Core Viewpoint - Yangjiang lychee, a premium fruit from Guangdong, is set to expand its market presence by hosting a promotional event in Tianjin, aiming to enhance its brand recognition and sales in the northern regions of China [7][32]. Group 1: Industry Overview - Yangjiang is recognized as a "happy livable city" and "Chinese longevity hometown," making it an attractive region for agricultural products [2]. - The area boasts 320,000 acres of lychee orchards, benefiting from naturally selenium-rich soil, which contributes to the popularity of its "selenium-rich lychee" across the country [3][4]. Group 2: Event Details - The promotional event titled "Mountain and Sea Yangjiang, Lychee Aroma in Tianjin" will take place on June 14, showcasing the cultural and culinary significance of Yangjiang lychee [8][10]. - Attendees will have the opportunity to taste various lychee varieties, including "Double Shoulder Jade Bag" and "Giant Beauty," and participate in interactive experiences that highlight the history and cultivation of lychee [12][22]. Group 3: Marketing Strategy - The event aims to leverage modern technology and social media platforms like Xiaohongshu and Douyin for live streaming and online sales, enhancing accessibility for consumers [24]. - Yangjiang is focusing on improving the quality and efficiency of its lychee industry through technological advancements, aiming to solidify the "Yangjiang Lychee" brand and expand its reach nationwide [30][31]. Group 4: Product Highlights - Notable lychee varieties include "Double Shoulder Jade Bag," known for its thick flesh and sweetness, and "Giant Beauty," which has a crisp texture and vibrant red skin [46][49]. - "Meizi Xiao," a traditional lychee variety, is celebrated for its unique flavor that once captivated historical figures, while "Xian Jin Feng" is recognized as a rising star in the market [52][54].

，部分合适货源难寻，存货商要价暂未有明显松动。需求疲软，走货速度放缓，去库存进度变慢，且减产 研究员: 张昕 期货从业资格号F03109641 期货投资咨询从业证书号Z0018457 苹果产业日报 2025-06-11 | 项目类别 | 数据指标 | 最新 | 环比 数据指标 | 最新 | 环比 | | --- | --- | --- | --- | --- | --- | | 期货市场 | 期货主力合约收盘价:苹果(日,元/吨) 主力合约持仓量:苹果(日,手) | 7551 101481 | 28 10月合约收盘价:苹果(日,元/吨) -3247 仓单数量:苹果(日,张) | 7551 0 | 28 0 | | | 期货前20名持仓:净买单量:苹果(日,手) | 1780 | 1801 | | | | 现货市场 | 山东烟台栖霞现货价格(纸袋80#以上一 | 4.1 | 甘肃静宁苹果现货价格(纸袋75#以上)(日, 0 | 4.5 | 0 | | | 二级果农货)(日,元/斤) 山东沂源苹果现货价格(纸袋75#以上)(日, | | 元/斤) 陕西洛川苹果现货价格(纸袋70#以上半 | | | | | | 2 ...

Core Viewpoint - The "2025 Guangzhou Zengcheng Lychee Cultural Tourism Season" aims to integrate agriculture, culture, and tourism, promoting economic and social development in Zengcheng through a series of events centered around lychee [1][4][8]. Group 1: Cultural and Historical Significance - Zengcheng, known as the "Lychee Capital of China," has a lychee cultivation history of over 2000 years, with famous varieties like "Zengcheng Hanging Green" and "Crystal Ball" [2][3]. - The region has over 15,000 ancient lychee trees, with 286 out of 290 administrative villages cultivating lychee [2]. Group 2: Economic Impact and Development - By 2025, Zengcheng's lychee planting area is expected to reach approximately 200,000 acres, with around 61,400 households involved and a total production of about 50,000 tons [2][8]. - The cultural tourism season is part of a broader initiative to enhance rural revitalization and high-quality development, aligning with national policies [8][9]. Group 3: Events and Activities - The cultural tourism season spans from June to August, featuring a main event and various sub-activities that promote lychee culture and tourism [1][4]. - Activities include lychee tasting events, cultural exhibitions, and interactive experiences, such as the "Longan Lychee" interactive check-in point [4][6]. Group 4: Technological and Agricultural Innovation - The Zengcheng Agricultural Technology Promotion Center announced five new lychee varieties under development, aiming to enhance the quality and appeal of local lychee products [8]. - The integration of technology in agriculture is seen as a way to upgrade the lychee industry and boost local economic development [8][9].

Core Viewpoint - The establishment of the Fruit Technology Academy at Shanxi Puxian by China Agricultural University demonstrates a successful integration of agricultural technology and local farming practices, focusing on organic fruit production and pest control without chemical pesticides [1][4]. Group 1: Technology and Innovation - The Fruit Technology Academy has developed a green pest control technology that has reduced the use of chemical pesticides by over 30% and decreased the rate of damaged fruits to below 5% [3]. - The research team implemented a comprehensive pest management system that includes monitoring, early warning, and control measures, significantly improving fruit quality and yield [3][5]. - The academy promotes the use of earthworms for soil improvement and fermented enzyme foliar fertilizers, enhancing soil organic matter and optimizing fruit sweetness and taste [3]. Group 2: Community Impact - The academy provides "zero-threshold, zero-cost, and zero-distance" agricultural technology services to local farmers, facilitating easy adoption of pest control techniques [4]. - Over 300 local farmers have benefited from the green integrated pest management technology, with an average annual income increase of nearly 2,000 yuan per mu [4]. - The successful implementation of these technologies has led to award-winning fruit varieties, showcasing the potential for local agricultural products in national competitions [3]. Group 3: Future Prospects - The model of "controllable pests, increased orchard value, and farmer income" is expected to expand beyond the Loess Plateau, contributing to rural revitalization through technological empowerment [5]. - The initiative emphasizes the need for young talent in agricultural science to drive sustainable development in rural areas, aligning with the broader goals of rural revitalization [5].

Core Viewpoint - The event "Highzhou Lychee Fresh to Chang'an" showcases the promotion of Highzhou lychee as part of Guangdong's rural revitalization strategy, emphasizing regional development through unique agricultural products [1][5]. Group 1: Event Overview - The promotional event took place in Xi'an, featuring cultural performances, brand upgrades, and sales agreements to highlight the vitality of lychee in modern times [3][6]. - Over 100 media outlets covered the event, and it gained significant social media traction, reaching the top of Weibo's trending topics [3][4]. Group 2: Logistics and Distribution - A dedicated cold chain delivery service transported Highzhou lychee over 1,800 kilometers to Xi'an within 24 hours, ensuring freshness for consumers [4][6]. - SF Express played a crucial role in establishing a logistics system that integrates various transportation modes to enhance the distribution of Highzhou lychee [6][7]. Group 3: Government and Industry Collaboration - Highzhou's government emphasizes cooperation with Xi'an to leverage its logistics network for delivering high-quality lychee to local consumers [5][6]. - The event served as a platform for deepening exchanges between Guangdong and Shaanxi, expanding market opportunities for Highzhou lychee [5][6]. Group 4: Industry Development and Future Prospects - The event highlighted initiatives aimed at building a lychee industry worth over 10 billion, showcasing Highzhou's commitment to high-quality agricultural development [6][7]. - The integration of culture and industry during the event illustrated the potential for Highzhou lychee to penetrate both national and international markets [7].

Core Insights - The article highlights the successful harvest season of Yangmei (Chinese bayberry) in Qiujiacun, Wanyan County, Jiangxi Province, with a total expected yield of approximately 200,000 pounds and a projected total output value exceeding 1 million yuan [1][2] Group 1: Economic Impact - The Yangmei base covers over 260 acres and is one of the larger plantations in the region, benefiting from favorable ecological conditions that produce large and sweet fruits [1] - The local farmers are experiencing significant economic benefits, with the base providing employment opportunities for local villagers, including the elderly, during the peak harvest season [1][2] Group 2: Development and Growth - The local government has been supportive in guiding the development of standardized and branded fruit cultivation, leading to the establishment of four large-scale Yangmei picking bases in the area [2] - The Yangmei industry has become a significant contributor to the local economy, creating a new model of rural revitalization that integrates ecological tourism and fruit picking [2]

21世纪经济报道记者凌晨西安报道 随着电视剧《长安的荔枝》火爆荧屏，一股鲜甜的"荔枝风潮"正在古都西安掀起。屏幕上绘声绘色的历 史故事，正转变为现实世界里"长安"消费者对岭南佳果的热情追求。 大街小巷的水果店、生鲜超市的冷藏柜前到西安市民的餐桌上，来自广东茂名、惠州、东莞、增城等核 心产区的鲜荔，以其鲜艳欲滴的色泽、清甜爆汁的口感，正成为今夏西安消费市场的绝对主角。 与往年不同，今年广东荔枝在西安的亮相，无论是铺货广度还是消费热度都堪称"现象级"。多个经销门 店开辟"广东荔枝"主题陈列区，批发市场货源流转加速。 多位受访经销商对21世纪经济报道反馈道，需求呈现显著增量，优质产区品种如高州白糖罂、增城桂味 等供不应求，走货速度较往年同期大幅攀升。 这涌动的岭南鲜红，不仅仅是在填满西安市民的"果盘子"，更悄然勾勒出一条跨越南北的经济链条。它 的背后，连接着广东果农增收的希望和区域特色农业转型升级的步伐，荔枝的"好身价"和"大销量"正转 化为实实在在的乡村富民动能。 供需共振：岭南荔香漫长安 西安至广东逾千公里的地理距离，曾造就荔枝运输的难题。 如今，无人机技术、智能恒温冷链运输及全货机配送等现代物流方案已有效克服 ...

Core Viewpoint - The Guangdong lychee industry is actively promoting its products in Shanghai through a series of procurement events, showcasing the quality and variety of lychees to enhance market presence and consumer engagement [1][2][3]. Group 1: Event Overview - The "2025 Guangdong Mid-Mature Lychee Shanghai Procurement Matching Conference" took place on June 10, featuring multiple enterprises from Guangdong's main lychee production areas [1]. - This event follows a previous successful event on May 13, which introduced early-mature lychee varieties to the Shanghai market [2]. - The event aims to facilitate direct connections between Guangdong lychee producers and nearly 40 mainstream buyers in the Yangtze River Delta region [1][2]. Group 2: Product Quality and Innovation - Guangdong lychee producers emphasize a commitment to quality through green and ecological planting practices, ensuring the safety and quality of their products [3][4]. - The industry has diversified its product offerings, including lychee juice, dried fruit, and jam, which not only extend shelf life but also enhance the added value of lychee products [5]. - Advanced cold chain logistics technology supports the preservation and transportation of fresh lychees, ensuring they reach consumers quickly and safely [3][4]. Group 3: Market Strategy and Collaboration - The event serves as a platform for efficient supply-demand matching, with buyers actively engaging with producers to discuss supply chain optimization and brand collaboration [6]. - Initial cooperation agreements were reached during the event, with some buyers signing procurement intention letters on-site [6]. - The Guangdong Provincial Government's Shanghai Office aims to strengthen agricultural cooperation between Shanghai and Guangdong, promoting high-quality agricultural products in the region [7].

Core Viewpoint - The upcoming film "Chang'an Lychee," set to be released on July 25, 2024, is expected to boost the popularity and market presence of Yangchun lychees, particularly the varieties grown in Gangmei Town, which are known for their unique taste and quality [16][22]. Group 1: Film and Cultural Impact - "Chang'an Lychee" is based on a popular novel and tells the story of a Tang Dynasty official's adventure in transporting lychees [10][11]. - The film will be shot in various locations in Guangdong, with Gangmei Town's ancient lychee forest being a key filming site [12][11]. - The film's release is anticipated to create a "lychee sweet storm," enhancing the brand image of Yangchun lychees and promoting high-quality agricultural products [22][23]. Group 2: Agricultural Production - Yangchun has a lychee planting area of 55,000 acres, primarily in Gangmei, Beimen, and Chuncheng towns, focusing on varieties like Feizixiao, Nuomizhi, and Guiwei [18][19]. - The expected lychee production for the year is around 30,000 tons [20]. - The local cooperative emphasizes the quality of their lychees, highlighting features such as a small seed rate of over 99% and a harvest season starting in mid-June [17][18].

Core Insights - Guangdong's lychee production is expected to increase by 30% compared to normal years due to favorable weather conditions this year [1][3] - The lychee planting area in Guangdong remains stable at around 4 million acres, accounting for over half of China's and one-third of the world's lychee production [3] - The "Xianjinfeng" lychee brand is set to officially launch in late June, with a harvesting period of approximately 20 to 25 days [1][3] Industry Overview - The total planting area for "Xianjinfeng" lychee in Guangzhou's Zengcheng District is 6,384.9 acres, with an estimated output value of approximately 234 million yuan [1] - The overall output value of the lychee industry in the region exceeds 9 billion yuan, benefiting around 49,000 local farmers [1] - Eight major lychee varieties account for about 85% of Guangdong's total lychee production, with "Feizixiao" expected to dominate at 32.74% of the total output [1][3] Market Dynamics - The company plans to sell 30% of its "Xianjinfeng" lychee through wholesale markets and supermarkets, with 30-40% sold directly by farmers, and the remainder focused on e-commerce channels [3][4] - The company is exploring international markets, including Russia and the Middle East, while already in discussions with Thailand and Vietnam [4] - A global lychee festival was held to promote new marketing strategies, introducing innovative products like lychee soda and lychee-flavored snacks to attract younger consumers [5] Production and Supply Chain - The total expected lychee production in Guangdong this year is 103,000 tons from the western region, over half of the province's total output, with early varieties available from mid-May [5] - The company has preserved over 320 varieties of lychee genetic resources and maintains a collection of ancient lychee trees, enhancing its production capabilities [4]