安奈儿（002875）6月9日公告，实控人曹璋、王建青与深圳新创源投资合伙企业(有限合伙)签署了《股 权转让协议》及《表决权放弃协议》和《不谋求控制权承诺》，拟将其持有的2776.44万股股份(约占总 股本的13.03%)转让给受让方，转让总价款为人民币4.22亿元。《表决权放弃协议》和《不谋求控制权 承诺》显示，曹璋放弃剩余股份的表决权，不谋求上市公司的实际控制权。根据公告，受让方已于2025 年5月30日支付意向金8千万元，作为股份转让对价款的一部分，并明确剩余转让价款支付安排。 关于转让价款支付安排，受让方已于2025年5月30日支付了意向金8千万元，且公告显示，受让方最迟将 在深交所就本次协议转让出具确认函且缴纳完毕个人所得税之日起十个工作日内完成全部转让价款的支 付。此举传递出新的控股股东三大关键信息：一是对交易诚意的有力佐证，二是对控股安奈儿的坚定决 心，三是对上市公司优质资产的重视程度。这种雷厉风行的资金安排，为上市公司未来发展注入了强心 剂。 控制权变更通常作为企业发展的重要分水岭，往往孕育着转型升级的重大机遇。纵观资本市场，优质股 东赋能上市公司的成功案例不在少数。安奈儿，深耕童装行业29年 ...

Core Viewpoint - The founder couple of Anner, known as the "first stock of children's clothing," is planning to transfer 13.03% of their shares, relinquishing control of the company amid continuous losses over the past five years totaling over 500 million yuan [2][11]. Company Overview - Anner has experienced five consecutive years of losses, with total losses exceeding 500 million yuan, and has not successfully completed any mergers or acquisitions during this period [2][11]. - The company's revenue peaked at 1.327 billion yuan in 2019 but has since declined to 639 million yuan in 2024 [11]. - The founders' shareholding has decreased from 59.59% at the time of the company's IPO in 2017 to 27.38% after recent share transfers [3][5]. Shareholding Changes - The founders plan to transfer control to an investment management company, with the specific details of the transfer yet to be finalized [2][3]. - The couple has previously engaged in multiple share reductions, cashing out over 550 million yuan through various transactions [5][6]. Market Position and Competition - Anner is not considered a leader in the children's clothing market, with competitors like Semir and Anta achieving revenues exceeding 10 billion yuan [11][12]. - The company has faced significant challenges in expanding its store network, closing more stores than it opened in 2024 [12]. Strategic Insights - Analysts suggest that the new ownership could bring opportunities for growth, but the company must address its weaknesses in market positioning, channel expansion, and product innovation to compete effectively [13][14]. - The children's clothing market in China is projected to grow to 276.8 billion yuan by 2025, indicating potential for brands like Anner to capture market share if they adapt strategically [14].

深蓝财经 . 影响价值圈层！创立于2011年，关注中国最具价值公司，是新中产的财富顾问。 作者：杨波 来源：深蓝财经 "童装第一股"，安奈儿的老板这回真不想干了。 以下文章来源于深蓝财经 ，作者深蓝财经 6月3日，安奈儿刊发关于筹划公司控制权变更事项的停牌公告，控股股东曹璋、王建青夫妻拟转 让公司13.03%的股份，让出控股权。按照最新的持股比例，夫妻二人目前合计持有27.38%的公 司股份，如果转让13.03%，持股比例将降至14.35%。 值得注意的是， 就在停牌前一天，安奈儿股价强势涨停。很多股民怀疑，是不是消息提前泄露 了，并呼吁管理层严查 。 | 230 | 0 | 有内幕消息就是好啊,这市场什么价值 | 大度的乔 | 06-02 21:38 | | --- | --- | --- | --- | --- | | 253 | 1 | 打证监会举报啊,这种走势,明显提前泄露消息了 | 只买不卖行不行 | 06-02 21:39 | | 230 | 0 | 出消息,提前涨停,拉上去,散户接盘,直接浪市。 | 长线小蚂蚁 | 06-02 21:08 | | 244 | 0 | 赶紧去举报泄露内幕消息,一抓 ...

Group 1: Control Changes in Companies - Recently, several A-share listed companies are undergoing significant control changes, with multiple announcements regarding control rights transfer [1][6] - Honghe Technology (002955) announced on June 4 that its actual controllers are planning a share transfer that may lead to a change in control, with trading partners primarily engaged in investment and asset management [1] - Honghe Technology's stock was suspended from trading starting June 5, with an expected suspension period of no more than two trading days [1] Group 2: Financial Performance of Honghe Technology - In 2024, Honghe Technology reported a revenue of 3.525 billion yuan, a year-on-year decrease of 10.29%, and a net profit attributable to shareholders of 222 million yuan, down 31.20% [1] - In Q1 2025, the company faced further pressure, with revenue of 510 million yuan, a decline of 7.4%, and a net profit of 5.85 million yuan, down 76.7% [1][2] - The company reported a negative cash flow from operating activities of 200 million yuan, a decrease compared to the same period last year [1] Group 3: Market Conditions Affecting Honghe Technology - The decline in Honghe Technology's performance in 2024 was attributed to tightened procurement budgets and intensified competition in the domestic education market [2] - The company is investing in AI technology applications, overseas software products, and new growth products while streamlining teams to reduce costs [2] - Adjustments to the domestic education team and strategic initiatives are expected to lead to a recovery in performance in Q4 2024 and significant growth in Q1 2025 compared to 2024 [2] Group 4: Other Companies Undergoing Control Changes - *ST Jinbi (002762) also announced on June 4 that its controlling shareholders are planning a share transfer, with the specifics yet to be determined [2][3] - *ST Jinbi's stock was suspended from trading starting June 5, with an expected suspension period of no more than two trading days [4] - Anner (002875), known as the "first stock in children's clothing," is also in discussions for a control change, with significant uncertainties remaining [4] Group 5: Recent Transactions and Market Reactions - On June 4, Yiming Pharmaceutical (002826) resumed trading and saw its stock price hit the daily limit, closing at 13.4 yuan per share, with a total market value of 2.6 billion yuan [4] - Yiming Pharmaceutical signed a share transfer agreement with Beijing Fuhai, which plans to acquire 43.8559 million shares, representing 23% of the total shares [4][5] - After the transaction, the controlling shareholder of Yiming Pharmaceutical will change from Gao Fan to Beijing Fuhai, with the actual controller changing to Yao Jinbo, founder of 58.com [5][6]

在中国，做童装生意并不难，难的是30年如一日地做下去。 1996年，深圳一家名为"安奈儿"的童装品牌悄然诞生。那时候，国内童装市场还处于萌芽阶段，大多数 父母给孩子买衣服，要么去百货商场挑"缩小版成人装"，要么在街边小店随便选几件。安奈儿的出现， 让"专业童装"这个概念走进大众视野。 做童装，好看重要，舒适安全更重要 和许多靠营销起家的品牌不同，安奈儿从一开始就坚持一个朴素的理念：孩子的衣服，好看重要，但安 全与舒适更重要。 在早期的一次行业展会上，曾有同行调侃："你们的面料成本太高了，用便宜点的，利润能翻倍。"但安 奈儿的创始人只是笑笑："孩子的皮肤嫩，我们不能省这个钱。"这种"较真"延续至今。有业内人士曾算 过一笔账：如果安奈儿在面料上"放松"一点，每年至少能省下几千万成本。但30年来，他们没松过这个 口。 很多品牌做童装，只是把成人款缩小，但安奈儿的设计团队有个原则："童装必须符合孩子的身体和行 为习惯。"比如：超舒衣的22°最优斜肩设计，不勒脖子，贴合肩颈，给足自由空间。这些细节看似微 小，却是父母们长期回购的关键。一位宝妈在社交媒体上分享："我家孩子穿别的牌子的童装，总是有 点小bug。有的衣服明明 ...

连亏五年，多次跨界失败后，安奈儿创始人决定让出公司控制权。6月2日晚，安奈儿发布公告，披露公司控股股东、实际控制人曹 璋、王建青夫妇正在筹划公司控制权变更相关事项。南都湾财社记者也就此事致电安奈儿，但未获接听。 1996年，曹璋、王建青夫妇创办"安尼尔童装店"，并在此后的20年里将其发展成为国内A股童装第一股。然而上市以来，经历了三年 增长后，2020年以来，公司业绩颓势明显，营收连续5年下滑，净利润也连续5年亏损。 2022年以来，安奈儿开始多次尝试对外投资、跨界收购，试图改善公司盈利能力，但这些努力并未收获成效，多笔收购最终未能成 行，安奈儿也两度因相关信披问题受罚。与此同时，公司股价大起大落，还曾遭人操纵股价。公告前最后一个交易日，安奈儿收获涨 停，股价16.90元，总市值36亿元。 连亏5年累计亏损超5亿元 创始人拟转让公司控制权 公告显示，安奈儿近日收到控股股东、实际控制人曹璋先生、王建青女士的通知，其正在筹划公司控制权变更相关事项。曹璋先生和 王建青女士拟通过向交易对手方转让公司 13.03%的股份等方式，使交易对手方获得公司控制权。具体转让比例和实施方案尚待进一 步沟通确定。本次的交易对手方主要 ...

带领安奈儿（002875）在资本市场走过八个年头之后，曹璋、王建青夫妇决定退出。6月2日晚间，安奈儿披露公告称，曹璋和王建青拟通过向交易对手方转 让公司13.03%的股份等方式，使交易对手方获得公司控制权，公司股票自6月3日起停牌。值得一提的是，披露易主消息前一交易日，安奈儿股价涨停收 盘，目前最新总市值36亿元。曹璋、王建青夫妇决定退出背后，安奈儿经营业绩每况愈下，净利已连续5年亏损，并且今年一季度净利仍处于亏损状态，尚 未扭亏。 股价"抢跑" 据了解，安奈儿2017年6月登陆资本市场，公司主营业务为"ANNIL 安奈儿"品牌童装的研发设计、供应链管理、品牌运营及产品销售，也被称为A股"童装第 一股"，实控人为曹璋、王建青夫妇。 截至今年一季度末，曹璋、王建青分别是安奈儿单一第一大、第二大股东，持股比例分别为19.13%、8.25%，两人合计直接持有上市公司27.38%的股份。 决定让出上市公司控制权背后，安奈儿近年来经营业绩并不乐观。 6月2日，安奈儿披露的"筹划公司控制权变更事项停牌公告"显示，本次的交易对手方主要从事投资管理业务，具体转让比例和实施方案尚待进一步沟通确 定。若本次交易完成，公司的控股股 ...

Group 1 - The core viewpoint of the report is that the children's clothing and footwear market on Taobao and Tmall is experiencing steady growth, with a compound annual growth rate exceeding 15% [9][11][14] - The trend in the children's clothing and footwear market is driven by the "fashion style" segment, followed closely by "functional technology" and "children's sports" segments, indicating a diverse growth landscape [11][14][19] - The report highlights that the mature style segment constitutes over 70% of the market share, while the new trend styles are rapidly gaining traction, driven primarily by new customer acquisition [17][19][30] Group 2 - The report identifies four major trends for the 2025 autumn/winter season: style evolution, accelerated cross-border integration, fragmented scene demands, and social media-driven interest [43] - The "new trend styles" such as Y2K, ballet, and functional styles are expected to see significant growth, while "可露丽" (Kelu Li) and Rococo styles are anticipated to present substantial market opportunities [30][43] - The report emphasizes the importance of understanding consumer preferences, with a notable shift towards casual yet elegant designs that blend functionality with aesthetics [35][40] Group 3 - The children's clothing market is characterized by a strong preference for new products among loyal customers, with a significant focus on seasonal new releases driving sales in mature styles [19][25] - The report indicates that the online sales scale for children's clothing and footwear is projected to reach substantial levels, with Taobao and Tmall maintaining a dominant position in the market [11][14][70] - The analysis of consumer behavior reveals that high-sensitivity consumers are more likely to adopt new styles ahead of the general market, indicating a trend towards early adoption of fashion [30][31]

转自：前瞻产业研究院 细分产品市场 行业主要上市公司：安奈儿(002875)、森马服饰(002563)、朗姿股份(002612)、泰慕士(001234)等; 本文核心数据：全球童装行业市场规模 2024年全球童装行业市场规模约2800亿美元 儿童服装简称童装，指适合儿童穿着的服装。按照年龄段分包括婴儿服装、幼儿服装、小童服装、中童 服装、大童服装等。还包括中小学的校园服装等。Statista数据显示，2024年全球童装行业市场规模约 2800亿美元，近五年行业复合增速2.02%。 产业竞争 全球童装领先企业主要有Gymboree、OKAIDI、OSHKOSH等，企业具体布局情况如下： | 企业名称 | 所属国家 | 布局情况 | | --- | --- | --- | | Gymboree4 | 美国行 | Gymboree 是美国知名的童装品牌,成立于1976年,主要为 0-7 岁的 « | | | | 婴幼儿设计制造及零售服装。产品涵盖经典、自然、和谐、活泼的设计 | | | | 理念,色彩亮丽,款式多样,深受家长和儿童喜爱。 | | OKAIDI+ | 法国行 | OKAIDI·是法国的时尚董装品牌,专 ...

证 券 研 究 报 告 ◼ 政策引导我国生育趋势。建国以来，我国生育政策经历鼓励生育、优化质量、计划生育、放开限制等变迁，现今转向全面促进生 育。同时，各级政府发布生育/养育帮扶措施，落实经济支持，推动文化、服务、时间等全方位配套，助力国民生育意愿回暖。 • 复盘政策有效性：49年鼓励生育政策后，出生人数一路走高至54年的2288万人；1954年提倡节育，出生人口数量开始下滑；而后经计划生育 政策，我国出生人数总体平稳下行。15年全面二孩政策不及预期后，政策逐步放宽。24年在生肖龙年和促进政策加持下，出生人数止跌回升。 • 政策全面性与补贴力度：共建生育友好社会，文化、服务等建设全面跟上。以呼市的3胎总计16万的补贴力度，将较大程度帮助0-3岁孩子养育。 ◼ 促进政策改善母婴消费板块预期，相关标的基本面也将随适龄婴幼儿成长而陆续受益。同时，国货概念在母婴板块同样高歌猛进。 ◼ 从生育到养育，孩子成长的路也是母婴消费品受益的路，相关医疗服务、乳制品、轻工、洗护、童装、母婴连锁标的，崛起在即。 ◼ 风险提示：居民收入预期下行、宏观经济增长不及预期、生育政策激励不及预期、行业竞争加剧、适龄人口数量下行。 政策促进生 ...