Investment Rating - The investment rating for the company is "Buy" and it is maintained [8] Core Views - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue down 36.22% year-on-year to 385 million yuan and a net loss of 36 million yuan, a decrease of 238.19% year-on-year [2][5] - Despite the revenue decline, the gross margin improved to 62.63%, up 0.81 percentage points year-on-year, indicating some operational efficiency [11] - The company is focusing on optimizing its product and channel strategies, with new product launches and an enhanced online and offline sales presence [11] Financial Performance Summary - In the first half of 2025, the company achieved total revenue of 385 million yuan, a year-on-year decrease of 36.22%, and a net profit attributable to shareholders of -36 million yuan, down 238.19% [2][5] - For the second quarter alone, revenue was 188 million yuan, down 39.42% year-on-year, with a net profit of -34 million yuan, a decline of 425.76% [2][5] - The gross margin for the first half of 2025 was 62.63%, with a second-quarter gross margin of 64.09%, reflecting a year-on-year increase of 2.42 percentage points [11] Product and Channel Strategy - The company has made advancements in product development, including the launch of a laser hair care massager registered with the FDA and a new model for traditional Chinese medicine constitution identification [11] - The company is expanding its sales channels, having established six "Light Relaxation" stores nationwide and plans for further expansion [11] - The overseas sales strategy includes partnerships with major e-commerce platforms and the opening of an airport experience store in Singapore [11]

Group 1 - The core viewpoint of the article is that Beike (688793.SH) reported a significant decline in revenue and incurred a net loss in the first half of 2025 [1] Group 2 - The company achieved an operating income of 385 million yuan, representing a year-on-year decrease of 36.22% [1] - The net loss attributable to shareholders of the listed company was 36.11 million yuan [1] - The net loss attributable to shareholders after deducting non-recurring gains and losses was 37.01 million yuan [1] - The basic loss per share was 0.43 yuan [1]

Core Viewpoint - Shenzhen Breo Technology Co., Ltd. reported significant declines in revenue and profit for the first half of 2025, with a focus on innovation and market expansion in the health technology sector. Company Overview and Financial Indicators - The company reported operating income of approximately 384.94 million yuan, a decrease of 36.22% compared to the same period last year [2] - Total profit was reported at -35.13 million yuan, a decline of 226.56% year-on-year [2] - The net profit attributable to shareholders was -36.11 million yuan, down 238.19% from the previous year [2] - The company's net assets decreased by 18.43% to approximately 301.84 million yuan [2] Industry and Main Business Situation - The company operates in the "Computer, Communication and Other Electronic Equipment Manufacturing" industry, focusing on the design, research, production, and sales of smart portable massagers [3][7] - The global market for massage devices is expanding, with significant growth expected in China due to increasing health management needs among the aging population and rising disposable incomes [6][7] Market Trends and Opportunities - Government policies such as "Healthy China 2030" and "14th Five-Year Plan" are promoting the development of smart health electronic products, creating favorable conditions for the industry [5] - The massage device market in China is projected to reach 395 billion yuan by 2029, driven by structural upgrades in consumer demand [6] - The global massage equipment market is expected to grow from 11.17 billion USD in 2024 to 24.83 billion USD by 2032, with a CAGR of 10.50% [6] Business Model and Innovation - The company has adopted a "technology product + rapid massage" model, enhancing customer experience and brand loyalty [12][13] - New product launches include innovative solutions such as laser hair care massagers and sleep improvement systems, integrating AI and traditional Chinese medicine [9][11] - The company has established a comprehensive sales network, combining online and offline channels to enhance market reach and consumer engagement [14][22] International Expansion - The company is expanding its international presence through e-commerce platforms like Amazon and TikTok, and has opened its first overseas experience store in Singapore [17][18] - A localized operational strategy is being implemented to adapt to market demands in Southeast Asia, with plans to replicate successful models in neighboring countries [18]

Core Viewpoint - The company reported a significant decline in revenue and a shift from profit to loss in the first half of 2025, indicating potential challenges in its business operations [1] Financial Performance - The company achieved an operating revenue of 385 million yuan in the first half of 2025, representing a year-on-year decrease of 36.22% [1] - The net profit attributable to the parent company was -36.11 million yuan, compared to a profit of 26.13 million yuan in the same period last year, marking a shift from profit to loss [1] - The basic earnings per share were -0.43 yuan [1] Store Expansion - As of the end of the reporting period, the company had established a total of 125 directly-operated stores globally [1]

Core Viewpoint - The company has revised its internal audit system to enhance the quality of internal audits, clarify the responsibilities of audit institutions and personnel, and strengthen management to protect the rights of shareholders [1]. Group 1: Internal Audit Definition and Purpose - Internal audit is defined as an independent and objective evaluation activity conducted by internal personnel to assess the effectiveness of internal controls, the authenticity and completeness of financial information, and the efficiency of operations [1]. - The internal control aims to ensure legal compliance in management, asset security, accurate financial reporting, and improved operational efficiency [1]. Group 2: Audit Department Structure - The company has established an audit department responsible for internal audit work, reporting directly to the board of directors and the audit committee [2]. - The audit department must operate independently from the finance department and should not be influenced by other departments or individuals [2][3]. - The audit department is required to have at least two dedicated audit personnel with necessary auditing knowledge and experience in finance and management [2]. Group 3: Responsibilities of the Audit Department - The audit department is tasked with auditing the legality, compliance, authenticity, and completeness of financial data and economic activities across the company and its subsidiaries [4]. - It is responsible for establishing a fraud prevention mechanism and focusing on potential fraud during audits [4]. - The audit department must report to the audit committee at least quarterly, detailing the execution of the audit plan and any issues discovered [5]. Group 4: Audit Procedures and Reporting - The audit department must create an annual internal audit work plan, which requires approval from the audit committee before implementation [9]. - Auditors must notify the audited units three days prior to the audit and can use various methods to gather evidence [10]. - After completing the audit, the department must issue a report that includes the audit purpose, scope, conclusions, and recommendations [11]. Group 5: Rights and Responsibilities of Audited Units - Audited units are required to cooperate with auditors by providing complete audit materials and must not obstruct the audit process [17]. - They have the right to report any misconduct by auditors to company leadership [17]. Group 6: Management of Audit Archives - The internal audit department must establish a work paper system and manage audit archives, including audit reports and evidence collected during audits [30]. - Audit archives are considered company secrets and require approval for access [14]. Group 7: Penalties for Non-compliance - Individuals responsible for significant losses due to violations of financial regulations may face disciplinary actions or legal consequences [16]. - Units that refuse to comply with audit requests may be subject to corrective actions and potential penalties from the board [16].

General Provisions - The purpose of the guidelines is to standardize the behavior of the management personnel of Shenzhen Beiqing Technology Co., Ltd., ensuring the protection of the legal rights of the company, shareholders, and creditors [1][2] - The guidelines are binding on the general manager, deputy general manager, and other senior management personnel [2] - The general manager is responsible for the overall control of daily operations and is accountable to the board of directors [2][3] Management Structure - The company has one general manager and may have several deputy general managers [6] - The general manager is nominated by the chairman and appointed or dismissed by the board of directors [6][7] - The term for the general manager and deputy general managers is three years, with the possibility of reappointment [3] Qualifications and Restrictions - The general manager must possess rich economic and management knowledge, strong management capabilities, and relevant industry experience [3] - Individuals with certain disqualifying conditions, such as criminal convictions or bankruptcy responsibilities, are prohibited from serving as senior management [4][5] Powers and Responsibilities - The general manager is responsible for managing the company's operations and reporting to the board [12] - The general manager has the authority to implement board resolutions, draft internal management structures, and propose appointments of senior management [12][13] - The general manager must act in good faith and protect the interests of the company and its shareholders [18] Meeting Procedures - The general manager's office meeting is the highest decision-making body for daily management [22] - Meetings can be regular or temporary, and the general manager has the authority to convene them [22][23] - Meeting records must be kept, including details of attendees, discussions, and decisions made [28] Reporting Obligations - The general manager must report to the board quarterly and on significant events affecting the company [28][29] - Reports must be truthful and complete, with the general manager held accountable for their accuracy [31] Performance Evaluation and Penalties - The performance evaluation and compensation of the general manager and senior management are organized by the board and its compensation committee [33] - Violations of laws or company regulations may result in penalties, including the removal from position or financial compensation to the company [34][38]

Core Viewpoint - The document outlines the decision-making system for related party transactions of Shenzhen Beiqing Technology Co., Ltd, emphasizing the need for legality, necessity, reasonableness, and fairness in such transactions to protect shareholders' rights [1][2]. Group 1: General Principles - The company aims to standardize related party transactions to enhance operational compliance and protect shareholder interests [1]. - Related party transactions must be conducted legally and fairly, ensuring that financial indicators are not manipulated to harm the company's interests [2]. Group 2: Related Party Transactions - Related party transactions include any transactions that may lead to the transfer of resources or obligations between the company and its related parties, as defined by the Shanghai Stock Exchange and the China Securities Regulatory Commission [7]. - Related parties include both legal entities and natural persons that have a significant relationship with the company [8]. Group 3: Decision-Making Procedures - The board of directors must review related party transactions that exceed certain thresholds, such as transactions over 300,000 yuan with natural persons or those exceeding 30 million yuan with legal entities [17][18]. - Transactions involving guarantees must be justified with reasonable commercial logic and disclosed promptly after board approval [19]. Group 4: Reporting and Disclosure - Company directors and senior management must report any related party relationships to the company, ensuring transparency in transactions [5]. - Independent directors must provide prior approval for transactions requiring shareholder meetings, and they may seek external reports for their assessments [25]. Group 5: Implementation and Amendments - The decision-making system will take effect upon approval by the company's shareholders and can be amended with shareholder consent [28][29].

Core Points - The document outlines the rules governing the board of directors of Shenzhen Beiqing Technology Co., Ltd, aiming to standardize the decision-making process and enhance the board's operational efficiency [2][3][4] Group 1: General Provisions - The board of directors is established in accordance with relevant laws and regulations, and is responsible to the shareholders' meeting [2] - The board must ensure compliance with laws and treat all shareholders fairly while protecting the rights of other stakeholders [2][3] - Board meetings are categorized into regular and temporary meetings, with a minimum of two meetings held annually [4][5] Group 2: Composition and Powers of the Board - The board consists of seven directors, including three independent directors, and is led by a chairman elected by a majority of the board [6][7] - The board has various powers, including convening shareholder meetings, executing resolutions, and deciding on major business plans and investments [8][9] Group 3: Decision-Making Procedures - Major business decisions must be collectively made by the board, and individual directors cannot make decisions alone [3][5] - Specific thresholds for board approval are established for transactions involving significant assets or revenues, requiring board or shareholder approval based on the size of the transaction [5][6] Group 4: Meeting Procedures - Board meetings require a quorum of more than half of the directors to be valid, and decisions are made based on majority votes [15][18] - Detailed records of meetings must be kept, including attendance, proposals discussed, and voting results [22][23] Group 5: Responsibilities and Accountability - Directors are accountable for their decisions, and those who do not attend meetings without proper delegation may still be held responsible for board resolutions [23][24] - The chairman is responsible for ensuring the implementation of board decisions and reporting on their execution in subsequent meetings [46][47]

Core Points - The article outlines the establishment and operational guidelines of the Compensation and Assessment Committee of Shenzhen Beiliang Technology Co., Ltd, aimed at creating a scientific and effective compensation management system for the company's directors and senior management [2][4]. Group 1: General Provisions - The Compensation and Assessment Committee is a specialized body established by the board of directors to formulate and manage compensation plans for directors and senior management, as well as to evaluate their performance [2][4]. - The committee consists of three directors, including two independent directors, ensuring a level of independence in decision-making [3][4]. Group 2: Responsibilities and Authority - The committee is responsible for defining the job responsibilities of senior management, developing performance assessment systems, and proposing compensation policies and long-term incentive plans [4][5]. - It has the authority to supervise the implementation of the compensation system and to review the qualifications and conditions for granting long-term incentive plans [4][6]. Group 3: Meeting Procedures - The committee must hold at least one regular meeting each year to evaluate the performance of directors and senior management, and can also convene temporary meetings as needed [7][18]. - Decisions made by the committee require the presence of a majority of its members, and voting can be conducted through various methods, including online [9][24]. Group 4: Performance Assessment - The committee has the right to access various company documents, including annual business plans and financial reports, to assess the performance of senior management [33][34]. - Members of the committee are obligated to maintain confidentiality regarding any non-public information they acquire during their duties [36].

General Provisions - The company establishes a Nomination Committee to regulate the selection of directors and senior management, optimize the composition of the board, and improve corporate governance structure [1][2] - The Nomination Committee is a specialized working body of the board, responsible for selecting candidates for directors and senior management, as well as proposing selection criteria and procedures [1][2] Composition of the Committee - The Nomination Committee consists of three directors, including two independent directors [2][3] - The committee members are nominated by the chairman, more than half of the independent directors, or one-third of all directors, and elected by the board [2][3] - The committee has a chairperson who is an independent director, responsible for leading the committee's work [2][3] Responsibilities and Authority - The main responsibilities of the Nomination Committee include proposing suggestions on the size and composition of the board based on the company's operational activities, asset scale, and shareholding structure [2][3] - The committee is tasked with researching selection criteria and procedures for directors and senior management, searching for qualified candidates, and reviewing candidates before making recommendations to the board [2][3] Decision-Making Procedures - The Nomination Committee must submit its decisions to the board for review and approval [3][4] - The committee is required to conduct a thorough selection process for new directors and senior management, including gathering necessary documentation and conducting qualification reviews [6][7] Meeting Rules - Meetings of the Nomination Committee must be notified to all members three days in advance, and can be held urgently if agreed upon by all members [7][8] - A quorum for meetings requires the presence of at least two-thirds of the committee members, and decisions must be approved by a majority [7][8] - The committee may invite other directors, supervisors, and senior management to attend meetings as necessary [7][8] Additional Provisions - The Nomination Committee may hire external agencies for professional advice, with costs covered by the company [7][8] - The committee's meeting records must be kept by the company secretary, and all attendees are bound by confidentiality regarding the matters discussed [7][8]