Core Insights - The article discusses the evolution of direct selling models in the context of digital transformation, emphasizing that new business forms like social e-commerce and live streaming are fundamentally rooted in traditional direct selling principles [1][21]. Group 1: Compliance as a Foundation - Compliance is essential for entrepreneurs seeking to leverage the benefits of the evolving business landscape, with legal qualifications being a fundamental requirement to mitigate legal risks [3][7]. - High-quality products are crucial for sustaining business models, as platforms must offer competitive and repeat-purchase products to thrive [4]. - Strong backing, including robust supply chain management and ongoing R&D investment, is vital for long-term competitiveness [5][7]. Group 2: Core Model - Standardized Operations - The core value of direct selling and its derivatives lies in creating an efficient system for "resource integration + interpersonal expansion," driven by network effects [9]. - Mature platforms provide standardized training, tools, IT systems, and support services, significantly lowering entry barriers for participants [10]. - Platforms consolidate extensive resources across product development, production, branding, logistics, payment, and customer service, allowing entrepreneurs to focus on network expansion and value delivery [11]. Group 3: Dual-Engine Mechanism - The unique appeal of direct selling for entrepreneurs is its dual-engine mechanism of "sustained income + replicable growth," offering a clear upward path for ordinary individuals [14]. - Sustained income encourages the establishment of stable customer bases and efficient teams, allowing for ongoing earnings based on team performance and customer loyalty [15]. - The replicability of successful methodologies and training systems enables team members to learn and duplicate success, leading to exponential income growth for team leaders [16]. Group 4: Digital Empowerment - The explosion of digital technology has not replaced direct selling logic but has instead enhanced its reach into broader fields, such as social e-commerce and platform economies [19][20]. - Social e-commerce leverages platforms like WeChat for community operations, effectively extending direct selling principles through real-time online connections [19]. - In the sharing economy, community group buying and local service platforms replicate direct selling's hierarchical expansion model, improving network growth and transaction efficiency [20]. Group 5: Key to Success - The key to success lies in understanding the core value of the model amidst the rapid evolution of business forms, with compliance platforms providing stability and model advantages driving growth [23]. - The combination of compliance, model advantages, and individual capabilities such as learning, execution, and leadership is essential for navigating the current business landscape [23].

Core Insights - Zinzino, a global direct sales company based in Sweden, has reported significant revenue growth, particularly in the Asia-Pacific region, which has increased by 387% [2][4] - The company's total revenue for April 2025 reached $26 million, marking a 54% year-on-year increase, while cumulative revenue from January to April 2025 reached $102 million, a 58% increase [2][4] - Zinzino's entry into the Chinese market is driven by the rapid expansion of the personalized nutrition and supplement market, which is projected to reach $615 million by 2024 and exceed $1.57 billion by 2030, with an annual growth rate of 16.4% [4][6] Revenue Growth - Zinzino's revenue in the Asia-Pacific region has shown remarkable growth, with a 387% increase, while North America also saw a 237% increase [4] - The company ranked 45th in the global direct selling top 100 with an annual sales figure of $200 million [2] Market Strategy - Zinzino's CEO emphasized that entering the Chinese market aligns with the growing demand for scientific and personalized health solutions [4] - The company plans to offer a comprehensive product range, particularly its flagship product, BalanceOil+, to help consumers manage their health [6] Challenges and Adaptations - The suspension of direct selling licenses in China has forced Zinzino to adopt a cross-border e-commerce model, which presents both challenges and opportunities [7][8] - The company faces the challenge of maintaining effective team motivation and business growth without the core incentives of direct selling [9] - Competition from established e-commerce giants in China necessitates innovative strategies for customer acquisition and operational efficiency [11] Future Outlook - The cross-border e-commerce model is seen as a temporary solution rather than a perfect substitute for direct selling, and Zinzino must navigate compliance issues to ensure a successful market presence [13] - The potential for success lies in leveraging product quality and compliance to build consumer trust, as evidenced by successful international health brands [11][13]