东方甄选公布2026财年上半年业绩，其中经调整净利润为2.57亿元人民币，扭转去年亏损局面;而强劲 的36%毛利率表现成为关键喜讯，自有品牌毛利率从24%扩张至29%，主要得益于规模效应及健康、营 养和日用消费品等高利润产品的贡献。 大和表示，集团公布业绩后，对其看法转向更为积极，认为在营运上已度过难关，随着其自有品牌发展 良好、营运成本结构性降低，及非抖音渠道的开通，为业绩增长提供了重要选择，相信该股票的风险回 报状况已得到改善。 大和发布研报称，基于东方甄选(01797)胜预期的商品交易总额及毛利率表现，将集团今明两年盈利预 测上调42%至97%。考虑到商品交易总额的复苏，重申"跑赢大市"评级，并将新的12个月目标价从13.5 港元升为29港元，基于对今明两年平均每股盈利应用32倍市盈率(原为23倍)。 ...

消息面上，东方甄选近日发布截至2025年11月30日止6个月业绩，该集团期内取得总营收23.12亿元人民 币，同比增加5.7%；公司拥有人应占溢利2.39亿元，同比扭亏为盈。同期毛利达8.416亿元，同比增长 14.5%，超过了营收增速，毛利率从33.6%提升至36.4%。申万宏源认为，由于公司积极推进多直播间多 主播战略，持续开发高毛利自营产品，并且具备在GEO营销环境中内容优势，1HFY26毛利率提升强 劲。 智通财经APP获悉，东方甄选(01797)一度涨超9%，绩后股价累涨近三成。截至发稿，涨5.1%，报28.04 港元，成交额4.58亿港元。 ...

Core Viewpoint - The article highlights the prevalence of misleading advertisements in the health and wellness sector, particularly those promoting "miracle" products that claim to cure serious ailments or improve health significantly, which can mislead consumers and pose health risks [4][5][6] Group 1: Misleading Advertisements - Companies have been found using exaggerated claims in advertisements, such as "national treasure-level medicine" and "effective prevention of myopia," which mislead consumers about the efficacy of their products [4][5] - The market regulatory authority has identified numerous cases of illegal advertisements that exploit consumer trust, particularly in sensitive areas like health and children's vision protection [4][5] Group 2: Regulatory Actions - The State Administration for Market Regulation has intensified efforts to combat illegal advertisements, with 44,521 cases handled and fines totaling 252 million yuan in 2025, reflecting a zero-tolerance approach to such violations [5] - Despite these efforts, the high profit margins in the medical and health product sectors mean that fines often do not deter companies from continuing to engage in misleading advertising practices [5][6] Group 3: Recommendations for Improvement - To effectively eliminate misleading advertisements, regulatory bodies need to enhance collaboration across departments and regions, improve monitoring capabilities, and increase penalties for violations [6] - Third-party platforms must also take responsibility for preventing the dissemination of misleading advertisements, ensuring that consumers are protected from deceptive marketing practices [6]

1月28日，在小红书助农直播四川站首场直播中，四川籍女演员赵露思单场带出销售农产品超过82万 单，50余种农货售罄，其中宜宾黄粑销售量超过100万块，眉山大橘甘平累计售出4万余斤，黑美人蜜薯 与榴莲紫薯累计售出超18万斤。 新农人李焕平 在凉山州德昌县带领残疾伙伴创业的舒发军，与团队坚守古法，用五口柴火大锅24小时慢熬高山川蔗 汁，不添加任何白糖，还原记忆中深红浓甜的本真味道。这份承载着匠心的古法红糖，单场售出近8万 斤，其背后特殊团队的奋斗故事也打动无数人。 传统小吃宜宾黄粑宣布将进入助农直播间后就成为了全网热点，网友留言"家乡的宝藏小吃藏不住了"， 直播刚刚开始宜宾黄粑便一销而空，再度上线4000单后又很快售罄，最终单场销量达100多万块。 随着直播热度持续蔓延，小红书上四川小吃、四川土特产的搜索量与笔记阅读量快速攀升，网友纷纷分 享选购体验，主动推荐川味好物，进一步扩大了优质农产品的品牌影响力。数据显示，小红书上宜宾黄 粑搜索量同比大幅增长353%，眉山大橘甘平站内搜索同比增长202%。 近900万用户观看直播。赵露思全程试吃讲解，她以生活化的分享方式，向全国网友推介青川竹荪、汉 源花椒、隆兴大米、阆中 ...

Core Viewpoint - Company maintains "Buy" rating for Dongfang Zhenxuan (01797) due to its aggressive multi-live room and multi-anchor strategy, continuous development of high-margin self-operated products, and content advantages in the GEO marketing environment, resulting in a strong gross margin increase in 1HFY26 [1] Financial Performance - In 1HFY26, Dongfang Zhenxuan reported revenue of 2.31 billion yuan, a year-on-year increase of 5.7%; net profit attributable to shareholders was 239 million yuan, turning from loss to profit. Revenue growth was driven by self-operated product sales, while profit improvement was due to enhanced product gross margins [1] Self-Operated Product Development - The company's GMV in 1HFY26 was 4.1 billion yuan, a year-on-year decrease of 14.6%. Self-operated products contributed 2.16 billion yuan to GMV, while third-party product GMV was 1.94 billion yuan. Excluding the GMV from the Huixing live room (which was divested in August 2024), GMV from Douyin's live streaming turned positive year-on-year by July 2025 and continued to grow until November 2025. The number of new self-operated products reached 801, a 9.4% increase from 732 at the end of FY25. The gross margin for self-operated products is expected to rise from 21.5% in 1HFY25 to 33.7% in 1HFY26, a year-on-year increase of 12.3 percentage points [2] Multi-Platform Sales Strategy - Dongfang Zhenxuan continues to open new accounts on Douyin and plans to initiate a long-term recruitment plan for new anchors. The company has also established online stores on various platforms including WeChat Mini Programs, WeChat Stores, Tmall, JD.com, Pinduoduo, and Xiaohongshu. The first offline experience store is set to open in Beijing's Zhongguancun in 2026, marking another step in the company's channel expansion [3] User Base and Paid Conversion - In 1HFY26, the Dongfang Zhenxuan APP is expected to have over 300,000 paid fans, up from 264,000 at the end of FY25. The company has a substantial fan base of 42.79 million on Douyin (counting only the main account and six matrix accounts), providing a solid foundation for expanding paid user numbers. Future growth in paid users is expected to drive GMV growth [4]

Core Viewpoint - Oriental Selection (01797) has seen a significant stock price increase, with a rise of over 4% recently, following a previous surge of over 14% [1] Financial Performance - For the six months ending November 30, 2025, Oriental Selection reported total revenue of 2.312 billion RMB, representing a year-on-year increase of 5.7% [1] - The company achieved a profit attributable to owners of 239 million RMB, marking a turnaround from a loss [1] - Gross profit reached 841.6 million RMB, up 14.5% year-on-year, with gross margin improving from 33.6% to 36.4% [1] Market Analysis - Citigroup has set a target price of 33 HKD for Oriental Selection, rating it as "Buy" [1] - Despite a 14.6% decline in Gross Merchandise Volume (GMV) to 4.1 billion RMB due to business restructuring, core revenue grew by 17% to 2.31 billion RMB when excluding the impact of "Hui Tong Xing" [1] - The growth in core revenue is supported by an expanded product mix and strong app performance [1] Operational Efficiency - The company has implemented strict operational controls, resulting in a 26% reduction in employee numbers and a 35% decrease in total compensation, further solidifying profitability [1]

智通财经APP获悉，花旗发布研报称，东方甄选(01797)2026上半财年转亏为盈，录得净利润2.39亿元人 民币，主要因产品组合有策略地转向自家产品，推动毛利率扩张280个基点至36.4%。该行予东方甄选 目标价33港元，评级"买入"。 虽然因业务分拆，导致商品交易总额(GMV)下降14.6%至41亿元人民币，但剔除"与辉同行"影响后，核 心收入增长17%至23.1亿元人民币，受产品组合扩张及App表现强劲所支持。同时，透过严格的营运管 控，员工人数削减26%及总薪酬下降35%，盈利能力进一步巩固。 ...

东方甄选(01797)发布截至2025年11月30日止6个月业绩，该集团期内取得总营收23.12亿元人民币，同比 增加5.7%;公司拥有人应占溢利2.39亿元，同比扭亏为盈;每股基本盈利0.23元。 ...

智通财经APP讯，东方甄选(01797)发布截至2025年11月30日止6个月业绩，该集团期内取得总营收23.12 亿元人民币，同比增加5.7%;公司拥有人应占溢利2.39亿元，同比扭亏为盈;每股基本盈利0.23元。 ...

最近，北京互联网法院一审判决网名为"说书人土土"的张某公开致歉，并赔偿某知名电商平台20万元。 这起案件直接指向了当下直播电商行业普遍存在的争议性引流行为。 当前，在金融行业数字化转型加速的大背景下，一些社交与电商直播平台也成了金融服务的"流量入 口"。 对于金融机构而言，引流的合规性与安全性更应被置于首要位置。与普通商品不同，金融活动具有专业 性强，且与消费者财产权益密切相关的特点，一旦在引流过程中出现虚假宣传、夸大收益、隐瞒风险等 侵权或违规行为，不仅会侵犯消费者的知情权与选择权，更可能扰乱正常的金融市场秩序。 这就要求金融机构在借助直播、短视频等渠道引流时，必须守住两条底线：一是坚守法律底线，严格遵 守相关法律法规、政策文件。 二是坚守行业底线，秉持金融服务实体经济的初心，以专业能力为支撑，通过输出有价值的金融知识、 提供有温度的金融服务吸引流量，而非依赖噱头或触碰红线的手段博取关注。 在数字经济蓬勃发展的当下，电商直播早已成为数字消费生态的重要组成部分，而引流则是电商运营的 核心环节。通过制造热点、聚集流量，再将流量转化为商业收益，成为行业内一种成熟的经营策略。 这种营销策略本无可厚非，毕竟流量是电商 ...