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中国故事丨一杯抹茶的“跨山越海”之旅
Xin Hua Wang· 2025-05-25 05:56
Market Overview - In 2024, the matcha sales in Jiangkou County, Tongren City, Guizhou Province, are expected to exceed 1,200 tons, with a production value surpassing 300 million yuan, exporting to over 40 countries including Japan, the USA, and France [1] - By 2025, China's total matcha production is projected to exceed 5,000 tons, maintaining its position as the world's largest producer, with Guizhou accounting for one-fourth of the national output [1] Production and Quality Standards - Guizhou's tea garden area is stable at 7 million acres, ranking among the top in the country, benefiting from high altitude, low latitude, and abundant cloud cover, which enriches the tea leaves with amino acids and polyphenols [2] - The Guizhou Tea Group has established a quality management system in collaboration with international testing organizations, adhering to EU standards [3] Industry Development - Jiangkou County, previously a key poverty alleviation area, has developed a high-standard matcha industrial park since 2017, leading to increased income for local tea farmers [3][11] - The matcha production process involves over 20 steps, ensuring high-quality final products through a unified supply chain model [5] Technological Advancements - The Guizhou tea industry has adapted Japanese matcha production techniques to local conditions, achieving a 100% qualification rate for matcha processing after initial challenges [10] - The Guizhou Tea Group has invested 50 million yuan to establish a new matcha food company, planning to build four production lines with an annual capacity of 4,000 tons [16] Consumer Trends - Matcha is gaining popularity among younger consumers, with a significant portion of sales coming from this demographic, as evidenced by a 122.2% year-on-year increase in sales at a local matcha concept store [12][14] - The cultural aspects of matcha, including historical experiences and traditional preparation methods, are attracting more visitors and consumers [14]
从苗栗到泰宁:一位台湾制茶师的山水之约
Zhong Guo Xin Wen Wang· 2025-05-23 10:08
Core Insights - The article highlights the integration of Taiwanese tea-making techniques with local resources in Taining, Fujian, led by Taiwanese tea master Zuo Ruyu, who has been in Taining for seven years [1][2]. Group 1: Company and Industry Development - Taining aims to become a hub for cross-strait exchanges, with initiatives to create platforms for collaboration, particularly in the tea industry [1]. - The region features over 4,000 acres of ecological tea gardens and has developed a full industry chain from tea cultivation to consumption, with more than 30 tea-related enterprises established [2]. - The innovative "Taining Kung Fu Tea" process combines the essence of Taiwanese Oolong tea with local cultural characteristics, enhancing the tea product offerings [2]. Group 2: Economic Impact and Community Engagement - The tea industry in Meikou Township is projected to exceed 100 million RMB in output value by 2024, with over 500,000 tourists expected to visit [3]. - Local government initiatives include establishing a service team for Taiwanese enterprises, facilitating their registration and integration into the community [3]. - The collaboration has led to a win-win model where local tea farmers, Taiwanese craftsmen, and local workers benefit from shared expertise and resources [3].
从“春茶独舞”到“三季飘香” 找准卖点 达州茶立足特色谋突围
Si Chuan Ri Bao· 2025-05-23 03:48
Core Viewpoint - The tea industry in Dazhou is transitioning from a focus on spring tea to a more diversified production model that includes summer and autumn tea, which is expected to significantly increase farmers' income and overall industry value [6][8]. Group 1: Industry Development - Dazhou is one of the 11 major tea-producing areas in the province, currently promoting the production of summer and autumn tea to enhance income for tea farmers, with an expected increase of nearly 1,000 yuan per mu [6][8]. - In 2022, Wanyuan produced 3,000 tons of summer and autumn tea, generating a value of 680 million yuan, which accounted for 32.1% of the local tea industry's total value of 2.12 billion yuan [8]. - The area is expected to increase summer and autumn tea production to 5,600 tons this year, contributing to higher overall industry value [8]. Group 2: Quality Improvement and Branding - Dazhou has achieved recognition at the recent Sichuan International Tea Expo, with Wanyuan being named one of the top ten counties for the revitalization of the refined Sichuan tea industry [9]. - The region has emphasized brand building and quality control, resulting in significant awards at the tea expo, including three special gold awards and 21 gold awards for various tea products [9][10]. - Dazhou's strategy includes promoting its unique selling points, such as being located in one of the country's major selenium-rich areas, to enhance market presence [10]. Group 3: Future Plans - Dazhou plans to continue developing its tea industry by enhancing processing capabilities and expanding market reach, aiming to increase the annual comprehensive value of the tea industry from 7.7 billion yuan to 12 billion yuan by 2027 [11].
福鼎白茶文化系统入选全球重要农业文化遗产
Nan Fang Nong Cun Bao· 2025-05-22 13:02
Core Viewpoint - The Fuding White Tea Cultural System has been recognized as a Globally Important Agricultural Heritage System by the Food and Agriculture Organization of the United Nations, increasing China's total to 25 such heritage systems, the highest in the world [2][3]. Group 1: Agricultural Heritage Recognition - Three heritage systems in China have been officially recognized as Globally Important Agricultural Heritage Systems [2]. - The recognition aims to protect traditional agriculture, enhance ecological conservation, cultural transmission, and economic development, promoting sustainable agriculture and rural prosperity [5][6]. Group 2: Fuding White Tea Cultural System - The Fuding White Tea Cultural System is located in Fuding City, Fujian Province, characterized by unique geographical and climatic conditions that have fostered specific tea tree varieties and tea-making techniques [13][14]. - The system includes national-level varieties such as Fuding Da Bai Tea and Fuding Da Hao Tea, preserving traditional sexual reproduction methods and enhancing resource utilization and pest control efficiency through ecological planting models [14][15][16]. Group 3: Economic Impact - The tea production value in the heritage area is projected to reach 1.293 billion yuan in 2024, accounting for 30.44% of the total agricultural, forestry, animal husbandry, and fishery output value [17]. - Industries related to tea, including food processing, logistics, packaging, tourism, education, and hospitality, are thriving, creating numerous job opportunities and providing a sustainable smallholder agriculture success model for the world [18][19].
共庆国际茶日:“茶和天下·雅集”系列活动在新加坡举办
人民网-国际频道 原创稿· 2025-05-22 08:31
Group 1 - The article highlights the celebration of International Tea Day on May 21, with a series of events titled "Tea and Harmony: Elegant Gatherings" organized by the Singapore Chinese Cultural Centre, attracting over 1,000 offline participants and 3.3 million online interactions, showcasing Chinese tea culture and enhancing cultural exchanges between China and Singapore [1] - The "Tea and Harmony: Elegant Gatherings" event featured a special tea tasting session called "Shenshi Tea" with a focus on Henan's Xinyang Maojian tea, emphasizing the etiquette and philosophy of Chinese tea culture, attended by around 60 guests including diplomats and cultural figures [2][3] - The cultural promotion and tea exhibition for Xinyang Maojian tea took place from May 9 to 11, showcasing the rich cultural heritage and contemporary innovations of Xinyang Maojian tea to the Singaporean public [4] Group 2 - The cultural promotion event included a presentation by the Deputy Director of Xinyang's Cultural and Tourism Bureau, highlighting the poetic narrative of "one tea, one dish, one landscape," integrating local attractions and cuisine with tea culture [4] - The tea culture exhibition featured interactive experiences and displays of traditional tea-making techniques, allowing visitors to taste the tea and appreciate various cultural products, including Henan's ceramics and traditional crafts [6] - The "Tea and Harmony: Qinyun Elegant Gatherings" events included knowledge sharing on tea culture and performances of traditional music and tea ceremonies, enriching the experience of tea appreciation and cultural understanding [8]
“茶都”杭州带来了哪些“新意”?
Hang Zhou Ri Bao· 2025-05-22 03:19
Core Insights - The 7th China International Tea Expo is currently taking place in Hangzhou, attracting tea enthusiasts from around the world to celebrate tea culture [1] - Hangzhou is a significant birthplace of Chinese tea culture, with a long history of tea production, and is focusing on promoting tea culture and industry development [1] Industry Overview - The tea industry in Hangzhou is set to have a tea plantation area of 558,000 acres and a tea production volume of 33,000 tons in 2024, reflecting a 5.3% increase from the previous year [1] - The expo features a dedicated "Hangzhou Pavilion" showcasing the achievements of the local tea industry, emphasizing the integration of AI technology in tea production [1] Exhibition Details - The exhibition is divided into display and sales areas, featuring various tea products, including traditional and innovative tea items [2] - The event will continue until May 25, allowing attendees to taste and purchase quality tea products, as well as participate in online tea culture activities through mobile platforms [2]
“我是羽芽儿” 中国茶叶博物馆首位AI员工上岗
Hang Zhou Ri Bao· 2025-05-22 02:32
Group 1 - The 7th China International Tea Expo opened in Hangzhou on May 21, 2025, coinciding with the International Tea Day, promoting Chinese tea culture and international tea industry development with the theme "521·I AI Tea" [2] - The China Tea Museum will focus on "Technology Empowerment, Cultural Innovation, and Beautiful Coexistence," launching three major brand activities: "Four Seasons AI Tea Poetry Conference," "2025 Hangzhou 'West Lake Longjing' Creative Tea Utensil Design Competition," and "2025 China Tea Person Home National Selection Competition" [2] - The China Tea Museum aims to integrate tea culture, industry, and technology, positioning "Chinese tea" as a key to understanding China globally [2] Group 2 - The "West Lake Longjing" Creative Tea Utensil Design Competition, themed "West Lake Tea Leaves, Creativity Without Boundaries," aims to select tea utensil designs that reflect Hangzhou's tea culture and have market value, promoting the "Three Teas Integration" innovative brand [3] - The "China Tea Person Home" selection activity, established in 2009, has expanded from Hangzhou to the Yangtze River Delta and globally, conducting over 100 free training sessions and reaching more than 30,000 households [3] - The series of activities will include lectures and tastings, enhancing public interaction and showcasing the charm of Chinese tea culture [3]
宝藏之城丨梵净山下的这“抹”绿色,飘香全球
Xin Hua She· 2025-05-22 00:20
Core Viewpoint - The article highlights the emergence of Jiangkou County in Guizhou Province as a significant hub for matcha production, showcasing its potential in the global market and the positive impact on local employment and economy [4][27]. Industry Overview - Jiangkou County is referred to as the "world's matcha super factory," with high-standard raw material bases and production lines, including the largest single matcha refining workshop globally [4]. - The expected matcha production in Jiangkou County for 2024 is projected to reach 1,300 tons, generating a revenue of 302 million yuan, and creating job opportunities for nearly 100,000 people in the surrounding areas [4]. Market Expansion - Matcha products from Jiangkou are exported to over 40 countries and regions, including the United States, Canada, Russia, Japan, Singapore, and Saudi Arabia [4]. - By 2025, China's total matcha production is anticipated to exceed 5,000 tons, with Guizhou accounting for one-fourth of the national output [27]. Technological Advancements - The production process of matcha involves over 20 meticulous steps, including shading, picking, and grinding, which are now being automated to enhance efficiency and address labor shortages [16][23]. - The integration of technology in matcha production is described as an "industrial revolution" for the tea industry, improving productivity and quality [23]. Cultural Significance - Matcha, with its rich history and modern appeal, is not only a beverage but also a fashionable element in cultural tourism, reflecting a blend of tradition and innovation [15][20]. - The article emphasizes the importance of matcha in promoting Chinese tea culture globally, with local experts like Wei Yong actively participating in education and product development [25][26].
国际茶日,一片树叶写传奇!
Xin Hua She· 2025-05-22 00:20
Core Insights - Tea is recognized as one of the three major beverages globally, with its origins in China and a significant cultural and economic impact [1][10]. Industry Overview - As of 2024, China's tea garden area remains stable at approximately 50 million acres, with tea production expected to exceed 3.7 million tons [1]. - The tea industry in China is characterized by a diverse range of products, including green tea, black tea, oolong tea, and specialty teas, supported by ongoing technological innovations [7]. Economic Impact - The tea industry has a substantial economic footprint, with the development of tea-related tourism and local economies. For instance, the Wenxin Tea Village in Henan attracted over 160,000 visitors during the recent holiday, benefiting over 20,000 local farmers with an average annual income increase of over 30,000 yuan [3][6]. - The comprehensive output value of Yingde black tea in Guangdong is projected to exceed 10 billion yuan by 2025, showcasing the industry's growth potential [6]. Technological Advancements - The tea sector is experiencing significant technological advancements, including the development of new tea tree varieties and innovative processing techniques that enhance product quality and efficiency. The mechanization rate for premium tea processing has reached over 90% [7]. - Research institutions are focusing on improving seed innovation capabilities and developing diverse, convenient tea products to meet the evolving consumer demands, particularly among younger demographics [7]. Cultural Significance - Tea is deeply embedded in Chinese culture, symbolizing hospitality and social connection. Various tea types and their production techniques have been recognized as national intangible cultural heritage [10]. - The global tea culture has expanded, with over 60 countries producing tea and more than 2 billion people consuming it, establishing tea as a significant cultural symbol worldwide [10].
大别山下崛起茶产业新势力
Xin Hua Wang· 2025-05-21 11:40
Core Insights - The tea industry in Dawu County, Hubei Province, is experiencing significant growth and transformation, particularly in matcha and yellow tea production [1][4] - The county has established a modern agricultural management system and matcha production techniques, creating a benchmark for tea industry empowerment in the Dabie Mountains [1][4] Matcha Production - Dawu County has developed a 3,000-acre matcha cultivation and production base, enhancing the quality and yield of tea leaves through a 20-day shading process [1][3] - In the previous year, the matcha production in Jindun Village reached over 200 tons, generating nearly 100 million yuan in revenue [3] Yellow Tea Production - The introduction of an intelligent yellow tea production line in Zhu Wan Village has allowed for the processing of nearly 10,000 jin (approximately 5,000 kg) of fresh leaves daily, meeting high market demand [4] - The transformation of previously discarded summer and autumn tea leaves into yellow tea has increased the income of tea farmers by over 2,000 yuan per mu (approximately 0.067 hectares), benefiting more than 2,200 farmers [4] Industry Overview - Dawu County has 23 leading enterprises in tea agriculture, producing approximately 14,000 tons of tea annually, with a total industry output value exceeding 2.5 billion yuan [4]