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萨莉亚中国新掌门上任,能否守住“穷鬼餐厅”的性价比招牌?
Xi Niu Cai Jing· 2025-07-03 09:52
此外,萨莉亚还计划整合在华业务,成立中国总公司统一管理,以提高运营效率。但如何在扩张的同时保持低价策略的可持续性,避免因过度压缩成本影响 品质,将是新管理层必须面对的难题。 中国市场对萨莉亚至关重要,亚洲区约三分之二的收入来自中国内地。目前,萨莉亚在中国拥有约450家门店,其中广州独占200家,上海和北京紧随其后。 但消费者对"萨莉亚没以前好吃了"的吐槽也越来越多,部分菜品涨价和食品安全问题影响了品牌口碑。 与此同时,必胜客推出人均40元的"WOW店"直接对标萨莉亚,本土平价西餐品牌也在不断涌现,市场竞争愈发激烈。 为了应对挑战,萨莉亚正在广州投资建设新工厂,预计2026年投产,以支持未来"千店计划"的供应链需求。 近日,被称为"意大利沙县"的平价西餐品牌萨莉亚,迎来中国业务的重要人事调整。萨莉亚宣布,海外事业本部长长冈伸将兼任新成立的(中国)萨莉亚餐 厅管理公司社长,7月1日正式生效。这一任命或将意味着萨莉亚在中国市场的战略调整进入新阶段,同时也透露出其加速扩张的野心。 萨莉亚在中国市场的表现一直备受关注。2024财年,其中国业务营收超25亿元人民币,营业利润同比增长32.58%,成为集团重要的利润来源。然 ...
三十余载,这艘“职教航母”将学生送达梦想彼岸
Xin Lang Zheng Quan· 2025-06-21 08:13
如果将职业教育学校比作一艘劈波斩浪的巨轮,那学校里的老师们就像一个个经验十足的水手。37年 来,中国东方教育控股有限公司(00667.HK)(以下简称"中国东方教育")这艘成功打造了新东方烹 饪教育、新华电脑教育、万通汽车教育、欧米奇西点西餐教育、欧曼谛时尚美业教育、华信智原、美味 学院七大职教品牌的"职教航母",能将一个个学生顺利送达梦想的彼岸,离不开这些"水手们"悉心叮嘱 和培养。 上午约十点,王本胜正要下课,两个学生便追了出来,把他"截停"在路上。这两位学生也即将迎来毕业 季,经过筛选,他们也各自相中了心仪的岗位,因此希望王本胜给予指导意见。 王本胜是安徽新华高级技工学校软件工程系的资深教师,今年是他工作的第十五个年头,对于学生们关 于就业的疑问,他早习以为常。 6 月,也许是因为毕业季的缘故,校园里愈发多了些澎湃悸动的气息。经历一整个教育阶段培养的毕业 生们再次迎来了他们的人生大考。 在位于安徽省合肥市新站区的安徽新华高级技工学校的就业指导中心门外,几位毕业生手里攥着笔记 本,在门外徘徊。随后,他们一头扎进了面试考场,背影中满是少年意气。 水手们的"先知" "在我看来,职业教育的目的相对比较明确,就业 ...
多平台社交账号已停更!网红餐厅品牌TARENTUM萄木多家门店被曝关闭
Xi Niu Cai Jing· 2025-06-16 08:59
Group 1 - The popular restaurant brand TARENTUM has reportedly closed or suspended operations at multiple locations in Shenzhen, Beijing, and Hangzhou [2] - TARENTUM was established in 2020, with its first store opening in Shenzhen, featuring a Greek-themed Western dining experience and unique store designs [2] - As of November 2023, TARENTUM had expanded to 12 locations, but by 2024, the number of stores began to decline [2] Group 2 - The parent company of TARENTUM was listed in the business anomaly directory by the Shenzhen Market Supervision Administration for failing to publicly disclose its annual report [3] - Industry analysis suggests that TARENTUM's struggles reflect a common issue in the influencer restaurant sector, which often prioritizes marketing over core operational competencies [3] - This focus on marketing has led to difficulties in retaining customers and increasing repeat purchases, ultimately resulting in the brand's decline [3]
锅圈(02517):精耕餐食零售赛道,拓店重启再添万家
Soochow Securities· 2025-06-09 08:25
Investment Rating - The report initiates coverage with a "Buy" rating for the company [1]. Core Views - The company is a leading one-stop provider of home meal products, focusing on retail stores and aiming to expand its store count significantly by 2025 [9][15]. - The market for home meal products is substantial, with a size of approximately 400 billion yuan, and the company holds a 3% market share, leading the competition [9][60]. - The company has a strong supply chain and is expanding its product offerings beyond hot pot ingredients to include barbecue and Western cuisine [9][28]. - The company plans to open an additional 10,000 stores over the next five years, with a focus on rural markets where competition is limited [9][18]. Summary by Sections 1. Leading One-Stop Home Meal Provider - The company has transitioned to a consumer-focused retail model since 2017, achieving rapid store growth [17]. - It has established a strong brand presence and is recognized for its affordable pricing strategy [15]. 2. Business Model: Vertical Industry in a Large Market - The company operates primarily through a franchise model, with 84% of revenue coming from sales to franchisees [24]. - The market for home meal products is fragmented, with the company being the largest player in a competitive landscape [60]. 3. Future Potential: Revenue Growth and Store Expansion - The company has successfully improved same-store sales and plans to continue expanding its store network [9][18]. - Revenue forecasts for 2025-2027 are projected at 72.83 billion yuan, 83.42 billion yuan, and 94.43 billion yuan, respectively, with corresponding net profits of 3.29 billion yuan, 4.00 billion yuan, and 4.95 billion yuan [1]. 4. Profit Forecast and Investment Recommendations - The report anticipates a recovery in single-store revenue and a positive outlook for store expansion, with a projected PE ratio decreasing from 24 to 16 over the forecast period [1][9].
锅圈:在家餐食龙头经营创新,万店社区央厨重回扩张-20250601
Guolian Securities· 2025-06-01 00:25
Investment Rating - The report assigns an "Accumulate" rating for the company, marking the first coverage of the stock [5][12]. Core Insights - The company is a leading one-stop solution brand for home dining in China, ranking first among all retailers. It focuses on hot pot and barbecue meal categories, providing diverse, high-quality, and cost-effective products through a franchise model, establishing a significant scale advantage with a community central kitchen concept. After experiencing operational fluctuations during the pandemic, the company has innovated its store model, implemented a best-selling product strategy, and strengthened its membership ecosystem, leading to a recovery in same-store sales and a return to growth. Looking ahead, the company is expected to achieve sustainable growth through "quality supply, cost-effectiveness, and food equity" [3][11][14]. Summary by Sections Company Overview - The company has expanded its sales network from B2B to B2C since its establishment in 2015, growing from 1,441 stores in early 2020 to 10,150 stores by the end of 2024, covering all provinces in China [27][28]. Industry Analysis - The home dining market in China has seen rapid growth, with a market size increasing from 3,248.2 billion RMB in 2018 to 5,615.6 billion RMB in 2022, reflecting a CAGR of 14.7%. The proportion of home dining meal products is expected to rise from 4.55% in 2022 to 13.22% by 2027 [11][49][54]. Competitive Advantages - The company offers a three-pronged competitive advantage through products, channels, and supply chain integration. Its products are generally priced 60%-80% lower than social dining channels and about 20% lower than supermarket retail channels. The average profit margin for franchisees is between 8%-10%, indicating a healthy and sustainable model [11][12][14]. Financial Forecast and Valuation - Revenue projections for 2025-2027 are estimated at 71.2 billion RMB, 82.4 billion RMB, and 95.2 billion RMB, with corresponding growth rates of 10.1%, 15.6%, and 15.6%. The gross margin is expected to improve slightly, reaching 22.4% by 2027. The core operating net profit is projected to grow at a compound annual growth rate of 20% over three years [12][16].
小店商圈“新标配”市集经济再发力
Zhong Guo Xin Wen Wang· 2025-05-26 09:45
Group 1 - The core idea of the articles emphasizes the emergence of "market economy" as a new consumption model in the Xiaodian business district, enhancing consumer engagement and experience [1][5][6] - Various themed markets have been introduced, such as the "Tianmei Bread Festival" and "Coffee Culture Art Festival," which integrate entertainment and consumption, stimulating local economic vitality [1][2][6] - The Xiaodian business district has hosted over 15 different types of markets since 2025, including cultural, coffee, and traditional medicine markets, contributing to a vibrant urban atmosphere [5][6] Group 2 - The upcoming "Coffee Festival" at Tianmei New World will feature over 60 brands, including local and provincial brands, aiming to attract consumers and enhance foot traffic [2] - The Xiaodian business district plans to introduce benchmark brands and improve market quality and scale by learning from cities with mature market developments, such as Hangzhou and Suzhou [7][9] - Future initiatives will focus on integrating local cultural characteristics into market activities, enhancing commercial brands, and attracting high-end brands to the Xiaodian business district [9]
全球优品汇聚齐鲁 共拓“内销”新机遇
Zhong Guo Xin Wen Wang· 2025-05-20 07:21
食品、农产品类外贸优品购物节蓄势待发! 全球优品汇聚齐鲁 共拓"内销"新机遇 5月23日-27日,由山东省商务厅与济南市人民政府联合主办的2025山东省外贸优品购物季活动第二期活 动"食品、农产品类外贸优品购物节"即将盛大开启!作为以"外贸优品"为核心的内销主题展会,本次活 动以"外贸优品 质享齐鲁"为主题,汇聚全省200余家外贸优品企业、超千家专业采购商,依托端午消费 旺季,通过"展、销、链、播"四位一体模式,推动山东外贸优品加速融入国内市场,助力消费升级与产 业转型同频共振。 名企优品云集 舌尖上全球精选"触手可及" 还有酒类饮品展区,海星跨境进口红酒、爱丁堡啤酒等,好友微醺必备,解锁舌尖新体验!休闲食品类 则汇聚了五贤斋素牛肉、金胜花生脆、上好佳薯片,成为零食控的"囤货圣地"!营养健康展区,集合文 登西洋参、东阿阿胶、健之源蛋白粉,是养生达人的必逛展区!调味品类展区凯美西餐调料、中科凤祥 三套汤,让家常菜秒变米其林!产业链展区汇集奥盛冷链包装、威克特生物科技等,从生产到运输,揭 秘品质背后的"硬核科技"! 数字营销破局 外贸转内销跑出"加速度" 聚焦外贸企业开拓国内市场的痛点,活动首创"外贸+直播+电商 ...
发放七轮消费券,上海静安文旅消费季即将启幕
Zhong Guo Jing Ji Wang· 2025-05-16 07:13
Group 1 - The Shanghai Jing'an Cultural and Tourism Consumption Season will start on May 19, with the distribution of cultural and tourism consumption vouchers through the "Alipay" platform [1] - This initiative is part of Jing'an District's efforts to build a "national-level cultural and tourism consumption pilot city" and has been held for three consecutive years [1] - The 2025 consumption season will focus on key merchants in accommodation, exhibitions, performances, film, publishing, and cultural derivatives, aiming to enhance revenue growth and improve the quality of cultural tourism consumption [1] Group 2 - Over 10,000 vouchers will be issued, categorized into "accommodation vouchers" and "cultural creation vouchers" [2] - Notable participating hotels include Alila Shanghai, the first urban resort Alila hotel in China, and Yan'an Hotel, a historic establishment recognized as one of Shanghai's top ten classic buildings [2] - The event will feature the UK original musical "SIX," which will debut in China at the Shanghai Meiqi Grand Theatre, offering a unique blend of history and contemporary rock elements [2]
T11生鲜超市8家门店全关 新零售再“洗牌”
Bei Jing Shang Bao· 2025-05-13 11:28
Core Viewpoint - T11 fresh supermarket has officially closed its last store in Beijing, marking a significant decline from its initial expansion and funding successes since its inception in 2018 [1][4]. Company Overview - T11 opened its first store in Beijing's Chaoyang Park in 2019 and expanded to a total of 8 stores across Beijing, Shanghai, and Wuhan [3]. - The company had previously attracted significant investment, including a 1 billion yuan angel round in 2018 and subsequent rounds totaling 1 billion USD by 2021 [4]. Operational Challenges - T11 faced increasing operational pressures, leading to multiple store closures, including the recent shutdown of its Chaoyang Park store and others in Beijing, Shanghai, and Wuhan [4][5]. - Despite attempts to pivot its business model, including transforming some stores into discount formats, these changes failed to reverse the company's declining fortunes [4]. Market Position and Strategy - T11 struggled to establish a competitive market position due to a lack of distinctive fresh products and a compelling pricing structure, which limited its appeal [4]. - The company aimed to enhance customer experience and product quality in its future operations, indicating a shift in strategy to adapt to the evolving retail environment [5]. Consumer Engagement - T11's Chaoyang Park store reported nearly 150,000 active users and offered around 7,000 global fresh product SKUs, with an average transaction value exceeding 180 yuan [5]. - The store's sales composition indicated that fresh food accounted for over 65% of total sales, highlighting the importance of this category in T11's business model [5].
锅圈杨明超谈拓店拓品、供应链建设细节:要同店效率,也要门店增长
IPO早知道· 2025-04-12 02:00
以下文章来源于明亮公司 ,作者主编24小时在线 明亮公司 . 追踪新商业、好公司,提供一手情报与领先认知。 作者: MD 出品:明亮公司 ! 近日, 锅圈( 02157.HK ) 公布了公司 2024年全年财报 , IPO早知道消息显示 , 24全年锅圈 实现收入64.70亿元,同比增长6.2%;毛利14.17亿元,同比增长4.9%, 毛利率为 21.9%; 核心经 其中值得一提的是锅圈在会员运营上的实践。锅圈截至 2023年 底,大约有 2700万会员, 在 2024年 底,这一数字大约为4133万。锅圈从去年开始改造自己的会员运营体系,而杨明超预计,今年第一 季度的会员增速会更快。 "(锅圈)将 通过会员 体系 来提到店、 提复购、提 客单价 。 "杨明超说," 我 们的会员客单价远 超我们平均客单价,而在消费频次方面,高充值会员是低充值会员的两倍。 " 在拓店方面,锅圈 全年净增新乡镇门店 287家 ,而考虑到中国乡镇规模庞大 ( "48000个乡镇,下 面还有65万个行政村"),锅圈仍将进一步下沉加密,覆盖县乡市场 。 营利润为 3.11亿元,同比增长3.1%。 在渠道方面,截至 2024年末 ,锅圈 ...