Investment Rating - The investment rating for the company is "Buy" [2][8] Core Views - The company is facing short-term operational pressure but is actively responding to the challenges [4] - The company reported a revenue of 1.212 billion yuan in 2024, a year-on-year decrease of 7.12%, and a net profit attributable to shareholders of 302 million yuan, down 17.61% year-on-year [3] - The company plans to invest at least 603 million yuan to build a performing arts equipment industrial base, which will enhance market competitiveness and customer service capabilities [6] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 1.212 billion yuan, down 7.12% year-on-year, and a net profit of 302 million yuan, down 17.61% year-on-year [3] - The gross profit margin for 2024 was 50.37%, an increase of 0.41 percentage points year-on-year, while the R&D expenses increased by 51.05% to 85.85 million yuan [5] - The company expects revenues for 2025 to be 1.224 billion yuan, with an EPS of 2.43 yuan, reflecting a PE ratio of 13 times [8] Strategic Initiatives - The company is increasing investment in its own brand, with OBM business revenue reaching 843 million yuan in 2024, up 2.4% year-on-year, accounting for 70% of total revenue [4] - The acquisition of Danish SGM's assets and the establishment of wholly-owned subsidiaries in Denmark and the USA are part of the company's strategy to enhance its global presence [4] Market Outlook - The stage lighting equipment industry is expected to maintain stability due to cultural consumption attributes, with the company's long-term competitiveness remaining solid [7] - The company is actively exploring overseas markets, particularly in Southeast Asia, North America, and Europe, and has made positive progress in these regions [4]

Core Viewpoint - The company, Haoyang Electronics, reported a decline in revenue and net profit for 2024 and Q1 2025, while outlining strategies to address market challenges and drive future growth [1][2]. Group 1: Financial Performance - In 2024, the company achieved revenue of approximately 1.212 billion yuan, a year-on-year decrease of about 7.12% [1] - The net profit attributable to the parent company was approximately 302 million yuan, down about 17.61% year-on-year [1] - For Q1 2025, total revenue was 300 million yuan, reflecting a year-on-year decline of approximately 8.04% [1] - The net profit attributable to the parent company for Q1 2025 was around 53 million yuan, a significant drop of about 47.04% year-on-year [1] Group 2: Market Outlook and Strategies - The company is optimistic about the U.S. market, believing that if tariffs return to reasonable levels, they can mitigate tariff impacts through price adjustments [2] - In 2024, the company plans to acquire assets from Denmark's SGM and establish subsidiaries in Denmark and the U.S. to support market needs [2] - Future growth drivers include enhancing core technology R&D, optimizing production efficiency, and expanding enterprise customer resources [2] - Demand outlook indicates positive trends in Europe, steady growth in Asia due to performing arts activities, and a recovery in the Middle East, while the U.S. remains affected by tariffs [2] Group 3: R&D and Product Development - The company has multiple innovative product projects under development, with updates to be disclosed in regular reports [2] - There is a commitment to increasing R&D investment in the coming years, although the growth rate of R&D expenses is expected to slow compared to 2024 [2] - The aim is to maintain or improve gross margins and operational quality through the introduction of new products [2]

Group 1 - The company achieved a revenue of 1.212 billion yuan in 2024, a year-on-year decrease of 7.12%, and a net profit attributable to shareholders of 302 million yuan, down 17.61% year-on-year [1] - In Q4 2024, the company reported a revenue of 266 million yuan, a year-on-year decline of 9.64%, and a net profit of 43 million yuan, down 22.15% year-on-year [1] - The gross profit margin for 2024 was 50.37%, an increase of 0.41 percentage points year-on-year, while the net profit margin was 25.20%, a decrease of 3.10 percentage points year-on-year, primarily due to increased expenses during the SGM investment phase [1] Group 2 - The company is actively expanding overseas opportunities by acquiring the assets of Danish SGM, enhancing its international sales channels to achieve efficient service in key markets [2] - Danish SGM is a globally recognized company in architectural and stage lighting, with products used in notable projects such as the LV headquarters in Paris and Universal Studios in Orlando [2] - The company expects net profits attributable to shareholders to reach 332 million yuan, 391 million yuan, and 451 million yuan in 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 13, 11, and 9 times [2]