Core Viewpoint - The 15th Shandong (Pingyi) Honeysuckle Development Conference aims to explore the multi-dimensional value of China's important agricultural cultural heritage and promote the quality and efficiency of the honeysuckle industry chain and supply chain [1] Group 1: Industry Overview - Pingyi County, known as the "Hometown of Honeysuckle," has a planting area exceeding 668,000 acres, accounting for over 60% of China's production and 80% of its circulation, making it the largest production, processing, and trading hub for honeysuckle in China [2] - The county is currently in the "golden period" of honeysuckle harvesting, with farmers actively engaged in the collection of the flowers [2][3] Group 2: Economic Impact and Development - The value of the Pingyi honeysuckle brand has reached 32.2 billion yuan, and it is recognized as China's first national geographical indication product with dual geographical indication certification [5] - The county government plans to leverage the conference to further innovate and develop the honeysuckle industry, establish standardized and large-scale production bases, and enhance product research and development [5] Group 3: Research and Collaboration - Pingyi County has developed over 1,000 honeysuckle production and circulation enterprises and more than 300 specialized cooperatives, while also collaborating with Fortune Global 500 companies to build a honeysuckle health industry park [6] - Experts emphasize the importance of optimizing planting techniques, protecting production areas, establishing quality standards, and fostering leading enterprises to enhance the development of traditional Chinese medicine [6]

编者按：道路通，百业兴。以"四好农村路"为代表的农村公路，纵横交织、四通八达，连接万里河山，为城乡融合发展畅通客流物流，带动乡村整体面貌发 生巨变，成为老百姓家门口的致富路、幸福路、振兴路。央广网特别推出《乡路上，感受脉动中国》系列报道，沿着"四好农村路"，访村落、进田园、看产 业，探寻乡土文脉，纵观发展变迁，与您一起感受新时代中国乡村振兴的勃勃生机。 央广网佳木斯5月17日消息 汤亮公路位于黑龙江省佳木斯市汤原县西北部，起点为国道京抚公路，终点是汤原县大亮子河国家森林公园，全长45.5公里。这 条路舒适平稳，沿线两侧山高林密，环境优美，如玉带般串起2个乡镇、14个行政村屯、2个国有林场。 寒地龙药基地黑金河林场，就坐落在汤亮公路上。林场产业副场长符景林接受采访时说："基地2007年成立，面积350亩。当时汤亮公路还没有扩建，路面 窄，路况也不好，来收购药材的客商非常少。好好的五味子没人收，心里非常着急。" 2016年-2017年，汤原县对汤亮公路升级改造，单车道变成了双车道，坑洼不平的路面也变得平坦宽阔了。 "自从汤亮公路修好后，外地客商纷至沓来，现在寒地龙药基地已经扩大到3000亩了，品种也有所增加。"符 ...

Core Insights - The 2025 World Brand Moganshan Conference opened on May 10 in Deqing, Zhejiang, focusing on the theme "Branding Makes the World Better" and aimed at fostering dialogue among government departments, enterprises, universities, and industry associations [1] - A sub-forum titled "New Wave of Smart Chain Cultural Tourism Brands" was held on May 9, emphasizing the integration of technology and cultural tourism, and discussing innovative branding paths to support rural revitalization and industrial upgrading [1] Group 1: Brand Development and Economic Impact - The annual comprehensive output value of Ying Shan Yunwu Tea has surpassed 9.4 billion yuan, with a brand value of 5.123 billion yuan, utilizing innovative models like China-Europe freight trains to reach global markets [3] - Ying Shan's traditional Chinese medicine industry, particularly the geographical indication products like Fuling and Cangzhu, has an annual output value of 4.5 billion yuan, with the Fuling brand value exceeding 8.8 billion yuan, marking it as a significant benchmark for the internationalization of traditional Chinese medicine [3][5] Group 2: Technological Empowerment - Ying Shan has established the "Ying Shan Yunwu Tea Smart Service Platform," integrating e-commerce, traceability, and logistics to serve 100,000 tea farmers in the Dabie Mountain area, promoting digitalization across the entire industry chain [5] - The establishment of a comprehensive system from planting to marketing, supported by the Dabie Mountain Traditional Chinese Medicine Industry Technology Research Institute, accelerates the transformation of technological achievements, enhancing industry efficiency and consumer experience through digital applications [5] Group 3: Community Engagement and Future Prospects - The presentation by Ying Shan's Deputy County Mayor Chen Qiong garnered significant attention, with industry experts noting that Ying Shan's "technology + ecology" dual-drive model provides a replicable innovation sample for high-quality county economic development [8] - Chen Qiong extended an invitation for stakeholders to visit Ying Shan, promoting investment and business opportunities in the region [8]

Group 1 - The article highlights the successful implementation of specialized agricultural practices in Henan Province, particularly in Huizhai Village, which has led to increased crop yields and economic benefits for local farmers [1] - The introduction of the "double vine pruning" technique has resulted in a 33% increase in yield, with an average production of approximately 8,000 pounds per acre for the milk watermelon [1] - The establishment of greenhouses and the adoption of modern farming techniques have significantly contributed to the village's collective economy and rural revitalization efforts [1] Group 2 - The cultivation of medicinal herbs, such as Perilla, has proven to be a low-cost and efficient agricultural practice, with stable market demand established through partnerships with herbal medicine merchants [2] - The article emphasizes the role of local leaders in providing resources and guidance to villagers, which has encouraged them to adopt similar agricultural practices and improve their income [2] - The gold flower cultivation in Houshizhai Village has been enhanced through government support and cooperative models, leading to increased income for local farmers [3] Group 3 - The gold flower industry has implemented a cooperative model that integrates planting, technical services, and processing, thereby increasing economic value and providing financial benefits to farmers [3] - Future plans for rural revitalization in Fengqiu County include promoting unique agricultural products based on local conditions and enhancing the agricultural value chain through policy support and training [3]

Group 1 - Ginseng is recognized as the "King of Herbs" and is a key industry in Jilin Province, with a focus on ensuring quality and authenticity through various policies [1] - Jilin Province has established a special task force for ginseng, promoting standardized cultivation techniques and traceability measures to enhance product quality and safety [1] - The province aims to strengthen the brand "Jilin·Changbai Mountain Ginseng" by supporting leading enterprises and creating a brand cluster effect [1] Group 2 - There is a need to diversify the understanding and usage of ginseng beyond traditional methods, as it can be processed into various high-value products such as food, pharmaceuticals, health products, and cosmetics [2] - Increased investment in research and development is essential for the deep processing of specialty agricultural products, which can extend the industrial chain and enhance value [2]

铁皮石斛迎来收获 采摘有讲究 工作人员表示，可以从两方面判断是否达到采摘标准。 节日市场供应充足，品类丰富，其中不少都来自森林食物。国家林草局数据显示，目前，我国森林食物产量超2亿吨，涵盖"米袋子""油瓶子""菜篮子"。在 浙江安吉孝丰镇，这个"五一"假期，这里的铁皮石斛迎来采摘季。 总台记者 濮佳怡：在浙江安吉孝丰镇的铁皮石斛种植基地，现阶段石斛正处于开花期，茎干上点缀着零星的花苞，空气中弥漫着淡淡的草木清香。 一看颜色，比较嫩的铁皮石斛表皮呈青绿色。达到采摘标准的，即生长3年以上的石斛外皮颜色是以灰白和褐色为主； 第二是看表皮的纹路，可以采摘的铁皮石斛，它的纹路较紧实，还未达到采摘标准的石斛，它的纹路比较松散。 采摘下来的石斛能榨汁、磨粉，可以养胃、消炎抗氧化。 石斛"上树" 还原原生环境 为什么要在树上种植铁皮石斛？工作人员表示，铁皮石斛原本是生长在悬崖峭壁间的，依附着老树根或苔藓，通过吸收空气中的水分存活着，其实并不需要 土壤。 将石斛移栽到大棚里，也尽量还原它原来的生长环境，即石斛"上树"。现场一棵3米高、直径25厘米左右的树桩上，种植了80多丛的石斛苗，保水的同时也 让根系能够透气。大概经过3～5 ...

记者从内蒙古自治区林业和草原局获悉，眼下，作为我国第八大沙漠的内蒙古乌兰布和沙漠近2万 亩肉苁蓉进入收获期，预计每亩产值2000元左右。 乌兰布和沙漠总面积1500万亩，其中426.9万亩分布在巴彦淖尔市磴口县境内。多年来，磴口县种 植具有防风固沙作用的乡土树种梭梭，进行沙漠治理和生态修复。近年来，磴口县引进生态栽培技术， 在梭梭林下接种肉苁蓉，发展林下经济。 进入4月中旬，在磴口县境内的内蒙古王爷地苁蓉生物有限公司种植基地，工人们穿梭在梭梭林 中，慢慢把通体淡黄乳白、长着"龙鳞片"的肉苁蓉挖出来。公司董事长魏均说："今年因为开春气温偏 低，肉苁蓉收获工作启动时间推迟了1个星期。总体来看，肉苁蓉长势不错，预计每亩采收量在100公斤 左右。" 磴口县防沙治沙局副局长韩应联说："肉苁蓉和梭梭是治沙的'黄金搭档'。我们先种梭梭固沙，再 在梭梭根部接种肉苁蓉，通过发展肉苁蓉产业，实现'以生态产业养生态工程'的可持续发展。" 据介绍，内蒙古按照生态产业化、产业生态化思路防沙治沙，在乌兰布和沙漠打造防沙治沙+光 伏、中草药材等产业，拓展生态价值空间。通过支持企业在乌兰布和沙漠流转集体沙荒地种植梭梭、发 展肉苁蓉产业、建立 ...