前言 面对养老行业超过千万的人才缺口，单纯的"招人"已无法解决问题。 今年7月，"养老服务师"被列入第七批新职业，明确养老服务师为从事居家、社区、机构养老服务综合需求评估、方案制订与实施、照护技术实施与培训 指导等工作的专业技术人员。 近年来，随着家庭规模缩小、观念和家庭分工的变化，来自家庭的照护力量减弱，而对于各类护理人员的市场化供给需求逐渐增长。这个矛盾突出体现在 失能失智、高龄、空巢老人家庭中；同时由于老龄化进程加速，养老机构也面临人才短缺的问题。 构建一个能够持续供应高质量、标准化护理人才的培训体系，成为整个行业破局的关键。头部企业的实践表明，培训业务已从成本中心演变为支撑服务质 量、驱动业务增长的战略引擎。 01 千万护理员缺口背后，为何春节"用工荒"年年上演？ 临近年底，养老机构护理人员短缺的情况愈加突出。尊护护理学校校长王娜在采访中证实了这一点："特别是到了年底的时候，人员短缺的情况会特别凸 显。"由于春节团圆传统与养老服务不间断的特性，每年年末养老护理服务都会出现供需失衡。王娜透露，近期已收到其他养老机构多次超50人的批量用 工需求，这表明人才短缺是行业性难题。 人才短缺已经成为养老服务业的共 ...

调查显示，我国失能老年群体超过4000万人，而持证的养老护理员只有50万人。按照国家标准养老护理 员与老人的比例1:4计算，潜在的护理人才需求将达1000万以上。 据央视财经，国家卫生健康委、民政部等五部门近日印发通知，决定开展为期三年的医养结合促进行 动。 北京协和医学院教授刘远立表示："根据我们全国调查，87%的老年人选择在家里得到照护服务，这也 意味着我们需要大量规范培训的护理员。" （原标题：业内人士：潜在养老护理人才需求或超1000万） ...

（央视财经《经济信息联播》）国家卫生健康委、民政部等五部门近日印发通知，决定开展为期三年的医养结合促进行动。未来三年，我国将大力发展居家 和社区医养结合服务，推动医疗资源较丰富地区的部分二级及以下医疗卫生机构转型为康复医院、护理院，并扩大养老专业人才培养规模。 为了让失能、半失能老人在家门口得到照护，江西省上饶市万年县将部分乡镇卫生院转型为护理院，76岁的王志上老人患糖尿病、脑梗塞10多年了，今年3 月，他又跌倒导致股骨骨折，做了手术后长期卧床。入住镇上的护理院后，王志上的身体明显好转。 目前，万年县已将6个乡镇的卫生院转型为护理院，建成护理床位500多张。 北京协和医学院教授 刘远立：现在全国调查老年人的意愿，87%选择在家里得到照护服务，意味着我们有大量的规范培训的护理员队伍要继续加强。 未来三年，国家将扩大养老专业人才培养规模，支持高等院校和职业学校开设医养照护与管理、智慧健康养老服务与管理等相关专业，到2027年底，全国新 增医养照护与管理专业布点不少于30个。开展老年医学人才、医养结合人才长期照护人才等能力提升培训。医养结合机构面向入住老年人、家庭照护者等， 每月至少开展1次健康教育或技能培训。 转 ...

Core Insights - The article emphasizes the importance of high-quality labor as a key element of new productive forces, highlighting Shanghai's efforts to enhance vocational skills training and align it with industry needs [1][7] Group 1: Skills Training Initiatives - Shanghai has implemented a series of reforms in vocational skills training, focusing on three leading industries and addressing urgent labor shortages, with 679,200 subsidized training sessions conducted this year [1][3] - The city has introduced a dynamic analysis system for industry skill demands, utilizing big data to predict future skill trends and adjust training programs accordingly [2][6] - New training programs have been developed, such as the "Artificial Intelligence Promoter," aimed at equipping individuals with the skills to communicate AI technologies effectively [2][3] Group 2: Employment Outcomes - The employment rate for participants in targeted training programs, such as those for elderly care and home organization, has reached 100%, demonstrating the effectiveness of these initiatives [5][6] - The Shanghai government has provided substantial financial support for skills training, with a total of 471,000 individuals receiving subsidies amounting to 710 million yuan [3][7] Group 3: Future Directions - Shanghai plans to conduct a large-scale vocational skills enhancement campaign over the next three years, focusing on new and high-demand skills in key industries [7][9] - The city is also working on a gradient-based skills enhancement subsidy system, increasing support for critical sectors like integrated circuits and artificial intelligence by 30% [7][8] - The upcoming 48th World Skills Competition in Shanghai is expected to further promote the importance of skilled labor in national development [9]

Core Insights - The article emphasizes the urgent need for more skilled personnel in the elderly care sector to address the growing demand due to an aging population in China [1][2]. Group 1: Policy Recommendations - The "14th Five-Year Plan" suggests actively addressing population aging and improving the policy mechanism for the coordinated development of elderly care services and industries [1]. - Recent policies, including the "Opinions on Deepening the Reform and Development of Elderly Care Services," highlight the importance of strengthening the elderly care workforce and enhancing training for caregivers and assessors [2]. Group 2: Talent Supply and Training - The Ministry of Civil Affairs and the Ministry of Human Resources and Social Security plan to train approximately 1.5 million elderly care skill personnel over three years, focusing on key employment groups and frontline staff in care institutions [2]. - The establishment of a professional qualification system for elderly care workers is being promoted to enhance the quality of care services [2]. Group 3: Career Development and Retention - New policies aim to create a career development pathway for elderly care workers, including the implementation of entry subsidies and job allowances to improve job attractiveness [2]. - The Ministry of Civil Affairs is working on a system for recognizing the skill levels of elderly care workers, which will help in standardizing care pricing based on skill and experience [2][3].

Core Viewpoint - The Shanghai Pavilion at the 8th China International Import Expo showcases the theme "AI Empowerment, Cultivating New Consumption," highlighting innovations in the construction of an international consumption center city through intelligent presentations and sustainable design [2]. Group 1: Brand Story - The "Brand Story" section focuses on brand economy and the launch economy, emphasizing the internationalization of local brands and the debut of international brands, showcasing how commercial brands contribute to the quality upgrade of the consumption sector [5]. - Notable exhibits include the "Blooming Secret Realm" jewelry from the century-old brand Lao Feng Xiang, which previously impressed at Milan Fashion Week [5]. - The pavilion features a dialogue and collaboration between Chinese and international brands, including LEGO's skyline exhibit of Shanghai [11]. Group 2: Consumption Innovation - The "Consumption Innovation" section addresses trends in personalized, emotional, and health-related consumption, showcasing AI's role in enhancing service and digital consumption [15]. - The "Silver Economy" area features a home care robot developed by Zhineng Technology [15]. - The "Children's Economy" area displays AI toys designed for emotional regulation and educational companionship, such as the Fuzozo doll and the chess-playing robot from SenseTime [17]. - The "Youth Economy" area highlights original IP incubation companies like Bilibili and showcases their latest animation generation model [18]. - The "Pet Economy" area features lifestyle products from the brand VETRESKA, including a cactus-shaped cat climbing frame [20]. Group 3: Experience Consumption - The third section explores the potential for consumption growth by breaking physical boundaries and creating new experience consumption scenarios through cultural tourism and night economy themes [22]. - The Shanghai Museum presents a "Mini version of the Egyptian Gods" scene, representing cultural IP [22]. - The "INS New Paradise" scene represents the night economy, featuring live DJ performances and dancing robots [23].

Core Insights - The aging population in China has surpassed 310 million, accounting for 22% of the total population, making it a national strategic priority to address this issue [2] - The emergence of the "elderly care service worker" as a new profession highlights the industry's struggle with a "youth talent shortage" [2][10] Group 1: Industry Challenges - The story of Li Qinggang, a 1997-born elderly care service worker, illustrates the challenges faced by the industry, including high turnover rates among young professionals [4][8] - Currently, only about 5 out of 45 graduates from Li's class remain in the elderly care sector, indicating a significant retention issue [8][10] - The potential demand for elderly care personnel in China is over 10 million, yet there are only about 300,000 currently employed [10][19] Group 2: Innovative Solutions - Jiangsu province has pioneered a nursing title system to attract and retain young talent in the elderly care sector, aiming to provide clear career advancement opportunities [10][19] - The establishment of a nursing title subsidy system in Jiangsu is designed to enhance the professional status and financial incentives for elderly care workers [18][21] - In Zhejiang, a multi-faceted approach involving policy incentives, improved compensation, and technological empowerment is being implemented to address workforce challenges [21][27] Group 3: Workforce Development - The collaboration between Jiangsu's Ministry of Civil Affairs and Nanjing University of Chinese Medicine aims to create a specialized college for elderly service management, addressing the talent gap [19] - The introduction of a special allowance system for elderly care workers in Zhejiang has led to a significant increase in certified caregivers per 10,000 elderly individuals, from 16 to 25 [27] - Despite these efforts, the industry still faces issues such as high workload and stress levels among frontline caregivers, with a significant portion of the workforce being over 50 years old [29][31]

Core Viewpoint - The National Healthcare Security Administration has issued a trial version of the National Long-term Care Insurance Service Project Directory, which includes 36 service items funded by the long-term care insurance fund, while also initiating a special rectification of medical insurance fund management to combat fraud [1][2]. Group 1: Long-term Care Insurance Development - Japan implemented the Long-term Care Insurance Law in 1997, establishing a mandatory nationwide care insurance system, which diversified the elderly care service system [1]. - Prior to the implementation of the Long-term Care Insurance Law, Japan's elderly care services relied heavily on public institutions and a few non-profit organizations, leading to a lack of competition and inefficiency [1]. - The introduction of the Long-term Care Insurance Law allowed private enterprises to participate in service provision, significantly increasing the number of care service institutions and creating a competitive market structure [1]. Group 2: China's Long-term Care Insurance Pilot - China officially launched the long-term care insurance pilot in 2016, covering 15 cities and 2 key provinces, focusing on providing support for severely disabled individuals under employee medical insurance [2]. - Various cities have explored diverse service models, with some focusing on institutional care and others emphasizing home-based services to meet daily care and medical needs of the elderly [2]. - These explorations have accumulated valuable experience for system improvement, leading to a rapid increase in demand for high-quality elderly care supplies as the long-term care insurance system expands [2]. Group 3: Financial Projections - In 2023, the number of individuals covered by long-term care insurance is projected to be 18.331 million, with a total medical insurance enrollment of 1.33389 billion [3]. - The long-term care insurance fund revenue for 2023 is estimated at 24.4 billion yuan, with an average per capita contribution of 133 yuan [3]. - If the long-term care insurance is expanded to cover all medical insurance participants, the revenue scale could reach 177.3 billion yuan, and if it matches the average revenue ratio of similar systems in the US, Japan, Germany, and France, it could reach 633.3 billion yuan [3].

Core Viewpoint - The "Wu Di Craftsman" vocational skills competition for elderly care in Suzhou highlights the city's commitment to enhancing the skills of elderly caregivers, with a focus on both theoretical knowledge and practical skills [1] Group 1: Competition Overview - The competition took place on September 26-27, 2023, at Suzhou Vocational Health Technology College [1] - It was co-hosted by the Suzhou Civil Affairs Bureau, Human Resources Bureau, and the Municipal Federation of Trade Unions, with 11 teams participating from various districts and cities [1] - The competition was based on the National Occupational Skill Standards for Elderly Care Workers (2019 version), focusing on both theoretical and practical assessments [1] Group 2: Assessment Criteria - The theoretical competition assessed caregivers' understanding of relevant occupational skill standards, while the practical competition evaluated their ability to provide basic care, rehabilitation services, psychological support, and training for the elderly [1] - Participants ranking in the top 50% with passing scores in both theoretical and practical assessments could advance to higher skill levels, with the top three earning a promotion to Level 2 (Technician) [1] Group 3: Results - Mei Xiaojie from the municipal team won the first prize, while Liu Yue and Fan Tingting from Taicang City won second prizes [1] - Wang Jinghan, Zhao Yangyang from Suzhou Industrial Park, and Wang Zhiying from Huqiu District received third prizes [1]

Core Viewpoint - The elderly care industry in China is facing a "gap" issue, with a significant demand for caregivers amid a shortage of younger workers entering the field. The industry presents both high salary prospects and high turnover rates, creating a paradox that needs addressing [4][32]. Group 1: Industry Demand and Salary Trends - As of now, there are approximately 310 million individuals aged 60 and above in China, accounting for 22% of the total population, indicating a substantial demand for elderly care services [4]. - In the second quarter of this year, the number of caregiver job postings increased by 54% year-on-year, with an average monthly salary of 5720 yuan, reflecting an 8% increase [4]. - Major cities are offering significant employment subsidies to attract talent, such as Guangzhou providing up to 20,000 yuan for long-term caregivers and Shenzhen offering 15,000 yuan for recent graduates [6][7]. Group 2: Challenges Faced by Caregivers - Many young individuals entering the elderly care sector are disillusioned by the reality of the job, which often involves physically demanding tasks and emotional stress [8][12]. - Caregivers report high workloads, with many working 9 to 12 hours a day, and a significant portion earning less than 4000 yuan per month [26][32]. - The industry is characterized by a high turnover rate, with 40% to 50% of new caregivers leaving the profession shortly after entering [38]. Group 3: Age Demographics and Workforce Composition - The elderly care workforce is predominantly older, with nearly 40% of caregivers aged 50-55, and only 3% under 30 years old, highlighting a "youth gap" in the industry [36]. - Despite the availability of educational programs in nursing and elderly care management, few graduates choose to remain in the field, with many opting for other career paths [37][38]. Group 4: Future Directions and Innovations - The industry is exploring new models to address the challenges posed by an aging population, such as integrating childcare and elderly care services in shared spaces [45][46]. - Successful elderly care institutions are increasingly focusing on developing clear and sustainable profit models to ensure better compensation for caregivers and attract more talent [47].