Group 1 - The core viewpoint of the article highlights the significant upgrade of the private label "Wumart Select" during the New Year shopping festival, introducing hundreds of high-quality and cost-effective products across various essential categories such as beverages, snacks, ready-to-eat meals, condiments, and fresh goods [1] Group 2 - In 2025, the sales of "Wumart Select" are projected to surge nearly 160 times year-on-year [2] - Popular gift items include Wumart nut gift boxes, premium milk gift boxes, and JJ/JJJ grade cherry gift boxes, with sales increasing by approximately 1.4 times and volumes more than quadrupling [2] - The "meal-retail integration" category, featuring ready-to-eat meals and baked goods, is also experiencing significant growth, with sales expected to rise over 70% year-on-year in 2025, alongside an increase in average transaction value [2]

Core Insights - The CEO of Yonghui Supermarket, Wang Shoucheng, outlined the company's strategic transformation achievements and plans for 2026 in a New Year letter, highlighting a significant turnaround in core operational metrics with a return to growth in same-store traffic and sales after five years [1] Group 1: Strategic Transformation - In 2025, Yonghui Supermarket initiated a large-scale operational overhaul, closing nearly 400 low-quality stores and focusing on the systematic renovation of over 300 existing stores, covering a total area exceeding 2 million square meters [1] - The transformation is described as a "massive reshaping of operational philosophy and organizational mindset" [1] Group 2: 2026 Focus - For 2026, the company aims to focus on sustainable system capability building, transitioning from scale adjustments to deepening product quality and store experience [1] - Plans include upgrading procurement roles to "quality achievers," establishing a "quality community" with 200 core production areas and factories, and creating "100 billion-level signature products" to enhance brand recognition [1] Group 3: Store Experience - The company intends to transform stores from mere transaction venues to "lifestyle spaces," creating "community kitchens" and "neighborhood living rooms" to serve as trusted community service hubs [1] Group 4: Organizational Development - Yonghui Supermarket aims to shift organizational functions from "management control" to "empowerment," clarifying responsibilities, simplifying processes, increasing training, and investing in AI technology to enhance frontline employee engagement and value perception [2] Group 5: Long-term Commitment - Wang Shoucheng expressed a strong commitment to a long-term quality retail strategy, instilling confidence in the "New Yonghui" for a renewed journey [3]

2026年春节期间 全市启动平价销售家数一览表 | 县(市、区) | 平价商店数量 (家) | 平价商店名称 | | --- | --- | --- | | | | 中闽百汇涂门街店 | | | | 大润发开元盛世广场店 | | 聲城区 | 5 | 大润发温陵店 | | | | 福德龙购物广场 | | | | 万家旺购物广场江南店 | | | | 永辉超市(城东店) | | | | 永辉超市(浦西万达店) | | | | 中闽百汇(泉秀店) | | 丰泽区 | | 中闽好生活超市(润华店) | | | 8 | 泉州市丰泽区京泰隆食品有限公司(京泰隆生鲜超市) | | | | 泉州市丰泽区金聚明选超市(家乐华超市湖心店) | | | | 泉州市丰泽区春华秋实超市(家乐华超市汉唐店) | | | | 泉州市刺桐汇商业管理有限公司(家乐华超市泉秀店) | | 洛江区 | 4 | 洛江大润发 | | | | 万安友谊 | | | | 河市万利隆平价商店 | | | | 马甲来福隆 | | 台商投资区 | र्वे | 泉州市兴源购物商场有限公司 | | | | 泉州市好易多商业管理有限公司 | | | | 泉州台商投 ...

Core Insights - The CEO of Yonghui Supermarket, Wang Shoucheng, summarized the results of the company's transformation in 2025 and outlined operational directions for 2026, highlighting the closure of nearly 400 low-quality stores and the adjustment of over 300 existing stores, with a total renovation area exceeding 2 million square meters [1][2] - Despite the challenges, the company achieved growth in same-store sales and customer traffic, distributing nearly 50 million yuan in profit bonuses to employees throughout the year [1] - The company acknowledged past deviations from its core mission in pursuit of scale and aims to deepen operations in 2026 through three main strategies: establishing a quality ecosystem, transforming stores into "lifestyle" spaces, and promoting organizational change to empower employees [1] Financial Performance - In the first three quarters of 2025, Yonghui Supermarket reported a revenue of 42.434 billion yuan, a year-on-year decline of 22.21%, attributed to intense competition in the retail sector and proactive store optimization efforts [2] - The company announced a projected net loss of 2.14 billion yuan for 2025, marking the fifth consecutive year of losses, with the financial department indicating an expanded loss compared to the previous year [2]

增长与共享成为转型初步验证。全员信中指出，同店客流与销售的双增长的验证了当经营回归"聚焦人 与商品"本质时，信任与热情可以重建。此外，永辉已开始实践与员工共享的理念，2025年全年累计向 员工发放利润分红近5000万元，初步兑现了共享经营成果的承诺。 基于转型初见成效，永辉将2026年定位为"深耕之年"，战略重心从规模调改全面转向可持续的系统能力 建设，具体聚焦三大方向： 深耕商品，建立品质生态：推动采购角色向"品质成就者"升级，计划与200个核心产区及工厂构建"品质 共同体"，并打造 "100个亿级口碑单品"，强化"品质永辉"与"永辉定制"的品牌认知。 深耕门店，创造品质生活：推动门店从交易场景向"生活场"转型，打造"社区厨房" 与 "邻里客厅" ，使 其成为社区中可信赖的生活服务基站。 2月11日，永辉超市CEO王守诚通过新年全员信，系统阐述了公司战略转型的阶段性成果与2026年规 划。信中披露，历经2025年自我革新，永辉超市核心经营指标迎来关键转折：时隔五年，再次实现同店 客流与销售的双增长。 王守诚在信中首先代表公司进行了深刻反思与致歉，坦承过去在追求规模中一度偏离初心，"辜负了员 工的付出与顾客的 ...

王守诚强调，2026年，永辉将"正式进入幸福与品质零售经营的深耕之年，将聚焦"深耕商品""深耕门店""深耕组织"三大"深耕"，构建可持续的系统能力。 1月21日，永辉超市在2025年业绩预亏公告中明确提到，2025年深度调改门店315家、关闭门店381家。按照初步估算，调改一家门店需投入600万元，关闭 一家门店需投入500万元，永辉2025年门店调改投入达18.9亿元，关闭门店投入达19.05亿元，仅调改与关店两项，永辉的总投入就达37.95亿元，永辉用短 期投入换长期主义的健康发展，这是战略性调改必须付出的成本。 王守诚近日向联商网表示，目前门店调改已接近尾声，2026年的重点工作，将回归到团队专业能力提升与运营精细化推进上。他还提到，如今团队对工作 的热情与积极性越来越高，他坚信，2026年将是永辉的转折之年，也是开启丰收的一年。 2月11日，永辉CEO王守诚以"深耕品质革新，共赴星辰大海"为主题，发布了一封全员信。 他在信中表达了对永辉2025年的总结和感悟，表示2025年是新永辉第一个三年改革转型期的起始之年，企业的健康，在于让员工绽放笑容让顾客收获满 意；信中披露，2025年，永辉关停低质门店近4 ...

Core Viewpoint - Yonghui Supermarket's CEO Wang Shoucheng issued a New Year letter reflecting on past mistakes and outlining a reform strategy for 2025, emphasizing a return to the company's founding principles and a focus on employee and customer trust [1][3]. Group 1: Reflection and Apology - The company acknowledges that in the pursuit of scale, it deviated from its entrepreneurial roots, leading to a loss of trust from employees and customers [1][3]. - Wang expressed sincere apologies for the shortcomings and emphasized the need for self-reflection and learning from advanced practices [1][3]. Group 2: Reform Strategy - In 2025, Yonghui plans to close nearly 400 low-quality stores and focus on systematically renovating over 300 existing stores, aiming for a dual increase in customer traffic and sales [1][3]. - The company will distribute nearly 50 million yuan in profit bonuses to employees throughout 2025 [1][3]. Group 3: Focus Areas for 2026 - Yonghui will concentrate on three main areas: 1. Deepening product quality by moving from procurement to co-creation and establishing a quality ecosystem [1][3]. 2. Transforming stores from mere transaction spaces to lifestyle venues to enhance quality of life [1][3]. 3. Evolving organizational structure from management functions to service-oriented roles to enrich quality of life [1][3].

今日（2月11日），永辉超市CEO王守诚通过新年全员信，系统阐述了公司战略转型的阶段性成果与2026年规划。信中披露，历经2025年"壮士 断腕"般的自我革新，永辉超市核心经营指标迎来关键转折：时隔五年，再次实现同店客流与销售的双增长。 王守诚在信中首先代表公司进行了深刻反思与致歉，坦承过去在追求规模中一度偏离初心，"辜负了员工的付出与顾客的信任"。他表示，正是 在胖东来团队的无私帮扶下，永辉开启了从思想到行动的全面觉醒。基于这一认知，永辉在2025年启动了行业罕见的大规模实质性调改：坚决 关停低质门店近400家，并集中精力对超300家存量门店进行系统性改造，累计面积超过200万平方米。王守诚将这场改造定义为"一次超大规模 的经营理念与组织心智的重塑"。 增长与共享成为转型初步验证。全员信中指出，同店客流与销售的双增长的验证了当经营回归"聚焦人与商品"本质时，信任与热情可以重建。 尤为值得关注的是，永辉已开始实践与员工共享的理念，2025年全年累计向员工发放利润分红近5000万元，初步兑现了共享经营成果的承诺。 2026年战略：从"调改"走向"系统性深耕" 基于转型初见成效，永辉将2026年定位为"深耕之年" ...

Group 1 - The festive atmosphere in Beijing is rising as supermarkets prepare for the Spring Festival, with significant consumer activity observed in various store formats, including hypermarkets and membership stores [1] - Yonghui Supermarket has launched a dynamic supply system featuring "30 high-quality explosive products," which has led to a structural upgrade in New Year goods consumption, with sales of these products reaching nearly 500 million yuan and same-store sales increasing over 120% year-on-year [1] - The top-selling products at Yonghui include cherries, blueberries, and Hongyan strawberries, with an increase in supply leading to a decrease in cherry prices and a notable rise in the market share of domestic blueberries [2] Group 2 - Wumart Supermarket has introduced time-limited flash sales to meet the increased demand for gift boxes as the Spring Festival approaches, with a focus on fresh and cooked food items [2] - Sam's Club has announced an additional delivery fee during the Spring Festival period to support delivery personnel, reflecting the operational adjustments made by supermarkets for online services [2][3] - The Ministry of Commerce has initiated the "2026 National Online New Year Goods Festival," with a significant increase in search volume for "New Year goods" on platforms like Taobao, indicating a strong consumer interest in festive shopping [3]

不过他在信中指出，2025年关停低质门店近400家，并集中精力对超300家存量门店进行系统性改造，同 店客流与销售在2025年迎来双增长，2025年全年累计向员工发放利润分红近5000万元。（智通财经记者 赵晓娟） 2月11日，永辉超市CEO王守诚发新年全员信，他在信中进行了反思与致歉，坦承过去在追求规模中一 度偏离初心，"辜负了员工的付出与顾客的信任"。 ...