"来牡丹江观看'冬捕节'，解锁冰雪渔猎独特魅力，见证冰湖腾鱼的壮阔场景；来齐齐哈尔参与滚冰 节，传承百年民俗，共赴冰雪之约。"蒋兴成表示，春节期间，黑龙江省将推出"雪域畅游""北境康 养""两极穿越"等十大主题串游线路，联动全省13个市(地)推出"约会哈尔滨，冰雪暖世界""畅游雪域鹤 乡"等超百条城市深度游线路，满足4日至7日长短途玩转龙江需求。全省博物馆将推出"丙午马年全球生 肖文化联展"等260余项主题展览和特色活动，陪您一起"博物馆里过大年"。还将举办冰灯游园会、百姓 春晚、非遗年货大集等趣味年俗活动250余项，为您找回传统年味。 黑龙江省 文化和旅游厅副厅长蒋兴成在发布会上介绍黑龙江省2026年春节期间将举办的文旅活动。 纪勇 摄 中新网哈尔滨2月6日电 (记者 姜辉)"2026年，我们以'冰雪世界，龙马精神'为主题，为'来龙江过大年'的 游客朋友们，打造了独具特色的新春盛宴，全省共计举办千场文旅活动，变着花样儿带您一 起'嗨'。"黑龙江省人民政府新闻办公室6日举行的新闻发布会上，黑龙江省文化和旅游厅副厅长蒋兴成 如是说。 黑龙江省将开展"北国好风光惠聚黑龙江"文化和旅游促消费活动，轻松解锁高性价比旅 ...

Group 1 - The recent nationwide Spring Festival cultural and tourism activities are vibrant, creating diverse consumption scenarios to attract people and stimulate economic vitality [1] - In Rizhao, Shandong, the bustling market atmosphere during the Lunar New Year is highlighted by the aroma and energy of the seafood market [3] - In Zibo, Shandong, various "horse" themed cultural and creative products have emerged, blending fashion with traditional culture to enhance cultural consumption [5] Group 2 - The cultural experience area at the market is crowded with people eager to engage with intangible cultural heritage artisans, indicating a strong interest in cultural experiences [6] - The New Year goods festival in Tongzi County, Guizhou, has ignited consumer enthusiasm for the Year of the Horse, with many citizens participating [8] - Zibo's ceramic enterprises are innovatively designing to integrate intangible cultural heritage into contemporary life, ensuring traditional culture remains relevant [9] Group 3 - In Taizi Town, Hubei, the tofu New Year goods market is lively, reflecting local traditions of visiting markets and enjoying tofu for good fortune in the coming year [11] - This year's New Year goods festival focuses on creating a "one-stop" consumption platform for the public, featuring themes like selecting homes, buying cars, and enjoying festive goods [12] - The newly renovated Shanghai Science and Technology Museum has upgraded its ten permanent exhibition areas and will showcase over 230 precious technology collections [14] Group 4 - The tofu New Year goods market aims to present a "one-stop" shopping experience for visitors, contributing to the growth of the "New Year economy" [15] - The Shanghai Science and Technology Museum is preparing for a trial opening to the public during the upcoming Lunar New Year, showcasing a variety of cultural and tourism activities [16]

Core Viewpoint - The Zhengzhou Airport District is launching a series of cultural activities for the Spring Festival in 2026, featuring nearly a hundred unique events that blend traditional and modern elements, aimed at enhancing tourism and cultural engagement in the region [1][3][4]. Group 1: Cultural Activities - The series of cultural activities will run from the 15th day of the twelfth lunar month to the 16th day of the first lunar month, creating a vibrant atmosphere with events occurring daily across the district [3]. - The activities will include elements of folk customs, intangible cultural heritage, and modern trends, showcasing a diverse cultural feast for visitors [1][3]. Group 2: Tourism Promotion - Seven themed tourism routes have been introduced, including "Science and Innovation Industrial Tour," "Cultural Imprint Journey," "Garden Serenity Tour," "Ancient Town Market Tour," and "Research and Practice Journey," providing visitors with comprehensive exploration options [3]. - The initiative aims to promote consumption through tourism and explore the integration of culture and industry, enhancing the overall appeal of the Zhengzhou Airport District [4]. Group 3: Cultural and Economic Development - The district emphasizes the importance of cultural development in driving urban growth, aiming to strengthen cultural branding and improve the quality of life for residents and visitors [3][4]. - The goal is to revitalize traditional culture while fostering a dynamic and modern cultural scene, ensuring that everyone in the district can appreciate the beauty of cultural heritage and the vibrancy of contemporary life [3].

逛传统庙会、赏非遗匠心、游冰雪京郊、看连台好戏……北京市文旅局今天推出"畅游北京过大年"系列 文旅活动，通过发布十大必打卡榜单、创新非遗主题线路、40余场特色庙会灯会以及超3000场文艺演 出，邀市民游客体验一个集民俗、时尚、文化于一体的"京彩中国年"。 40余场庙会灯会游园会年味拉满 240个点位一站式配齐春节食住行游购娱 今年春节，北京将举办地坛庙会、龙潭庙会、大观园红楼庙会、潮玩庙会、科技庙会、艺术庙会、梨园 庙会、大都庙会、圆明园新春游园会、北京坊新春文化坊会、龙庆峡冰灯艺术节等40余个重点庙会灯会 游园会活动，在保留传统民俗内核的基础上，融入科技、国潮、演艺、冰雪等多种元素，既有"老北京 的念想"，也有"年轻人的潮玩"，呈现兼具传统韵味与时代活力的"京彩年味场景"。 面向市民在京游和国内来京游，市文旅局推出"春节必打卡10大榜单"和"春节轻松游北京10大攻略线 路"。榜单聚焦在京过大年核心体验场景，推荐庙会游园会、非遗项目、文艺演出、京郊乡村等十大类 240个点位。攻略线路涵盖春节活动、热门打卡地和特色节日体验，包含8条四天三晚深度游线路、1条 二日游特色线路和1条一日游精品线路，按照历史文化、京味 ...

齐鲁网·闪电新闻2月4日讯"黄河大集""运河大集""海洋大集"新春季主题活动今天同步启动，山东推出全 域联动、全业态融合的活动模式，推进文旅深度融合，持续释放城乡文化消费潜能。 闪电新闻专栏 来源：闪电新闻编辑：胡兴润责编：刘玉良审校：李沐言主编：崔维莉 闪电热点 阅读量：7.9W 闪电新闻记者 胡兴润 韩盼盼 报道 ...

Core Viewpoint - The article highlights the festive atmosphere across China as the Spring Festival approaches, with various cultural and tourism departments organizing activities to enhance consumer engagement and celebrate traditional culture [1] Group 1: Cultural and Tourism Activities - Guangdong is promoting the "Come to Guangdong for the New Year" event, focusing on family visits and cultural experiences to stimulate consumer spending [1] - Jiangsu has launched over 1,300 unique cultural and tourism activities along with a series of consumer-friendly measures to better meet travel demands [1] - Tianjin has initiated the "2026 Tianjin Travel Shopping Carnival," aiming to create diverse scenarios and comprehensive service offerings to further boost cultural and tourism consumption potential [1] Group 2: Consumer Engagement and Benefits - The activities are centered around cultural benefits for the public, incorporating intangible cultural heritage experiences, folk performances, and consumer discounts to enrich the spiritual lives of citizens [1] - These initiatives are designed to activate the holiday consumption market, allowing residents and tourists to enjoy a vibrant array of activities as they welcome the New Year [1]

Core Viewpoint - The Ministry of Commerce and nine other departments have launched the "2026 Spring Festival Special Activity Plan," promoting a nationwide cultural and tourism consumption month during the Spring Festival, featuring seasonal activities and consumer benefits [1] Group 1: Cultural and Tourism Activities - The plan supports local governments in organizing various cultural events such as temple fairs, lantern festivals, intangible cultural heritage exhibitions, and ice and snow carnivals [1] - Activities like "Travel with Movies," "Appreciate Intangible Heritage through Movies," and "Travel with Intangible Heritage" will be promoted to enhance tourism [1] Group 2: Transportation and Consumer Incentives - The railway department will operate special tourist trains to facilitate travel during the festival [1] - The plan encourages tourism operators to offer early bird discounts and other incentives to guide consumers towards off-peak travel [1]

Core Viewpoint - The "Come to Pudong for the New Year" series of activities aims to enhance the festive atmosphere and promote cultural engagement during the Spring Festival, with a focus on high-quality cultural offerings and consumer engagement in Pudong [1][9]. Group 1: Event Overview - Pudong will launch thousands of New Year-themed activities, emphasizing a vibrant cultural supply to enhance the festive spirit [1]. - The theme "Everywhere is Chinese Red, Everywhere is Full of Chinese Style" will be used to create a celebratory atmosphere throughout the district [1]. - The activities will be coordinated with the previously initiated "Pudong Spring Festival Carnival" to maximize impact and attract visitors during the extended holiday [1]. Group 2: Decorations and Atmosphere - The city will be adorned with decorations including red lanterns and Chinese knots across 500 municipal roads, 89 pocket parks, and 103 urban parks [3]. - 600 key public transport stops will feature festive promotional displays, while 50 commercial districts and scenic spots will showcase outdoor screens with New Year-themed content [3]. - Various local activities will be organized in parks, squares, and shopping malls to integrate the festive spirit into daily life [3]. Group 3: Cultural Exhibitions - Major cultural venues in Pudong will present significant exhibitions during the Spring Festival, showcasing rare treasures and artworks from renowned artists [7]. - Notable exhibitions include the "Cloud Collection for a Thousand Years" at the Shanghai Art Museum and a collaboration with the Metropolitan Museum of Art featuring ancient Chinese bronzes [7]. - The Pudong Museum will host exhibitions in partnership with the Louvre and the Picasso Museum, creating a cultural feast for visitors [7]. Group 4: Attractions and Activities - Shanghai Disneyland will create a "Winter Wonderland" experience, while other attractions like the Haichang Ocean Park and Shanghai Wild Animal Park will offer unique New Year experiences [8]. - The launch event for the "Come to Pudong for the New Year" series included the announcement of a promotional video and the awarding of certificates to quality partners in tourism and commerce [8]. - The activities will continue until March, aiming to stimulate consumer spending through a blend of traditional culture and modern urban experiences [8]. Group 5: Economic Impact - The initiative aims to combine the promotion of traditional Chinese culture with consumer spending to drive economic growth and enhance the value of new consumption [9].

Group 1 - The core event of the "Spring Shun Beautiful Life New Year Season" in Minhang District was launched on January 31, featuring various cultural activities and consumer incentives to boost spending [1][3]. - The event includes traditional folk activities such as "Peace Horse" printing, shadow puppetry, and paper-cutting, attracting significant public interest [3]. - A total of 51 activities will be held from January to March, focusing on enhancing consumer engagement and promoting local economic growth through seasonal themes [5]. Group 2 - The shopping center will distribute no-threshold consumption vouchers ranging from 5 to 50 yuan, covering 25 popular merchants, alongside online promotions [3]. - Future events include the "HORSE Double Happiness" New Year celebration and the launch of the immersive entertainment project Nova Ark, aimed at enhancing the festive atmosphere [3]. - The year-long "Spring Shun Beautiful Life Season" will feature four thematic activities: "New Year Season," "Shopping Season," "Fashion Season," and "Active Season," designed to align with seasonal characteristics and consumer habits [5].

记者 杜晨薇 牛益彤 记者了解到，"来浦东 过大年"新春系列活动叠加"浦东新春嘉年华"，两大IP将一同联动至3月，打 造各具特色、相互引流的文旅商体展迎新活动。比如，陆家嘴商圈结合首届浦东中国年味节，同步联动 商圈、景点、酒店、文化场馆等推出专属消费权益与联名产品；通过线上线下全场景、多类型的消费体 验，吸引各类消费人群感受传统文化与现代都市生活的精彩交融。 昨晚，"来浦东 过大年"新春系列活动正式启动。浦东将推出千场新春主题活动，以"满城尽是中国 红，处处洋溢中国风"为主题，开展年味氛围营造，与前期已经启动的"浦东新春嘉年华"活动协同联 动。 浦东新区区委宣传部相关负责人介绍，为了给市民群众献上一场耳目一新的新春盛宴，浦东新区在 去年年末就成立了"来浦东 过大年"工作专班，全面统筹市、区各方力量，全面调度各方资源，全力抓 好新春氛围营造、活动组织策划、资源供给保障、媒体宣传推广等各项重点工作，向海内外游客和广大 市民发出"来浦东 过大年"的诚挚邀请。 如今，浦东大街小巷张灯结彩，满眼皆是喜庆的"中国红"。500条市政道路、89座口袋公园、103座 城市公园，布置红灯笼、中国结。600个重点路段的公交车站，投 ...