Q2 2025 Performance Highlights - BeFra Group's net revenue increased by 5.1% in Q2 2025, driven by Jafra Mexico and rebounds in Betterware Mexico and Jafra US[3] - The Group's EBITDA increased by 3.5% in Q2 2025, reaching a margin of 19.1%, primarily due to higher margins in Jafra Mexico[3] - Positive Free Cash Flow (FCF) generation achieved an EBITDA conversion of 87.2% in Q2 2025, with expectations to maintain historical levels of approximately 60% by year-end[4] - Net income grew by 7.7% in Q2 2025, attributed to lower interest rates in Mexico and reduced taxes[4] Segment Performance - Betterware Mexico's revenues decreased by 1.2%, but experienced a sequential rebound of 4.0% in Q2 2025, driven by pricing strategies, innovation, and renewed incentives[7] - Jafra Mexico's net revenues increased by 10.9% in Q2 2025, driven by strong performance in Fragrance, Color, and Skin Care categories[11] - Jafra Mexico's EBITDA grew by 14.2% year-over-year (YoY), with the margin expanding to 21.2%, driven by sales volume growth, improved sales mix, and cost management[12] - Jafra US net revenues decreased by 8.9% in USD, but rebounded by 15.6% QoQ, driven by commercial strategies[14] Financial Guidance and Capital Allocation - The company reaffirms its full-year guidance, projecting net revenue between $14.9 billion and $15.3 billion (6.0%-9.0% increase YoY) and EBITDA between $2.9 billion and $3.0 billion (6.0%-9.0% increase YoY)[36] - A dividend of Ps 200 million has been proposed for Q2 2025, marking the 22nd consecutive quarterly dividend payment since the IPO in March 2020[37]

Core Viewpoint - The real estate market is gradually stabilizing under continuous policy regulation, with a clear focus on maintaining market stability, promoting transformation, and preventing risks. The government has set three core tasks: urban renewal, high-quality transformation, and inventory optimization [1][2][19]. Policy Implementation - The Central Political Bureau meeting emphasized the need to "continuously consolidate the stable situation of the real estate market," indicating that the market has entered a new phase of supply-demand balance since late 2024 [1][2]. - In the first half of 2025, local governments issued 362 market stabilization policies across 130 provinces and cities, maintaining a year-on-year stability in policy issuance [1][14]. - The government aims to enhance urban renewal actions, construct a new model for real estate development, and optimize policies for purchasing existing properties to strengthen market risk defenses [2][19]. Financial Support - A comprehensive financial policy package was introduced by the central bank and regulatory authorities, focusing on reducing costs, expanding demand, and stabilizing expectations. This includes a 0.5 percentage point reduction in the reserve requirement ratio, expected to provide approximately 1 trillion yuan in long-term liquidity [6][7]. - The reduction in interest rates for housing loans is expected to save homebuyers over 20 billion yuan annually, enhancing their purchasing power and supporting housing demand [7][8]. Land Supply and Inventory Management - The Ministry of Natural Resources announced a plan to utilize local government special bonds to support land reserves, with a proposed land acquisition scale exceeding 9,500 hectares, which is expected to alleviate inventory pressure in the real estate market [10][20]. - The average theoretical construction area from the proposed land acquisition exceeds 1.9 million square meters, which could lead to a significant reduction in the new housing sales cycle [11][20]. Future Directions - The government plans to focus on four main areas in the second half of 2025: advancing special bond land acquisition, accelerating urban renewal, implementing precise financial policies, and speeding up supply-side reforms to support the new development model [19][21].

Investment Rating - The investment rating for the company is "Outperform the Market" [5][8]. Core Insights - The company's revenue and net profit declined as expected, with a 6.6% year-on-year decrease in revenue to 27.01 billion yuan for the fiscal year 2025, influenced by weak consumer demand and reduced foot traffic [1]. - The retail channel revenue fell by 6.8% to 23.03 billion yuan, while wholesale channel revenue decreased by 5.8% to 3.79 billion yuan [1]. - The main brands, Nike and Adidas, saw a revenue drop of 6.1% to 23.31 billion yuan, and other brands experienced a 9.9% decline to 3.50 billion yuan [1]. - The net profit attributable to the parent company decreased by 41.9% to 1.29 billion yuan, with a gross margin decline of 3.4 percentage points to 38.4% due to increased promotional discounts and a higher proportion of low-margin online sales [1][2]. - The company maintained a high dividend payout ratio of 135%, reflecting strong cash flow generation capabilities [2]. Revenue and Profit Trends - The company reported a 20% year-on-year increase in operating cash flow to 3.76 billion yuan, with a free cash flow to net profit ratio of 2.6 times, indicating efficient cash generation [2]. - The revenue decline narrowed in the second half of the fiscal year, with a 7.9% drop in the first half and a 5.4% drop in the second half, while profit declines were more pronounced [2]. - The total sales area decreased by 12.4% year-on-year, but the sales area per store increased by 7.2%, indicating improved store efficiency [3]. Strategic Initiatives - The company is optimizing its store structure and enhancing membership operations, with a total user base of 86 million, where member contributions account for 93.2% of sales [3]. - The company is strategically entering the outdoor and professional sports segments, partnering with high-end brands like Norda and Norrona for exclusive operations in China [3]. - The management expressed cautious optimism for the new fiscal year, focusing on efficiency and profitability improvement, with a target of maintaining net profit levels year-on-year [4]. Financial Forecasts - The company expects net profits for fiscal years 2026 to 2028 to be 1.30 billion, 1.46 billion, and 1.63 billion yuan respectively, reflecting a downward adjustment from previous forecasts [5][59]. - The reasonable valuation range is maintained at 3.80 to 4.00 HKD, corresponding to a price-to-earnings ratio of 17 to 18 times for fiscal year 2026 [5][59].

Investment Rating - The investment rating for the company is "Outperform the Market" [5][8][59] Core Views - The company's revenue and net profit decline is in line with expectations, with a 6.6% year-on-year decrease in revenue to 27.01 billion yuan for the fiscal year 2025, impacted by weak consumer demand and reduced foot traffic [1][2] - The company maintains a high dividend payout ratio of 135%, reflecting strong cash flow generation capabilities, with a free cash flow to net profit ratio of 2.6 times [2][59] - The company is strategically enhancing its outdoor segment and optimizing its store structure, with a net reduction of 1,124 direct stores to 5,020, while improving single-store sales efficiency [3][59] Summary by Sections Financial Performance - For the fiscal year 2025, retail channel revenue decreased by 6.8% to 23.03 billion yuan, while wholesale channel revenue fell by 5.8% to 3.79 billion yuan [1] - The company's gross profit margin declined by 3.4 percentage points to 38.4%, primarily due to increased promotional discounts and a higher proportion of low-margin online sales [1][2] - The net profit for the fiscal year 2025 dropped by 41.9% to 1.29 billion yuan, with a net profit margin of 4.8% [1][2] Cash Flow and Dividend - Operating cash flow increased by 20% year-on-year to 3.76 billion yuan, indicating efficient cash generation [2] - The company has maintained a cumulative dividend payout ratio of 104.2% since its listing in 2019, showcasing its commitment to returning cash to shareholders [2][59] Strategic Initiatives - The company is focusing on enhancing its membership operations and omnichannel retail capabilities, with membership contributing 93.2% of sales [3] - The company has entered into exclusive partnerships with high-end outdoor brands, aiming to strengthen its product matrix in the professional and trendy segments [3][59] Future Outlook - The management expresses cautious optimism for the new fiscal year, targeting stable net profit levels and improved net profit margins through cost reduction and efficiency enhancements [4][59] - The company has adjusted its profit forecasts for fiscal years 2026 to 2028, expecting net profits of 1.30 billion, 1.46 billion, and 1.63 billion yuan respectively [59][60]

Financial Data and Key Metrics Changes - The company reported net sales of $166 million for the quarter, a decrease of $104 million or 39% compared to the prior year period, attributed to a deliberate reduction of inventory and lower store count [18][19] - Gross profit for the quarter was $44 million, an increase of $6 million compared to the prior year period, with a gross margin of 24%, representing a 10% increase compared to the prior year [19][20] - SG&A expenses improved to $39 million for the quarter compared to $49 million in the prior year period, primarily driven by reduced overhead personnel and marketing expenses [19][20] Business Line Data and Key Metrics Changes - New unit sales were down 36% or 912 units in the quarter, while average selling price for new units was 15% better for the quarter [17] - Pre-owned retail unit sales were down 48% or 655 units during the quarter, also reflective of divestitures [17] - Gross margins for new vehicles were 11% for the quarter, a 7% increase compared to the prior year period, while used vehicle gross margins were 21%, a 10% increase compared to the prior year period [18] Market Data and Key Metrics Changes - The company noted a healthier inventory mix and seasonal favorability contributed to an 18% increase in new unit sales and a 19% increase in used unit sales compared to the fourth quarter of 2024 [11] - The company observed a shift towards single axle towables and first-time buyers, with motorized inventory sales improving 11% in the first quarter versus the fourth quarter [14] Company Strategy and Development Direction - The company is focused on optimizing its dealership footprint and maximizing operational performance, having completed the sale of five dealerships to Camping World, which allowed for significant debt repayment [5][6] - A letter of intent was signed to divest three additional stores, reinforcing the strategy of refining the dealership footprint [7] - The company aims to strengthen its balance sheet to support long-term growth and stability while continuing to improve operational performance [20][21] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism regarding the RV lifestyle's affordability and consumer attraction despite potential impacts from tariffs [10] - The company is closely monitoring customer demand and macroeconomic trends, including tariffs and supply chain shortages [14] - Management highlighted the importance of maintaining a healthy inventory position and refining the consignment inventory program [13] Other Important Information - The company achieved a loss from operations of $2.3 million for the quarter, which included non-cash impairment charges of $2.9 million [20] - An adjusted EBITDA loss of $4 million was reported, an improvement compared to the loss of $18 million in the prior year period [20] Summary of Q&A Session - No questions were fielded following the conclusion of prepared remarks, as indicated by the operator [4]