马凤林是一位来自山东菏泽的游客。她告诉记者，平时工作忙很少出来玩，这次正好趁着"五一"假期来杭州逛一逛。为了让旅行更加有仪式感，她预订了一 个旅拍套餐。 （央视财经《天下财经》）假期期间，浙江杭州随处可见穿着汉服的游客和忙碌的摄影师。旅拍这一融合旅行与摄影的消费模式，正成为许多人旅行的标 配。 浙江杭州清河坊历史街区某汉服店老板 金秋：今年"五一"客流量比去年同期增长了20%-30%，我们根据预订量增加一到两个化妆师。 旅拍市场热度攀升，忙碌起来的还有跟拍摄影师。采访中他们向记者表示，现在市场需求大，假期期间都忙不过来。其中，仪式感和文化属性是旅拍圈粉的 重要原因。 转载请注明央视财经 编辑：潘煦 摄影师 成林：除了拍摄还有修片、剪辑，工作日的时候一般一天拍个两三组，现在周末或者节假日，一天会拍五至七组。"五一"假期工作量会比平时多很 多，但我们的收入也会增加一两倍。 在西湖边的一家汉服店，记者注意到，从早上门店开门，就陆续有游客前来咨询；另一边，化妆师们手法娴熟地给客人上妆、盘头，并根据他们的喜好来推 荐适合的服饰和妆造。 浙江杭州西湖景区某汉服店老板 宋彩虹：假期期间客流比平时至少要多四五倍，别说吃饭了， ...

Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]