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日照“心智谷”启用,打造社会心理服务新平台
Qi Lu Wan Bao· 2025-12-22 07:00
Group 1 - The "Mind Valley" psychological service base has been officially launched in Rizhao City, marking a new stage in the professional, intelligent, and inclusive development of the social psychological service system [1][2] - The base covers an area of approximately 2,200 square meters and is designed as a "Youth Growth Empowerment Center + Psychological Service Hub," creating a multi-level psychological service system that encompasses individuals, families, schools, communities, and enterprises [1] - The facility includes ten functional areas such as a psychological wisdom cloud center, VR behavior training room, AI psychological consultation room, and psychological theater, integrating cutting-edge technologies like artificial intelligence and virtual reality to provide immersive psychological training and interactive support [1] Group 2 - The launch coincides with the 11th Chinese Psychology Conference held in Rizhao, where experts recognized "Mind Valley" as a beneficial model for integrating psychology with modern technology to enhance grassroots psychological health services [2] - The Shandong Ocean Cultural Tourism Group plans to leverage "Mind Valley" to deepen the integration of "cultural tourism + livelihood" and "cultural tourism + industry," aiming to improve service functions and quality [2] - The initiative seeks to establish "Mind Valley" as a window for popularizing psychological health knowledge, a haven for alleviating psychological distress, and a cradle for cultivating professional psychological talent, contributing to the city's high-quality development [2]
“走进地市”聚焦广州 广东文旅招商引资再发力
Xin Lang Cai Jing· 2025-12-22 06:59
作为本次专场活动举办地,广州是国家历史文化名城、岭南文化中心地和粤港澳大湾区核心城市,文旅底蕴深厚、区位优势显 著、产业基础扎实。本次专场对接会恰逢"请到广东过大年"活动筹备关键期,既是展示广州文旅资源、对接优质资本的重要平 台,更是深化政企合作、共拓新春文旅市场的务实举措。 会上,广州市文化广电旅游局党组成员、总工程师李若岚作广州市文旅产业推介。她表示,广州正全力打造"世界文化名 城"和"世界级旅游目的地",围绕历史文化、时尚消费、美食体验、演艺演出、会展经济和体育赛事等重点领域,持续擦亮"六 张城市名片",打造现代化的全域开放式景区和国际级旅游消费新标杆。诚邀全国乃至全球文旅产业领军者、投资者落户广州、 深耕广州,共享文旅产业高质量发展新机遇。 在专家分享环节,粤港澳大湾区文化产业投资基金管理有限公司董事长赵元正围绕"人工智能在文旅产业的应用及发展机遇"进 行主题演讲。 12月21日,由广东省文化和旅游厅主办,广州市文化广电旅游局、广东省旅游协会承办的2025广东文化和旅游产业招商引资"走 进地市"系列活动之广州专场在广州文化产业交易会上举办。广东省文化和旅游厅、广州市文化广电旅游局等文旅主管部门负责 人 ...
推动文旅融合向深处发力
Xin Lang Cai Jing· 2025-12-21 23:48
展望"十五五",推动文化与旅游深度融合已成为文旅产业的核心任务。应将地域文化资源转化为具备持 久生命力的IP体系,为可持续发展奠定坚实的文化基础;推动从"观光地"向"生活场"转型,着力构 建"主客共享"的沉浸式文化体验空间,使旅游目的地从单一的观赏功能升级为集居住、工作、休闲与学 习于一体的多维生活场域;完善产业生态,重点培育内容创作者、创新整合者、技术服务商三类经营主 体,实现从"门票经济"到"产业经济"的跨越;健全治理体系,构建现代化文旅治理新格局,建立以游客 满意度、居民幸福感为核心的评价体系,将文旅发展成果转化为民生福祉。 文旅融合前景广阔。贵阳贵安文旅产业绵绵用力,在"融"字上做文章、求突破,"好风景"与"好故事"相 得益彰,文旅产业就能真正成为"支柱产业、民生产业、幸福产业"。 (《推动文旅融合向深处发力》由贵阳日报为您提供,转载请注明来源,未经书面授权许可,不得转载 或镜像。) 祝卫 文化是旅游的灵魂,旅游是文化的载体。过去五年,贵阳贵安聚焦资源、客源、服务三大核心要素,持 续推动文旅品牌破圈、品质升级,让旅游产业化成为高质量发展的重要支撑与关键载体。这不仅有力推 动经济发展,也增强了贵阳贵安的 ...
打“现铁”更要炼“生钢”
Xin Lang Cai Jing· 2025-12-21 22:46
Core Viewpoint - The current cultural tourism market is characterized by a phenomenon of rapid imitation and replication, leading to concerns about aesthetic fatigue and sustainability [1][2] Group 1: Current Market Dynamics - The phrase "打'现铁',炼'生钢'" accurately describes the current state of the cultural tourism market, where popular attractions quickly inspire similar copies across various locations [1] - "现铁" refers to cultural tourism products that lack foundational uniqueness and are merely copied, while "生钢" signifies products that are rooted in local characteristics and possess quality [1] - The rapid rise of "现铁" products may attract temporary attention, but they ultimately lack the core support needed for long-term market success, leading to a fleeting impact [1] Group 2: Need for Innovation and Sustainability - The cultural tourism industry requires genuine innovation rather than simple replication, emphasizing the importance of developing unique local features and enhancing service quality [2] - Sustainable development in cultural tourism can be achieved by focusing on creating products that not only attract traffic but also retain it, ensuring long-term brand establishment [2] - Industry practitioners are encouraged to adopt a mindset of responsibility and clarity, prioritizing quality and sustainability over short-term gains from fleeting trends [2]
云南两部门联合推动文旅产业高质量发展
Ren Min Ri Bao· 2025-12-21 22:21
本报昆明12月21日电 (记者李茂颖)云南省公安厅、云南省文化和旅游厅近日联合印发《协同推进文 旅产业高质量发展若干措施》,围绕美丽城市、美丽乡村建设完善社会治安整体防控体系,持续开展治 安乱点和"不合理低价""黑导游""黑中介""强买强卖"等行业乱象整治。 (文章来源:人民日报) 措施明确,推行旅居"潮汐警务",在分季旅居高峰时,机关警力靶向下沉支援基层,在旅居高质量发展 试点区域增设季节性社区警务室,或设置动态巡逻必巡时、必巡线、必到点;围绕夜间文化和旅游消费 集聚区,靠前布设警力,实施主动警务。 ...
【新闻随笔】“小切口”“长效益”发展县域文旅
Xin Lang Cai Jing· 2025-12-21 19:39
【新闻随笔】 作者:陈强(同济大学经济与管理学院教授) 近段时间,炖锅、奶茶加桃酥,这看似平常的"三件套"却成了爆款组合,助力安徽广德强势"出圈"。广 德做对了什么?除了小城美食的独特味道、便利的交通条件、特色文旅资源外,还离不开高效的网络营 销、当地政府对游客潜在需求的深度挖掘和超前响应,以及细致入微的服务。 当前,众多各具特色的小城,蕴藏着极为丰富的文旅资源。如果开发得好,可以展现地方特色资源,激 发无限商机,撬动消费,振兴县域经济。近年来,多地因地制宜,创新推动县域文旅发展,涌现出不少 有益探索。比如,浙江诸暨打造18000个座位的西施篮球中心,推动"村BA""浙BA""县BA"等赛事与明 星演唱会联动,以"赛演"双引擎集聚流量,吸引大量旅客前往,帮助村民增收。贵州"中国乡村旅游1号 公路"把黎平、从江、榕江、雷山、台江、凯里等6个县市的42个传统村落民族村寨串珠成链,沿途水碧 山青的自然景观、星罗棋布的民族村寨与历史悠久的非遗文化交织成一条绚丽多彩的"丝带",营造了具 有浓郁民族文化色彩的文旅生态。这一做法不仅有效展现了黔东南州的多元文化、自然风光与人文情 怀,还带动了当地旅游综合收入的增长。 从文旅 ...
“故宫以东· 文化大礼包”发布
Xin Lang Cai Jing· 2025-12-21 16:36
Core Insights - The event "Gravity Field: Where Hearts Gather, Industry Shines" focused on the top-level design and market dynamics of the "East of the Forbidden City" brand and regional cultural tourism industry development [1] - The event highlighted the integration of technology to enhance cultural tourism experiences and showcased the brand value and connectivity of "East of the Forbidden City" [1] Group 1 - The event reviewed the achievements of the "East of the Forbidden City" co-creation plan for 2025 and released the development trends of the cultural tourism industry during the 14th Five-Year Plan, along with inbound tourism data trends for Beijing [1] - A "Cultural Gift Package (2025)" was launched, which includes resources from cultural landmarks and art venues, as well as support for party-building activities, premium cultural services, and customized products [1] - The event saw the signing of a strategic cooperation agreement between Dongcheng Cultural Tourism Group and the China Human Sciences Development Company, with over 50 enterprises becoming new co-creation partners, showcasing the broad ecosystem of cultural and commercial tourism integration in Dongcheng District [1]
让“体育+”成为赋能地方经济发展新引擎
Zheng Quan Ri Bao· 2025-12-21 16:20
Core Viewpoint - The Zhejiang Provincial Economic Work Conference emphasizes the integration of culture and tourism with sports, highlighting the development of new models and high-quality events like "ZheBA" to boost inbound tourism and local consumption [1] Group 1: Economic Impact of Sports Events - The "ZheBA" basketball league has generated over 2.5 billion yuan in comprehensive consumption across culture, tourism, commerce, and sports by the end of November [1] - The event has facilitated 275 cultural and tourism markets with 8,306 stalls, generating nearly 46 million yuan in direct sales [1] - The establishment of "second viewing points" in urban commercial areas attracted approximately 65,000 spectators, leading to an 8.9% year-on-year increase in overall sales for shopping malls [1] Group 2: Challenges in Sports Event Integration - Not all "sports+" events achieve success; many face issues such as lack of professional operation, safety concerns, and management chaos, leading to cancellations [2] - Some events fail to incorporate local cultural characteristics, resulting in severe homogenization and short-lived popularity [2] - Events that generate traffic but do not connect the "viewing—tourism—consumption" chain struggle to convert short-term interest into sustainable economic momentum [2] Group 3: Key Considerations for Successful Integration - The feasibility of "sports+" development depends on three dimensions: local sports culture, resource availability (such as venues and cultural assets), and a complete consumer support chain [2][3] - Successful integration requires precise alignment with local characteristics rather than mere addition; examples include the "Village Super" in Guizhou and the "Ice and Snow Cross-Country Challenge" in Jilin [3] - Events should leverage unique local resources to create distinctive experiences that foster a positive cycle of event uniqueness, consumer engagement, and industry interaction [3] Group 4: Professional Operation and Long-term Empowerment - Professional operation is essential for enhancing event quality and audience experience, focusing on comprehensive service and organizational standards [4] - A holistic industry chain approach is necessary to connect sports events with tourism, wellness, and cultural development, creating a closed-loop ecosystem [4] - Long-term brand cultivation through consistent operation and refinement can transform event IPs into recognizable local cultural symbols, shifting from short-term popularity to enduring brand status [4]
涪陵:以年味文化节为媒 培育文旅消费新动能
Sou Hu Cai Jing· 2025-12-21 07:20
Core Insights - The sixth annual "Flavor of the Year" cultural festival in Fuling, featuring local agricultural and cultural tourism integration, aims to boost new consumption momentum in the tourism sector [1][3] Group 1: Event Overview - The festival focuses on "year flavor" and includes unique experiences such as hot pot cooking and a market showcasing local products, effectively linking Fuling black pig ingredients with the Meixin Wine Town's cultural tourism scene [1] - The event features a long table banquet with various hot pot dishes made from Fuling black pig, highlighting the innovative pairing of red wine and pork [3] Group 2: Industry Development - The scenic area is exploring the development of the hot pot tourism industry by creating unique cultural festivals and promoting the integration of specialty ingredient brands with tourism [3] - Future plans include enhancing the "hot pot + scene" concept by incorporating hot pot elements into accommodations, cultural creations, and entertainment projects, while collaborating with local suppliers for direct ingredient sourcing [3]
万兴喵影火热亮相广州文交会!AI赋能文旅讲出“好故事”
Nan Fang Du Shi Bao· 2025-12-21 05:56
Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair showcases the latest advancements in the cultural and tourism industry, emphasizing the integration of AI technology to enhance content creation and storytelling capabilities [1][9]. Group 1: Event Overview - The Guangzhou Cultural Industry Trade Fair opened on December 19, 2025, with the theme "Bay Area Connects the World, Cultural Tourism Creates the Future" [1]. - Major companies such as Tencent, iQIYI, Bona Film Group, and Light Media participated, highlighting the new ecosystem and dynamics of the cultural tourism industry [1]. Group 2: AI Video Solutions - Wankey Technology presented its upgraded AI video solutions, including the Wankey Miaoying 2026 and the Wankey Chaomei AI Agent, aimed at redefining content production and dissemination in the cultural tourism sector [1][5]. - The new solutions address challenges in the industry, such as high professional barriers, long production cycles, and limited creative formats, by significantly lowering the entry threshold for professional video creation [3][5]. Group 3: Product Features - The Wankey Miaoying 2026 includes numerous advanced features, such as data-driven templates, complex editing tools, and AI-assisted video extension capabilities, providing a comprehensive professional experience for content creators [6]. - The Wankey Chaomei AI Agent can generate complete videos from a simple idea or sentence, streamlining the content creation process to meet the high-frequency and diverse demands of the cultural tourism industry [8]. Group 4: Industry Insights - The fair served as a platform for industry dialogue, with discussions on how AI can empower cultural tourism IPs to tell better stories, emphasizing the importance of narrative construction in content creation [9][10]. - Wankey Technology's participation allowed for direct engagement with industry needs and innovative ideas, reinforcing the belief that the digital transformation of the cultural tourism sector requires collaborative creation and ecosystem building [10].