-altitude economy section, showcasing the complete industry chain of business jets and innovative low-altitude economy enterprises [4]. Group 2: Strategic Importance - The events serve as a significant platform for Macau's economic diversification and international exchange, reinforcing Macau's role as a high-end exhibition and trade hub within the Guangdong-Hong Kong-Macau Greater Bay Area [3][4]. - The collaboration between the exhibitions and Hengqin aims to promote economic cooperation and provide a replicable model for the Greater Bay Area's exhibition economy [3][4]. - The exhibitions are expected to inject new vitality into Macau's exhibition industry, transitioning from "scale expansion" to "quality enhancement" and contributing to the development of a modern exhibition ecosystem and a world-class tourism and leisure center [4].
京豫联动,擘画京津冀与中部会展协同新蓝图
Huan Qiu Wang· 2025-11-07 04:42
Core Insights - The Zhengzhou Airport Economic Comprehensive Experimental Zone is positioning itself as a new landmark for the exhibition economy in Central China, aiming to enhance collaboration between the Beijing-Tianjin-Hebei region and Central China [1][4] Group 1: Strategic Positioning and Development Advantages - Zhengzhou Airport Economic Zone is the first national-level aviation port economic development pilot zone in China, tasked with building the "Air Silk Road" [1] - The zone benefits from a multi-modal transportation hub, a solid industrial foundation, a comprehensive port system, and a vast market with nearly 100 million people [1] Group 2: Supportive Policies and Business Environment - The region has introduced policies to support the exhibition industry, including a maximum funding support of 6 million yuan for major exhibitions and events [2] - The establishment of a joint conference system and streamlined approval processes aims to create a first-class business environment aligned with international standards [2] Group 3: Core Infrastructure and Ecosystem - The Central Plains International Convention and Exhibition Center is highlighted as a key asset, featuring modern, international, and intelligent design [2] - The project includes an international conference center and an intercontinental hotel, contributing to a well-rounded exhibition ecosystem [2] Group 4: Industry Insights and Future Directions - The President of the China Exhibition Economy Research Association emphasized the resilience and innovative trends in the exhibition industry, urging the center to leverage the "14th Five-Year Plan" for integrated development [4] - Insights from industry experts indicate significant cooperation potential between the Beijing-Tianjin-Hebei region and Central China, providing valuable development strategies [6] Group 5: Commitment to High-Quality Development - The successful promotion event showcased the determination and capabilities of the Zhengzhou Airport Economic Zone and the Central Plains International Convention and Exhibition Center to develop the exhibition economy [6] - The initiative aims to create a new high ground for exhibitions in Central China, injecting strong momentum into the high-quality development of China's exhibition economy [6]
“筑梦空中门户 共赢会展经济”?中原国际会展中心亮相北京擘画区域协同新蓝图
Zhong Guo Jing Ji Wang· 2025-11-06 07:54
Core Insights - The promotional event for the Zhengzhou Airport Economic Comprehensive Experimental Zone focused on the theme "Building Dream Air Gate, Win-Win Exhibition Economy" and aimed to explore new trends in the exhibition economy while showcasing the Central Plains International Exhibition Center as a new landmark in the exhibition industry [1][10] Group 1: Strategic Positioning and Development Advantages - The Zhengzhou Airport Economic Zone is the first national-level aviation port economic development pilot zone approved by the State Council, tasked with building the Zhengzhou-Luxembourg "Air Silk Road" and creating an inland open highland [3] - The region boasts a highly efficient governance system, a "super hub" advantage with multimodal transport, a solid foundation of a ten-industry system, and a vast market with nearly 100 million people [3] Group 2: Policy Support and Business Environment - The region has introduced policies to support the exhibition industry, including funding support of up to 6 million yuan for major exhibitions and competitive incentives for headquarters economy and digital transformation [4] - Efforts are being made to create a first-class business environment comparable to major cities like Beijing, Shanghai, and Shenzhen through streamlined approval processes and innovative service mechanisms [4] Group 3: Infrastructure and Service Capabilities - The Central Plains International Exhibition Center integrates modern, international, and intelligent concepts, featuring a comprehensive exhibition ecosystem with an international conference center and an intercontinental hotel [5] - The venue successfully hosted the "Third National Skills Competition," demonstrating its excellent capacity and service levels [5] Group 4: Industry Collaboration and Future Opportunities - The event highlighted the importance of regional collaboration in the exhibition economy, with industry leaders recognizing the potential of the Zhengzhou Airport Zone and the Central Plains International Exhibition Center [7][9] - A series of cooperation agreements were signed during the event, indicating strong market recognition of the development potential of the exhibition economy in the region [10] Group 5: Future Development Strategies - The Central Plains International Exhibition Center plans to focus on key exhibition areas and implement a "exhibition-driven production" strategy to enhance service quality and industry collaboration [12] - The successful hosting of the promotional event showcased the commitment and capabilities of the Zhengzhou Airport Economic Zone and the Central Plains International Exhibition Center in driving high-quality development in the exhibition economy [12]
长沙市昆兰印务有限公司成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-11-04 02:16
Core Viewpoint - A new company, Changsha Kunlan Printing Co., Ltd., has been established with a registered capital of 100,000 RMB, focusing on various printing and advertising services [1] Company Summary - The legal representative of Changsha Kunlan Printing Co., Ltd. is Huang Zhengkun [1] - The company’s registered capital is 100,000 RMB [1] - The business scope includes licensed projects such as printing of packaging and decorative printed materials, other printed materials, binding services, specific printed materials, and publication printing, which require approval from relevant authorities [1] Industry Summary - General projects include conference and exhibition services, office services, advertising design and agency, advertising publishing and production, digital advertising design and agency, cultural and artistic exchange activities, digital content production services (excluding publishing), stationery wholesale, office supplies sales, graphic design and production, typing and copying, sales of office equipment consumables, paper products sales, sales of copying and offset printing equipment, and daily necessities sales [1]
2025中国会展“石训营”举办 共探行业创新发展新路径
Zhong Guo Jing Ji Wang· 2025-10-31 23:50
Core Insights - The "Stone Training Camp" focused on enhancing the capabilities of exhibition professionals, gathering industry experts and practitioners to discuss innovative and high-quality development in the exhibition sector [1][4] - The event attracted a diverse group of participants from major cities and key areas in Hebei province, fostering a collaborative environment among industry stakeholders, academia, and government [1][2] Group 1: Event Overview - The "Stone Training Camp" was held from October 28 to 29 in Shijiazhuang, co-hosted by the China Exhibition Economic Research Association and the Shijiazhuang Municipal Bureau of Commerce [1] - The event featured keynote speeches and practical case studies, emphasizing the importance of exhibitions in driving consumption and supporting the new development pattern [2][3] Group 2: Key Presentations - Qu Weixi, the president of the China Exhibition Economic Research Association, delivered a speech on the role of exhibitions in promoting consumption and building a platform for domestic demand [2] - Jiang Huai, the vice president and secretary-general, discussed innovative service models in the exhibition industry and new opportunities for industrial development [2] Group 3: Practical Insights - Chen Xiaoli shared insights on the growth of the Guo Rao International Tire Exhibition, providing valuable experiences for cultivating regional specialty exhibitions [3] - Zhang Yazhu presented a guide for overseas exhibitions, offering strategic advice for companies looking to participate in international events [3] - The workshop on AI applications in the exhibition industry provided deep insights into how AI can reshape the future of exhibitions [3] Group 4: Local Development Focus - A seminar on enhancing the quality and efficiency of Shijiazhuang's exhibition industry was held, discussing how the sector can elevate the city's overall capabilities [4] - The successful execution of the "Stone Training Camp" established an effective communication platform for the national exhibition industry, driving innovation and high-quality development in Shijiazhuang [4]