装扮具有文化底蕴或民族特色的服饰和妆容，融入当地美景，用相机镜头记录下美好相遇——近段时 间，沉浸式旅拍成为许多人出游时的新选择。 "出游"即"出片"，"看景"变"入景"，沉浸式旅拍不仅是游客打卡景点的新方式，也为城市文旅提供了新 的"出圈"机遇。作为文旅新业态，沉浸式旅拍的火热带动形成了一条包括服饰、妆造、摄影的产业链； 与此同时，一些城市也巧借旅拍"东风"，利用自然景观、人文景观因地制宜布置"出片"场景，在增强游 客体验感的同时，造就了一个又一个旅游热门目的地。 ——编者 云南西双版纳：影像记录成就新兴业态 "镜头感"品味文化魅力 来自云南昆明的王子仪是名旅拍达人，趁着假期，她奔赴西双版纳，体验当地的沉浸式旅拍。为何热衷 旅拍？对于王子仪而言，旅拍让她看到了"另一个自己"——在陌生的环境，打扮成傣族少女，既能收 获"爆改"后的新鲜感，也是旅行过程中独一无二的个性体验。"出片率"高不高，是旅拍达人们选择是否 赶赴一座城的重要考量；而在不同的旅拍视角下，许多城市的"旅拍宝藏机位"也被不断挖掘出来。 "大演艺"体验诗意长河 穆玉琛是陕西西安大唐不夜城文化街区的演出运营部负责人，每当华灯初上，她便会想起曾经的愿望 ...

Core Insights - The travel photography industry is rapidly growing, projected to generate hundreds of billions in market value by 2024, driven by social media and cultural expression [1] - The lack of a professional qualification certification system for travel photographers is hindering the industry's high-quality development, making the establishment of standardized qualifications crucial for service quality and sustainable growth [1] Industry Development - Travel photography is extending and expanding the cultural tourism industry chain, stimulating related sectors such as photography, makeup, and costume rental [2] - In Dali, the rise of travel photography has led to the emergence of numerous professional studios, with over 5,000 destination weddings and more than 200,000 travel photography services expected in 2024, generating nearly 1.8 billion in industry value [2] Cultural Expression Challenges - A significant issue in the rapid development of travel photography is the superficiality of cultural expression, where businesses simplify local culture to mere "costume + landmark" combinations, lacking depth and creativity [3] - Tourists often experience a lack of cultural context during their photography sessions, leading to a hollow experience that fails to convey the essence of local culture [3] Solutions for Quality Integration - To enhance the quality of integration between travel photography and cultural tourism, industry practitioners should delve deeper into local culture, incorporating historical and folkloric elements into their photography [4] - Regulatory bodies and industry associations need to strengthen market oversight, including the establishment of a professional qualification certification system for photographers and improved service standards to protect tourists' rights [4] - Travel photography has significant potential for growth, offering unique experiences for tourists while promoting regional culture and creating new opportunities for the cultural tourism industry [4]

Core Viewpoint - The travel photography industry is rapidly growing, driven by consumer demand for personalized travel experiences and the emergence of the profession of "travel photography customizer" [3][4][6]. Market Overview - In 2024, the travel photography market is expected to generate nearly 40 billion yuan, with over 25 million consumers [3]. - The profession of "travel photography customizer" has been officially recognized, indicating a shift towards a more professional and standardized industry [3][4]. Professional Development - Travel photography customizers differentiate themselves from traditional photographers by offering personalized route designs, makeup services, and storytelling through images [4]. - Industry professionals are transitioning from discovering opportunities by chance to developing a deep passion for their work, enhancing the value they provide [4][6]. Consumer Trends - Young consumers are becoming the main force in travel photography, seeking unique and personalized photo experiences rather than standard tourist photos [6]. - The demand for diverse themes, such as ethnic minority styles in Yunnan and traditional costumes in Beijing, is driving travel photography shops to expand their service offerings [6]. Business Model Evolution - The market is witnessing the emergence of diverse revenue streams, including clothing rentals, professional makeup, and Vlog video services [6][7]. - Travel photography businesses are leveraging social media for marketing, creating a multi-dimensional online presence to attract customers [6][7]. Competitive Landscape - To stand out in a competitive market, businesses are adopting differentiated strategies, such as developing smart delivery systems and focusing on local cultural themes [7]. - The industry is facing challenges from price wars, which threaten profitability and consumer trust, leading to a call for professionalization and standardization [8][9]. Industry Transformation - The recognition of "travel photography customizer" as a formal profession is expected to lead to improved training and standardized processes, enhancing service quality [9]. - The evolution of the travel photography profession reflects a broader shift in the cultural tourism industry from hardware-driven to content-driven experiences [9].

Group 1: Cultural and Tourism Integration - The Dragon Boat Festival holiday featured diverse cultural performances that enhanced consumer experiences in tourism and dining [1] - Events like the "City Green Heart Forest Music Week" in Beijing and local cultural performances in Jiangsu attracted significant crowds, boosting local economies [1] - In Hunan, the immersive performance "Bamboo Sea Fantasy" led to a daily average of over 1,000 visitors, contributing to a more than 20% increase in local tourism revenue [1] Group 2: Technological Empowerment of Traditional Culture - Technology has revitalized the Dragon Boat Festival, with museums using 3D digital technology to enhance visitor experiences, resulting in a 30% increase in visitor numbers compared to last year [2] - Innovative activities such as drone-assisted dragon boat races in Shenzhen and interactive performances in Sichuan showcased the integration of technology with traditional cultural events [2][3] Group 3: Growth of Travel Photography Market - The overlap of the Dragon Boat Festival and Children's Day spurred a surge in the travel photography market, with various offerings catering to family experiences [4] - Recent data indicated a 230% year-on-year increase in searches for travel photography-related keywords on platforms like Qunar, highlighting growing consumer interest [5] - The number of travel photography-related posts on social media has increased nearly ninefold over the past five years, particularly among young women in cities like Changsha and Chengdu [5]

Group 1 - The cultural performances during the Dragon Boat Festival holiday significantly boosted consumption in the cultural, tourism, dining, transportation, and accommodation sectors [1][2] - In Beijing, the "City Green Heart Forest Music Week" attracted music enthusiasts by combining intangible cultural heritage, creative arts, and food experiences [1] - In Jiangsu, local youth created performances that blended traditional customs with modern artistic expressions, enhancing cultural consumption in rural areas [1] Group 2 - In Hunan, the large-scale performance "Bamboo Sea Fantasy" utilized cutting-edge technology to immerse audiences in the cultural elements of the Dragon Boat Festival, leading to a 20% increase in local tourism revenue [4] - The use of 3D digital technology in museums, such as in Jiangxi, allowed for enhanced visitor experiences, with daily attendance exceeding 6,000, a 30% increase compared to the previous year [7] - Various innovative activities, such as drone boat races and robot-assisted events, attracted significant crowds, with around 40,000 attendees in Shenzhen [9][11] Group 3 - The intersection of the Dragon Boat Festival and Children's Day created a dual trend in the tourism market, focusing on cultural experiences and family consumption [14] - The travel photography market saw a surge, with a 230% increase in search volume for related keywords, indicating growing interest in themed travel experiences [16] - Data from Xiaohongshu showed a nearly ninefold increase in travel photography-related posts over the past five years, particularly among young women aged 23-27 [19]

最新发布的《市场准入负面清单(2025年版)》共有事项106项，比上一版清单减少了11项，较2018年版 压减了约30%。清单持续"瘦身"，为民营企业在更广阔的领域营造稳定、公平、透明、可预期的发展环 境，让更多企业敢闯、敢干、敢投，在新赛道上跑出加速度。 在我国，一场围绕"市场准入"展开的制度性改革，为民营企业开拓市场空间按下"加速键"。 日前，国家发展改革委、商务部、市场监管总局对外发布《市场准入负面清单(2025年版)》。时隔3 年，这张不断"瘦身"的清单再次更新，试办新型电信业务、电视剧制作等多个领域的市场准入被放 宽，"门槛"不断降低。发布清单的同时，三部门还提出开展市场准入壁垒清理整治行动，进一步优化市 场准入环境。 市场准入负面清单意味着"非禁即入"，即清单以外的行业、领域、业务等，无论国企、民企，无论企业 规模大小，各类经营主体皆可依法平等进入。 2018年，首个囊括了151个事项的全国版市场准入负面清单出炉。此后，在"非禁即入"这一核心理念指 引下，这张清单持续"瘦身"，我国也开展了一系列制度性改革和建设，如建立违背市场准入负面清单案 例归集和通报制度，在部分地区开展放宽市场准入试点等。 对 ...

马凤林是一位来自山东菏泽的游客。她告诉记者，平时工作忙很少出来玩，这次正好趁着"五一"假期来杭州逛一逛。为了让旅行更加有仪式感，她预订了一 个旅拍套餐。 （央视财经《天下财经》）假期期间，浙江杭州随处可见穿着汉服的游客和忙碌的摄影师。旅拍这一融合旅行与摄影的消费模式，正成为许多人旅行的标 配。 浙江杭州清河坊历史街区某汉服店老板 金秋：今年"五一"客流量比去年同期增长了20%-30%，我们根据预订量增加一到两个化妆师。 旅拍市场热度攀升，忙碌起来的还有跟拍摄影师。采访中他们向记者表示，现在市场需求大，假期期间都忙不过来。其中，仪式感和文化属性是旅拍圈粉的 重要原因。 转载请注明央视财经 编辑：潘煦 摄影师 成林：除了拍摄还有修片、剪辑，工作日的时候一般一天拍个两三组，现在周末或者节假日，一天会拍五至七组。"五一"假期工作量会比平时多很 多，但我们的收入也会增加一两倍。 在西湖边的一家汉服店，记者注意到，从早上门店开门，就陆续有游客前来咨询；另一边，化妆师们手法娴熟地给客人上妆、盘头，并根据他们的喜好来推 荐适合的服饰和妆造。 浙江杭州西湖景区某汉服店老板 宋彩虹：假期期间客流比平时至少要多四五倍，别说吃饭了， ...

Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]