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户外亲子嘉年华回归 植物园里融合音乐演出、艺术体验、文创消费 草坪市集花朵舞台 过节新体验
Jie Fang Ri Bao· 2025-10-03 02:21
Core Insights - The "2025 Chenshan Nature Life Festival" is being held from October 1 to 8, coinciding with the National Day and Mid-Autumn Festival, featuring various performances and activities aimed at enhancing community engagement and cultural appreciation [1][2] Event Overview - The festival includes 27 performances across four major sections, showcasing genres such as choral music, folk music, jazz, and dance, along with over 60 food and cultural creative stalls [1] - The event aims to create an immersive experience for visitors, integrating music, art, and consumption in a natural setting [2] Market Trends - The festival is described as the largest natural market to date, emphasizing experiential consumption with a variety of food, music, and cultural crafts [2] - The collaboration with Shanghai Fashion Group's young brand "This Week" highlights the trend of integrating fitness activities like Zumba and yoga into the festival, expecting to attract over 5,000 participants [2] Cultural Engagement - The festival features traditional crafts and cultural practices, such as chopstick customs and Shanghai paper-cutting, aiming to educate visitors about local heritage [3] - The event promotes a sustainable approach by utilizing leftover materials from clothing production to create accessories, aligning with contemporary consumer values [2][3] Economic Impact - The festival leverages a "ticket root economy," offering discounts and benefits across over 20 local businesses and attractions, enhancing the overall visitor experience [4] - Various promotional activities and events in the region during the holiday period aim to boost local tourism and consumption, creating a vibrant festive atmosphere [4]
2025北京长城文化节怀柔黄花城水长城专场启幕
Bei Jing Shang Bao· 2025-09-30 11:16
Core Insights - The 2025 Beijing Great Wall Cultural Festival has officially commenced, themed "Between Cloud and Water, Great Wall Awaits," integrating cultural experiences, tourism consumption, and international communication [1][3] - The event features a variety of artistic performances, including original dance, traditional music, and multimedia presentations, creating an immersive cultural experience for attendees [1][3] Group 1: Cultural and Artistic Components - The artistic segment is structured around four narrative chapters: "Natural Foundation," "Historical Dialogue," "International Friendship," and "Harmony and Coexistence," showcasing diverse art forms [1] - The performances utilize a combination of land and water stages, light technology, and real scenic landscapes to enhance audience engagement [1] Group 2: Tourism and Consumption Initiatives - The "Great Wall Lifestyle Collection" runs from September 29 to October 8, featuring three thematic areas: "Taste, Encounter, and See," offering a variety of activities including food markets, cultural exhibitions, and daily performances [3] - The "Taste" section highlights traditional foods from renowned brands and local specialties, while the "Encounter" section includes over 20 performances during the Golden Week, creating a vibrant festive atmosphere [3] - The "See" section presents exhibitions such as the "Shan Hai Jing" mythical beast sculptures and a cultural product showcase, emphasizing the historical and contemporary significance of the Great Wall [3] Group 3: Regional Economic Initiatives - Huairou District is implementing regional collaboration and consumer-friendly measures to stimulate tourism during the National Day holiday, including discounts at 80 inns and 6 key hotels [4] - Special projects and joint ticketing offers at local attractions like Hongluo Temple and Yanqi Lake are designed to enhance visitor experience and extend the consumption chain [4]
成都FV佛罗伦萨小镇「川意美食嘉年华TASTE OF ITALY」启幕
Zhong Guo Shi Pin Wang· 2025-09-28 11:16
Core Insights - The "Taste of Italy" food festival at Chengdu FV Florentia Village marks the 55th anniversary of diplomatic relations between China and Italy, showcasing a blend of Italian and Sichuan cuisine [1][5][14] - The event aims to enhance cultural exchange between China and Italy, providing a platform for Italian brands to engage with Chinese consumers [5][14] Group 1: Event Overview - The festival features a collaboration between FV Florentia Village and the China-Italy Chamber of Commerce, bringing together renowned Italian food brands such as Venchi, Fabbri, and Aperol Spritz [5][12] - The event runs until October 8, coinciding with the National Day holiday, and includes various cultural experiences and interactive activities [12][14] Group 2: Cultural Integration - The festival explores the integration of Chinese and Italian cultures through innovative culinary creations, such as "spicy beef slices croissant" and "mapo tofu pasta" [8][9] - It aims to create a unique shopping and cultural experience for consumers, enhancing the interaction between Eastern and Western culinary traditions [9][14] Group 3: Consumer Engagement - FV Florentia Village offers various promotions during the festival, including lucky draws and discounts for consumers, to stimulate spending [13][14] - The event provides a seamless experience for visitors, with free shuttle services connecting major tourist attractions to the festival site [13][14] Group 4: Future Prospects - The festival serves as a model for integrating commerce and culture, contributing to the cultural tourism economy in the Pidu District [14] - FV Florentia Village plans to continue fostering innovative experiences that blend commercial and cultural elements, aiming to establish itself as a high-quality leisure shopping destination in Southwest China [14][15]
【省文化和旅游厅】2536场文旅活动邀您畅游三秦
Shan Xi Ri Bao· 2025-09-27 00:00
Group 1 - The provincial cultural and tourism department of Shaanxi is inviting national tourists to experience various cultural and tourism activities during the National Day and Mid-Autumn Festival, emphasizing the region's rich history and vibrant development [1] - A total of 946 cultural tourism theme activities and 2,536 performances will be organized, covering areas such as artistic performances, intangible cultural heritage experiences, and themed tourism [1] - The department will issue cultural tourism consumption vouchers worth 40.8 million yuan to enhance visitor engagement and promote tourism [1] Group 2 - Various non-material cultural heritage activities will be held, including 141 events that combine exhibitions, food tastings, and interactive experiences to showcase the charm of intangible cultural heritage [2] - The 13th Shaanxi Reading Culture Festival will take place from September 28 to October 28, featuring over a thousand activities aimed at providing quality cultural services to the public [2] - The integration of cultural and tourism sectors is being emphasized, with new consumption scenarios being developed to enhance visitor experiences [2] Group 3 - The provincial cultural and tourism department will distribute 2.2 million yuan worth of cultural tourism vouchers, offering discounts on performances and admission fees to attract visitors [3] - Additional discounts and benefits totaling 18.8 million yuan will be provided through various local initiatives, including electronic consumption vouchers and ticket discounts [4] - Safety measures are being implemented to ensure a secure travel environment for tourists, including inspections of tourist attractions and hotels [4]
乐享中秋国庆假期 北京推出2400余场文旅活动
Xin Hua Wang· 2025-09-20 03:09
Core Viewpoint - Beijing is set to launch over 2,400 unique cultural and tourism activities during the Mid-Autumn Festival and National Day holiday, themed "Beijing's Colorful Autumn, Double Festival Celebration" [1] Group 1: Cultural and Tourism Activities - The Beijing Municipal Bureau of Culture and Tourism will introduce 10 red-themed tour routes commemorating the 80th anniversary of the victory in the War of Resistance against Japan, including significant historical sites like Lugou Bridge and Wanping City [2] - The "Beijing Mid-Autumn and National Day Lantern Festival" will take place at the World Park, featuring seven themed areas and 180 creative light points for an immersive light art experience [2] - Various cultural performances will be held, including the "Juyong Mountain Moon" Mid-Autumn Evening at the Great Wall and a cultural performance at the Grand Canal Source Park [2] Group 2: Arts and Entertainment Events - The 9th China Traditional Opera Culture Week will be hosted at the Garden Expo Park, featuring immersive performances from top domestic opera troupes [4] - The inaugural China International Candy Season will take place at Shougang Park and the 798 Art District, creating a new cultural consumption landmark [4] - A variety of high-quality performances, including Peking Opera and drama, will be showcased throughout the holiday, alongside outdoor music festivals across parks and commercial areas [4]
中秋国庆假期北京将推出2400余场特色文旅活动
Bei Jing Shang Bao· 2025-09-19 07:17
Group 1 - The Beijing Municipal Bureau of Culture and Tourism announced over 2,400 cultural and tourism activities for the Mid-Autumn Festival and National Day, themed "Beijing's Colorful Autumn, Celebrating Together" [1] - Eight major suburban micro-vacation themes will be created, including harvest celebrations, leaf viewing, and outdoor sports, along with 10 premium rural tourism routes and over 100 integrated cultural and tourism activities [1] - Various cultural events such as poetry meetings, cultural lectures, and artistic performances will be held, totaling 742 events to enrich the cultural life of citizens during the holidays [1] Group 2 - A "Must-Play List" featuring 30 brand activities across four categories will be launched, including the 9th China Opera Culture Week and the first China International Candy Season [2] - Unique experiences will be offered for sports enthusiasts and art lovers, including themed tours linked to major sporting events and artistic exploration routes [2] - The Bureau will ensure a safe and orderly holiday tourism environment while promoting civilized tourism behavior among visitors [2]
巨星传奇等联合打造 上海将开启“寻找周同学”乐游上海沉浸式玩法
Core Insights - The "Finding Zhou Classmate" event, centered around Jay Chou's official IP, will commence on September 13, coinciding with his concert in Shanghai, aiming to enhance the city's tourism and cultural economy [1][2] - The event is designed to create a multi-dimensional cultural tourism experience, integrating music performances with local landmarks, commercial activities, and international sports events [1] Group 1: Event Overview - The "Finding Zhou Classmate" event will cover the Shanghai Tourism Festival and Jay Chou's concert, featuring six major scenes and various brand collaborations [1] - The event is expected to inject new momentum into Shanghai's cultural tourism economy, with a focus on innovative economic models that activate the city through concerts [1] Group 2: Economic Impact - Jay Chou's four-day concert in Shanghai generated ticket revenues of 200 million yuan and directly stimulated 3.2 billion yuan in local consumption across dining, accommodation, shopping, and tourism [1] - The event aims to create a new immersive entertainment consumption ecosystem, enhancing the overall tourist experience in Shanghai [1] Group 3: Transportation and Engagement - A dedicated theme bus line will be launched on September 13, connecting six key locations in the city, allowing tourists to explore Shanghai's landmarks easily [2] - Various platforms will participate in the event, including limited edition theme tickets, themed bus designs, and collaborations with ride-hailing services and shared bicycles [2] Group 4: Consumer Experience - The event will feature themed camping experiences, hotel activities, pop-up stores, and exclusive products appealing to younger audiences, promoting an integrated shopping and entertainment experience [2] - "Finding Zhou Classmate" has been successfully implemented in multiple cities and overseas, establishing itself as a benchmark for urban cultural tourism economic development [2]
服贸会联动票根经济助力金九银十
Group 1 - The 2025 China International Service Trade Fair will be held from September 10 to 14 at Shougang Park, featuring over 20 premium consumer activities to meet diverse consumer needs [1] - A total of 3 million yuan in welcome consumption vouchers will be distributed starting from 10 AM yesterday, applicable to the accommodation and catering sectors, valid until October 17 [1] - During the fair, 13 premium consumer activities will take place at Shougang Park, with an additional 12 activities in the surrounding areas of Beijing West, including events at Shijingshan Amusement Park and Beijing Garden Expo Park [1][2] Group 2 - Various activities during the fair will provide a multi-dimensional experience for citizens and tourists, including the "Foreign Trade Quality Products" event and the Beijing Coffee Market, along with sports events like the Beijing Youth Parkour Elite Competition [2] - The fair will coincide with Beijing Fashion Week and China International Fashion Week, promoting a blend of cultural tourism and commercial landmarks, featuring fashion launches and showcases [2] Group 3 - Consumers can access consumption vouchers through the Douyin app, with a maximum of 7 vouchers worth a total of 585 yuan available per user [3] - The dining vouchers are valid for 7 days, while accommodation vouchers are valid for 14 days, with specific issuance schedules for each type [3]
全域联动+全业态融合,南山暑期消费“新场景”爆了
Sou Hu Cai Jing· 2025-08-29 13:34
Core Viewpoint - The article highlights the vibrant cultural and tourism activities in Nanshan District, Shenzhen, celebrating the integration of technology, culture, and consumption, particularly during the summer of 2025, which has significantly boosted local economic vitality and consumer engagement [4][9]. Group 1: Cultural and Tourism Events - The Nanshan District has organized a series of cultural events, including the "民艺生风" series, which features traditional crafts and performances, enhancing the cultural experience for residents and visitors [4][6]. - Major exhibitions, such as the "大成敦煌" cultural art exhibition, showcase over 205 artifacts, attracting large crowds and promoting cultural tourism [6][7]. - International art exhibitions, including works by Alphonse Mucha and Banksy, have been introduced, further enriching the cultural landscape and driving consumer spending in related sectors [7][8]. Group 2: Government and Policy Support - The Chinese government has implemented policies to stimulate cultural and tourism consumption, providing a strong foundation for local initiatives in Nanshan [4][9]. - Nanshan District has actively responded to these policies by creating a public atmosphere of participation and sharing through various community events and activities [4][9]. Group 3: Consumer Engagement and Experience - The district has developed immersive and interactive consumer experiences through themed markets and events, enhancing the overall shopping and cultural experience [8][9]. - The integration of technology and culture in events, such as the drone light show for Shenzhen's 45th anniversary, has captivated audiences and highlighted the district's innovative spirit [4][5]. Group 4: Economic Impact - The combination of cultural events and government support has led to a significant increase in consumer engagement, with reports of a 47% rise in the participation of Generation Z in local activities [8]. - The initiatives have not only stimulated short-term consumption but also contributed to the long-term cultural and commercial competitiveness of the Nanshan District [9].
从戏台到街头!会宁文旅消费月活动持续“圈粉”
Sou Hu Cai Jing· 2025-08-20 05:04
Group 1 - The core event of the article is the ongoing cultural and tourism consumption month in Haining, which features performances of traditional Qinqiang opera and local delicacies, significantly boosting local economic activity [1][10]. - The Qinqiang performances have been a highlight of the event, attracting audiences and enhancing the cultural life of the community, with over 20 days of continuous shows [5][6]. - The event has created a vibrant atmosphere, drawing both locals and tourists, and has been beneficial for local businesses, increasing foot traffic and sales [12][10]. Group 2 - The cultural tourism month has not only ignited enthusiasm among citizens and tourists but has also activated the integration of culture and tourism, contributing to economic growth [10][12]. - Local vendors have reported increased business due to the event, with specific examples of food stalls experiencing a surge in customer flow [12]. - The initiative emphasizes the importance of cultural heritage while promoting economic opportunities, showcasing a successful model of cultural revitalization and economic development [12][10].