Group 1 - The 2025 China-France Brand Week and the 11th China-France Brand Summit will be held at the Eiffel Tower in Paris from September 24 to 26, coinciding with the 50th anniversary of China-Europe diplomatic relations, marking a significant opportunity for brand, cultural, and business exchanges [1] - The theme of the Brand Week is "Breaking the Deadlock: High Premium Brands Going to Europe," focusing on how to promote Chinese brands with high premiums into the European market, achieving global high value and cultural resonance [3] - The event will gather important figures from politics, business, and culture from both China and Europe, including CEOs/CMOs of leading brands, renowned creatives, local KOLs, and mainstream media, to share insights and experiences on opening the European market for Chinese brands [3][5] Group 2 - The Brand Week will feature two core segments: "Master Forum" and "Roundtable Forum," providing high-quality discussions and practical insights [5] - The Master Forum will invite industry leaders to share valuable experiences and insights on challenges in international markets and building high premium brand value [5] - The Roundtable Forum will focus on hot topics related to brand expansion, facilitating interactions among multinational companies, creatives, and policy experts to provide actionable paths for Chinese brands to break into the European market [5] Group 3 - Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. will participate in the Brand Week as a cooperative brand, representing Chinese medicine culture and its internationalization efforts [5] - The company has been promoting its products in international markets, including France, since the Belt and Road Initiative, enhancing international exchanges and cooperation in traditional Chinese medicine [5]

Core Viewpoint - The "2025 Phoenix Star Listed Company Awards" ceremony was held in Guangzhou, recognizing companies for their performance in innovation, returns, responsibility, growth, brand influence, and globalization [1] Award Categories and Winners - The awards included categories such as Best Innovative Listed Company, Best Shareholder Return Listed Company, Most Socially Responsible Listed Company, Best Employer Award, Most Growth Potential Listed Company, Most Brand Influential Listed Company, Best Global Business Contribution Listed Company, Best Overseas Globalization Case, and Best IPO Company [1] - Six companies were awarded the title of "Most Brand Influential Listed Company": China Railway Construction Corporation, China Pacific Insurance, Guangzhou Baiyunshan Pharmaceutical, Yiling Pharmaceutical, Master Kong, and Haier Smart Home [1][3] Company Highlights - **China Railway Construction Corporation**: Recognized for its significant role in the "Belt and Road" initiative, operating in over 140 countries, and has been listed among the Fortune Global 500 for 19 consecutive years. The company emphasizes high-quality development and innovation in infrastructure [5][6] - **Master Kong**: Acknowledged for its long-term respect for consumers and commitment to quality. The company aims to promote Chinese culinary culture globally while focusing on technological upgrades and cultural heritage [8][9] - **China Pacific Insurance**: The company has a strong brand value and influence, providing comprehensive protection to 180 million customers. It has been ranked among the top five global insurance brands for several years [11] - **Guangzhou Baiyunshan Pharmaceutical**: As a World Fortune 500 company, it emphasizes high-quality products and social responsibility, with a brand value of 31.79 billion yuan, leading the pharmaceutical health sector in China [13] - **Haier Smart Home**: Transitioned from a home appliance leader to a smart living pioneer, serving over 1 billion users globally. The company focuses on technological innovation and sustainable development, holding the highest number of smart home invention patents for 13 consecutive years [15][16] - **Yiling Pharmaceutical**: Known for its innovative traditional Chinese medicine products, with 17 patented drugs, 11 of which are included in the national medical insurance directory. The company has successfully expanded its market presence in over 50 countries [17][18]

Group 1 - The CAMA 2025 China Advertising Marketing Awards final review meeting and the Dong'e Ejiao themed seminar were successfully held, focusing on the theme of "Confident China" and emphasizing the importance of Chinese market and cultural values [1] - Over 30 marketing experts, scholars, and corporate representatives gathered to evaluate outstanding marketing cases and discuss core issues related to the development of the Dong'e Ejiao brand, injecting new wisdom into the innovation of time-honored brands and the inheritance of traditional Chinese medicine culture [1][3] Group 2 - Experts discussed two main topics: the integrated marketing creativity for the brand rejuvenation strategy of Dong'e Ejiao and the resource feedback from the Dong'e traditional Chinese medicine cultural tourism area to the brand construction [3][4] - The unique core assets of Dong'e Ejiao include its intangible cultural heritage skills, authentic quality, and cultural depth, which are essential for brand rejuvenation [3][4] Group 3 - The meeting emphasized that brand rejuvenation should not merely aim for youthfulness but should adapt to the dialogue methods required by younger users [4] - Dong'e Ejiao has been deepening its "1238" strategy, focusing on a dual-driven approach of culture and industry, leading brand rejuvenation, and enhancing cultural experiences to solidify brand trust [4][5] Group 4 - The company aims to integrate industrial tourism with traditional Chinese medicine culture, creating a cultural experience, health and wellness leisure, and educational research hub within the Dong'e traditional Chinese medicine cultural tourism area [4] - This integration enhances emotional connections and cultural recognition between the brand and consumers, achieving a balance between social and economic value, providing a "Dong'e solution" for time-honored brands in the new era [4][5] Group 5 - The successful hosting of the CAMA awards and the Dong'e Ejiao seminar showcases the proactive stance of time-honored brands in cross-industry innovation and multidimensional breakthroughs in the new era [5] - Dong'e Ejiao will continue to deepen the dual-driven approach of culture and industry under the guidance of the "1238" strategy, further strengthening brand narrative and cross-sector communication to elevate value from products to culture and from resources to brand [5]

Group 1 - The forum titled "Inheritance of Traditional Chinese Medicine Culture and Development" was held, focusing on promoting transparency and quality assurance in the TCM industry [1][10] - The launch of the "TCM Traceability Live Room" aims to enhance public trust in TCM products and facilitate a direct connection between consumers and the source of TCM products [5][12] - The event featured speeches from industry leaders and experts, emphasizing the importance of digital technology in modernizing TCM practices and ensuring product quality [3][14] Group 2 - The company, Chaopin Network, is committed to building an intelligent health service system that connects the source of TCM products directly to households, focusing on the silver economy and family health services [5][14] - The forum served as a platform for discussing the standardization and transparency of TCM, with a roundtable dialogue on the practices and prospects of traceability for authentic medicinal materials [10][12] - The event significantly enhanced Chaopin Network's credibility and influence in the TCM sector, showcasing its dedication to empowering traditional medicine through e-commerce [14]

Core Viewpoint - The visit of Melbourne's Mayor Nicholas Rees to Nanjing from September 18 to 20 aimed to strengthen the friendship and cooperation between the two cities, focusing on innovation, healthcare, and sustainable development [1][3]. Group 1: Cooperation and Initiatives - The delegation included around 50 members, comprising city councilors and representatives from healthcare, green economy, and education sectors, as well as award-winning projects from the 2025 Nexus Innovation and Entrepreneurship Competition [1][3]. - The "Nanjing-Melbourne City Excellence Center" and the "Nanjing (Melbourne) Technology Cooperation Innovation Park" were launched during the visit, enhancing the integration of innovation systems between the two cities [3][4]. - The establishment of the "Nanjing-Melbourne Sports Medicine and Rehabilitation Cooperation Center" was witnessed, aiming to share medical knowledge and skills between the two cities [4]. Group 2: Economic and Technological Insights - Nanjing is recognized as a global leader in green transformation and an ESG investment pioneer, with discussions on topics like green energy storage and pollution control during the economic exchange activities [6]. - The delegation explored Jiangsu's advancements in various fields, including new information technology, new energy, and biomedicine, expressing optimism about the province's development prospects [6]. - Nanjing's strengths in traditional Chinese medicine and its status as a significant clinical trial center were highlighted, with a focus on enhancing collaboration in the medical technology sector [6]. Group 3: Cultural Exchange - The delegation experienced Nanjing's historical and cultural heritage, noting the city's balance between development and cultural preservation [7].

Group 1 - The 11th Traditional Chinese Medicine Development and Science Conference was held in Chongqing on September 20 [1] - National authorities and experts discussed strategies and plans for the development of traditional Chinese medicine, the role of artificial intelligence in modernizing traditional Chinese medicine, and the comprehensive development and application of traditional Chinese medicine resources [1]

Core Insights - The event successfully integrated traditional Chinese medicine (TCM) heritage with modern health concepts, showcasing the "Taigu Longevity Code" as a practical modern health guide [1][9] - The activity highlighted the importance of cultural heritage in promoting public health and wellness, aligning with the "Healthy China" strategy [1][8] Group 1: Cultural Heritage and Innovation - The event featured immersive experiences that challenged public stereotypes about TCM, with demonstrations of traditional production techniques by national-level intangible cultural heritage inheritors [3][5] - The innovative transformation of traditional techniques was exemplified by the reduction of the traditional 49-day refining process to just 17 days using modern technology, reflecting the principle of "innovation without forgetting the roots" [5][6] Group 2: Public Engagement and Education - Interactive games were used to educate the public about TCM principles, making the learning process engaging and accessible [6][7] - Experts debunked common misconceptions about health practices, promoting a scientific understanding of wellness that combines traditional wisdom with modern medical insights [7][8] Group 3: Health Practices and Longevity - The presence of elderly intangible cultural heritage inheritors demonstrated the practical benefits of TCM, showcasing how lifestyle choices contribute to longevity [7][9] - The sharing of specific health practices, such as moderate consumption of medicinal wine and balanced diets, provided actionable insights for healthy aging [7][9] Group 4: Cultural and Economic Impact - The event served as a model for integrating cultural tourism with health industry development, highlighting the role of traditional medicine in modern society [8][9] - The collaboration among heritage inheritors, medical experts, and the public illustrated a collective effort necessary for advancing the "Healthy China" initiative [8][9]

Core Viewpoint - The article highlights the evolution and modernization of Foci Pharmaceutical, emphasizing its commitment to traditional Chinese medicine while integrating modern technology and practices to enhance competitiveness in the market [1][2][7]. Group 1: Company History and Development - Founded in 1929, Foci Pharmaceutical has been a pioneer in the modernization of traditional Chinese medicine, starting with the introduction of concentrated pill forms [2]. - The company has accumulated 467 drug approval numbers, covering various fields such as traditional Chinese medicine, health products, and herbal pieces, with many formulas derived from classic prescriptions [2][3]. - Foci's production capabilities have been significantly enhanced with a modernized facility, increasing annual production capacity to 10,000 tons and 15 billion concentrated pills [2]. Group 2: Competitive Advantages - Foci's core competitive advantage lies in its meticulous control over the entire production chain, from cultivation to sales, ensuring high-quality products [3]. - The company maintains a strong reputation among overseas consumers, reflecting its commitment to quality and traditional practices [3]. Group 3: Strategic Changes and Management - In September 2023, Foci became indirectly controlled by the Gansu Provincial State-owned Assets Investment Group, marking a transition to a provincial state-owned enterprise, which is expected to enhance internal management and market strategies [4][5]. - The company is implementing a comprehensive efficiency improvement plan starting June 2024, focusing on reducing costs and enhancing operational efficiency [4][5]. Group 4: Future Plans and Market Strategy - Foci aims to deepen its market presence in the northwest region of China and expand into five billion-yuan sales markets and four ten-million-yuan sales markets [6]. - The company plans to focus on marketing breakthroughs and product development, particularly in traditional concentrated pill products and new health-oriented offerings [6]. - Foci is exploring the integration of traditional Chinese medicine with modern consumer trends, developing new products and experiences to attract younger consumers [6].

Core Viewpoint - The first "Baita Traditional Chinese Medicine Health Culture Event" was launched on September 19, showcasing various aspects of traditional Chinese medicine and promoting public health awareness through interactive experiences and expert consultations [1][2]. Group 1: Event Overview - The event is co-hosted by the Beijing Xicheng District Health Commission and local authorities, featuring six thematic exhibition areas and 30 unique booths [1]. - Key areas include a renowned physician consultation area with experts from top hospitals, a wellness therapy area demonstrating traditional medical techniques, and a smart TCM experience area showcasing technology-enhanced traditional practices [1]. Group 2: Community Engagement and Initiatives - A series of community health initiatives and benchmark projects were announced, including the "Three Achievements" health community and the establishment of a "Hundred TCM Experts Database" [2]. - The event also launched the "Health into Community" project, aiming to provide more precise and convenient health services directly to residents [2].

Core Insights - The 2025 Traditional Chinese Medicine (TCM) Cultural Event in Xicheng District opened on September 19, featuring a three-day market that attracted a large number of citizens to experience TCM practices [1][3]. Group 1: Event Overview - The market included 30 exhibition booths, featuring areas for expert consultations, wellness therapies, smart medical experiences, traditional Chinese medicine education, food-medicine integration, and interactive activities [3]. - Natural elements such as green bamboo and paper lanterns created an elegant atmosphere, with a large seasonal calendar wall displaying health drink recipes based on the 24 solar terms [1]. Group 2: Activities and Experiences - The TCM education area was popular among visitors, allowing participants to select herbal materials and learn traditional techniques such as making hawthorn pills [3]. - The food-medicine integration area featured well-known companies like Tongrentang and Dong'e Ejiao, offering various herbal products and health drinks, with staff explaining dietary principles and providing free tastings [3]. Group 3: Medical Services - The expert consultation area saw long lines, with TCM specialists from several hospitals providing health advice through traditional diagnostic methods [5]. - The wellness therapy area was crowded, with professionals offering services like bone-setting and guasha, which were well-received by office workers seeking relief from fatigue [5]. Group 4: Recognition and Initiatives - The event was organized by the Xicheng District Health Commission and included a ceremony for issuing plaques and appointment letters, highlighting the innovative development of TCM culture in the district [7]. - Notable recognitions included Tongrentang being designated as a TCM health consumption experience center and the White Pagoda Temple pharmacy receiving accolades for its educational initiatives [7].