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商务发布|“外贸优品进景区”活动走进沂山风景区
Qi Lu Wan Bao· 2025-10-09 08:30
游客在登高览胜之余,可现场选购与国际市场同步的外贸商品,实现"游览不中断、购物随时享"。来自淄博的游客刘先生表示:"没想到在景区不仅能买 到大牌外贸货,价格也很实在,这种旅游购物体验很新鲜。" 10月1日,外贸优品汇"首店"落户环联夜市,上百款优质外贸商品带入夜间消费场景,为外贸优品拓内销搭建全新平台。双节期间,"外贸优品进景区"活 动还将结合泰山、曲阜三孔等更多优质景区资源,持续拓展商旅融合新路径。 下一步,山东省商务厅将持续完善外贸优品拓内销长效机制,支持外贸企业建立稳定的内销渠道,实现商旅融合高质量发展。 本次活动精准把握商旅融合消费特点,在5A级景区核心区域设置外贸优品展销专区,汇集银凤陶瓷、咔得乐玩具、智能小家电等出口欧美、日韩的明星 产品,其中不少品牌为首次进入省内景区销售渠道。"我们希望通过景区的高客流,让'外贸品质'被更多国内消费者看见。"来自临沂的参展商介绍。 景秀沂山,优品汇聚。10月2日至3日,由山东省商务厅主办的"外贸优品进景区"活动,在潍坊临朐沂山风景区东门广场成功举办。本次活动延续"商旅融 合"特色,集结全省60余家优质外贸企业,展销涵盖家电电子、服饰美妆、工艺礼品、特色食品等50 ...
20个街区获评首批“陕西省商旅名街”
Shan Xi Ri Bao· 2025-10-08 01:48
商旅街区作为"商"与"旅"的融合载体,既是展示地方文化特色的窗口,也是激发消费活力的重要平台。首批"陕西 省商旅名街"为:大唐不夜城、老城根Gpark、四海唐人街、大唐西市、长安十二时辰、永兴坊、泾河新城茯茶镇、陈 仓老街、西府老街、福园巷子、袁家村、中华郡、韩城古城史记文化街区、照金红色文化创意街区、延安红街、金延 安、榆林夫子庙、天汉长街、石泉老街、棣花古镇。 10月6日,记者从省商务厅获悉:为落实陕西关于提振消费的重要部署,经自主申报、层层推荐、专家评审及公 示,省商务厅认定省内20个街区为首批"陕西省商旅名街"。 "此次评选活动通过打造商旅融合新标杆,促进消费扩容提质,为全省万亿级文旅产业发展注入强劲动能。"省商 务厅相关负责人说,下一步,陕西将充分发挥商旅街区的引领作用,持续优化消费环境,策划举办丰富多样的促消费 活动,进一步培育消费热点、释放消费潜力。(记者:肖倩) ...
河南中牟商业破圈出彩 打造郑州都市圈消费新地标
Sou Hu Cai Jing· 2025-09-17 08:15
Core Insights - The article highlights the transformation of Zhongmu New District from an agriculture-based area to a vibrant commercial hub within the Zhengzhou metropolitan area, showcasing increased consumer activity and engagement in various shopping districts [1][3]. Commercial Development - Zhongmu New District has focused on developing a distinctive commercial economy by analyzing consumer trends and creating immersive shopping experiences, establishing itself as a benchmark for commercial street development in Henan Province [3][4]. - The district promotes a "first-store economy" and flagship store matrix to combat market homogenization, encouraging businesses to establish their first outlets in the area [3][4]. Brand and Experience - Zhongmu Shanshan Outlets has evolved into a comprehensive cultural and commercial complex, featuring over 100 flagship stores that compete with brands from major cities [3][4]. - The integration of commerce, culture, and tourism is emphasized, with initiatives like "spending tickets as cash" to enhance consumer engagement and extend their stay [4][5]. Consumer Engagement - The district has successfully transitioned from merely selling products to offering experiences, hosting events like music festivals and sports competitions to create a destination for micro-vacations [5][6]. - A focus on personalized services has been implemented, catering to specific consumer demographics, enhancing emotional connections, and fostering customer loyalty [6][7]. Strategic Positioning - The successful development of Zhongmu's commercial economy is attributed to the synergy of brand uniqueness, immersive experiences, and human-centered services, aligning with Zhengzhou's strategy to become an international consumption center [7][8]. - The district's geographical advantage allows it to effectively respond to evolving consumer demands, transitioning from survival-based consumption to enjoyment-oriented spending [7][8].
丰富消费场景 提高消费热度丨焦作丰富文旅产品供给 以清凉“宠客” 一票游三日
He Nan Ri Bao· 2025-07-08 23:29
Group 1 - The core viewpoint of the articles highlights the efforts of Jiaozuo City to enhance tourism through innovative initiatives and activities during the summer season, aiming to attract more visitors and improve the overall travel experience [1][2][3] - Jiaozuo City is offering financial incentives to travel agencies that organize tours to the city, with rewards ranging from 20,000 to 30,000 yuan per train, 10,000 yuan per plane, and 5,000 to 10,000 yuan for overseas market promotions [1] - The "One Ticket for Three Days" initiative allows visitors to use a single ticket for multiple attractions, enhancing the value proposition for tourists [1] Group 2 - Various themed activities are planned from July to September, including the 12th China Jiaozuo International Tai Chi Competition and the 2025 Yuntai Mountain Tourism Festival, focusing on cultural integration and diverse experiences [1][2] - The Yuntai Mountain Scenic Area is introducing interactive water-themed activities and projects that combine natural scenery with cultural exploration, aiming to provide a cool retreat for families [2] - Jiaozuo is promoting a "ticket + accommodation + dining" package to encourage visitors to engage with local businesses, fostering a positive cycle of tourism consumption [3]
莲花山下消费场景创新
Shen Zhen Shang Bao· 2025-06-11 00:32
Core Insights - The article discusses the successful implementation of a new consumption promotion model called "government-enterprise collaboration and business-travel integration" in the Lianhua Street area of Futian District, Shenzhen [1][2] - The initiative includes a series of activities aimed at enhancing consumer engagement and stimulating local economic growth through innovative scenarios and substantial discounts [1][2] Group 1: Event Overview - The "Health Living Collection" event attracted around 5,000 visitors and generated nearly 100,000 yuan in total sales, with an estimated follow-up consumption boost of 400,000 yuan [1] - The event featured a "trade-in for new" initiative, targeting the upgrading needs of local households by collaborating with leading home appliance brands [1] Group 2: Experience and Engagement - Four immersive experience scenarios were created, including "Green Surge Dragon Boat," "Duanwu Makeup Studio," "Palm Weaving Laboratory," and "Organic Food Hall," blending traditional culture with modern lifestyle [2] - Interactive activities such as cash red envelope lotteries and fun markets enhanced consumer enjoyment and engagement during the event [2] Group 3: Future Plans - Lianhua Street plans to deepen the "government-enterprise collaboration and business-travel integration" model by involving more companies and creating a series of culturally rich consumption promotion activities [2]