Group 1 - The integration of film and tourism has become a new trend during the Spring Festival, with movies boosting local attractions and enhancing cultural transmission [1] - The movie "Flying Life 3," produced in Shanghai, features various local landmarks such as the Pujiang Line and Minpu Bridge, which have gained popularity among tourists who share photos on social media [1] - The hit TV series "Peaceful Year" has sparked a cultural tourism boom in the Wu-Yue region, with sites like the Qian Family Ancestral Hall and the Longhua Pagoda becoming popular destinations for visitors [1]

哈尔滨分会场的冰雪大世界凭借极致的冰雪美学、震撼的科技光影和浓郁的东北年味精彩出圈。冰雪大 世界在春晚上的浪漫亮相让这座冰雪之城再度成为新春热门打卡地，"春晚舞台区冰雪秀"轮番上演，梦 想大舞台送福歌曲激情联唱，还有海外艺术团队献上冰雪T台秀。 宜宾分会场吸引许多游客前往打卡。 从"看春晚"到"游春晚"，这个春节假期，打卡"春晚同款"成为一股新的文旅潮流。哈尔滨、义乌、合 肥、宜宾四大春晚分会场不仅凭借特色舞台惊艳全球观众，更成功将春晚的超级流量转化为城市 的"留"量与消费增量。 ■热度攀升搜索量激增 循着春晚的足迹，春晚四地分会场纷纷为全国网友送上花式出游攻略，解锁别样的新春年味。 四个分会场搜索量激增、酒店预订量翻倍、接待人次创新高……数据显示，春晚播出后，春晚分会场宜 宾搜索指数同比增长157.2%，环比246.68%。假期前三天，春晚分会场合肥热门商圈酒店预订量同比增 长超一倍；宜宾增长超五成。哈尔滨跻身今年春节最受欢迎的入境游城市前列，义乌则凭借131%的预 订增速跻身入境游热度蹿升榜。 ■各分会场争奇斗艳 为抢抓"春晚+"流量，义乌分会场的国际商贸城很多商户提前开业，义乌以春晚分会场点位与五大街区 ...

Group 1 - The article highlights the vibrant cultural and tourism activities across various regions during the Spring Festival, showcasing unique local customs and traditions [1] - In Dongtai, Jiangsu, the integration of intangible cultural heritage with tourism is emphasized, featuring traditional customs, performances, and a lively market for local delicacies like fish soup noodles and Chenpi wine [1] - The article mentions the interactive events such as the New Year circus and traditional folk performances that enhance the festive atmosphere [1] Group 2 - In Yuzhou, Henan, the bustling scene at the ancient town of Shenhou is described, with performances of traditional opera and modern comedy attracting visitors [1][2] - The article notes the successful launch of a Jun porcelain cultural market in Shenhou, offering both traditional and creative porcelain products, which draws significant tourist interest [2] - In Laohokou, Hubei, nostalgic games and unique experiences related to intangible cultural heritage engage families, creating a warm festive environment [4]

Group 1 - The core viewpoint of the article highlights the vibrant tourism activities across various regions during the Spring Festival holiday, showcasing significant visitor numbers and diverse cultural events [1][4][11] Group 2 - In Beijing, public parks welcomed 656,800 visitors on the fifth day of the Spring Festival, with the top three parks being Temple of Heaven, Summer Palace, and Jingshan Park [4] - Shanghai received a total of 12.57 million visitors in the first five days of the Spring Festival, marking a year-on-year increase of 5.32%, with an average hotel occupancy rate of 44%, up by 3 percentage points [5] - Zhejiang Province reported a total of 16.53 million visitors from February 18 to 19, with the top attractions being West Lake, Nanshan River, and Taizhou Cultural Tourism Area [8][10] - Anhui Province's Hefei city attracted 5.76 million visitors in the first five days, generating tourism spending of 3.8 billion yuan, supported by various promotional activities linked to the Spring Festival Gala [11][13] - Guangxi Province recorded 33.12 million visitors in the first four days of the Spring Festival, with a 12.1% increase in tourism spending amounting to 26 billion yuan [14] - In Fujian Province, 207,070 visitors were received on the fifth day of the Spring Festival, with ticket revenue reaching 45.55 million yuan, reflecting a year-on-year growth of 6.9% [15][17]

Core Insights - Zhangjiakou City is leveraging the post-Olympic economy, hosting over 2,900 cultural and sports tourism events during the 14th Five-Year Plan period, with the number of international and national snow sports events ranking first in the country for four consecutive years [1][3] Group 1: Venue Development - The city has implemented a strategy of "gathering business through events, sustaining venues through business, and driving production through business," transitioning winter Olympic venues from seasonal to year-round usage [3] - Zhangjiakou has completed 26 adaptive renovations on key venues, hosting 2,475 various events, with international and national snow sports events leading the country for three consecutive years [3] - The city is rolling out 340 key projects in the Beijing-Zhangjiakou Sports and Cultural Tourism Belt, with the number of A-level tourist attractions ranking first in the province [3] Group 2: Ice and Snow Sports Development - Zhangjiakou is actively promoting ice and snow sports, hosting 1,089 training and competition events during the 14th Five-Year Plan, including five international and 31 national events [3] - The city has built 16 ski resorts and 21 indoor ice rinks, facilitating public access to ice and snow activities [3] - Over 9,000 public ice and snow sports instructors and 5,000 national certified ski coaches have been trained, with plans to host over 30 major events by 2025 [3] Group 3: Integration of Sports, Culture, and Tourism - Zhangjiakou is deepening the integration of sports culture and tourism, signing cooperation agreements with Beijing to enhance regional collaboration [5] - The city has established 80 national A-level scenic spots and 85 star-rated hotels, along with five national and provincial tourism resorts [5] - The "Smart Zhangjiakou" platform has been developed, with significant growth in educational tourism, receiving 1.031 million visitors since 2025, a 171% increase year-on-year [5]

Core Insights - The Chinese tourism and cultural market experienced a vibrant start during the Spring Festival, with various travel modes like long-distance, deep, and customized trips gaining popularity [1][3][4] Group 1: Travel Trends - There was a significant increase in travel bookings, with flight reservations rising by 40% from February 18 to 21 compared to the previous year [3] - Popular travel destinations included major cities such as Beijing, Chengdu, Guangzhou, and Shanghai, indicating a strong interest in urban tourism [3] - In Guangdong, tourist visits to 4A-level and above scenic spots reached 3.99 million, marking an 11.2% increase year-on-year [5] Group 2: Local Tourism Activities - Various regions introduced unique cultural and tourism activities, such as non-heritage exhibitions and folk experiences, which were well-received by the public [6][8] - In Beijing, parks received 1.89 million visitors on the third day of the New Year, a 36.29% increase from last year, showcasing the appeal of local attractions [3] - Shanghai organized 2,570 new Spring Festival cultural and tourism activities, enhancing the overall visitor experience [4] Group 3: Economic Impact - The average hotel occupancy rate in Shanghai reached 44%, up by 3 percentage points from the previous year, reflecting strong consumer activity [4] - In Guangxi, key monitored shopping streets saw a 35% increase in foot traffic and a 19% rise in sales during the first three days of the holiday [6][7] - In Fujian, the parent-child travel market grew significantly, with a 24.8% increase in visitors to monitored family-friendly attractions [9] Group 4: Technological Integration - Hubei leveraged digital technology to enhance the tourism experience, introducing immersive projects that attracted visitors during the holiday [8] - Various regions utilized digital coupons and promotional activities to stimulate consumer spending, indicating a trend towards integrating technology in tourism [11]

Core Insights - The "Lucky Invoice" initiative gained significant popularity during the Spring Festival, with many users sharing their winning experiences on social media [1][17] - Various platforms, including WeChat, Alipay, and UnionPay, have been utilized for participating in the lucky draw, showing a high winning rate [7][23] - The initiative aims to stimulate consumer spending and enhance user engagement through cash prizes and incentives [12][16] Summary by Sections Participation and Platforms - Consumers can participate in the lucky draw by uploading invoices from both offline and online purchases, increasing the frequency and efficiency of participation [9][25] - Major platforms involved include UnionPay, Douyin, JD.com, Alipay, and WeChat, with easy access to the "Lucky Invoice" section [9][25] Government and Economic Impact - Local governments have reported substantial engagement, with cities like Hefei reporting 397,280 winners and a total prize distribution of 59.45 million yuan by February 17 [12][28] - The initiative is part of a broader strategy to boost consumption, with the central government allocating 100 billion yuan in subsidies over six months, including over 1 billion yuan during the Spring Festival [16][32] Policy and Implementation - The program is being piloted in approximately 50 cities, with specific guidelines on minimum invoice amounts and prize distributions set by local authorities [13][29] - The initiative is expected to enhance consumer confidence and stimulate economic recovery during a critical period for the market [16][32]

假期前五日，全省A级旅游景区共接待游客1149.26万人次，较2025年同比增长12.25%；星级饭店平均 出租率59.63%，较2025年同比增长0.18%。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 观点网讯：湖北文旅2月19日晚公布，2026年2月19日，农历大年初三，全省文旅市场持续升温，各地特 色活动轮番上演，惠民服务贴心到位，全省文旅市场整体运行安全有序、供需两旺。 ...

Core Viewpoint - The Yiwu government is promoting the "Spring Festival Same Style Yiwu Year" event, inviting global visitors to experience the vibrant atmosphere and cultural richness of Yiwu during the Spring Festival [1][3]. Group 1: Event Highlights - The Spring Festival celebration in Yiwu features a 12-minute segment that captivated audiences worldwide, showcasing various cultural performances and elements [1]. - Key attractions include the global trade center, the historical Ximen Old Street, and various local villages, each offering unique experiences and traditional festivities [1][3]. - Activities include food markets, cultural performances, and interactive events, ensuring a lively atmosphere throughout the Spring Festival period [1]. Group 2: Upcoming Activities - Two major events are planned to recreate the Spring Festival scenes: the "Global Trade Night" on the 12th day of the lunar new year and the dragon dance on the 15th day, both aimed at enhancing the festive experience [3]. - The "Global Trade Night" will feature four thematic chapters that reflect the essence of the Spring Festival, while the dragon dance will symbolize cultural heritage and community spirit [3]. - Yiwu officials encourage visitors to enjoy global cuisine, shop for international goods, and connect with people from around the world during this festive season [3].

中新网嘉兴2月20日电(黄彦君 陈子颖)钱塘江边观"头潮"讨好彩头、在古镇街头偶遇一场"快闪音乐 会"、沉浸式体验"潮乐之争"实景游戏……连日来，在浙江海宁盐官古城-潮乐之城(以下简称"盐官古 城")，游客们逛古城、听潮乐、品年味，将新春"仪式感"装满行囊。 盐官古城相关负责人介绍，今年春节，该地以"钱潮滚滚过马年"为主题，将钱江潮、传统年俗与潮流音 乐融为一体，推出了一系列活动。 漫步古城街巷，特色演艺、地方传统美食等让年味触手可及。 狮跃龙腾的民俗表演开演，彩狮踩着鼓点跃上高台，吐出彩球；百米鱼灯长街亮起暖黄灯光，鱼灯随着 游人的脚步摇曳；城隍庙前"宴球街宴"座无虚席，长桌旁游客围坐，暖锅咕噜作响……一幕幕热闹场 景，让游客直呼找回了儿时春节庙会的热闹与温情。 浙江海 盐官的年味，始于钱江潮的澎湃气势。作为"天下第一潮"的观潮胜地，这里自古便是"江浙沪聚宝盆"。 钱塘江边，游客们排着长队"击鼓迎潮"——三通鼓响，江风猎猎，奔腾的头潮裹挟着水汽奔涌而来，潮 峰掠过堤岸时激起丈高浪花，与岸边的鼓乐声、欢呼声汇成一片。 "新年第一潮，必须来盐官接！"来自上海的游客李先生举着相机记录下这一幕。这场将自然奇观与新年 ...