8月22日，《人民日报》刊登《守护记忆之门 点亮生命之光》，记者通过京沪两地采访，对社会各界如 何关爱、帮助认知障碍老人群体进行了深入报道，远洋椿萱茂作为该领域专业服务机构被采写报道。 文章提到，认知障碍是一种因大脑病变带来记忆、语言、逻辑等认知功能异常的疾病，影响患者的社会 功能和行为能力。据估计，我国60岁及以上人群中，有认知障碍患者5300多万，其中轻度认知障碍患者 3877万，痴呆患者1507万。随着人口老龄化进程加快和人均预期寿命的提高，我国认知障碍患者数量增 长，给个人、家庭和社会带来挑战。 报道指出，随着疾病的发展，绝大多数患有认知障碍的老人会出现记忆力缺损、生活自理难，往往还伴 有情绪问题，表现为暴躁或抗拒行为，这不仅要求照护者有专业的知识，也要付出非常多的精力和耐 责任编辑：郭栩彤 45岁的刘美华是椿萱茂（北京双桥）老年公寓的失智照护主管，从事失智老人照护工作9年了。她告诉 记者，"照护认知障碍老人，不仅是日常生活照料，还要投入更多人文关怀，关注他们的情感需求，专 业、耐心和爱心缺一不可。" "您看，我手上也有输液贴，不害怕。"81岁的王排长是刘美华目前在椿萱茂负责照料的老人之一，患有 重度 ...

Group 1: Market Potential and Growth - The elderly population in China is expected to exceed 400 million by 2035, indicating a rapid aging process and significant market potential for the silver economy, projected to reach 30 trillion yuan [1] - In 2025, the sales revenue of elderly care services, elderly-friendly household services, and elderly social care services is expected to grow by 40.9%, 14.1%, and 8.8% respectively, significantly outpacing the average growth rate of the service industry [2] - As of now, 49,640 new elderly care-related enterprises have been established in China this year, with a total of 596,100 elderly care enterprises, reflecting strong market recognition of the silver economy sector [1][2] Group 2: Technological Integration - The role of technology, particularly data technology, is becoming increasingly crucial in the elderly care sector, transitioning from an auxiliary tool to a core driving force [3] - Smart monitoring devices, such as health monitoring equipment from Lepu, are being utilized to track vital signs of the elderly, providing real-time data and alerts for medical emergencies [3] Group 3: Policy Support and Capital Investment - Government policies are actively promoting the development of elderly care services, with financial incentives such as construction and operational subsidies for new elderly care institutions [4] - The capital market is increasingly focused on the silver economy, with 56 related enterprises raising 216.43 billion yuan through initial public offerings, and 17 elderly-themed bonds raising 11.82 billion yuan [5][6] Group 4: Consumer Awareness and Market Dynamics - Despite the positive growth trajectory, consumer awareness remains a significant barrier to unlocking the full potential of the silver economy, with many elderly individuals lacking understanding of healthcare products [6] - Companies are adopting experiential marketing and educational initiatives to enhance elderly consumers' understanding of medical products, while local governments are facilitating access to elderly-friendly products through subsidies [7]

Core Insights - Beijing Elderly Service Network has facilitated over 18 million meal orders for the elderly since its launch, providing a convenient online reservation system for meal services [1][2] - The platform serves as a comprehensive portal for elderly care, aggregating information from over 610 elderly care institutions, more than 1,400 community service stations, 100 regional service centers, and nearly 3,000 meal service points [1] - The website prioritizes essential services such as home care, institutional care, meal assistance, and online administrative services, making them easily accessible on the homepage [1] Service Features - The platform offers quick search and appointment features for high-demand home care services, including disability care, home bathing assistance, medical accompaniment, and nursing supplies [1] - Detailed information about meal service points is available, including addresses, contact details, operating hours, menu items, and prices, allowing elderly users to compare options conveniently [1] - A unified meal service entry point has been developed, utilizing WeChat mini-programs to help users locate nearby meal service points [1] Additional Functionalities - The platform includes supplementary features such as an elderly care map, rental services for age-friendly products and aids, online administrative services, intelligent customer service, and public information [1] - These functionalities aim to assist elderly individuals in finding services, institutions, and policies efficiently, while also supporting market participants in resource and talent acquisition [1]

Group 1 - The core viewpoint of the articles highlights the rapid development of the silver economy, driven by government policies and market innovations aimed at enhancing the quality of life for the elderly [1][2][3] - Various local governments are implementing subsidy policies to stimulate consumption among the elderly, such as Shenyang's "Silver Age Good Goods Collection" event showcasing over 200 smart wearable devices and rehabilitation aids [1][2] - The silver economy faces challenges, including a large initial investment and long return periods, leading to a scarcity of quality supply in the market, which necessitates government intervention to address these issues [1][2] Group 2 - During the consumption season, subsidy policies are effectively addressing pain points in silver consumption, with Yantai focusing on vulnerable elderly groups by issuing consumption vouchers [2] - Jinan's investment of over 5.6 million yuan has stimulated over 20 million yuan in consumption, demonstrating a leverage effect of nearly 1:4, indicating that precise policy guidance can activate potential demand [2] - The number of existing enterprises related to the silver economy in China has reached 531,300, with a stable annual increase in registration over the past decade, suggesting a growing market opportunity [3]

Core Points - Weihai Municipal Civil Affairs and Finance Bureau has jointly developed a work plan to implement a subsidy project for elderly individuals with moderate to severe disabilities [1] - The subsidy is aimed at individuals aged 60 and above who have been assessed as having moderate, severe, or complete disabilities, regardless of their household registration in Weihai [1] - The project is based on voluntary applications and utilizes digital means to provide convenient services for eligible elderly individuals [1] Application Process - Applications require an online capability assessment conducted by a designated third-party organization according to national standards (GB/T42195—2022) [2] - Elderly individuals who have been assessed within the last 12 months do not need to undergo re-evaluation, as their data will be imported into the system by the civil affairs department [2] - The assessment fee for those evaluated as having moderate or higher disabilities can be fully offset using an electronic consumption voucher [2] Subsidy Distribution - The first application will result in the issuance of electronic consumption vouchers within five working days after approval; if not, they will be issued in the following month [2] - Electronic consumption vouchers can be directly deducted when paying for elderly care services, with a validity period of one month [2] - Unused amounts from the vouchers cannot be accumulated for future use [2]

Core Insights - The demand for high-end nursing and smart elderly care services in Guangdong is significantly outpacing supply, leading to a substantial shortage of nursing care personnel [2][9] - The service industry in Guangdong is projected to contribute 8.14 trillion yuan to the province's GDP in 2024, accounting for 10.6% of the national total and maintaining a 57.5% share of the province's GDP [6][7] Group 1 - The current supply of specialized services such as high-end nursing and smart elderly care is insufficient, resulting in a large gap in nursing care personnel [9][10] - There is a growing demand for new consumption trends such as smart health care, customized tourism, and the silver economy, driven by increasing resident incomes [10][11] - Regulatory, policy, and environmental factors are constraining the growth of these new consumption demands [11] Group 2 - Recommendations from the research group include upgrading the living service industry towards higher quality and diversity [12] - Support for cities like Guangzhou to create national-level high-standard silver economy industrial parks is encouraged [13] - The proposal includes utilizing existing special funds to support key projects in the silver economy and seeking additional funding sources for infrastructure development [14][15]

齐鲁晚报.齐鲁壹点记者王颖颖通讯员靳向茹 在积极应对人口老龄化上升为国家战略的大背景下，国家相继印发《关于推进基本养老服务体系建设的 意见》《"十四五"国家老龄事业发展和养老服务体系规划》等政策文件，明确提出"发展社区嵌入式养 老服务""鼓励连锁化、标准化运营""支持半失能老人及老年夫妇在原居环境接受差异化照护"。京博养 老中心以此为根本遵循，在综合共享区正式落地"共享保姆"服务模式，以"响应式服务"将政策要求转化 为可感、可知、可及的长者体验。 国务院《"十四五"国家老龄事业发展和养老服务体系规划》指出，要"让老年人共享改革发展成果、安 享幸福晚年"。京博养老中心通过"共享保姆"模式，把政策条文转化为具体场景：①以社区嵌入式布局 落实"就近安老"②以标准化、连锁化运营实现"普惠可及"③以智慧化手段达成"精准响应"。从"一张床 位"到"共享保姆响应式服务"，京博养老中心综合共享区用"共享保姆"把国家政策文件上的条款写进了 长者的日常生活。 与秦皇岛等地试点的"共享保姆"概念相呼应，京博养老中心将"共享"进一步细化为"时段共享、技能共 享、空间共享"。护理员不再固定于某一家庭，而是根据半自理老人及"一方自理、一 ...

Core Insights - The aging population in China is rapidly increasing, with projections indicating that by 2035, the number of individuals aged 65 and above will exceed 480 million, becoming a significant part of society [1] - The traditional elderly care model is facing challenges, leading to the emergence of an "Internet + Silver Economy" transformation that is reshaping the lifestyles of the elderly and their families while promoting societal progress [1] Group 1: Community Initiatives - The "Internet + Silver Economy" transformation begins at the community level, utilizing modern technology to aggregate resources aimed at serving the elderly [1] - Communities are establishing smart service platforms that integrate health management, daily care, and cultural activities, providing one-stop solutions for the elderly [1] - Mobile applications allow elderly individuals and their families to easily book home care, health check-ups, and social activities, enhancing their connection with family and community [1] Group 2: Technological Integration - The application of smart hardware is crucial for improving the quality of life for the elderly, with communities introducing devices like health monitoring wristbands and smart pillboxes [3] - These devices monitor health status and daily activities, uploading data to the cloud for professional medical analysis, thus providing timely health guidance [3] - The transformation also includes enriching cultural and educational activities, with online platforms offering courses that encourage elderly individuals to learn new skills and enhance self-care capabilities [3] Group 3: Government Support and Market Development - The successful promotion of the "Internet + Silver Economy" model is supported by government policies that provide funding and legislative guidance to foster the development of the silver economy [4] - Collaboration between enterprises and communities is encouraged to develop products and services tailored for the elderly, leading to a scale effect in the market [4] - The application of internet technology is forming a vast silver economy ecosystem, with various enterprises and entrepreneurs entering the field to offer innovative services [4] Group 4: Data Utilization - The use of big data is essential in this transformation, allowing platforms to accurately understand the needs of the elderly and tailor services accordingly [4] - By analyzing collected data, platforms can recommend activities for healthier elderly individuals while providing personalized health management for those with specific needs [4] Group 5: Challenges and Solutions - Despite the progress, challenges such as the digital divide remain, with some elderly individuals struggling to use smart devices due to limited technical skills [5] - Communities need to enhance digital literacy training for the elderly to help them effectively use smart tools and access convenient services [6] - Privacy protection and information security are critical considerations, necessitating strict regulatory mechanisms to safeguard the health data of the elderly [6]

八年前，李叔叔夫妻二人刚过七十，选择入住了上海浦东一家高端养老社区。他们花费288万购买了一张20年的会籍卡，加上两人每月一万出头的养老服 务费，便可在此安安稳稳度过晚年。 刚入住的两三年，社区里人不算多，李叔叔夫妻倒也乐得清净。医食住行样样不用操心，每天和邻里一起参加些活动，日子过得悠闲自在。 人生如围城，城里的人想出来，城外的人想进去。 对于十几年前兴起的新鲜事物会籍制养老社区，同样如此。一大批老人趋之若鹜，或毅然卖掉住了大半辈子的房子、或是拿出积攒多年的养老积蓄，不惜 花费上百万，只为在这些号称"高端"的养老社区里抢占一席之地。 只是，这样的选择究竟是物超所值，还是如同飞蛾扑火？ 那时，无人能给出确切答案。 十年光阴匆匆而过，在时代的浪潮中，养老社区倒了一批，又起来了一批。如今，当年选择了会籍制养老社区的老人们还好吗？近况不尽相同。 壹丨李叔叔 某养老机构音乐室 然而，社区的入住率始终在30%左右徘徊，难以攀升。为了吸引更多老人入住，社区一波接一波地推出优惠促销活动，可选择会籍制入住的老人还是越来 越少。无奈之下，索性开始主推月费制。 靠着月费制的性价比，社区的人气确实上来了，但管理上的矛盾愈发凸显。 ...

Core Viewpoint - Hainan's Baisha Li Autonomous County prioritizes high-quality and sufficient employment as a key aspect of its livelihood work, implementing comprehensive policies and services to enhance employment stability and growth [1][2]. Employment Stability Initiatives - The Baisha County government has established a robust policy support system to ensure employment stability, focusing on rural labor force employment and implementing various measures such as "point-to-point" labor output and skills training [2][3]. - In 2024, Baisha achieved significant employment milestones, including 343 new urban jobs, 862 re-employments for unemployed individuals, and 160 jobs for those facing employment difficulties, with all core indicators exceeding 100% completion [2]. Employment Support Programs - The county has developed public welfare positions for 2,601 individuals and implemented incentive policies for employment training bases, resulting in 84 positions across 11 training bases and 974 jobs through 24 employment assistance workshops [3]. - By July, Baisha reported 37,210 rural laborers working outside the county, with 21,862 being from impoverished backgrounds, alongside 253 new urban jobs and 270 re-employments [3]. Innovative Employment Strategies - Baisha County has introduced a dual strategy of "outward employment + local employment," fostering local labor leaders and promoting three key groups to enhance employment opportunities [4]. - The county has established five labor service brands centered around local industries, which have collectively facilitated employment for 177,400 individuals [4]. Data-Driven Employment Services - The Baisha Employment Service Center utilizes a big data platform to efficiently match job seekers with employment opportunities, enhancing the quality of public employment services [6]. - In 2023, Baisha hosted 22 job fairs, engaging over 220 companies and filling more than 1,550 job vacancies, demonstrating the effectiveness of its employment services [6]. Future Employment Goals - Baisha aims to increase urban employment rates, strengthen support for key groups, and create a new labor service brand, "Baisha Southern Medicine Master," while training 100 high-skilled talents through various initiatives [7].