徐 之文 《 人民日报 》（ 2025年05月08日 09 版） (责编：胡永秋、杨光宇) 江苏苏州市，游客在苏州博物馆西馆参观。 张 锋摄（影像中国） 这正是： 馆阁林立似棋布， 遗珍浩瀚发新韶。 汲古探源开民智， 文脉悠悠濡今朝。 近年来，我国博物馆进入快速发展期。目前，除文物建筑及遗址类博物馆外，全国免费开放博物馆数达 6248家，占博物馆总数91%以上，累计优惠观众100余亿人次，我国已成为世界上享受博物馆免费开放 服务人口最多的国家。 河南洛阳市，游客佩戴智能眼镜在二里头夏都遗址博物馆 参观。 新华社记者 李嘉南摄 ...

Core Insights - The museum sector in Jiangsu has seen significant growth, with a total of 5.317 million visitors during the recent May Day holiday, representing a year-on-year increase of 31.5% and generating cultural and creative revenue of 21.045 million yuan [1] - The 2024 Jiangsu Museum Development Report highlights the province's commitment to enhancing museum experiences and accessibility, with a focus on integrating technology and engaging youth [5][6] Group 1: Visitor Engagement and Events - The main event for the 2025 International Museum Day in Jiangsu will take place on May 13, featuring 171 themed exhibitions and 409 educational activities, emphasizing the theme "The Future of Museums in a Rapidly Changing Society" [3][4] - Various cities in Jiangsu will host diverse sub-events, including immersive activities like "Night Tour of the Canal Museum," showcasing cultural heritage and non-material cultural performances [3][4] Group 2: Museum Infrastructure and Accessibility - As of 2024, Jiangsu has 362 registered museums, with 320 of them (88.4%) offering free admission, enhancing public access to cultural resources [6] - The province has a museum density of one museum per 23.6 thousand people, with Wuxi having the highest ratio at one museum per 11.7 thousand residents [6] Group 3: Collection and Exhibition Statistics - In 2024, Jiangsu's museums hosted a total of 2,397 exhibitions, attracting nearly 140 million visitors, with 20.9% being minors [7] - The province's museums hold a collection of 1,580,058 items, including 1,089,328 cultural relics, with ongoing restoration efforts for 2,388 items [6][7]

Core Viewpoint - The "Shangbohao" themed aircraft, a collaboration between Shanghai Museum and Eastern Airlines, aims to promote Chinese traditional culture through a unique in-flight experience, showcasing ancient art elements and interactive activities for passengers [1][2][19]. Group 1: Aircraft and Design - The "Shangbohao" is a Boeing 777 decorated with ancient Chinese art themes, officially launched on April 30, making it the world's first aircraft themed around Chinese ancient art [2]. - The aircraft features prominent designs inspired by the Shanghai Museum's bronze artifacts, including intricate patterns derived from cultural relics, enhancing its visibility among other planes [4][6]. Group 2: In-Flight Experience - Inside the cabin, over 30 decorative elements based on the museum's bronze artifacts are displayed, creating an immersive exhibition-like atmosphere for passengers [6]. - Passengers receive exclusive cultural gifts, such as commemorative boarding passes and creative badges, enhancing their travel experience [10]. Group 3: Cultural Engagement - The flight includes interactive activities like quizzes about the Shanghai Museum, allowing passengers to engage with and learn about Chinese traditional culture during the journey [12][15]. - The aircraft serves as a cultural ambassador, with plans to operate international routes to cities like Venice and Cairo by 2025, further extending the reach of Chinese culture globally [19].

Core Insights - The cultural tourism trend "for a museum to a city" has been reinforced in Jiangsu during the recent "May Day" holiday, with 179 special exhibitions attracting significant visitor numbers [1] - During the holiday, Jiangsu's museums received a total of 5.317 million visitors, marking a year-on-year increase of 31.54%, with many visitors coming from outside the province [1] - Major museums such as Nanjing Museum and Yangzhou Grand Canal Museum saw high attendance, with Nanjing Museum averaging nearly 30,000 visitors per day [1] Group 1 - The "Golden Sea of Clouds" exhibition at Changzhou Museum attracted over 5,000 visitors daily during the holiday, showcasing valuable artifacts from the Han Dynasty [2] - Various museums in Jiangsu organized 108 cultural and educational activities, enhancing the visitor experience [2] - Notable exhibitions included "Treasures of the Golden Sea" and "Encountering Dali: Dreams and Imagination," which received high attention from cultural enthusiasts [2] Group 2 - Nanjing Museum implemented extended hours and hosted nearly 300 cultural tourism integration activities during the holiday [3] - The museum offered interactive experiences, including a night event series that combined knowledge quizzes and performances, enhancing visitor engagement [3] - Other museums in Nanjing also integrated night tours with intangible cultural heritage performances, creating a unique experience for visitors [3] Group 3 - Museums in Jiangsu transformed into cultural spaces by launching creative markets that combined consumption, food, and entertainment [4] - The creative products, such as refrigerator magnets and decorative items, were well-received, contributing to a total creative revenue of 21.0453 million yuan across the province [4] - Nanjing Museum generated 3.85 million yuan in creative revenue, while Suzhou Museum's creative revenue reached 3.2 million yuan, reflecting a year-on-year increase of 33.58% [4]

Group 1: Outdoor Camping and Short Trips - Outdoor camping has become a new consumption hotspot during the "May Day" holiday, particularly in Handan, Hebei, where visitors enjoy nature and local cuisine [2][4] - New camping bases have opened, offering diverse experiences such as "camping + flower viewing," "camping + fishing," and "camping + music," enhancing the appeal of short trips [4] Group 2: Museum Visits and Cultural Experiences - The Liu Zhou Industrial Museum attracted many visitors during the holiday, highlighting the city's industrial culture and history [4][6] - The museum introduced AI digital guides to enhance visitor engagement and understanding of Liu Zhou's industrial heritage [6] - In Hubei, museums and retro cultural districts have launched personalized projects, such as live performances, to provide unique cultural experiences [8][10] Group 3: Innovative Museum Formats - The "Museum +" approach has been adopted to create interactive experiences, breaking the barrier of traditional exhibits and enhancing visitor engagement [10] - The Copper Green Mountain Ancient Copper Mine Museum showcased a blend of historical artifacts and modern interactive elements, including themed cultural products [8][10] - In Wuhan, historical districts have been revitalized, offering immersive cultural experiences through performances and interactions with actors [12]

这位"讲解员"就是殷墟博物馆副馆长徐河建。今年"五一"假期，该馆特别推出"跟着馆长看展览"品牌活 动，馆长通过讲解，结合学术背景，向公众深度阐释殷商文明。 "这是一座规模较大、保存完好的商代墓葬，编号为'花园庄M54号墓'。据铭文可知，墓主为'亚 长'。"来到三楼"长从何来——殷墟花园庄东地亚长墓专题展"，徐河建仔细讲解商代铁血将领"亚长"的 传奇故事。 "大家对这头憨态可掬的小牛熟悉吗？"在"亚长牛尊"前，徐河建提问。 "熟悉！它上过央视的《国家宝藏》节目。"来自上海的小游客抢答。 "大家请看墙面，这是商代雕刻在甲骨、铸造在青铜器上的'车'字，商人以生动简练的线条为我们勾勒 出商代马车的结构形制。如果想进一步明确商代马车样貌，还需要我们跟随考古学家，从车马坑的考古 发掘开始，一步一步去探索研究……"5月1日上午，殷墟博物馆一楼车马遗迹专题展厅里，不少游客围 在一位"讲解员"身边，仔细聆听关于商代马车的知识。 "特别幸运'抢'到了这个活动的名额，馆长的讲解既生动又有深度，我们一家人不虚此行！"北京游客李 女士兴奋地说。 "跟着馆长看展览"、锡语青铜徽章创意之旅、小小志愿者、商朝奇遇记……"五一"假期，安阳殷墟 ...

Core Viewpoint - The Henan Museum has issued a statement regarding issues faced by visitors who purchased ticket and guide services from third-party platforms, emphasizing that it does not collaborate with any such platforms for ticket sales [4][5][6]. Group 1: Museum's Official Position - The Henan Museum maintains its commitment to public service and free admission, stating that tickets can only be reserved through its official WeChat mini-program and the "Yijiyou Henan" mini-program [4][5]. - The museum has noted a significant increase in visitors during the May Day holiday, leading to concerns about unauthorized ticket sales affecting public rights and orderly visits [4][6]. Group 2: Third-Party Platform Issues - Despite the official channels being fully booked for May 4 and 5, third-party platforms continue to offer guide services for those dates, with some merchants indicating that they can assist in booking tickets but do not guarantee entry [5][6]. - Some merchants on these platforms have ambiguous listings, suggesting that their services include both entry and guide services, which can mislead potential visitors [5][6]. Group 3: Legal Actions and Warnings - The Henan Museum has engaged legal advisors to gather evidence against the misleading practices of third-party platforms, aiming to protect visitors' rights [4][6]. - The museum has issued warnings to the public about the risks of purchasing tickets and services from unofficial platforms, urging caution against false claims such as "buying a guide guarantees entry" [4][5].

呼和浩特博物院六馆联动，各展特色，以多元活动丰富游客文化体验。呼和浩特博物馆开展珍珠 画、陶泥创作等多种活动；将军衙署博物馆上演沉浸式情景剧《探秘绥远城》《汤沐邑——水乳交融的 故事》；昭君博物院推出舞剧《昭君》、"穿越古今——梦回昭君"主题活动；五塔寺博物馆推出非遗手 作盲盒和星空主题研学活动；公主府博物馆则开设传统手工艺体验区；丰州故城博物馆设置古风互动游 戏，让游客深度感受中华优秀传统文化底蕴。"五一"期间，呼和浩特博物院六馆还延长了开放时间，以 更灵活的服务满足市民假期需求。 呼和浩特市其他文博场馆也推出了精彩的文博活动。内蒙古自然博物馆推出节气主题和自然探索活 动；伊利草原乳文化博物馆开展"乳此有趣——城市漫游计划·趣探索"和"伊诺爪爪联萌互动打卡"等活 动；和林格尔县盛乐博物馆以遗址绘画、拓印体验唤醒历史记忆；雕塑艺术馆通过艺术展览，带游客领 略多元文化魅力。 "五一"期间，呼和浩特市推出了重磅展览、文创新品和系列文博活动，以多元形式和丰富内涵为市 民、游客呈上一场沉浸式北疆文化盛宴。 呼和浩特博物院呼和浩特博物馆（白马馆）全新推出了《石启北疆·旧石器时代华章——大窑遗址 考古成果展》，以跨越五十 ...

Core Viewpoint - The Chinese Archaeological Museum has become a popular destination during the holiday season, updating its exhibits and launching new activities to engage visitors in cultural experiences [1][3]. Group 1: Visitor Engagement - During the first two days of the "May Day" holiday, the Chinese Archaeological Museum reached its maximum visitor capacity, with 5,500 tickets fully booked each day [3]. - The museum has introduced a new batch of artifacts, including pottery, porcelain, and bronze items, to cater to the high visitor enthusiasm [3]. Group 2: New Exhibits and Activities - The museum is showcasing a Western Han Dynasty bronze pot, discovered in 2007 in the Ili River Valley, marking the first find of such artifacts in the region, reflecting the historical integration of ancient cultures [5]. - A special event titled "2024 Annual Top Ten Archaeological Discoveries" has been launched, featuring the earliest known document related to the history of Beijing's establishment, inscribed on a bronze artifact [9]. - In addition to the museum's activities, three museums in Hebei Province are collaborating to present a collection of over 190 pieces of exquisite enamel artifacts from the Ming and Qing Dynasties [10]. Group 3: Enamel Art Exhibition - Enamelware is recognized for its elegant designs, intricate patterns, and vibrant colors, with the craft reaching its peak during the Ming Dynasty, particularly noted for the "Jingtai Blue" [12]. - The exhibition includes a particularly exquisite Qing Dynasty piece, the "Copper Gilded Enamel Peace Symbol," symbolizing peace and prosperity [12]. - The exhibition will run until the end of July, allowing visitors to enter for free after making a real-name reservation [12].

Group 1: Domestic Tourism Market - The domestic tourism market has significantly warmed up during the "May Day" holiday, with scenic spots experiencing a peak in visitor flow [1] - At Taihu Mountain, the popular scenic spot Jiuli Lake saw visitor numbers reach 13,000 by 11 AM, which is over six times the usual amount [3] - The scenic area has introduced innovative climbing equipment, an "exoskeleton" smart climbing device, to assist visitors, particularly the elderly or those with lower physical strength [5] Group 2: International Tourism in Yangshuo - Yangshuo has attracted a large number of foreign tourists who enjoy the picturesque landscapes and local hospitality [8] - The "Ten-Mile Gallery" in Yangshuo is a popular choice for foreign visitors, who engage in activities like cycling and bamboo rafting while experiencing the natural beauty [10] - Local vendors actively engage with foreign tourists, explaining the preparation and consumption of local delicacies, enhancing the cultural exchange [10] Group 3: Cultural Tourism in Qinghai - During the "May Day" holiday, many tourists opted to visit museums to appreciate cultural artifacts, with the Qinghai Haixi Prefecture National Museum being a notable destination [12] - A crown with over a thousand years of history has become a highlight at the museum, showcasing exquisite craftsmanship and cultural significance [14] - The museum employs 3D scanning technology to provide an immersive experience for visitors, allowing them to explore the crown's details and historical context interactively [16]