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鸡蛋、猕猴桃接连出事 “每5天开1家店”的盒马怎么了?
Zhong Guo Xin Wen Wang· 2025-05-19 07:41
Core Viewpoint - Hema has faced multiple food safety issues recently, including non-compliance in the sale of kiwifruit and eggs, raising concerns in the market [1][3][4]. Group 1: Food Safety Issues - Hema's kiwifruit was found to have a chlorpyrifos residue level of 0.085 mg/kg, exceeding the standard limit of 0.05 mg/kg [1][2]. - A recent inspection revealed that Hema's eggs had exceeded the allowable limits for agricultural and veterinary drug residues, leading to significant public discussion [3]. - Hema has been involved in several food safety incidents this year, including non-compliance with pesticide standards for pears and fish [4]. Group 2: Company Response and Market Impact - Hema has not yet responded to the recent kiwifruit contamination issue, while the egg supplier claimed that the non-compliance was due to operational oversights at a new store [3]. - The company has been criticized for its supply chain management and food safety practices, which were once considered innovative in the retail sector [4]. - Hema's expansion strategy includes opening 72 new stores in 2024, with a focus on second and third-tier cities, indicating a significant growth trajectory despite the ongoing food safety challenges [6]. Group 3: Industry Context - The retail industry is undergoing significant changes, with traditional supermarkets like Yonghui and Wumart adjusting their strategies in response to competitive pressures [6]. - Hema's founder stepped down in March 2024, and the company is accelerating its expansion, which raises questions about maintaining product quality amid rapid growth [6]. - Ensuring food safety is a critical issue not only for Hema but for all food production and retail companies, as consumer trust is paramount [6].
T11生鲜超市8家门店全关 新零售再“洗牌”
Bei Jing Shang Bao· 2025-05-13 11:28
Core Viewpoint - T11 fresh supermarket has officially closed its last store in Beijing, marking a significant decline from its initial expansion and funding successes since its inception in 2018 [1][4]. Company Overview - T11 opened its first store in Beijing's Chaoyang Park in 2019 and expanded to a total of 8 stores across Beijing, Shanghai, and Wuhan [3]. - The company had previously attracted significant investment, including a 1 billion yuan angel round in 2018 and subsequent rounds totaling 1 billion USD by 2021 [4]. Operational Challenges - T11 faced increasing operational pressures, leading to multiple store closures, including the recent shutdown of its Chaoyang Park store and others in Beijing, Shanghai, and Wuhan [4][5]. - Despite attempts to pivot its business model, including transforming some stores into discount formats, these changes failed to reverse the company's declining fortunes [4]. Market Position and Strategy - T11 struggled to establish a competitive market position due to a lack of distinctive fresh products and a compelling pricing structure, which limited its appeal [4]. - The company aimed to enhance customer experience and product quality in its future operations, indicating a shift in strategy to adapt to the evolving retail environment [5]. Consumer Engagement - T11's Chaoyang Park store reported nearly 150,000 active users and offered around 7,000 global fresh product SKUs, with an average transaction value exceeding 180 yuan [5]. - The store's sales composition indicated that fresh food accounted for over 65% of total sales, highlighting the importance of this category in T11's business model [5].