Core Viewpoint - The article highlights the significance of the Zunyi Conference, marking its 90th anniversary, and the various initiatives taken to enhance visitor engagement through immersive experiences and cultural activities in Zunyi, a city known for its revolutionary history [2][5]. Group 1: Historical Significance - The Zunyi Conference, held from January 15 to 17, 1935, was a critical turning point for the Communist Party, saving both the Party and the Red Army during a dire moment in Chinese revolutionary history [2]. - The conference is described as a "life-and-death turning point" in the Party's history, emphasizing its importance in the broader context of the Chinese revolution [2]. Group 2: Visitor Engagement Initiatives - Zunyi has introduced multiple digital experience projects, such as "Turning Point: From Head Over," which combines VR technology with historical reenactments, allowing visitors to experience key historical events from a first-person perspective [2]. - The immersive cultural performance "Great Turning Point" captivates audiences with its innovative staging and sound effects, enhancing the emotional connection to the historical narrative [4]. Group 3: Cultural and Economic Impact - The "Double Festival" holiday has spurred a surge in red tourism, leading to the development of over 430 creative cultural products aimed at visitors wanting to take home a piece of Zunyi's revolutionary history [5]. - The integration of red tourism with local economic development is evident, as the city transforms its revolutionary resources into economic advantages, showcasing a new image of the former revolutionary base [5].

Core Insights - The 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War has led to a surge in visitors to red cultural tourism sites during the National Day holiday [1] Group 1: Tourist Attractions - In Zhejiang's Jiaxing, the South Lake scenic area has seen a significant increase in tourism, with long queues at the boat dock as families visit to pay homage to history [3] - The South Lake scenic area is expected to receive over 90,000 visitors during the holiday, with a younger demographic increasingly making up the visitor base [5] - In Sichuan's Ganzi, the historic Luding Bridge, known for the heroic battle during the Long March, attracted 220,000 visitors in the first three days of the holiday [9] Group 2: Innovative Experiences - The Luding Bridge area has incorporated VR technology to enhance the red tourism experience, allowing visitors to immerse themselves in historical events [11] - In Henan's Hongqi Canal scenic area, daily visitor numbers have reached nearly 20,000, tripling the usual flow, with live performances reenacting the historical construction of the canal [13]

Core Viewpoint - The development of red tourism in China is shifting from a simple and extensive model to a focus on deep development and quality enhancement, reflecting a clear trend towards high-quality growth [1] Group 1: Policy and Development Initiatives - The national "14th Five-Year Plan for Tourism Development" supports the development of red tourism in revolutionary old areas, ethnic regions, border areas, and underdeveloped areas, aiming to leverage unique tourism resources and accelerate product cultivation [1] - Various regions are actively implementing measures to promote high-quality development in red tourism, creating new development opportunities for red cultural tourism projects [1] Group 2: Economic and Social Impact - Red tourism projects are not only important channels for promoting red culture and patriotic education but also play a significant role in regional coordinated development and comprehensive rural revitalization, achieving a harmonious balance between social and economic benefits [1] Group 3: Challenges and Future Directions - The refinement and optimization of red cultural tourism projects are crucial for achieving high-quality development in the overall red tourism industry, with some exemplary projects enhancing industry standards and brand reputation [2] - Challenges include insufficient professional operational capabilities and a lack of talent who understand both red culture and modern operations, necessitating a focus on deepening content exploration and establishing a research and interpretation system for red resources [2] - Future efforts should include leveraging technology such as 5G and AR to innovate exhibition methods and develop immersive, interactive experience projects, as well as improving talent training systems and development mechanisms [2]

Core Viewpoint - The article highlights the efforts of Jiangda County in Changdu, Tibet, to promote red culture and tourism, aiming for high-quality development and social stability through various initiatives and investments [1][2][4][7]. Group 1: Red Culture Development - Jiangda County is focusing on building a red cultural landmark with the theme "Red Changdu, Revitalization and Progress," investing 45.46 million yuan in red education sites, including the former site of the 18th Army and a memorial museum [1]. - A bilingual book titled "Red Jiangda" has been published to provide authoritative reading material on red culture for local residents and youth [1]. - The county plans to host the first "Red Jiangda Tourism Day" in 2024, along with over 90 activities related to red culture, including film screenings and cultural performances [2]. Group 2: Ethnic Unity and Community Engagement - Jiangda County is actively promoting ethnic unity through the establishment of themed education centers and community activities, including visits to red cultural sites for local leaders and residents [2]. - The county organized red volunteer service activities to enhance community engagement and improve local governance capabilities [2]. - In 2024, Gangtuo Village was recognized as a "National Model Collective for Ethnic Unity and Progress" [2]. Group 3: Tourism and Economic Development - The county is developing its tourism industry by integrating red tourism with a structured layout along National Highway 317, aiming to create a red cultural tourism destination [4]. - An investment of 69.83 million yuan is planned for eight projects to enhance red tourism by 2025, including the renovation of warehouses in Gangtuo Village [4]. - From January to August 2025, Jiangda County received 541,400 tourists, generating an income of 89.71 million yuan [4]. Group 4: Community Welfare and Capacity Building - Jiangda County has launched the "Red in Jiangda, Dreaming East" development plan, conducting over 1,400 activities to improve traditional skills and community welfare, reaching more than 170,000 residents [4]. - The county is focusing on training skilled workers and promoting local employment, with over 150 individuals sent to work in Sichuan, earning an additional monthly income of 6,000 to 8,000 yuan [4]. - The "Red Jiangda: Fire Project" has been implemented to enhance leadership training and community engagement among party members [4].

Group 1 - The "I am in Donggaozhuang" red cultural tourism project includes the Yimeng Literature Experience Hall, Yimeng Cultural Heritage Center, the former site of the Anti-Japanese Military and Political University, and immersive village performances, emphasizing red cultural themes [2] - The project aims to promote rural revitalization by deeply exploring red cultural tourism resources, with a focus on immersive performances and interactive experiences that depict the lives of students at the Anti-Japanese Military and Political University [1][2] - Donggaozhuang village has established a cultural cooperative, training local villagers to become actors in the performances, enhancing community engagement and cultural participation [1] Group 2 - The Donggaozhuang red cultural area consists of 12 village groups, integrating red cultural tourism project construction, environmental improvement, and infrastructure enhancement, serving as a model for financial participation in village planning [3] - Since being approved as the first national pilot area for inclusive financial services for rural revitalization in September 2020, the city has established a special coordination mechanism for financial participation in village planning [3] - The project has secured financing of 10 million yuan from Yinan Rural Commercial Bank and an additional 15.02 million yuan in rural revitalization loans, with new residential buildings planned for completion by October [3]

Core Viewpoint - The article discusses the development of immersive red tourism projects that combine historical research with innovative cultural displays, providing valuable insights for the revitalization of red resources and enhancing the quality of red cultural tourism [1][2]. Group 1: Internal Logic of Immersive Red Tourism - The core logic of immersive red tourism is based on cultural identity, industrial upgrading, and the goal of promoting revolutionary education, forming a closed loop of "spirit-material-system" [2]. - Immersive red tourism projects aim to create both economic and cultural benefits by transforming the experience from passive observation to active participation, allowing visitors to engage deeply with red culture [2][3]. Group 2: Cultural and Historical Value - Immersive red tourism projects leverage rich red cultural resources, transforming visitors from "observers" to "participants," which enhances their emotional connection to national identity and cultural recognition [3]. - For example, in the project "Following the Commander to Attack the County," participants engage in a simulated battle, fostering a sense of collective identity and national cohesion [3]. Group 3: Economic Impact - Immersive red tourism projects are driving innovation in the "tourism+" model in revolutionary old areas, acting as a new engine for regional economic development [4]. - These projects activate local red tourism resources and contribute to economic growth through infrastructure investment, job creation, and the sale of unique products [4]. Group 4: Quality Control and Sustainability - The development and operation of immersive red tourism projects have become crucial for enhancing tourism experiences and brand marketing, but there are concerns about over-entertainment and neglecting the cultural essence [5]. - Recommendations for sustainable development include balancing seriousness and entertainment, ensuring content integrity, focusing on human-centered design, and innovating operational management models [5].