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2025年终复盘:5个正在重塑消费市场的关键词
3 6 Ke· 2025-12-31 03:35
回看这一年的消费市场,会发现很多变化并非突然发生,而是在多个事件、多个品牌动作中不断被放大、被验证,最终沉淀为清晰的趋势。在iBrandi品 创看来,某种程度上,2025 年更像是一年"趋势显形"的年份,而这些趋势,或许也正在成为2026年的底层共识。 如果将这一年的消费与营销变化浓缩为五个关键词,我觉得其分别指向消费者、内容、方法、渠道与行业结构的深层转向:消费者更情绪化,品牌更具 体,营销更长期,渠道更现实,行业更集中。 用户:情绪价值不是加分项,而是决策的起点 情绪价值并不是2025年才出现的新概念,但在这一年,它明显完成了一次位置上的前移——从品牌叙事中的辅助变量,变成了消费决策中的核心驱动。越 来越多消费行为,并不是源于"我需要什么",而是来自"我此刻想要被怎样对待"。 在宏观环境不确定性持续存在的背景下,消费者对长期规划的耐心下降,对即时情绪反馈的敏感度却在上升,这种变化直接影响了他们的消费选择。 Labubu便是那个最为人津津乐道的代表案例。Labubu没有为用户解决任何"现实问题",而是精准对应了当下消费者的情绪状态:孤独感、陪伴需求、自我 投射,以及对"不完美"的认同。在高度不确定的环境中, ...
30日转债行业涨跌参半,估值环比抬升:转债市场日度跟踪20251230-20251231
Huachuang Securities· 2025-12-31 01:13
Report Industry Investment Rating No information provided in the given content. Core Viewpoints - On December 30, the convertible bond industry showed mixed performance in terms of gains and losses, with valuations rising on a month - on - month basis [1]. - The mid - cap growth style was relatively dominant in the market [1]. - The trading sentiment in the convertible bond market weakened [1]. - The convertible bond price center increased, and the proportion of high - price bonds rose [2]. - The convertible bond valuations increased [2]. - In the A - share market, more than half of the underlying stock industry indices declined, while in the convertible bond market, 14 industries rose [3]. Summary by Related Catalogs Market Overview - **Index Performance**: The CSI Convertible Bond Index rose 0.14% month - on - month, the Shanghai Composite Index remained unchanged, the Shenzhen Component Index rose 0.49%, the ChiNext Index rose 0.63%, the SSE 50 Index rose 0.06%, and the CSI 1000 Index rose 0.04% [1]. - **Market Style**: Mid - cap growth was relatively dominant. Large - cap growth rose 0.57%, large - cap value fell 0.13%, mid - cap growth rose 0.81%, mid - cap value rose 0.66%, small - cap growth rose 0.66%, and small - cap value rose 0.34% [1]. - **Fund Performance**: The trading sentiment in the convertible bond market weakened. The trading volume of the convertible bond market was 75.057 billion yuan, a 2.96% month - on - month decrease; the total trading volume of the Wind All - A was 2.161532 trillion yuan, a 0.18% month - on - month increase; the net outflow of the main funds in the Shanghai and Shenzhen stock markets was 23.828 billion yuan, and the yield of the 10 - year treasury bond decreased by 0.02 bp to 1.86% [1]. Convertible Bond Price - The overall weighted average closing price of convertible bonds was 134.53 yuan, a 0.09% month - on - month increase. Among them, the closing price of equity - biased convertible bonds was 202.44 yuan, a 1.47% increase; the closing price of bond - biased convertible bonds was 118.85 yuan, a 0.18% decrease; the closing price of balanced convertible bonds was 129.71 yuan, a 0.01% increase [2]. - The proportion of bonds with a closing price above 130 yuan was 59.95%, a 1.15 - percentage - point increase. The largest change in proportion occurred in the 120 - 130 (including 130) range, with a proportion of 28.01%, a 1.39 - percentage - point decrease. There were no bonds with a closing price below 100 yuan. The median price was 132.60 yuan, a 0.07% month - on - month decrease [2]. Convertible Bond Valuation - The fitted conversion premium rate of 100 - yuan par value was 33.54%, a 0.45 - percentage - point month - on - month increase; the overall weighted par value was 101.88 yuan, a 0.19% month - on - month decrease [2]. - The premium rate of equity - biased convertible bonds was 18.25%, a 1.38 - percentage - point increase; the premium rate of bond - biased convertible bonds was 86.78%, a 2.11 - percentage - point increase; the premium rate of balanced convertible bonds was 25.17%, a 0.42 - percentage - point increase [2]. Industry Performance - **Underlying Stock Market**: Among the A - share industries, the top three decliners were Commerce and Retail (-1.56%), Real Estate (-1.22%), and Utilities (-1.14%); the top three gainers were Petroleum and Petrochemical (+2.63%), Automobile (+1.35%), and Non - Ferrous Metals (+1.31%) [3]. - **Convertible Bond Market**: Among the convertible bond industries, the top three gainers were Automobile (+2.08%), Petroleum and Petrochemical (+1.25%), and Textile and Apparel (+0.77%); the top three decliners were Environmental Protection (-2.57%), National Defense and Military Industry (-1.23%), and Building Materials (-1.16%) [3]. - **By Category**: - **Closing Price**: The large - cycle category decreased by 0.38%, manufacturing increased by 0.54%, technology decreased by 0.24%, large - consumption increased by 0.10%, and large - finance decreased by 0.05% [3]. - **Conversion Premium Rate**: The large - cycle category decreased by 0.21 percentage points, manufacturing increased by 0.57 percentage points, technology increased by 0.028 percentage points, large - consumption increased by 0.63 percentage points, and large - finance increased by 0.79 percentage points [3]. - **Conversion Value**: The large - cycle category decreased by 0.74%, manufacturing increased by 0.17%, technology decreased by 0.36%, large - consumption decreased by 0.43%, and large - finance decreased by 0.20% [3]. - **Pure Bond Premium Rate**: The large - cycle category decreased by 0.55 percentage points, manufacturing increased by 0.81 percentage points, technology decreased by 0.16 percentage points, large - consumption increased by 0.12 percentage points, and large - finance decreased by 0.065 percentage points [4]. Industry Rotation - Industries such as Petroleum and Petrochemical, Automobile, and Non - Ferrous Metals led the gains. For example, Petroleum and Petrochemical had a daily increase of 2.63% in the underlying stock market and 1.25% in the convertible bond market; Automobile had a 1.35% increase in the underlying stock market and 2.08% in the convertible bond market [54].
湘财证券晨会纪要-20251231
Xiangcai Securities· 2025-12-31 00:57
Group 1: Core Insights - The report highlights that Miaokelando has solidified its leading position in the cheese market through strategic partnerships, particularly with Mengniu, and has maintained a market share exceeding 35% in cheese sales in China as of 2023 [2][6] - The company has focused on a "cheese-centric" strategy, expanding its product matrix to include ready-to-eat nutrition, family dining, and food service industries, with nearly 100 SKUs [3][5] - The report indicates that the cheese market in China is in a growth phase, with a low penetration rate of less than 3% compared to the overall dairy market, suggesting significant room for growth [6] Group 2: Financial Performance - Miaokelando's revenue for 2024 is projected to be 1.313 billion yuan, reflecting a year-on-year growth of 14.07%, with cheese sales volume reaching 80,300 tons, a 39.39% increase [5][7] - The company is expected to achieve revenues of 5.435 billion, 6.193 billion, and 7.100 billion yuan for the years 2025 to 2027, with corresponding year-on-year growth rates of 12.22%, 13.94%, and 14.64% [7] - The net profit attributable to the parent company is forecasted to be 241 million, 357 million, and 471 million yuan for the same period, with significant growth rates of 112.10%, 48.20%, and 31.86% respectively [7]
A股头条:2026年“国补”政策来了;汽车以旧换新补贴实施细则出炉;个人出售购买满2年的住房免征增值税
Jin Rong Jie· 2025-12-31 00:38
要闻速递 1、两部门:2026年个人购买手机、平板、智能手表手环、智能眼镜等4类产品 给予15%补贴 国家发展改革委、财政部发布关于2026年实施大规模设备更新和消费品以旧换新政策的通知。支持家电以旧换新。个人消 费者购买冰箱、洗衣机、电视、空调、电脑、热水器等6类家电中1级能效或水效标准的产品,按产品销售价格的15%给予 补贴,每位消费者每类产品可补贴1件,每件补贴不超过1500元。支持数码和智能产品购新。个人消费者购买手机、平板、 智能手表手环、智能眼镜等4类产品(单件销售价格不超过6000元),按产品销售价格的15%给予补贴,每位消费者每类产 品可补贴1件,每件补贴不超过500元。支持智能家居产品(含适老化家居产品)购新补贴,具体补贴品类、补贴标准由地 方结合实际自主合理制定。支持汽车报废更新。个人消费者报废登记在本人名下的乘用车,并购买纳入《减免车辆购置税 的新能源汽车车型目录》的新能源乘用车或2.0升及以下排量燃油乘用车的,给予汽车报废更新补贴支持,购买新能源乘用 车补贴车价的12%(最高不超过2万元)、购买2.0升及以下排量燃油乘用车补贴车价的10%(最高不超过1.5万元)。支持 汽车置换更新。个 ...
食品饮料行业ESG披露率升至56.15% 茅台87%水循环利用率树立绿色实践标杆
Chang Jiang Shang Bao· 2025-12-30 23:22
登录新浪财经APP 搜索【信披】查看更多考评等级 对食品饮料行业而言,这五年更是ESG理念深度扎根、"双碳"目标从宏观口号转化为实践行动的关键时 期。作为ESG报告的支柱与灵魂,"双碳"相关披露已不再是边缘章节,而是贯穿环境(E)、社会 (S)、治理(G)的核心主线,通过标准化框架成为监管与投资者评价企业绿色转型决心的关键依 据。 按照同花顺数据库统计分类,目前A股市场共有130家食品饮料行业上市公司,主要涵盖白酒、啤酒、 肉制品、调味品、乳制品等多个细分领域。 如今,"双碳"目标提出已逾五载,在不断完善的顶层设计引领下,从能源绿色低碳转型、自然生态环境 治理到产业结构优化、绿色生活方式推广,绿色发展的底色愈发鲜明。 近年来,食品饮料行业上市公司可持续信息披露比例持续上升,整体水平高于全行业平均水平。据长江 商报资本战略研究院统计,2024年,A股食品饮料上市公司共有73家独立发布ESG报告(或社会责任报 告),披露率为56.15%,创下近六年新高。 此前的2019年至2023年,A股食品饮料行业上市公司的ESG报告披露率分别为29.29%、34.55%、 40.98%、48.44%、50.77%,呈现逐年上 ...
A股这一年:结构之变与价值重估
Zhong Guo Zheng Quan Bao· 2025-12-30 21:11
"2025年,我在A股市场的收益率超40%,全靠运气。很多年没有这么高的收益率了。"河南的投资者小 马告诉中国证券报记者。 在小马"全靠运气"取得高收益率的背后,是2025年中国资产崛起,A股市场的持续走强,上证指数一度 站上4000点,A股总市值、成交额、融资余额等连创纪录。 Wind数据显示,截至12月30日,2025年以来,A股市场成交额达417.82万亿元,日均成交额达1.73万亿 元,均创年度历史新高。A股总市值为119.04万亿元,在2025年连创新高,并于11月13日创下119.95万 亿元的纪录。上证指数、深证成指、创业板指分别累计上涨18.30%、30.62%、51.42%,从2025年低点 算起的最大涨幅则分别高达32.67%、51.40%、89.67%。(下转A05版) (上接A01版)长江证券研究所总经理王鹤涛说:"从整体看,2025年A股市场走势整体呈现震荡上行行 情,其中科技和有色板块领涨。从全年节奏看,市场呈现出较为明显的季节效应。" ● 本报记者 吴玉华 "在高点买入很多年的ETF终于在2025年解套赚钱了""这一年收益率超过60%,结构性行情突出,跟随主 线做波段才更好赚钱" ...
南方黑芝麻集团股份有限公司2025年第六次临时股东会决议公告
Shang Hai Zheng Quan Bao· 2025-12-30 20:15
一、会议召开情况 1、会议通知情况 登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码:000716 证券简称:黑芝麻 公告编号:2025-074 南方黑芝麻集团股份有限公司2025年第六次临时股东会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假记载、误导性陈述或重大遗 漏。 特别提示 1、本次股东会未出现否决提案的情形。 2、本次股东会未涉及变更以往股东会已通过的决议。 南方黑芝麻集团股份有限公司(以下简称"公司")于2025年12月30日采用现场与网络投票相结合的方式 召开了2025年第六次临时股东会(以下简称"本次股东会"),审议并通过了相关提案,现将有关情况公 告如下: 公司第十一届董事会2025年第十次临时会议审议并通过了《关于召开公司2025年第六次临时股东会的议 案》,董事会决定于2025年12月30日以现场与网络投票相结合的方式召开本次股东会,公司于2025年12 月13日公告了《关于召开2025年第六次临时股东会的通知》(公告编号:2025-071)。 5、网络投票:通过深圳证券交易所交易系统进行网络投票的时间为:2025年12月30日9:15-9:25 ...
正味集团控股 :通过一般授权配售新股募资约896万港元 补充营运资金
Xin Lang Cai Jing· 2025-12-30 17:31
Core Viewpoint - Zhengwei Group Holdings announced a financing plan through the placement of new shares, raising approximately HKD 8.96 million, with net proceeds of about HKD 8.71 million after expenses [1] Group 1: Financing Details - The company will issue 11,200,000 new shares at a price of HKD 0.80, representing a discount of approximately 7.0% compared to the previous trading day's closing price of HKD 0.86 [1] - The placement price reflects an 11.1% discount compared to the average closing price over the last five trading days [1] - The newly issued shares will account for about 20.00% of the existing issued share capital and approximately 16.67% of the enlarged share capital post-financing [1] Group 2: Use of Proceeds - Approximately HKD 8.71 million from the financing will be allocated for general working capital of the group [1] Group 3: Company Background - Zhengwei Group Holdings primarily engages in the manufacturing and trading of dry food products and snacks in Jiangxi, Sichuan, and Hubei provinces of China, with a focus on investment holding [1]
阿联酋领跑阿拉伯食品饮料行业投资
Shang Wu Bu Wang Zhan· 2025-12-30 17:31
Zawya新闻网12月29日报道,阿拉伯投资与出口信贷担保公司(Dhaman)发布2025年第三份食品 饮料行业报告称,2003年至2024年间,阿拉伯地区食品和饮料行业共吸引516个外国直接投资(FDI) 项目,资本支出约220亿美元,创造9.3万个就业岗位。其中,埃及、沙特、阿联酋、摩洛哥和卡塔尔五 国吸引了82%的项目和近八成投资额。阿联酋在阿拉伯国家内部投资中表现尤为突出,占跨阿拉伯项目 数量的45%、资本支出的58%。报告还指出,2025年阿拉伯地区食品和非酒精饮料销售额预计增长 8.6%,突破4300亿美元,至2029年有望超过5600亿美元。 (原标题:阿联酋领跑阿拉伯食品饮料行业投资) ...
瑞士12月KOF经济领先指标升至逾一年高位
Xin Hua Cai Jing· 2025-12-30 15:07
新华财经北京12月30日电(王姝睿)由于美国关税降低及全球形势略有改善,瑞士经济前景略有好转。 数据显示,瑞士2025年12月KOF经济领先指标延续了前几个月的上行走势,上升1.7点至103.4,达到自 2024年9月以来的最高水平,并超出市场预期的101.4,显示瑞士经济在2026年初的前景高于平均水平。 另外,食品饮料生产商以及化工和制药行业的子指标表现疲软,使整体乐观前景略显受限。 瑞士政府此前下修2026年经济增长预测,美国高关税成主因。瑞士经济2025年料将增长1.3%,2026年 料将增长0.9%。近期整体贸易不确定性有所缓解,同时,海外扩张性财政政策利好瑞士经济,并有助 于出口,使瑞士经济前景温和向好。分析称,瑞士经济的主要风险在于全球经济的发展。 考虑到经济前景以及持续的低通胀,瑞士央行维持政策利率在0%不变,这是主要央行中最低的利率。 此前的高关税已损害经济增长,而贸易动荡期间避险资金流入推高瑞郎汇率,使进口商品更便宜,进一 步压低了通胀。 (文章来源:新华财经) 积极趋势在生产侧尤为明显,瑞士制造业相关指标组合显示出向好前景。相比之下,私人消费和国外需 求相关的指标组合则仍面临压力。 在生 ...