新京报贝壳财经讯（记者陈维城）1月3日，美团旅行数据显示，元旦期间TOP10热门旅行目的地为：南 京、成都、北京、西安、广州、重庆、上海、深圳、哈尔滨、武汉。 年轻人成为本地周边游新主力，美团旅行数据显示，95后游客占比45%，哈尔滨冰雪大世界为最受年轻 人欢迎的冰雪景点，洛阳老君山风景名胜区为热门登山目的地。 美团旅行数据，安徽宣城、陕西榆林、湖北天门、甘肃陇南、青海海西州、湖北仙桃、新疆吐鲁番、西 藏拉萨、河南济源、云南普洱，成为00后年轻游客元旦假期订民宿"多住一晚热选目的地"。 根据美团旅行数据，元旦当天，"灯会"的搜索热度明显上涨，其中，成都千灯会、天津水西公园灯会等 搜索量增长近两倍，TOP10"灯会"热门城市为：成都、西安、天津、沈阳、廊坊、自贡、南京、合肥、 珠海、北京。 美团旅行数据显示，清远、佛山、宁波成为元旦假期"跟着音乐节订酒店"热门目的地，音乐节举办场地 周边3公里内酒店热度增长明显。 沈白高铁贯通以来，在元旦假期再迎客流高峰。美团旅行数据显示，元旦期间，白山市文旅预订同比增 长57%。其中，目的地为"长白山站"的火车票预订量同比增长110%。在长白山的林海雪原间，来自长 春市、沈阳 ...

Core Insights - The New Year's holiday travel market experienced a strong start in 2026, with both volume and prices rising, particularly in ice and snow tourism and duty-free shopping in Hainan [1][8] Group 1: Travel Trends - Consumer willingness to travel and spending power increased significantly during the New Year holiday, with per capita spending rising over 30% year-on-year [2] - Domestic hotel bookings on January 1 saw a staggering increase of 280% year-on-year, while bookings for domestic leisure activities surged over 270% [2] - Major scenic spots experienced a fourfold increase in ticket bookings, indicating a robust recovery in the travel sector [2] Group 2: Demographics and Preferences - Young travelers dominated the travel demographic, with "post-00s" making up 39% of travelers and "post-90s" accounting for 33% [3] - The trend of "self-care travel" emerged, with younger generations seeking meaningful experiences, leading to a 125% increase in searches related to New Year's travel [3] - Family travel saw an 80% increase in participation, with parents preferring high-star hotels and full-service resorts for comfort [3] Group 3: Popular Destinations - Mountain scenic spots saw a 150% increase in ticket bookings, with Huangshan orders up 544% and Lushan up 390% [6] - Ice and snow tourism remained a top choice, with Harbin's Ice and Snow World being a leading attraction [10] - Hainan's duty-free shopping was significantly boosted by the island's closure, with a 76% increase in flight bookings to its three major airports [10][11] Group 4: Unique Experiences - Events and performances drove tourism growth, with cities like Zhujiajian seeing a 2544% increase in travel orders due to concerts [7] - The trend of "micro-vacations" at bathing centers gained popularity, with search volumes for related services increasing significantly [14][17] - Private hot spring accommodations saw a 1.8 times increase in bookings, reflecting a preference for privacy and safety among travelers [12]

2026元旦小长假，多地迎来客流高峰，文旅市场火热开局。美团旅行数据显示，元旦期间TOP10热门旅行目的地为：南京、成都、北京、西安、广州、重 庆、上海、深圳、哈尔滨、武汉。 ▲美团旅行数据显示，南京、成都、北京跻身元旦旅行TOP3热门城市。 年轻人成为本地周边游新主力，他们玩得更深入、体验更多元。"新年登高望远寄托期许""奔赴冰雪圣地感受北国奇境""在博物馆知识跨年"……美团旅行数 据显示，95后游客占比45%，哈尔滨冰雪大世界为最受年轻人欢迎的冰雪景点，洛阳老君山风景名胜区为热门登山目的地。 元旦期间，各地无人机灯光秀、音乐节、烟火表演、跨年灯会等丰富多彩的在地体验，吸引年轻游客"多住一晚"。据美团旅行数据，安徽宣城、陕西榆林、 湖北天门、甘肃陇南、青海海西州、湖北仙桃、新疆吐鲁番、西藏拉萨、河南济源、云南普洱，成为00后年轻游客元旦假期订民宿"多住一晚热选目的地"。 "赛博观灯"成元旦热门，带动吃住行游购娱消费上涨 "西安城墙'马'元素的花灯特别多。晚上18点亮灯，看到七彩光芒照映在600年历史的古城墙上，人群都沸腾了。"来自天津的游客吴女士对长安灯会印象深 刻。美团旅行数据显示，元旦小长假期间，"西安 ...

Core Insights - The Chinese tourism market is experiencing a strong start for the 2026 New Year holiday, with a notable increase in long-haul outbound travel, particularly to destinations like Australia and Russia [1] Group 1: Outbound Travel Trends - The report from the travel platform Fliggy indicates that traditional popular destinations within a "4-hour flight radius," such as Hong Kong, Macau, and regions in East and Southeast Asia, continue to maintain high popularity [1] - Emerging destinations like Argentina, Poland, Uzbekistan, and Kazakhstan are seeing the fastest growth in tourism product bookings, appealing to travelers seeking new experiences [1] Group 2: Domestic Travel Insights - Data from the Hangzhou Entry-Exit Border Inspection Station shows that during the 2026 New Year holiday, approximately 240 international and regional flights are expected at Hangzhou Airport, with an estimated passenger volume of around 36,000, averaging about 12,000 daily [1] - Major domestic tourist cities such as Shanghai, Beijing, Guangzhou, Hangzhou, and Shenzhen continue to lead the market due to their well-developed transportation networks and rich cultural tourism resources [1] Group 3: Youth Travel Behavior - The "Z generation" is showing active participation in travel consumption, with a year-on-year increase of over 60% in related tourism product bookings, indicating a willingness to pay for engaging and in-depth experiences [1]

Core Insights - The tourism market in Jiangsu, particularly Nanjing, showed significant growth during the New Year holiday, with overall tourism orders increasing by 97% year-on-year on January 1st, 2026, and Nanjing's orders rising by 90% [1][3] Group 1: Tourism Performance - Nanjing ranked seventh among popular destinations nationwide, with top attractions including Niushou Mountain Cultural Tourism Area, Confucius Temple Qinhuai Scenic Area, and Hongshan Forest Zoo [1][3] - The popularity of Niushou Mountain was attributed to its New Year blessing activities, while the Confucius Temple attracted visitors with its historical and cultural offerings [3] Group 2: Visitor Demographics - The younger generation emerged as the primary demographic for travel, with family travel increasing by over 80% and a notable rise in bookings for high-star hotels and full-service resorts [6] - Z-generation travelers showed a 60% increase in booking travel products, indicating a willingness to spend on unique and engaging experiences [6] Group 3: Travel Trends - The implementation of "3 days off, 8 days on" holiday strategies extended the travel window, contributing to a resurgence in medium to long-distance travel [8] - The growth of car rental and charter services was significant, with bookings for car rentals increasing by over 210% and charter services by more than 10 times on January 1st [8]

Group 1 - The core theme of the news is the significant increase in travel activity during the New Year holiday, with a notable rise in hotel bookings and flight reservations across various destinations in China and abroad [1][10][15] - The New Year holiday this year saw a three-day break, which is two days longer than in 2025, leading to a surge in both domestic and international travel [1][10] - Popular destinations included theme parks, with half of the top ten attractions being theme parks, and a remarkable increase in hotel bookings around these locations, such as a ninefold increase near the Wansui Mountain Martial Arts City [2][4] Group 2 - The data from Qunar Travel indicates a 50% year-on-year increase in hotel bookings for popular destinations during the New Year holiday [1] - There was a 20% increase in flight bookings to popular destinations, with a notable rise in ticket sales to smaller airport cities like Pu'er, which saw a 250% increase [1][6] - The trend of "taking 3 days off to create an 8-day holiday" has led to a significant rise in long-distance travel, particularly among families with children [10][11] Group 3 - The number of foreign tourists visiting China for the New Year has also increased, with bookings covering 97 cities, and a fivefold increase in foreign visitors to Sanya [15][16] - The most popular outbound travel destinations were all located in Asia, with Seoul, Bangkok, and Hong Kong being the top choices [12] - The increase in international flights and the number of visa-free countries have contributed to a significant rise in outbound travel, with flights to Brazil increasing nearly threefold [14]

转自：北京日报客户端 中国在线旅游平台去哪儿3日公布，元旦假期，最受中国旅客欢迎的前十位出境游目的地城市均位于亚 洲，其中韩国首尔为最热门出境目的地。 入境游方面，海南封关运作后，文旅市场热度进一步升温，尤其外国旅客到海南跨年的人数明显增加。 平台数据显示，元旦假期，海口和三亚是全国入境机票量增长最快的2个城市，同比增幅分别超过3倍和 5倍；入境客源地主要来自马来西亚、泰国、韩国、越南、澳大利亚、俄罗斯。 平台数据还显示，元旦假期海口和三亚自驾游热度位列全国前两位，和去年同期相比热度明显上涨。三 亚国际免税城、三亚海旅免税城、海口日月广场免税店所在商圈的酒店入住量均有大幅增长，同比增幅 均在1倍以上。 除了海南，元旦假期中国入境游热度较高的城市还包括许多特色小城，如大理、西双版纳、北海、徐 州、湛江等，这些城市的入境机票量同比增幅均超过3倍，入境游客源地主要来自"近邻"，包括越南、 新加坡、马来西亚、韩国、印度尼西亚等。 来源：中国新闻网 数据显示，元旦假期期间，去哪儿平台用户飞往近千个城市，预订全球近3000个城市的酒店。从预订出 境机票的年龄段看，23岁至30岁用户占比最高，达36%；该年龄段出境机票量同 ...

Core Insights - The 2026 New Year's tourism market is experiencing a strong start driven by the "3 days off, 8 days on" holiday strategy, with significant increases in consumer travel willingness and spending power [1][4] Group 1: Consumer Behavior - Average purchase quantity per consumer increased by over 20% year-on-year, while average spending amount rose by over 30% compared to last year [1][4] - On January 1, hotel bookings in China surged by 280% year-on-year, and bookings for domestic leisure products increased by over 270% [1][4] Group 2: Destination Trends - Major cities such as Shanghai, Beijing, Guangzhou, Hangzhou, Shenzhen, Chengdu, Nanjing, Chongqing, Xi'an, and Wuhan remain the top destinations due to their transportation advantages and rich cultural tourism offerings [1][4] - Lesser-known destinations are gaining traction due to unique experiences and accessibility within 1 to 2 hours from major cities, with cities like Qingyuan, Tongchuan, Fushun, Jingdezhen, and Aba showing significant growth [1][4] Group 3: Travel Preferences - The popularity of self-driving travel continues to rise, with car rental bookings increasing by over 120% year-on-year on New Year's Day [5] - Family travel has seen an increase of over 80% in travel numbers, while the Z generation's travel product bookings grew by over 60% [5] - In outbound travel, flexible and comfortable travel options are gaining popularity, with chartered car bookings increasing by over 10 times and car rental bookings rising by over 210% year-on-year [5]

Core Insights - The travel booking platform Qunar reported a 50% year-on-year increase in hotel bookings during the New Year holiday, with coverage extending to over 1,000 counties across China [1][4] - Popular Chinese theme parks, such as Harbin Ice Snow World and Kaifeng Wansui Mountain Wuxia City, made it into the top ten tourist attractions for the first time, with hotel bookings around Wansui Mountain increasing ninefold [1][4] - There was a 20% year-on-year increase in flight bookings to popular destinations, with ticket sales to smaller airports like Pu'er in Yunnan more than doubling [1][4] - Young travelers aged 23-30 showed a 42% increase in outbound flight bookings, with Qunar users booking hotels in nearly 3,000 cities worldwide [1][4] - The New Year holiday also saw a significant rise in foreign tourists visiting China, with non-Chinese passport holders booking domestic flights to 97 cities [1][4] - The tourism market in Hainan was particularly vibrant, with a fivefold increase in foreign visitors to Sanya compared to the previous year [1][4]

Core Insights - The core viewpoint of the article highlights a significant increase in consumer travel intentions and spending power during the New Year holiday, as reported by Fliggy's travel report for the 2026 New Year holiday [1] Group 1: Consumer Behavior - The average number of items purchased per consumer increased by over 20% year-on-year [1] - The average spending amount per consumer rose by more than 30% compared to last year [1] Group 2: Booking Trends - On January 1, the number of domestic hotel bookings surged by 280% year-on-year [1] - The booking volume for domestic destination leisure products increased by over 270% compared to the previous year [1]