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“禁酒令”后,小城酒店餐厅为谁亮灯?
Hu Xiu· 2025-07-09 00:24
上周,东北老家一家外资连锁五星酒店品牌销售负责人Alice突然在微信上小窗我。 "姐,最近家里有人结婚、升学、谢师、满月随便啥事,都来我这啊,打七折呢。" 我盯着那行字,想起离家多年已经和她快断了联系。 Alice在我的印象里,一直是那种不用发圈拉客也能把业绩做得溜光锃亮的人。 以前聊天,她最多跟我抱怨后厨晚班不靠谱,或者哪个活动现场又有熊孩子乱跑,怎么也没想到有朝一 日,她会拉下脸,挨个翻通讯录喊人"来吃顿饭帮帮忙"。 我问她:"怎么想起我了?" 她隔了好一会儿才发来一个哭笑的表情:"压力大呗,能问的都问了一圈,之前刷到你们写的《国内五 星酒店纷纷卷地摊,什么信号?》,我寻思业绩要是完不成,是不是也得让我们去摆地摊啊?" 听她哭惨,我心里多少还是有些好奇,毕竟每次过年回家,看见那栋高高在上的酒店都觉得是我们这座 地级市的地标建筑。 小地方一直缺国际品牌,这家酒店开业至今一直是城市名片,很多人第一次见到大堂那种气派,都要先 拍个照发朋友圈。 由于稀缺性,我以为她们生意没啥可担心的,毕竟竞争对手少得可怜,顺风顺水才对,哪想到也被"禁 酒令"一锅端了。 我问她:"影响是从最近开始的吗?" 她发了一连串语音,声音听 ...
艺术纽带联结潇湘山水与东非大地(华音环洋)
中国演员和肯尼亚演员合唱斯瓦希里语歌曲。 6月5日晚,联合国内罗毕办事处会议厅内,肯尼亚常驻联合国内罗毕办事处代表阿巴布在听完湖南广播 电视台国际频道"芒果国际艺术团"成员、湖南省歌舞剧院青年男高音仇韬兀和肯尼亚女孩合唱的斯瓦希 里语东非情歌《Malaika》后热烈鼓掌。当他听工作人员说,这名中国演员仅用不到两天时间就学会用 斯瓦希里语演唱这首歌曲时,连声赞叹:"唱得太棒了!" 为参加联合国"文明对话国际日"庆祝活动与2025中肯文化和旅游季启幕活动,"芒果国际艺术团"从湖南 长沙出发,跨越万里来到肯尼亚内罗毕进行文化交流,以艺术为纽带,联结潇湘山水与东非大地。 联合国舞台上的文明共鸣 中国演员和非洲演员合影。 非洲演员表演杂技。 本文配图均由作者提供 每年6月10日是联合国"文明对话国际日"。6月5日,联合国内罗毕办事处与中国驻肯尼亚大使馆联合举 办庆祝活动,200余名外交官齐聚一堂。中国驻肯尼亚大使郭海燕说:"尊重世界文明多样性是构建人类 命运共同体的基石。"联合国内罗毕办事处总干事班古拉宣读了联合国秘书长安东尼奥·古特雷斯的贺 词,呼吁以对话铺就和平之路。当大屏幕同步呈现中国湖南张家界峰林与肯尼亚马赛马 ...
T11生鲜超市8家门店全关 新零售再“洗牌”
Bei Jing Shang Bao· 2025-05-13 11:28
Core Viewpoint - T11 fresh supermarket has officially closed its last store in Beijing, marking a significant decline from its initial expansion and funding successes since its inception in 2018 [1][4]. Company Overview - T11 opened its first store in Beijing's Chaoyang Park in 2019 and expanded to a total of 8 stores across Beijing, Shanghai, and Wuhan [3]. - The company had previously attracted significant investment, including a 1 billion yuan angel round in 2018 and subsequent rounds totaling 1 billion USD by 2021 [4]. Operational Challenges - T11 faced increasing operational pressures, leading to multiple store closures, including the recent shutdown of its Chaoyang Park store and others in Beijing, Shanghai, and Wuhan [4][5]. - Despite attempts to pivot its business model, including transforming some stores into discount formats, these changes failed to reverse the company's declining fortunes [4]. Market Position and Strategy - T11 struggled to establish a competitive market position due to a lack of distinctive fresh products and a compelling pricing structure, which limited its appeal [4]. - The company aimed to enhance customer experience and product quality in its future operations, indicating a shift in strategy to adapt to the evolving retail environment [5]. Consumer Engagement - T11's Chaoyang Park store reported nearly 150,000 active users and offered around 7,000 global fresh product SKUs, with an average transaction value exceeding 180 yuan [5]. - The store's sales composition indicated that fresh food accounted for over 65% of total sales, highlighting the importance of this category in T11's business model [5].