体育赛事运营

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大满贯公园三天吸引客流超2.5万人次,假期更多精彩
Bei Jing Ri Bao Ke Hu Duan· 2025-09-30 11:41
30日上午10时许,大批观众已经来到滑雪大跳台入口处排起了长队。步入大跳台区域,多巴胺配色的糖 果季街区首先映入眼帘,观众可以边逛边吃,还能亲手制作糖果。大跳台脚下的用餐区坐满了游客,不 少人沐浴着秋日阳光品一杯咖啡,抬头望去,体验"玩酷心跳塔"高空项目的游客不时传来尖叫声。 再向前行走,大满贯公园区域成为一片"欢乐的海洋",多家体育用品商铺人气爆棚,粉丝为了买到热门 商品排起了十多米的长队。一旁的草坪观赛区松弛感拉满,一块超高清4K大屏正在直播赛事,球迷们 边逛吃边看比赛,还有不少球迷提前几个小时就在舞台前的排队区守候,只为在下午举办的球员见面会 上与喜爱的运动员互动。 品牌展示区汇聚多家赞助商参展,很多粉丝直奔由首钢体育出品的官方特许商品店,毛绒挂链 、流沙 福袋、环保背包、虎牙手串等俏销。来大满贯公园不仅能观赛购物,互动游戏区同样很热闹,星光大 道、大满贯定向迷宫、电子竞技体验等娱乐项目吸引人们体验。 WTT赛事与大满贯公园联动,开放至10月5日,同时与首届中国国际糖果季互动,持大满贯赛事或大满 贯公园门票,可直接进入糖果季活动区域。据悉,大满贯公园门票销售已超万张,预计将随着国庆假期 的来临和园内球员 ...
米银俊:全运全城共精彩|十五运365天365人
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-29 23:28
(原标题:米银俊:全运全城共精彩|十五运365天365人) 编者按: 第十五届全国运动会将于2025年11月在粤港澳三地举行。这是一场体育盛会,更是推动全民健身、促进 体育事业高质量发展的重要契机。南方财经全媒体集团与十五运会和残特奥会广州赛区执委会在十五运 会开幕倒计时一周年之际,推出"十五运365天365人"专栏,聚焦运动员、企业家、专家学者、体育爱好 者及社会公众的全运故事与全运期待,让更多人了解和关注十五运,生动呈现我国体育精神、城市活力 和文化魅力。 南方财经记者谭砚文 广州报道 "粤港澳三地联合承办全运会,其意义早已超越体育本身,为三地融合发展提供了绝佳的实践平台。"米 银俊建议,一方面,应借助赛事建设体育特色城市群,强化广州、深圳、香港、澳门的引领带动作用, 加快形成分工有序、功能互补、高效协同的体育协同发展格局。另一方面,应借助赛事引领周边城市协 同发展,深化粤港澳大湾区与东西两翼沿海地区和北部生态发展区合作,推动全省全域参与粤港澳"体 育湾区"建设,加快构建以粤港澳"体育湾区"为龙头,引领带动中南、西南地区体育高质量发展的新格 局。 (海报设计:王冰、实习生吴思远) 今年,第十五届全国运动会 ...
力盛体育回复第二轮审核问询函:剖析经营状况与募投项目
Xin Lang Cai Jing· 2025-09-29 11:57
力盛云动(上海)体育科技股份有限公司(简称"力盛体育")近日针对深圳证券交易所出具的《关于力 盛云动(上海)体育科技股份有限公司申请向特定对象发行股票的第二轮审核问询函》,会同相关中介 机构进行了详细回复,就公司经营情况、募投项目等重要问题进行了说明。 业绩依赖与业务前景 力盛体育在报告期内业绩对Top Speed及上海擎速依赖度较高。Top Speed主营境外赛事和境外客户业 务,上海擎速主营境内客户业务。2023 - 2024年,因Top Speed体育赛事经营业务营收增加,带动公司 整体营收增长。除这两家公司外,其余业务板块2023年开始复苏,营收及盈利前景有所改善。 存货跌价准备主要集中在体育场馆经营和体育俱乐部经营业务。体育场馆经营业务规模大、存货多;体 育俱乐部经营业务虽存货规模小,但收入下滑致长库龄库存商品增加。体育场馆经营业务发展前景较 好,体育俱乐部经营业务受燃油车销量下滑影响,正拓展新能源汽车厂商客户。 应收账款增长与公司实际营运及收入规模匹配,不存在放宽信用政策扩大收入的情形,坏账准备计提充 分。境外客户回款情况良好,境外经营收入预计可持续。 募投项目解读 报告期内,公司营业收入分别为2 ...
2025世界赛艇锦标赛在沪收官 “遗产项目”也在加速推进 以赛兴城 上海与赛艇“相约长久”
Jie Fang Ri Bao· 2025-09-29 01:32
记者 姚勤毅 参加过三届残奥会的赛艇老将余立给出的第一印象,就是那间"看不见的服务空间"——无障碍卫生 间。"这是我见过的最好、最干净的场馆无障碍厕所。"他特意提到,安检口的志愿者会自然地接过背 包,"这些不经意的细节,最能打动人。" 现场的"定制化"也让人记住了温度。裁判员吴阿强回忆,首次参赛的一位埃及残疾人运动员不太适 应座位高度,工作人员和技术团队第一时间用胶带临时加高座椅,"除非有特别需求,志愿者绝不打 扰,这是我们的分寸感。" 观赛也是城市体验。青浦把"小小一张票根"变成"万能钥匙",打通"观赛+文旅"的链路——"一张票 根玩转青浦"覆盖购物、餐饮、民宿、景点与水上运动等200余项权益,还开通微度假旅游专线,把赛 场、古镇与商圈一线串珠。赛事热度被平滑转化为生活温度与消费增量,体育"带货"能力在这里有了可 量化的抓手。 这份温度,也来自赛事的包容。首次站上世锦赛舞台的残疾人运动员邵莎莎说:"希望更多残障人 士像我一样走出家门,融入体育。能在这里比赛,我已经赢了自己。" 上海赛艇公开赛自2021年落地苏州河,至今已举办四届,口碑与关注度逐年累积。"今年我们和世 锦赛'无缝衔接'。两周时间,把'世界级赛 ...
网坛明星与足球少年,何以“共享”一座城
21世纪经济报道· 2025-09-28 07:14
Core Viewpoint - The article emphasizes the dual role of Shenzhen as both a hub for high-level international sports events and a promoter of grassroots sports, showcasing its cultural diversity and economic strength through events like the Billie Jean King Cup and local school competitions [1][2][6]. Group 1: International Sports Events - Shenzhen will host the Billie Jean King Cup finals from 2025 to 2027, marking a significant milestone as it becomes the first Asian city to do so [2][3]. - The city has invested in high-standard sports venues, such as the Shenzhen Bay Sports Center, which can accommodate 20,000 spectators, making it suitable for top-tier international events [3][6]. - The hosting of major events is seen as a reflection of Shenzhen's economic capabilities and its ability to provide comprehensive support services, including accommodation, transportation, and media coverage [2][3]. Group 2: Grassroots Sports Development - The article highlights the importance of grassroots sports, with events like the Shenzhen middle and primary school football finals showcasing youth participation and talent development [1][8]. - Shenzhen has established various local sports events, such as the "Nanshan Cup" and community sports festivals, which engage over 100,000 citizens annually [13]. - The collaboration with international sports clubs, such as the partnership with Eintracht Frankfurt for youth football training, aims to enhance the local sports ecosystem and address youth sports dropout rates [13]. Group 3: Economic Impact and Investment - The Billie Jean King Cup is expected to boost local tourism and commerce, with increased hotel occupancy rates and foot traffic in surrounding areas during the event [6]. - Franklin Templeton, a major global investment firm, has partnered with the Billie Jean King Cup, indicating the growing importance of the Chinese market in the global sports landscape [6]. - Shenzhen's sports industry generated a total output of 190.94 billion yuan in 2023, with Nanshan District accounting for 44.42 billion yuan, highlighting the region's leading role in the sports economy [18]. Group 4: Technological Innovations in Sports - The introduction of AI technologies, such as the Acemate tennis training robot, reflects Shenzhen's commitment to integrating technology into sports training and development [15][17]. - The digital management platform at the Frankfurt (Shenzhen Nanshan) training center has recorded extensive training data, marking a shift towards data-driven youth sports training [15]. - Shenzhen's sports technology sector is thriving, with companies like Soundcore leading in global market share for sports audio equipment, showcasing the city's innovative capabilities [17][18].
网坛明星与足球少年,何以“共享”一座城
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-28 02:53
21世纪经济报道记者 陈思琦 深圳报道 9月21日,深圳湾体育中心"春茧",意大利队凭借科恰雷托、保利尼两场单打胜利,2:0成功卫冕2025比 利·简·金杯。 9月27日,"春茧"主场首次迎来深圳中小学班级足球总决赛,小学、初中、高中三个学段6支班级队伍激 烈角逐。 时隔一周,同一场地,镜头既可以对准保利尼、佩古拉、王欣瑜等明星球员,也愿见证稚嫩少年的每一 个冲刺、每一次射门。 2019年WTA年终总决赛,这一场地就曾让完美赛事公司创始人、前WTA董事会成员马库斯印象深 刻:"赛事组委会在很短时间内就搭建了一座高标准的场馆,还有一座能容纳600人的餐厅,这是许多欧 洲国家没法做到的。" 顶级赛事与全民健身"一体双面",让深圳、让南山,这座长期以经济、科技实力闻名全球的城市及城 区,显出了更包容、多元、开放的文化面孔。 赛事"名"城 在全球视野下,一座城市的文明高度,不仅由其经济与科技等"硬实力"定义,更取决于其文化繁荣所彰 显的"软实力"。 这也是为何,伦敦、洛杉矶、纽约等国际化大都市,都拥有英超、美网、纽约马拉松等品牌体育赛事。 "所有的世界名城,几乎都是世界体育名城;而所有的世界体育名城,都是体育赛事名城 ...
全球首个!FIFA国际足联官方旗舰店天猫开业 全网首发2026世界杯吉祥物
Zhong Guo Jing Ji Wang· 2025-09-26 11:32
Group 1 - FIFA has launched its first official flagship store on an e-commerce platform in China, specifically on Tmall, coinciding with the pre-sale of the 2026 World Cup mascots [1][4] - The 2026 World Cup will be the first to be co-hosted by three countries: the United States, Canada, and Mexico, with three mascots designed to represent the cultural elements of each host nation [4] - The mascots include Clutch, representing the United States; Maple, representing Canada; and Zayu, representing Mexico, each symbolizing different attributes related to soccer positions [4] Group 2 - The pre-sale for the mascots is set to run until November 25, with individual mascots priced at 159 yuan and a set of three available for 477 yuan [4] - The official store has already launched a series of plush toys for the mascots, with plans to introduce more fan-favorite merchandise as the World Cup approaches [4] - The initiative aims to enhance the engagement of Chinese fans with the World Cup, providing them with exclusive FIFA merchandise [4]
馆Go丨抢先看!WTT中国大满贯官方特许商品都有啥?
Bei Jing Wan Bao· 2025-09-26 07:30
转自:京报体育 WTT中国大满贯正在北京石景山区首钢园进行。据悉,本届2025年赛事官方特许商品继续由首钢体育 独家运营。与去年相比,今年推出的40余款SKU产品在设计上更加注重本地化与体系化,涵盖徽章、毛 绒制品、服装以及潮流日用品等多种类型,具体分为赛事系列、配饰系列和服装系列三大品类,能够满 足球迷在收藏、日常穿搭和纪念意义等方面的多样化需求。 赛事期间,观众可前往多个线下销售点选购特许商品,包括首钢园冰球馆环廊、首钢园六工汇以及大满 贯公园等指定专区。 策划/资源提供:刘大伟 李远飞 童曙泉 撰稿:李婷婷 出镜:邵小芸 摄制:徐欣蓓 编辑:徐欣蓓 点击图片查看全部作品 ...
FIFA国际足联官方旗舰店登陆天猫 全网首发2026世界杯吉祥物
Xin Lang Ke Ji· 2025-09-26 05:28
新浪科技讯 9月26日下午消息,国际足联在天猫开设"FIFA国际足联官方"旗舰店,并同步启动2026世界 杯吉祥物全网预售活动,首批限量9000件。据悉,这也是FIFA全球首家开设在电商平台的官方旗舰 店。 目前,FIFA国际足联官方旗舰店已上线2026世界杯吉祥物毛绒玩具系列,后续还会上新更多球迷关注 度高的周边商品。随着2026世界杯临近,更多FIFA国际足联官方限定商品将会上线。 责任编辑:江钰涵 ...
政策春风吹拂深圳体育赛事“烟火气” 重大体育赛事平均每天一场
Shen Zhen Shang Bao· 2025-09-25 23:40
Core Viewpoint - Shenzhen is experiencing a surge in sports events, aligning with national policies aimed at enhancing the sports industry and consumer engagement [1][2][3] Group 1: Sports Events and Activities - Shenzhen has hosted numerous high-level sports events in September, including the 15th National Games football test matches and the China Badminton Masters [1] - The city is set to be a major sports hub in 2025, with a calendar featuring over 100 key events, including international competitions in various sports [2] - The Shenzhen Universiade Center has become a popular venue, attracting significant crowds and transforming into a vibrant consumer space during events [2] Group 2: Policy Support and Industry Development - The State Council has issued 20 key measures to boost the sports industry, focusing on expanding supply, stimulating demand, and enhancing service management [1][3] - Shenzhen's initiatives align with national policies, emphasizing the expansion of sports product offerings and the cultivation of a diverse sports consumption environment [3][4] - The city has implemented reforms to streamline the event organization process, improving government efficiency and facilitating sports event management [4] Group 3: Economic Impact and Future Goals - The sports industry in Shenzhen aims to exceed a value of 100 billion yuan by 2025, with per capita sports consumption already surpassing 4,000 yuan [5] - Local enterprises, such as Australia Tiger Sports Media, are actively contributing to the sports ecosystem by organizing various competitions and promoting international collaboration [5] - The city plans to develop a multi-tiered sports club system and continue hosting major events, enhancing its reputation as a sports destination [5]