Core Viewpoint - The article highlights the emergence of XGIMI Technology in the automotive display market as a response to declining profits in the home projector sector, showcasing its innovative solutions at the 2025 Shanghai International Auto Show [1] Group 1: Company Performance - XGIMI reported a 146.81% year-on-year decline in net profit for the first three quarters of 2024, but achieved a turnaround in Q4 with a 375% increase in net profit to 162 million yuan [1] - The company aims to create a second growth curve by entering the automotive display market, having received development notifications from BAIC New Energy [1][10] Group 2: Product Offerings - XGIMI showcased three key in-car solutions: multi-projection cockpit, sky projection, and side window projection, all designed to enhance in-car entertainment experiences [2] - The outdoor solutions include DLP smart headlights, pixel light modules, and dynamic ground projection, addressing traditional DLP headlight color mixing issues and enhancing user experience [5] Group 3: Market Strategy - The automotive display market is seen as a new frontier for XGIMI, with the company establishing a dedicated team of over 300 people and committing to not share resources with its home projector division [9][11] - XGIMI's entry into the automotive sector is driven by the saturation and price wars in the home projector market, with a focus on product differentiation rather than price competition [12] Group 4: Industry Context - The automotive industry in China reached a total output value of 11 trillion yuan in 2023, surpassing real estate for the first time, indicating a significant market opportunity for XGIMI [10] - The global projector market is projected to see a 7.5% increase in shipment volume in 2024, but a 6.2% decline in sales revenue, highlighting the challenges faced in the home segment [11]

中国经济网北京4月24日讯天津市消协22日发布消息《比较试验|天津市消协发布投影仪产品比较试验结果》。4月22日，天津市消费者协会联合北京阳光 消费大数据研究院发布投影仪产品比较试验结果。本次比较试验共涉及20台投影仪样品，比较试验样品均模拟普通消费者实际消费行为在天猫、京东、抖 音线上平台随机购买。所购样品购买价格从197.51元/台到1899元/台不等，光源类型大部分为LED型。 本次测试中光输出、照度均匀性、色域覆盖率项目试验分别在投影仪出厂默认模式和调节八灰度阶模式下进行，显示分辨率、自动梯形校正精度及工作噪 声仅在出厂默认模式下进行试验。 天津市消协认为，本次比较试验发现，作为投影产品核心技术参数指标，存在较为突出的虚标、不达标问题。 | 投影仪比较试验结果汇总表 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- ...