4年前北京冬奥会带动的冰雪热不断延续，从赛场热潮转化为日常习惯，从一时关注延伸为持续参 与。今年初发布的《中国冰雪旅游发展报告（2026）》预测，2025年至2026年冬季中国冰雪旅游休闲人 数将达到3.6亿人次，收入有望达到4500亿元，其中，以冰雪旅游为主要出游动机的游客人数预计为2.2 亿人次。 冰雪经济正在成为我国经济发展中的新兴力量。新一轮由奥运引发的消费热潮已拉开序幕。其背 后，有银行业金融机构以全方位金融服务，持续提供支持的故事。 主题信用卡成为东西方文化交流的"移动名片" 相较于4年前的北京冬奥会，我国商业银行与米兰冬奥会的直接联系虽然少了很多，但其仍通过直 接或间接的方式支持着盛会、运动员和观众。 信用卡是最直接的联系之一。这个冬季有赴欧洲旅游计划的王女士提前为行程申请了方便在境外使 用的信用卡。农业银行米兰冬奥版信用卡上的白鼬姐弟吸引了她。可爱的白鼬姐弟分别是米兰冬奥会的 吉祥物蒂娜和冬残奥会的吉祥物米罗，它们的名字与此次冬奥会两座主办城市相呼应。"拿到之后发 现，卡面的贝母工艺亮闪闪的，很是漂亮。绑定Apple Pay后不仅在境外支付很方便，在订机票和酒店 以及餐饮购物支付时都有优惠。" ...

2026年2月19日，安徽省亳州市蒙城县双锁山景区，丰富的活动吸引了众多游客。（胡卫国 摄） 深耕本土文化，让文旅体验兼具"烟火气"与"文化味"。蒙城双锁山又称齐山，地貌独特，自古便是 涡淮流域重要关隘，境内饮马泉、高琼墓等文化遗迹承载着蒙城的历史记忆。于2月7日启幕的双锁山年 俗嘉年华以"马欢蒙城逍遥地，蝶舞雪场双锁山"为主题，深度融合了庄子文化、皖北非遗与新春年俗， 打造沉浸式文旅体验。湖上实景剧生动演绎"庄周梦蝶"等经典故事，非遗展演轮番登场，全国各地特色 美食集中亮相，游客在畅享游玩乐趣的同时，既能品味地道风味，又能感受传统文化的独特魅力。 今年春节期间，安徽蒙城双锁山景区人气爆棚，亳州、阜阳、淮北及周边地市游客纷至沓来，驱车 前往打卡体验。据统计，春节假期期间双锁山景区平均日接待游客超5万人次，成为皖北地区备受青睐 的文旅打卡地。白日里，冰雪乐园内欢声笑语不断，马戏表演场次座无虚席、掌声雷动；夜幕降临，千 年古寨被璀璨灯光点亮，非遗"打铁花"绚烂绽放，尽显新春喜庆氛围。这座新晋国家AAA级旅游景 区，凭借特色鲜明的文旅产品，在这个春节成功"出圈"。 没有过度的宣传，更无花哨的营销噱头，双锁山何以在众 ...

Summary of Key Points from the Conference Call Industry Overview - The report focuses on the tourism industry during the Spring Festival holiday in China, highlighting significant growth in travel and spending compared to previous years [1][2]. Core Insights and Arguments - **Overall Travel Growth**: During the 9-day Spring Festival holiday, domestic travel reached 596 million trips, an increase of 95 million trips compared to the 8-day holiday in 2025, representing a nominal growth rate of 19% and an average daily growth rate of 5.7% [1]. - **Total Spending**: The total expenditure for domestic travel was approximately 803.48 billion yuan, which is an increase of 126.48 billion yuan from the previous year, reflecting a nominal growth of 18.7% and an average daily growth of 5.5% [1]. - **Average Spending per Person**: The average spending per person remained stable at 1,348 yuan, showing no year-on-year change [1]. Transportation Insights - **Passenger Volume Growth**: From February 15 to February 23, the total inter-regional passenger flow reached 2.81 billion, with an average of 312 million daily trips, marking a year-on-year increase of 9.4% [1]. - **Transport Modes**: - Railway passenger volume increased by 10.1% daily - Road passenger volume increased by 8.5% daily - Waterway passenger volume increased by 27.8% daily - Civil aviation passenger volume increased by 7.6% daily [2]. Tourist Attractions Performance - **Visitor Growth**: Major tourist attractions experienced double-digit growth in visitor numbers, with some locations issuing crowd control notices due to high attendance [2]. - **Specific Attractions**: - Xiangyuan Cultural Tourism received 1.1428 million visitors, a year-on-year increase of 31.3%, with revenue of 70.92 million yuan, up 34.31% [2]. - Huangshan Scenic Area welcomed 221,000 visitors during the holiday [2]. - Zhangjiajie National Forest Park saw a 10.27% increase in visitors during the first five days of the holiday [2]. - Songcheng Performing Arts held 582 performances, averaging 65 shows per day, a 1% increase year-on-year [2]. Duty-Free Sales Insights - **Sales Growth**: The total sales for duty-free shopping during the holiday reached 2.72 billion yuan, a year-on-year increase of 30.8%, with 1.997 million items sold, up 21.9% [2]. - **Sanya Duty-Free Sales**: Sanya's duty-free sales amounted to 1.96 billion yuan, a growth of 23.7%, with an average daily sales of 218 million yuan, up 21% [3]. Hotel Industry Performance - **RevPAR Growth**: The hotel industry's RevPAR (Revenue per Available Room) increased by 23% compared to the previous year, with an average daily rate (ADR) of 279 yuan, up 7%, and an occupancy rate of 61.1%, an increase of 8 percentage points [3]. Inbound and Outbound Travel - **Travel Growth**: The number of inbound and outbound travelers increased by 14% during the holiday, with predictions of over 2.05 million daily travelers at national ports, reflecting a year-on-year growth of 14.1% [3]. - **Long-Distance Travel Trends**: Popular long-distance travel destinations included Italy, Spain, Australia, the UK, Germany, Switzerland, and Denmark, indicating a significant increase in interest for European travel [4]. Retail and Dining Sector Performance - **Sales Growth**: The average daily sales for key retail and dining enterprises increased by 10.6% compared to the two days before the 2025 Spring Festival, with foot traffic and sales in monitored pedestrian streets growing by 23.2% and 33.2%, respectively [5]. - **Specific Retail Performance**: Haidilao received over 7 million customers in the first five days of the holiday, with significant growth in customer flow during New Year's Eve and the first day of the new year [5]. Additional Notes - The report emphasizes the overall positive trends in the tourism and retail sectors during the Spring Festival, indicating a robust recovery and growth in consumer spending and travel activities [1][2][3][4][5].

Core Insights - The report by Tongcheng Travel highlights popular travel destinations during the 2026 Spring Festival, with Ganzhou's traditional Hakka activities and Jiujiang's Xihe and Pangong operas ranking among the top 10 unique "New Year flavor" destinations [1][3][4]. Group 1: Popular Destinations - Ganzhou hosts grand Hakka traditional activities, allowing visitors to experience local cuisine and participate in cultural performances like dragon and lion dances [3]. - Jiujiang features vibrant performances of Xihe and Pangong operas, showcasing ancient legends and attracting audiences with elaborate costumes and skilled performances [4]. - Wuyuan has also been recognized as a top 10 popular county tourism destination, noted for its strong festive atmosphere [6]. Group 2: Cultural Activities - In Wuyuan, the "New Year Flavor Carnival" includes activities like hanging prayer cards for New Year wishes and traditional rice cake making, enhancing the festive experience for visitors [7]. - Meituan Travel reports that Tengwang Pavilion is among the top 10 night tourism attractions nationwide, offering a variety of engaging cultural activities during the Spring Festival [8]. - During the Spring Festival, Tengwang Pavilion hosts numerous events, including interactive games and flash mob performances, creating a lively atmosphere for tourists [10]. Group 3: Cultural Heritage - Ctrip's report indicates that Jingdezhen is among the top 10 destinations for intangible cultural heritage, with its historical and cultural sites attracting large crowds [12]. - Jingdezhen's popular attractions include the Taoyangli Historical and Cultural District and the Imperial Kiln Museum, where visitors can appreciate the city's rich heritage and craftsmanship [13]. - The "Nuo Dance" from Jiangxi has become one of the most popular activities for inbound tourists, highlighting the region's cultural significance [14]. Group 4: Innovative Experiences - Various scenic spots in Jiangxi are launching new cultural tourism experiences, integrating popular IPs from national comics with traditional performances and immersive interactions for a unique Spring Festival experience [15]. - Ganzhou's Anyuan Sanbaishan has initiated a hot spring tourism model, combining mountain climbing with hot spring relaxation, appealing to visitors seeking warmth during the New Year [17].

Summary of Key Points from the Conference Call Industry Overview: Tourism and Retail during the Spring Festival Overall Travel Data - National domestic travel during the Spring Festival holiday reached 596 million trips, an increase of 95 million trips compared to the 2025 Spring Festival, representing a growth rate of 19% and an average daily growth rate of 5.7% [1] - Total domestic travel expenditure amounted to 803.48 billion yuan, an increase of 126.48 billion yuan from 2025, with a growth rate of 18.7% and an average daily growth rate of 5.5% [1] - The average spending per person remained stable at 1,348 yuan [1] Passenger Transport Statistics - The average daily number of passengers transported during the 9-day holiday increased by 9.4% year-on-year, totaling 2.81 billion trips [2] - Breakdown of transport modes: - Railway passenger volume increased by 10.1% - Road passenger volume increased by 8.5% - Waterway passenger volume increased by 27.8% - Civil aviation passenger volume increased by 7.6% [2] Tourist Attractions Performance - Notable tourist attractions experienced double-digit growth in visitor numbers, with some implementing visitor limits: - Xiangyuan Cultural Tourism received 1.1428 million visitors, a year-on-year increase of 31.3%, with revenue of 70.92 million yuan, up 34.31% [2] - Huangshan Scenic Area received 221,000 visitors during the holiday [2] - Zhangjiajie National Forest Park and other major attractions saw a 10.27% increase in visitors during the first five days of the holiday [2] - Songcheng Performance held 582 shows, averaging 65 shows per day, a 1% increase year-on-year [2] Duty-Free Sales in Hainan - Total sales from duty-free shopping during the holiday reached 2.72 billion yuan, a year-on-year increase of 30.8% [2] - The number of items sold was 1.997 million, up 21.9%, with 325,000 shoppers, an increase of 35.4% [2] Hotel Industry Performance - The RevPAR (Revenue per Available Room) for hotels increased by 23% year-on-year, with an average daily rate (ADR) of 279 yuan, up 7% [3] - Occupancy rate reached 61.1%, an increase of 8 percentage points [3] Inbound and Outbound Travel - The number of inbound and outbound travelers increased by 14% during the holiday, with daily crossings expected to exceed 2.05 million [3] - Popular long-haul outbound destinations included Italy, Spain, Australia, the UK, Germany, Switzerland, and Denmark, with overall interest in European travel being notably high [4][5] Retail and Dining Sector Performance - Daily sales in the retail and dining sector increased by 10.6% compared to the two days before the 2025 Spring Festival [5] - Key retail and dining areas saw foot traffic and sales increase by 23.2% and 33.2%, respectively [5] - Haidilao received over 7 million customers in the first five days of the holiday, with significant growth in customer flow during New Year's Eve and the first day of the New Year [5] Disclaimer - The information provided is sourced from public information and company announcements, and does not constitute investment advice [5]

Core Insights - The report by the China Tourism Research Institute highlights that the Confucius Temple-Qinhuai Scenic Area ranked first in visitor reception during the Spring Festival holiday, marking its fourth consecutive championship in major holidays [1] - The report emphasizes the importance of cultural activities rooted in local customs for sustainable tourism development, citing Nanjing's tradition of hanging Spring Festival couplets on city gates for 11 consecutive years [1] Group 1: Visitor Trends - The Confucius Temple-Qinhuai Scenic Area, along with other key tourist spots like West Lake in Hangzhou and the ancient city of Dali, saw significant visitor numbers during the Spring Festival [1] - The report indicates that the integration of traditional culture and modern technology has enhanced the appeal of the Confucius Temple-Qinhuai Scenic Area, making it a must-visit destination for tourists [2] Group 2: Cultural Activities - Various cultural events and activities, such as the Qinhuai Lantern Festival and immersive experiences like VR tours at the Ming Xiaoling Museum, were highlighted as key attractions during the Spring Festival [3] - The "Cultural + Technology + Research" immersive experiences at the Meihua Mountain and other events contributed to a diverse and engaging visitor experience [3]

Core Insights - The "Orange Sea" sunset view at Lizhang Port in Dongfang City has unexpectedly gained popularity on social media during the Spring Festival, attracting a significant number of visitors [2][3] - The overall tourism in Dongfang City has seen a substantial increase, with a total of 427,000 visitors during the Spring Festival, marking a year-on-year growth of 22.13% [3] Group 1: Tourist Attraction - Lizhang Port offers a unique combination of natural coastal scenery and vibrant fishing village life, making it an ideal location for artists and tourists alike [2] - The area received 5,700 visitors during the Spring Festival, with a peak of over 2,500 visitors on February 20 [2] Group 2: Overall Tourism Growth - Other traditional attractions in Dongfang City also experienced high visitor numbers, with Yulinzhou Scenic Area averaging nearly 20,000 visitors per day and Hainan Huali Valley Cultural Tourism Area receiving over 80,000 visitors [3] - The total tourism expenditure during the Spring Festival reached 337 million yuan, reflecting a year-on-year increase of 34.04% [3]

Core Insights - The Sanya tourism market experienced significant growth during the 2026 Spring Festival holiday, with over 3.31 million visitors and total spending of nearly 9 billion yuan, marking increases of 14.64% and 18.72% respectively compared to the previous year [2] Group 1: Visitor Statistics - Sanya received 3.31 million domestic and international tourists during the Spring Festival, representing a year-on-year growth of 14.64% [2] - Total tourist spending reached 8.957 billion yuan, reflecting an 18.72% increase year-on-year, positioning Sanya at the forefront of tourism revenue in the province [2] Group 2: Duty-Free Shopping - Duty-free shopping remains a key attraction for visitors, with total sales from four duty-free stores amounting to 1.734 billion yuan, a remarkable year-on-year increase of 184.7% [2] - Government consumption vouchers and store discounts contributed to the sustained enthusiasm for shopping among tourists [2] Group 3: Enhanced Tourist Experience - Scenic spots in Sanya have undergone significant upgrades, offering immersive experiences to retain visitors, such as the integration of live performances and 3D effects at the Red Detachment of Women Park [2] - New attractions like the dolphin meet-and-greet and magic dinner show at Atlantis have made it a popular destination for families [2] - Unique activities such as cliff climbing and interactive experiences at Wuzhizhou Island have been introduced to enhance visitor engagement [2] Group 4: Service Improvements - Sanya's scenic areas have improved service capabilities by increasing transport capacity and frequency to minimize waiting times for tourists [3] - The "Sanya Rest Assured Travel" platform has implemented a quick compensation mechanism, ensuring rapid processing of complaints and enhancing consumer confidence [3] - A case was highlighted where a tourist received prompt compensation for a canceled accommodation booking, showcasing the effectiveness of the service improvements [3]

Core Insights - The tourism market in Beihai, Guangxi, demonstrated strong performance during the 2026 Spring Festival, with significant increases in both visitor numbers and tourism revenue [1][2] - The inbound tourism sector showed remarkable growth, with inbound visitor numbers increasing by 64% and inbound tourism consumption rising by 68% compared to the previous year [2] Group 1: Visitor Statistics - Beihai received 6.2121 million visitors during the Spring Festival holiday, marking an 18.45% year-on-year increase [1] - The total tourism revenue reached approximately 6.633 billion RMB, reflecting a 20.31% increase from the previous year [1] Group 2: Inbound Tourism Performance - Inbound tourists accounted for a significant portion of the market, with 95.6% of visitors coming from outside the region [2] - Hong Kong was identified as the largest source of inbound tourists, followed by the United States and Canada, collectively representing over 20% of inbound visitors [2] Group 3: Attractions and Activities - Key attractions such as Silver Beach and the Garden Expo hosted numerous visitors, with Silver Beach alone receiving 1.0887 million tourists during the holiday [2] - The Garden Expo organized various themed activities, including traditional performances and food festivals, enhancing the overall visitor experience [3][2] Group 4: Market Regulation and Improvement - Beihai's local government implemented strict regulations to ensure market integrity, focusing on hotels, seafood restaurants, and parking services [4] - The city aims to transition from market rectification to quality improvement, fostering a safe and enjoyable tourism environment [4]

Core Insights - The return flight tickets from Hainan Sanya reached nearly 10,000 yuan during the Spring Festival peak, while post-holiday tickets dropped to as low as 200 yuan [2][3] - The Spring Festival travel period saw record-breaking passenger throughput at Hainan's three major airports, with over 20 million passengers in 15 days [2] - Sanya's duty-free sales exceeded 2 billion yuan on several days, with a total sales amount of 35.49 billion yuan for the month, marking a 29% year-on-year increase [2][3] Group 1: Travel Demand and Supply - Over 10 million people traveled to Hainan during the Spring Festival, with daily passenger throughput exceeding 20,000 [2] - The domestic air passenger volume to Hainan during the 2026 Spring Festival reached over 1.76 million, a 7% increase compared to the previous year [3] - Airlines added over 2,000 flights to Hainan, increasing seat capacity by 600,000, but still could not meet the high demand for return flights [3][4] Group 2: Hotel and Duty-Free Sales Performance - Hotels in Sanya experienced a significant increase in revenue, with Sanya Atlantis reporting over 1.24 billion yuan in revenue during the Spring Festival, a 20% increase year-on-year [3] - Average occupancy rates reached 98%, and daily room prices increased by 17%, achieving the best performance in history for the Spring Festival [3] - Duty-free sales in Sanya saw a remarkable growth, with sales on February 22 reaching 2.29 billion yuan, a 161.5% year-on-year increase [2][3]