转自：成都日报锦观 如何推动成都商旅深度融合发展 □王川 商旅体验有同质化现象。近几年，成都市域内各地大量布局商旅融合项目，但部分项目缺乏特色定位。 部分历史文化街区呈现明显的"千街一面"特征，街区品牌和商业业态高度雷同，售卖相似的旅游纪念 品、小吃，大同小异的民俗表演。新建的商业地标互相模仿，未充分吸收本土文化并实现在地化发展， 未能形成差异化竞争优势，既削弱了城市商旅品牌的独特性，又难以满足游客多元化需求。众多乡村商 旅融合项目的主要经营模式是观光、节事、民宿等，内容和形式都缺乏创新和吸引力。 商旅产业融合趋于浅层化。成都市的部分商业与旅游业融合项目，多停留在商业载体吸引游客购物、观 光等客流的初级阶段，商业与旅游业融合程度较浅，产业链条较短，附加值较低。例如，一些仿古街区 的业态以纪念品销售、传统餐饮为主，成都地域文化特色中的蜀绣、竹编等文化未能融入其中开发出高 端旅游产品，也未跨界融合出现前卫的数字文创产品，导致游客短暂购物、用餐、观光之后即离开。对 地域文化和传统文化元素的利用仍停留在较浅层次，对于传统非遗文化的商业转化，多数仍停留在简单 的图案复制和产品贴标，缺乏符合现代审美和实用功能的创新设计， ...

除了顶流车厘子，现场的鲜活市集同样人气爆棚。应季水果琳琅满目，澳洲牛排、深海鱼获、特色饮品 与农特产品同步展销，90斤新鲜海钓金枪鱼现宰现卖，一站式满足市民采购与尝鲜需求。 本次"港聚鲜甜·厘想狂欢——2025年南沙港口新鲜集市车厘子嘉年华暨开柜仪式"，以"港口直供+首发 经济+商旅融合"为核心，将进口鲜果即售、烟火市集与文旅体验深度绑定，为大湾区市民带来"吃喝玩 乐购一站式"消费新场景。这场"舌尖上的盛宴"既吸引了广州本地市民，也有东莞、中山等周边城市游 客，还有部分观看五月天广州演唱会的歌迷到访。 本次活动推动"港口流量"转化为"经济增量"，通过打造更多带动面广、显示度高的消费新场景，推动国 际贸易与本地消费深度融合，持续释放消费潜力，助力国际消费中心城市建设。以此次活动为开端，后 续整个产季期间，龙穴街道将充分利用临港区位优势与高效通关效率，实现"全球采购、港口直达、现 场销售"，使得海外车厘子能够以最快速度从源头直达消费者手中，让大湾区市民在整个冬日都能解锁 这份鲜甜滋味。未来，龙穴将继续探索文商旅融合发展新路径，助力南沙成为大湾区旅游新地标。 （原标题：2小时卖出1000斤！智利车厘子广州龙穴开柜火 ...

Core Insights - The "Foreign Trade Quality Products Enter Scenic Areas" event was successfully held in Weifang, Shandong Province, showcasing over 500 foreign trade products from more than 60 quality foreign trade enterprises [1][3] - The event aimed to integrate commerce and tourism, allowing visitors to shop for high-quality foreign goods while enjoying the scenic area [3] Group 1: Event Overview - The event took place from October 2 to 3 at the Dongmen Square of Yishan Scenic Area, featuring a variety of products including home appliances, cosmetics, crafts, and specialty foods [1][3] - A special exhibition area for foreign trade products was set up in the core area of the 5A scenic spot, highlighting star products exported to Europe, America, Japan, and South Korea [3] Group 2: Visitor Experience - Tourists were able to purchase foreign trade goods that align with international market trends, enhancing their experience of "shopping anytime while touring" [3] - Feedback from visitors indicated a positive reception, with one tourist expressing surprise at the availability of high-quality foreign goods at reasonable prices [3] Group 3: Future Plans - The first "Foreign Trade Quality Products" store opened at Huanlian Night Market, introducing hundreds of quality foreign trade products into the nighttime consumption scene [3] - The Shandong Provincial Department of Commerce plans to continue expanding the integration of commerce and tourism by leveraging more quality scenic resources, including Mount Tai and Qufu [3]

Core Viewpoint - The establishment of the first batch of "Shaanxi Province Business and Tourism Streets" aims to boost consumption and promote the integration of commerce and tourism in the region [1] Summary by Relevant Sections Business and Tourism Integration - The recognized streets serve as a platform for showcasing local cultural characteristics and stimulating consumer activity [1] - The initiative is expected to create a new benchmark for business and tourism integration, enhancing the quality and scale of consumption [1] Recognized Streets - The first batch of "Shaanxi Province Business and Tourism Streets" includes 20 locations: - 大唐不夜城 (Datang Night City) - 老城根Gpark (Old City Root Gpark) - 四海唐人街 (Sihai Tangren Street) - 大唐西市 (Datang West Market) - 长安十二时辰 (Chang'an Twelve Hours) - 永兴坊 (Yongxing Square) - 泾河新城茯茶镇 (Jinghe New City Fucha Town) - 陈仓老街 (Chencang Old Street) - 西府老街 (Xifu Old Street) - 福园巷子 (Fuyuan Alley) - 袁家村 (Yuanjia Village) - 中华郡 (Zhonghua County) - 韩城古城史记文化街区 (Hancheng Ancient City Historical Culture Street) - 照金红色文化创意街区 (Zhaojin Red Cultural Creative Street) - 延安红街 (Yan'an Red Street) - 金延安 (Jin Yan'an) - 榆林夫子庙 (Yulin Confucius Temple) - 天汉长街 (Tianhan Long Street) - 石泉老街 (Shiquan Old Street) - 棣花古镇 (Dihua Ancient Town) [1] Future Plans - The provincial government plans to leverage these streets to optimize the consumption environment and organize diverse promotional activities to cultivate consumption hotspots and unleash consumer potential [1]

Core Insights - The article highlights the transformation of Zhongmu New District from an agriculture-based area to a vibrant commercial hub within the Zhengzhou metropolitan area, showcasing increased consumer activity and engagement in various shopping districts [1][3]. Commercial Development - Zhongmu New District has focused on developing a distinctive commercial economy by analyzing consumer trends and creating immersive shopping experiences, establishing itself as a benchmark for commercial street development in Henan Province [3][4]. - The district promotes a "first-store economy" and flagship store matrix to combat market homogenization, encouraging businesses to establish their first outlets in the area [3][4]. Brand and Experience - Zhongmu Shanshan Outlets has evolved into a comprehensive cultural and commercial complex, featuring over 100 flagship stores that compete with brands from major cities [3][4]. - The integration of commerce, culture, and tourism is emphasized, with initiatives like "spending tickets as cash" to enhance consumer engagement and extend their stay [4][5]. Consumer Engagement - The district has successfully transitioned from merely selling products to offering experiences, hosting events like music festivals and sports competitions to create a destination for micro-vacations [5][6]. - A focus on personalized services has been implemented, catering to specific consumer demographics, enhancing emotional connections, and fostering customer loyalty [6][7]. Strategic Positioning - The successful development of Zhongmu's commercial economy is attributed to the synergy of brand uniqueness, immersive experiences, and human-centered services, aligning with Zhengzhou's strategy to become an international consumption center [7][8]. - The district's geographical advantage allows it to effectively respond to evolving consumer demands, transitioning from survival-based consumption to enjoyment-oriented spending [7][8].

Group 1 - The core viewpoint of the articles highlights the efforts of Jiaozuo City to enhance tourism through innovative initiatives and activities during the summer season, aiming to attract more visitors and improve the overall travel experience [1][2][3] - Jiaozuo City is offering financial incentives to travel agencies that organize tours to the city, with rewards ranging from 20,000 to 30,000 yuan per train, 10,000 yuan per plane, and 5,000 to 10,000 yuan for overseas market promotions [1] - The "One Ticket for Three Days" initiative allows visitors to use a single ticket for multiple attractions, enhancing the value proposition for tourists [1] Group 2 - Various themed activities are planned from July to September, including the 12th China Jiaozuo International Tai Chi Competition and the 2025 Yuntai Mountain Tourism Festival, focusing on cultural integration and diverse experiences [1][2] - The Yuntai Mountain Scenic Area is introducing interactive water-themed activities and projects that combine natural scenery with cultural exploration, aiming to provide a cool retreat for families [2] - Jiaozuo is promoting a "ticket + accommodation + dining" package to encourage visitors to engage with local businesses, fostering a positive cycle of tourism consumption [3]

Core Insights - The article discusses the successful implementation of a new consumption promotion model called "government-enterprise collaboration and business-travel integration" in the Lianhua Street area of Futian District, Shenzhen [1][2] - The initiative includes a series of activities aimed at enhancing consumer engagement and stimulating local economic growth through innovative scenarios and substantial discounts [1][2] Group 1: Event Overview - The "Health Living Collection" event attracted around 5,000 visitors and generated nearly 100,000 yuan in total sales, with an estimated follow-up consumption boost of 400,000 yuan [1] - The event featured a "trade-in for new" initiative, targeting the upgrading needs of local households by collaborating with leading home appliance brands [1] Group 2: Experience and Engagement - Four immersive experience scenarios were created, including "Green Surge Dragon Boat," "Duanwu Makeup Studio," "Palm Weaving Laboratory," and "Organic Food Hall," blending traditional culture with modern lifestyle [2] - Interactive activities such as cash red envelope lotteries and fun markets enhanced consumer enjoyment and engagement during the event [2] Group 3: Future Plans - Lianhua Street plans to deepen the "government-enterprise collaboration and business-travel integration" model by involving more companies and creating a series of culturally rich consumption promotion activities [2]