Core Insights - The cultural tourism activities in Qinghai during the Spring Festival have transformed from passive observation to active participation, highlighting a trend of "cultural co-creation" among the community [1][2] - The integration of traditional cultural elements with modern experiences is evident, as seen in the various activities and events that engage all age groups [1][2] Group 1: Cultural Engagement - The Spring Festival activities in Qinghai emphasize community involvement, with children, parents, and elders participating in traditional games and storytelling [1] - The presence of cultural heritage, such as the "投壶" game, showcases the importance of passing down traditions through generations [1] - The vibrant night scene in Xining, including the illuminated Dragon Gate, reflects a deep-rooted cultural appreciation among the locals [1] Group 2: Tourism Growth - Qinghai Lake experienced a significant increase in visitors during the Spring Festival, with 6,017 tourists recorded in the first three days, marking a nearly 700% year-on-year growth [2] - The shift from a "closed" winter season to an "open" winter tourism model indicates a successful embrace of the ice and snow economy [2] - The comments from tourists highlight the growing appeal of Qinghai's natural beauty and cultural offerings, suggesting a positive trend in tourism development [2] Group 3: Cultural and Economic Impact - The integration of cultural elements into tourism is seen as a way to make traditional practices accessible and engaging for the public [2][3] - The narrative of Qinghai's cultural richness transitioning from being "hidden" to being widely recognized reflects a broader trend in cultural tourism [2] - The overall experience during the Spring Festival illustrates the potential for cultural tourism to contribute to local economies and community identity [2][3]

今年春节，"迁徙式过年"成为流行热词，勾勒出国人团圆方式的新变迁。一组重磅数据为这场大规模人 口流动注入强劲动力：全国20.5亿元专项促消费资金已全部到位。消费券、专项补贴与惠民红包随着长 假密集投放，形成集中释放的政策红利期。这是财政部门以真金白银为支撑，努力为大家"怎么过年、 如何过好年"提供坚实保障。 深圳：全球首届"AI机器人"春节嘉年华活力上演 这股由年轻人引领的新春消费新潮流，也在反向推动文旅供给端加速创新升级。眼下，多地将醒狮等传 统民俗与科技潮玩、研学亲子体验深度融合，专门设置科创体验专区，通过AI互动装置打造兼具科技 感与年味的新春场景；许多地方的文博场馆纷纷引入XR技术，让广大游客在虚实交互中"亲身经历"楚 汉历史。 我想，消费券激发的是"出发"的冲动，业态创新回应的则是"抵达后如何体验"的命题。文旅产业带来的 增量，不在于吸引多少人远道而来，而在于让每一位到来者都能找到"沉浸式生活"的归属感。在物质丰 裕的今天，最珍贵的不再是物品，而是亲身"在场"的参与与真切"感受"的体验。体验早已成为消费的核 心。 因此，在体验经济蓬勃发展的当下，年味不必远赴他乡寻觅，它就藏在我们亲身参与、认真度过的 ...

文旅融合彰显市场活力。全省各地不仅人气旺，而且年味浓、活力足。从传统的武侯祠成都大庙 会、德阳文庙新春大庙会，到南充阆中古城的舞狮、成都黄龙溪古镇的打铁花，非遗体验成为游客感受 巴蜀文化魅力的热门选择。蜀风雅韵、鹤鸣茶社、彭镇茶馆等充满烟火气的打卡点，让游客在盖碗茶和 川剧声中品味地道成都生活。阿坝州、甘孜州多地藏羌新年民俗与非遗贺岁活动同步开展，生动展现四 川多民族文化的独特魅力。 科技新潮邂逅巴蜀年味。科技与文化融合，为新春佳节增添新活力。成都东郊记忆的巨幅数字画 布、东安湖的星核纪元科幻展，以及资阳方特的新春灯会与无人机烟花秀，带领游客玩转科技新潮年。 2月18日晚，"青睐绵阳 有福之城"2026年金西湖春节系列活动热闹非凡，水幕激光秀将现代科技与艺术 完美融合；上千架无人机组成的灯光秀，在夜空中书写对未来的美好祝愿。 惠民举措激发假日消费活力。各地推出文旅消费券、景区套票、"餐+玩"联动消费等惠民举措，有 效激活假日文旅消费潜力。绵阳市梓潼县两弹城景区推出"两弹薪火·潼赴新程"系列活动，假期前三天6 个A级景区累计接待游客15.74万人次，实现直接收入385.6万元。（记者 卢星宇） ●全省累计接待游 ...

（来源：邢台网） 转自：邢台网 变"文旅流量"为"经济增量" 新春灯会"花式"点亮文旅经济 本报记者郭文静 正月初一晚，首届襄湖新春灯会现场，花灯夺目，游人如织，欢笑满园。灯会已超越传统静态观赏模 式，丰富的参与性活动让游客成为场景主角。 贯穿全园的NPC情景互动，让游园更具趣味与参与感；"百家姓灯廊"下，游客在标注自己姓氏的花灯下 驻足打卡；无人机特效表演形成一道"向上看"风景线，游客边叫好边举起手机拍摄起来……这些设计让 灯会从"看热闹"升级为"玩进去"，进一步提升了体验感与满意度。 与此同时，巨鹿县大麓生态公园新春大型灯会满足全龄段游玩需求，让每位游客都可以在此找到属于自 己的快乐。灯会设置儿童童趣、航天逐梦、浪漫爱情、神话国潮四大主题分区，游客欣赏非遗彩灯之 余，还可带领孩子参与旋转木马、趣味穿梭、充气城堡、网红桥等项目。全龄友好的设计不仅扩大了灯 会的受众覆盖面，也成为连接不同代际的情感枢纽。 灯会被称为"中国式的浪漫"。襄都区天一广场新春灯会、信都区崔路传统年俗灯会、南和区北关消费集 聚区灯光秀……灯会让大家沉浸在喜气洋洋、开开心心的热闹之中。 然而，我市举办灯会的意义不止于一场文化活动，更是以灯 ...

2月17日，在达州市达川区三里坪街道，民间艺人表演《车车灯》秧歌。邓良奎 摄（C视觉） 2月17日，截至当日15时 全省A级景区接待游客超767万人次、实现门票收入逾4834万元 2月17日，绵阳市北川羌族自治县开展非遗闹新春龙狮贺岁活动。张承安 摄（C视觉） 2月17日，华蓥市群众在巡游活动中展演"舞狮"。邱海鹰 摄（C视觉） 2月17日，全省大部地区天气晴好，市民游客观灯会、逛庙会、游古镇、祈福……出游热情满满。遂宁中国观 音故里旅游区、凉山建昌古城景区、成都洛带古镇的游客人数居当日全省前三，分别为21.24万人次、16.2万人 次、12.9万人次；青城山-都江堰旅游景区、蜀道剑门关旅游景区、峨眉山风景名胜区的门票收入居当日全省前 三，分别为316.11万元、255.36万元、219.05万元。 非遗年俗体验持续走热。南充各文博场馆推出沉浸式社教、非遗体验、艺术展览等互动项目，吸引市民游客 在书香文脉中开启新年。泸州推出"梦回老泸州·江阳古韵"系列活动，以沉浸式非遗体验展示川南民俗文化魅力。 九寨沟推出"非遗展演进景区"，将非遗、民俗、冰雪观光相结合，构建多元化文旅体验场景。在绵阳，仙海区 以"青睐绵阳福 ...

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除夕当天，全省各地精心策划了一系列富有岭南特色的文旅活动。粤港澳大湾区灯会以"湾区同心·华彩千秋"为主题，设置上百组大型主题灯景，自2月7日 开园以来累计接待游客91012人次。陆丰上海外滩"陆丰映月·福马迎春"灯会围绕四大主题场景打造沉浸式视听盛宴。潮州市文化馆推出"潮韵和鸣·礼悦新 春"文艺晚会，融合潮剧、英歌舞、潮州大锣鼓等非遗元素。 年俗活动同样精彩纷呈。东莞迎春花市系列活动热度不减，让市民感受地道年味。珠海斗门推出"春风响马蹄 哒哒秀非遗"活动，以醒狮、地色《八仙过 海》、粤曲、飘色等非遗项目吸引众多游客。江门赤坎华侨古镇推出"中国年 看赤坎"活动，马年新春好运花牌、非遗打铁花、火壶与烟花表演、八大新春 杂技表演等，集中展示非遗技艺与传统年俗。 羊城晚报讯 记者易芝娜报道：2026年春节假期第二天（2月16日），正值除夕。广东各地系列文化旅游活动丰富多彩、各具特色，年味正浓。据初步测算， 当日全省4A级及以上景区接待游客147万人次，同比增长9.8%。 纳入监测的14段古驿道沿线重点区域接待游客49.4万人次，同比增长5.2%。纳入监测的13家红色旅游经典景区接待游客22.8万人次，同比增长5.4% ...

Group 1 - The Spring Festival activities in Guangdong are vibrant and engaging, with a focus on traditional customs and modern cultural tourism experiences [1][2] - On the first day of the Spring Festival, major tourist attractions in the province welcomed approximately 1.42 million visitors, indicating strong tourism activity [1] - Various themed events are being held across cities, such as the "Flower City Flower Street" in Guangzhou and the "Happy Coast Super New Year" in Shenzhen, which integrate local heritage and modern entertainment [2] Group 2 - Key tourist areas, including 4A-level scenic spots, ancient post roads, and red tourism sites, have seen significant visitor numbers, with 472,000, 215,000, and 317,000 visitors respectively [1] - Cultural institutions and rural tourism points also contributed to the festive atmosphere, receiving 206,000 visitors collectively [1] - The events aim to stimulate cultural tourism consumption and showcase intangible cultural heritage, enhancing the overall visitor experience [2]

Group 1 - The core viewpoint of the article highlights the successful launch of the Spring Festival holiday in Guangdong, with significant tourist engagement across various attractions and events [1][4] - On the first day of the holiday, Guangdong's 4A-level and above scenic spots received 1.42 million visitors, while key areas along 14 ancient post roads welcomed 472,000 tourists [1] - The "Please Come to Guangdong for the New Year" campaign, along with various consumer-friendly initiatives, has significantly boosted the local tourism market [1][2] Group 2 - To stimulate tourism consumption, Guangdong issued 20 million yuan in cultural and tourism vouchers and introduced the "ticket root economy" initiative, allowing discounts at over 380 accommodation businesses and 200 tourist attractions [2] - The launch of the "Le You Guangdong" digital tourism map 2.0 aims to provide smarter and more convenient travel guidance for visitors during the New Year [2] - High-end customized family tours have become the mainstream market trend for this year's Spring Festival, as noted by industry leaders [3] Group 3 - The rich cultural heritage of Lingnan serves as a strong attraction for visitors, with various activities showcasing traditional crafts and cultural experiences [4] - Major events like the "Flower City Flower Street" in Guangzhou are expected to attract 537,000 visitors, while the first Ocean Temple Fair at Guangzhou's Polar Ocean World has drawn large crowds [4] - The nine-day holiday has created dual demands for tourists seeking both warmth and traditional New Year experiences, making Guangdong a top choice for domestic travelers [4]

Core Insights - Hainan is experiencing a vibrant atmosphere for the Lunar New Year with over 300 cultural and tourism activities planned across the island [2][3] - The popularity of local markets and traditional goods is evident, with significant tourist engagement in areas like Haikou's Qilou Old Street [2] - Hotel bookings in domestic counties have surged, with nearly 300 destinations seeing over 100% year-on-year growth in reservations [2] Group 1: Cultural and Tourism Activities - The Hainan Provincial Department of Tourism and Culture has organized a variety of events, including traditional cultural celebrations and high-level sports competitions [2][3] - Activities range from "Celebrating the New Year in Museums" to local folk customs like the Wenchang "Lion Dance" and the "Welcoming Spring Cup" volleyball tournament [3] - The Haikou Wan Chun Festival will take place from February 17 to March 3, featuring immersive experiences in a national style [3] Group 2: Tourist Engagement and Economic Impact - Tourists are actively participating in local traditions, with visitors like Ge Qi expressing satisfaction with the authentic Hainanese New Year goods available [2] - The occupancy rate for resorts, such as the Qizi Bay Resort, has reached 70% due to high demand during the holiday season [3] - The upcoming Hainan Longying New Year Fireworks Show is expected to attract significant crowds, enhancing the festive atmosphere [3]