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政策驱动下的五大消费新场景
Bei Jing Shang Bao· 2025-08-07 12:27
Core Viewpoint - Consumption is increasingly recognized as a key driver of economic growth, with a series of high-quality consumption policies being introduced since 2025 to invigorate the consumption market and accelerate the development of new consumption scenarios driven by technology and policy [1] Group 1: Launch Economy - Establish a new matrix for fashion launches by accelerating the construction of international consumption experience zones and encouraging the opening of flagship and innovative concept stores [3][4] - Create a global launch center to support the establishment of flagship stores and innovative concept stores in various districts, while promoting high-profile launch events [4] - Develop new international food brands by supporting high-quality development of catering enterprises and encouraging the establishment of flagship stores for domestic and international brands [4] Group 2: Digital Consumption - Support enterprises in innovating e-commerce models, including live streaming e-commerce and instant retail, to enhance service quality and digital consumption experiences [6][8] - Encourage the integration of traditional brands with digital transformation and cross-industry collaborations to stimulate the market potential of domestic products [7] - Establish a new benchmark for digital consumption by promoting the development of digital consumption experience centers and supporting innovative activities in live streaming e-commerce [8][9] Group 3: Event Economy - Promote high-profile sports events to enhance market operation capabilities and stimulate event-driven economic vitality [10] - Focus on cultivating a system of high-quality events, including international and local competitions, to enrich related consumption products and services [10][11] Group 4: Scene Integration - Strengthen the integration of tourism with various industries, creating demonstration scenarios for industrial tourism and enhancing rural tourism infrastructure [12] - Promote the development of diverse commercial spaces and encourage innovative operational models to revitalize commercial consumption areas [12][13] Group 5: Cultural Consumption - Explore new connotations of cultural and entertainment consumption by leveraging capital cultural resources and supporting the development of online performances and exhibitions [14][15] - Encourage the construction of cultural tourism projects and enhance the integration of cultural and commercial elements in urban spaces [14][15] Group 6: Technological Innovation - Promote the deep integration of artificial intelligence and gaming industries, supporting technological innovation in game development and operations [16] - Encourage the international expansion of gaming and e-sports enterprises, providing financial incentives for significant achievements in overseas markets [16] Group 7: Characteristic Consumption Districts - Develop characteristic consumption districts by integrating historical and cultural elements, enhancing the shopping environment, and promoting local fashion brands [17]
聚力促消费 活力绽新颜——河北省消费促进工作成果显著
Zhong Guo Fa Zhan Wang· 2025-08-07 09:06
中国发展网讯刘珊珊记者张晶报道今年以来,河北省各地各部门深入贯彻落实省委、省政府提振消费工 作部署,多措并举激发市场活力,消费市场呈现总量增长、结构优化、活力增强的良好态势。记者从河 北省发展改革委获悉,上半年全省社会消费品零售总额达7249.7亿元,同比增长5.8%,消费对经济增长 的拉动作用持续显现。 创新场景培育消费新热点 近日,国家发展改革委公布的2024年度全国消费新场景典型案例名单中,河北省唐山市唐山宴、廊坊市 梦廊坊戏剧公园、廊坊市金钥匙国际家具汇展中心3个场景入选。唐山宴首创"馆店结合"模式,打造"可 吃、可看、可购、可体验"的沉浸式全场景消费空间,构建起"吃住行游购娱"全链条消费体系,舌尖非 遗筑就城市会客厅,年均接待国内外游客500余万人。梦廊坊国际戏剧公园沉浸式戏剧体验打造文旅新 秘境,构建起"可参与、可互动、可消费"的文化消费生态,2023年7月开园以来,梦廊坊戏剧公园累计 客流量约750万人次,其中京津及外省市客群占比超50%。金钥匙国际家具汇展中心推出"买家具、吃肉 饼、逛一城、游运河、住民宿"多业态融合消费场景,"家具焕新+文旅寻趣"引领消费新体验。 省市场监管局持续优化消费环境 ...
永远都有赚钱的生意,问题是你配得上吗?
Hu Xiu· 2025-08-07 02:27
Core Viewpoint - The article emphasizes that opportunities for profit exist, but individuals often miss them due to outdated mindsets and lack of adaptability to new trends [10]. Group 1: Historical Context and Mindset - Many individuals from the 1980s lament missing out on opportunities in Shenzhen during the 1990s, believing that anyone could succeed there [2]. - The prevailing mindset during that era was to cling to stable jobs, viewing new opportunities as risky and untrustworthy [5][6]. - The article argues that those who missed early opportunities are likely to continue missing future ones due to the same outdated beliefs [9]. Group 2: Current Trends and Opportunities - The rise of short videos is reshaping the attention span and information consumption habits of younger generations, leading to a demand for quicker, more stimulating content [11][12]. - Notable figures in sports and entertainment have observed a decline in interest for longer formats, with younger audiences preferring shorter, more engaging experiences [14][16]. - The shift towards shorter content is evident in both sports and the film industry, where traditional long formats are being rapidly replaced by shorter, more dynamic alternatives [17][18]. Group 3: Future Implications - The article suggests that the future will see a division among individuals based on their reading abilities rather than educational qualifications, as many will lose the patience for long-form content [21]. - Only a small fraction of people will retain the ability to engage with longer texts, which will enable them to create high-density information products for the impatient majority [23].
无锡红豆体育用品科技有限公司成立,注册资本300万人民币
Sou Hu Cai Jing· 2025-08-06 17:09
经营范围含技术服务、技术开发、技术咨询、技术交流、技术转让、技术推广;体育用品及器材批发; 服装服饰批发;服装服饰零售;鞋帽批发;鞋帽零售;玩具销售;针纺织品销售;针纺织品及原料销 售;服装辅料销售;企业管理咨询;卫生用品和一次性使用医疗用品销售;个人卫生用品销售;品牌管 理(除依法须经批准的项目外,凭营业执照依法自主开展经营活动) 企业名称无锡红豆体育用品科技有限公司法定代表人徐叶明注册资本300万人民币国标行业文化、体育 和娱乐业>体育>其他体育地址无锡市锡山区东港镇湖塘桥社区红豆工业城44号楼企业类型有限责任公 司(自然人投资或控股)营业期限2025-8-6至无固定期限登记机关无锡市锡山区数据局 来源:金融界 天眼查App显示,近日,无锡红豆体育用品科技有限公司成立,法定代表人为徐叶明,注册资本300万 人民币,无锡红豆物产有限公司、江苏红豆控股集团有限公司持股。 序号股东名称持股比例1无锡红豆物产有限公司99%2江苏红豆控股集团有限公司1% ...
辽宁羿铭体育文化有限公司成立,注册资本300万人民币
Sou Hu Cai Jing· 2025-08-06 12:46
Core Viewpoint - The establishment of Liaoning Yiming Sports Culture Co., Ltd. indicates a growing interest in the sports and entertainment industry in China, with a focus on various sports-related services and products [1] Company Summary - Company Name: Liaoning Yiming Sports Culture Co., Ltd. [1] - Legal Representative: Wang Linna [1] - Registered Capital: 3 million RMB [1] - Ownership: Fully owned by Liaoning Guo Carbon Wanhui Carbon Asset Management Co., Ltd. [1] - Business Scope: Includes sports competition organization, event planning, health services, sports agent services, retail and wholesale of sports goods, and organizing sports performances [1] Industry Summary - Industry Classification: Culture, Sports, and Entertainment; specifically under Sports and Other Sports [1] - Location: Shenyang City, Huanggu District, Jingshan Road [1] - Company Type: Limited liability company (wholly owned by a legal entity) [1] - Business Duration: Until August 5, 2025, with no fixed term thereafter [1] - Registration Authority: Shenyang Huanggu District Market Supervision Administration [1]
小“票根”成为“金钥匙” 串联多元消费场景,形成更多消费亮点
Ren Min Ri Bao· 2025-08-06 06:02
Core Insights - The "ticket root economy" is emerging as a key driver for consumer spending, linking various consumption scenarios and transforming single consumption actions into longer consumption chains, thus creating new growth opportunities [1][2][3] Group 1: Economic Impact - The "ticket root economy" connects different consumption sectors, providing new opportunities for market development [2][3] - In Shanghai, the "ticket root economy" is integrated into the city's six major special actions to boost consumption, promoting synergy between various fields such as culture, tourism, and commerce [2][6] - The "ticket root economy" has led to significant increases in consumer spending, with events like the "Su Super" league attracting over 10,000 attendees per match and boosting local economies [4][6] Group 2: Consumer Engagement - Various regions are implementing innovative strategies to enhance consumer experiences, such as offering discounts and benefits linked to event tickets, which encourage spending in local businesses [3][5][6] - In Jiangsu, a "1+3" consumption discount model was introduced, providing multiple benefits to ticket holders, thus enhancing the integration of sports and cultural activities [6][11] - The "ticket root economy" has successfully attracted younger consumers, with a significant portion of the demographic engaging in these new consumption patterns [10][12] Group 3: Regional Collaboration - The "ticket root economy" fosters regional collaboration, as seen in initiatives like the "Million Workers Tour Bashu" program, which integrates resources across regions to promote tourism [12][13] - Cities like Chongqing and Zhejiang are leveraging transportation tickets to enhance tourism experiences, creating seamless connections between travel and local attractions [5][8] - The integration of various sectors through the "ticket root economy" is seen as a way to build a more resilient consumer ecosystem, responding effectively to market demands [11][13]
社会服务行业2025年中期投资策略:新消费景气度高,关注细分赛道投资机会
Southwest Securities· 2025-08-06 04:32
Core Insights - Future consumer spending in China is expected to shift towards self-indulgent and service-oriented consumption, mirroring trends seen in Japan as its labor population peaked and consumption growth slowed [3][21][23] - The domestic tourism market is projected to maintain high growth rates, with Q1 2025 showing a 26.4% increase in travel volume and an 18.6% increase in tourism revenue year-on-year [3][28][34] - The human resources sector is supported by national policies and AI advancements, indicating a long-term investment opportunity as the flexible employment market is still in its early stages [3][41][53] - The sports industry is expected to accelerate in growth, with a target of reaching a market size of 5 trillion yuan by 2025, driven by clear policy direction [3][60][62] Consumer Market - The shift towards self-indulgent consumption is evident, with service consumption expected to rise significantly, reaching approximately 46% of total consumption by 2024 [21][23][25] - The characteristics of Japan's "third consumption society" are becoming apparent in China, as consumer behavior increasingly reflects personal preferences and emotional satisfaction [21][23][24] Tourism Industry - The tourism sector is showing resilience, with strong consumer willingness to travel, ranking first in spending intentions among residents [3][28][35] - Despite the growth, the tourism industry is still recovering from the pandemic, with domestic tourism revenue as a percentage of GDP expected to reach only 4.3% in 2024, compared to 5.7% in 2019 [31][33] Human Resources Service Industry - The human resources sector is experiencing a structural shift, with the proportion of labor in the tertiary sector increasing from 42.3% in 2015 to 48.8% in 2024, indicating a growing demand for HR services [3][41][40] - The flexible employment market in China is projected to grow significantly, with a compound annual growth rate (CAGR) of 28.4% expected from 2018 to 2024 [53][51] Sports Industry - The sports industry is on track to reach a market size of 5 trillion yuan by 2025, with the current market size at 3.7 trillion yuan, indicating substantial growth potential [3][60][62] - The government's "National Fitness Plan" aims to enhance outdoor sports participation and infrastructure, further driving industry growth [60][62] Investment Recommendations - The report suggests focusing on companies like Huangshan Tourism (600054.SH) and Lisheng Sports (002858.SZ) due to their strong market positions and growth potential in the current economic climate [3][67][70]
新视窗·新供给引领新消费新需求丨小“票根”成为“金钥匙”
Ren Min Ri Bao· 2025-08-06 01:43
一张看似普通的票根,正成为激活消费的"金钥匙"。从江苏的足球赛场到浙江的篮球馆,从重庆的 高铁站到上海的商业街,"票根经济"串联起吃、住、行、游、娱、购等多元消费场景,将单一消费行为 转化为更长的消费链条,带动形成更多消费增长新亮点。 从场馆到全城 "票根经济"串联起不同消费领域,为消费市场发展带来新机遇 一张票根,玩转"中华商业第一街"南京路。 "我手机里有优惠券,九五折。"上海南京路步行街上,泰康食品公司的腌腊柜台前,消费者结账前 出示了南京路消费的"夏日通行证"——南京路商圈电子优惠券。 6月28日至8月17日,南京路开展"来南京路·乐享夏日"票根联动活动,在上海相关乐园和景区使用 云闪付渠道支付的用户,自动获得南京路上的票根联动优惠资源券包,结账时即可享受泰康食品和三阳 南货全场九五折等优惠。 观众在上海某影城凭电影票根参加抽奖活动。新华社记者 王翔 摄 今年5月,上海发布《上海市提振消费专项行动方案》,"票根经济"纳入全市扩消费六大专项行 动,旨在促进各领域节展赛会前后衔接、相互导流,推动文旅商体展深度融合。戏剧演出、艺术展览、 体育赛事、交通出行等票根,能与其他消费门类联动起来,有效催生城市消费裂 ...
小“票根”成为“金钥匙”
Sou Hu Cai Jing· 2025-08-06 01:29
Core Insights - The "ticket root economy" is emerging as a new consumption model that connects various consumption scenarios, transforming single consumption actions into longer consumption chains, thereby driving new consumption growth [2][3][5] Group 1: Economic Impact - The "ticket root economy" is integrated into Shanghai's six major special actions to boost consumption, promoting the deep integration of cultural, tourism, commercial, and sports sectors [3][5] - In Jiangsu, the "1+3" consumption discount model allows fans to receive multiple benefits with their tickets, enhancing the synergy between sports and local culture [7][11] - The "ticket root economy" has led to significant increases in consumer spending, with Nanjing's sales reaching 3.4 billion yuan on a single day, a 16.5% year-on-year increase [8][11] Group 2: Consumer Experience - Consumers are enjoying enhanced experiences through ticket roots, such as discounts on local attractions and dining, exemplified by a fan saving nearly 1,000 yuan during a trip [4][6] - The integration of ticket roots with local businesses has created a vibrant consumer ecosystem, where a single ticket can unlock various discounts and experiences across different sectors [10][12] Group 3: Regional Collaboration - The "ticket root economy" is fostering regional collaboration, as seen in the "Million Workers Tour Bashu" initiative, which promotes cross-regional tourism and cultural activities [12][13] - Various cities are implementing outdoor live broadcasts and interactive consumption events, significantly increasing foot traffic and engagement in local markets [8][9] Group 4: Future Development - Experts suggest that for the "ticket root economy" to thrive, there needs to be a focus on deep integration across cultural, tourism, commercial, and sports sectors, moving from isolated initiatives to a more systemic approach [13][14] - The ongoing trend indicates that the "ticket root economy" is becoming a key driver of consumption, with its ability to connect diverse consumer needs and market resources effectively [11][14]
串联多元消费场景,形成更多消费亮点 小“票根”成为“金钥匙”
Ren Min Ri Bao· 2025-08-06 00:35
一张看似普通的票根,正成为激活消费的"金钥匙"。从江苏的足球赛场到浙江的篮球馆,从重庆的高铁 站到上海的商业街,"票根经济"串联起吃、住、行、游、娱、购等多元消费场景,将单一消费行为转化 为更长的消费链条,带动形成更多消费增长新亮点。 "我手机里有优惠券,九五折。"上海南京路步行街上,泰康食品公司的腌腊柜台前,消费者结账前出示 了南京路消费的"夏日通行证"——南京路商圈电子优惠券。 6月28日至8月17日,南京路开展"来南京路·乐享夏日"票根联动活动,在上海相关乐园和景区使用云闪 付渠道支付的用户,自动获得南京路上的票根联动优惠资源券包,结账时即可享受泰康食品和三阳南货 全场九五折等优惠。 今年5月,上海发布《上海市提振消费专项行动方案》,"票根经济"纳入全市扩消费六大专项行动,旨 在促进各领域节展赛会前后衔接、相互导流,推动文旅商体展深度融合。戏剧演出、艺术展览、体育赛 事、交通出行等票根,能与其他消费门类联动起来,有效催生城市消费裂变。 一张票根,开启城市休闲购物新体验。 7月13日晚,浙江衢州古城赛区江山体育馆内灯火通明,数千名球迷到场观看江山市队与衢江区队的激 烈对决。观众席上的李伟一手紧握着跃动的加 ...