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广东省:2025国庆中秋假期文旅市场热度“爆棚”
Zhong Guo Fa Zhan Wang· 2025-10-10 06:23
英歌舞跃动、全运巴士亮相、千份好礼相送……10月1日,一场融合"文商旅体农"的全民嘉年华在广州 拉开帷幕。以第十五届全国运动会为重要契机,省文旅厅策划并开展了"趣动全运 文旅有约"广东文旅 全运嘉年华活动,进一步激发群众跟着全运会游广东的热情。 在珠海,第十一届足球小将冠军挑战赛在金湾区平沙镇索卡足球训练基地开幕,吸引来自全国的运动 员、家长"跟着赛事去旅行",以一人参赛撬动全家旅游。 各地挖掘美食资源赋能旅游。在佛山顺德,"2025佛山咖啡文化周"在顺峰山公园牌坊前盛大启幕,300 名来自本土及全国的咖啡主理人、拉花冠军和非遗传承人组成"顺德"字样方阵,成功挑战"最多人同时 冲煮咖啡"吉尼斯世界纪录;粤澳联合举办"澳门国际文化美食节暨第六届粤澳文化美食巡礼",汇聚了 中外各地美食与文化活动,打造多元化美食体验。 据广东省文旅厅消息,据初步测算,假期首日全省4A级及以上景区接待游客278.4万人次,同比增长 6.1%(按可比口径,下同);纳入监测的14段古驿道沿线重点区域、13家红色旅游经典景区、100个乡 村旅游点和历史古村落、80个重点公共文化机构分别接待游客51.5万人次、18.3万人次、28.2万人次 ...
镇江京口区双节推多元文旅活动,文旅体商融合筑 “微度假” 新场景
Yang Zi Wan Bao Wang· 2025-10-10 06:23
Core Viewpoint - The article highlights the successful integration of cultural, tourism, sports, and commercial activities in Jingkou District during the National Day and Mid-Autumn Festival, creating a vibrant micro-tourism destination that stimulates holiday consumption and enhances the local economy [1][7]. Group 1: Cultural and Tourism Initiatives - Jingkou District launched a series of themed holiday activities centered around the "micro-vacation, light tourism, and deep experience" concept, focusing on key areas like the Yangtze River Road waterfront and Shuilu Temple Alley [1]. - The "Jingjiang Huayue" cultural tourism brand project was developed, featuring a "youth theater" that combines patriotic songs and traditional activities, attracting a young audience and enhancing cultural engagement [3]. Group 2: Consumer Engagement and Experience - A city market was established in Shuilu Temple Alley, featuring food, intangible cultural heritage, and handmade crafts, which successfully attracted visitors through discounts and interactive games [5]. - Special events like the National Day flash mob and "Youth Exploration" city walks were designed to deepen the understanding of local history and culture among young people, effectively merging cultural experience with social interaction [5]. Group 3: Economic Impact and Future Plans - Various commercial entities in Jingkou collaborated to create a compelling urban micro-tourism destination, offering diverse cultural experiences such as Hanfu-themed activities and vertical marathon challenges [7]. - The integration of cultural, tourism, sports, and commercial elements not only enriched the holiday experience for visitors but also helped shape Jingkou's brand as a cultural leisure micro-vacation destination, with plans for continued resource integration and innovative activities to drive regional economic growth [7].
“双节”期间数据显示消费市场增势较好
Core Insights - The National Day and Mid-Autumn Festival holiday saw 888 million domestic trips, with daily sales in consumer-related industries increasing by 4.5% year-on-year, indicating a robust consumption market driven by diverse demand and quality supply [1] Consumption Trends - Digital products, automobiles, and jewelry experienced significant sales growth during the holiday, with mobile phone sales up by 18.8%, automobile sales up by 12.6%, and jewelry sales up by 41.1% due to rising gold prices [2] - The trend towards green and smart consumption is evident, with a notable increase in sales of smart kitchen appliances by 167%, and other products like projectors and coffee machines seeing sales growth of 245%, 181%, and 292% respectively [2] Payment and Transaction Data - During the holiday, UnionPay and Wanglian processed 41.552 billion payment transactions amounting to 13.26 trillion yuan, marking an increase of 9.523 billion transactions and 1.86 trillion yuan compared to the previous year [3] Tourism Activity - The holiday period saw a record high of approximately 2.432 billion cross-regional movements, reflecting a vibrant tourism market, with tourism-related service sales increasing by 8.5% year-on-year [4] Policy Support and Future Outlook - The Ministry of Commerce plans to introduce more policies to promote cultural and tourism consumption, including high-quality development in the accommodation sector and integration of rail and tourism [6] - The rise in popularity of unique accommodations, such as themed hotels, indicates a shift towards enhancing service quality in the hospitality industry [6]
国庆假期 湖北枣阳“票根经济”撬动文旅消费升级
Zhong Guo Xin Wen Wang· 2025-10-10 05:29
中新网湖北新闻10月10日电(姚树君 张艳峰)国庆中秋长假期间,枣阳累计接待游客143.78万人次,实现 旅游总收入2.73亿元,分别较2024年同比增长11.73%、12.22%。A级旅游景区共接待游客40.23万人次, 较2024年同比增长7.42%。 "十一"期间,2025年湖北省全国百强县篮球联赛枣阳两个主场比赛火热进行,精彩赛事吸引襄阳、南 阳、汉川、枝江等地球迷汇聚于此,5000多个座位座无虚席。 赛场上球员拼得火热,赛场下消费市场"燃"到爆。"十一"期间,枣阳城区部分酒店平均入住率飙升到 80%,不少酒店更是早早满房,出现"一房难求"的局面。枣阳市金钻酒店经理罗盼表示,该酒店"住宿 +观赛"套餐几乎被抢空,八成以上都是外地客人。 借助赛事火热,部分商家联动推出观赛消费地图,夜市摊位延长营业时间,特产商店开起夜间专场, 将"看球"和"消费"紧密联系起来。10月1日,新开业的枣阳市汇聚广场以"全龄层、全时段、全场景"的 消费新体验,成为来枣游客又一热门选择。10月1日至5日,汇聚广场累计客流量30.04万人次,销售额 1943万元,仅10月1日开业当天,客流量近8.76万人,销售额突破600多万元, ...
十一黄金周 :一场旅游消费的静悄悄革命
Sou Hu Cai Jing· 2025-10-10 05:03
Core Insights - The Chinese tourism market during the 2025 National Day holiday shows a stark contrast, with high-end hotel occupancy rates in places like Lijiang and Dali dropping below 30%, while camping gear searches surged by 470% and rental orders tripled, indicating a shift in consumer preferences driven by younger travelers [1][3] Price Dynamics - The traditional pricing strategy of increasing prices during holidays is failing, as evidenced by the backlash against high hotel prices, with consumers opting for camping instead [1][3] - The "Zibo Effect," where reasonable pricing led to increased tourism revenue, highlights that over 70% of post-95 consumers believe hotel prices exceeding a 30% premium are not worth it, showcasing their adeptness at using alternative strategies to avoid price gouging [3][4] Consumer Empowerment - Today's tourists are no longer passive consumers; social media has made price traps visible, and topics like "National Day Pitfall Guide" have garnered billions of views, empowering consumers to hold businesses accountable [4][5] - Consumers are redefining tourism value, prioritizing unique experiences over traditional luxury offerings, with 41% of post-90s willing to spend significantly on high-end camping gear, but only for experiences that resonate with their values [4][5] Value Evolution - The rise of the camping economy reflects a shift from functional satisfaction to emotional fulfillment in travel, with positive emotional value now surpassing scenic views and culinary experiences as the primary travel goal [5][6] - The unique experiences offered by camping, such as relaxation and authenticity, are more appealing than standardized hotel services, indicating a demand for emotional value in tourism [5][6] Industry Reconstruction and Future Outlook - The revolution in tourism indicates a need for industry integration, with hotels evolving from closed sleeping spaces to open experience hubs, and hybrid models like "hotel + camping" proving successful [6] - The tourism economy is entering a "trust economy" phase, where businesses must prioritize integrity and long-term relationships to build reputation and retain consumers [6] - Future competition will center around the ability to provide emotional experiences that resonate with tourists, signaling the arrival of a "user era" in the tourism industry, where transparency and authenticity are paramount [6]
异动盘点1010|泡泡玛特涨超2%,黄金股集体低开;法拉利跌近15%,百事可乐涨超4%
贝塔投资智库· 2025-10-10 04:33
Group 1: Hong Kong Stocks - Nocera Biotech (09969) fell over 8% after announcing a licensing collaboration with Zenas for three self-immune pipeline products [1] - Pop Mart (09992) rose over 2% as new products sold out immediately, with Morgan Stanley optimistic about the company's sales momentum [1] - Bluec (00325) increased over 8% after launching new "building block cars" and "building block figures" at the WF2025 exhibition [1] - Huaxin Cement (06655) rose over 7% after announcing a name change to "Huaxin Building Materials" and a restricted stock incentive plan [1] - Mixue Group (02097) gained over 5% after announcing an investment of nearly 300 million in the fresh beer industry, potentially opening up long-term growth opportunities [1] - CATL (03750) dropped nearly 6% as the cornerstone lock-up period is set to expire on the 19th of next month, with both Morgan Stanley and others downgrading the company's H-share rating [1] - Dazhong Public Utilities (01635) rose over 9%, stating that its operations are normal and previously mentioned its stake in Shenzhen Capital Group [1] - Jinli Permanent Magnet (06680) increased nearly 1%, forecasting a year-on-year increase of 157%-179% in net profit attributable to shareholders for the first three quarters [1] Group 2: Gold Stocks - Gold stocks opened lower collectively, with China Gold International (02099) down over 7%, Zijin Mining International (02259) down over 1%, Shandong Gold (01787) down over 6%, and Chifeng Jilong Gold Mining (06693) down over 6% due to easing geopolitical tensions leading to a pullback in precious metals [2] Group 3: US Stocks - AMBO Education (AMBO.US) surged 61.06% after announcing the launch of a real-time translation platform, WeSpeak, for enterprises [3] - CenturyLink (VNET.US) fell 3.13% as Goldman Sachs included it in a "strong buy" list for the Asia-Pacific region [3] - UiPath (PATH.US) rose 18.81% after announcing multiple collaborations with major tech companies like NVIDIA, OpenAI, Google, Microsoft, and Snowflake [3] - Tuniu (TOUR.US) decreased by 0.51%, despite a double-digit increase in user travel during this year's "Double Festival" holiday compared to last year [3] - Tesla (TSLA.US) fell 0.72% after reports that production of its humanoid robot, Optimus, has been paused [3] - Toyota (TM.US) dropped 2.97% after a recall of over 390,000 vehicles in the US due to software errors [3] - Lloyds Bank (LYG.US) decreased by 3.67% as it may need to increase provisions following a compensation plan for mis-sold auto loans [3] - Ferrari (RACE.US) fell 14.99%, reaching a six-month low as long-term profit guidance fell below expectations [4] - TSMC (TSM.US) decreased by 1.52%, projecting a consolidated revenue of approximately NT$330.98 billion for September 2025, a 1.4% decrease quarter-on-quarter but a 31.4% increase year-on-year [4] - PepsiCo (PEP.US) rose 4.23% with Q3 net revenue increasing by 2.7% to $23.94 billion, and core EPS of $2.29, both exceeding expectations [4]
假期销售总额八千多万,潍坊奎文打造文旅消费新高地
Qi Lu Wan Bao Wang· 2025-10-10 04:22
营造金秋浓厚节日氛围 公共文化场馆"节日不打烊" 国庆中秋假期,潍坊市奎文区文旅产品供给丰富, 文旅假日市场消费热情高涨。据初步统计,假期8天, 省级夜间文旅消费集聚区潍坊泰华城客流量突破160万人次,实现销售额8099万元,较去年同期分别增 长12%和30%;潍坊1532文化产业园接待游客达6万人次,实现综合营业收入150.2万元,较去年同期分 别增长22.45%和2.52 %;4A级景区金宝乐园共接待游客2.01万人次,实现综合营业收入约89.02万元。 搭建文旅消费新场景 联动提振消费活力 国家4A级旅游景区金宝乐园西域风情嘉年华活动,推出骆驼骑乘体验和西域特色表演等环节,同时聚 焦亲子游乐及民俗文化展演开设场院文化玉米乐园体验、卡通动物主题巡游等特色互动游玩项目,打造 文旅体验新场景;1532文化产业园推出了"十全十美"生活节和首届体育嘉年华,打造"体育+文化+旅 游"的节日盛宴。园区通过露营轰趴、探秘打卡、童趣亲子等多元活动,持续集聚人气,激发多元消费 活力;省级夜间文旅消费集聚区泰华城,水上非遗火壶表演与水上音乐节相遇,探索非遗技艺的场景化 与时尚化表达。 白浪河巨型明月、半糖主义甜品节、青年创业 ...
【图解】8天的“超级黄金周”,数据来了!
Zhong Guo Jing Ji Wang· 2025-10-10 04:09
Group 1 - The "Super Golden Week" saw a total cross-regional population flow of approximately 24.22 million people [1] - Daily average domestic travel reached 304 million person-times, a 6.2% increase compared to the 2024 National Day holiday [2] - Total domestic travel expenditure increased by 108.19 billion yuan compared to the 2024 National Day holiday [2] Group 2 - Daily sales revenue in consumption-related industries grew by 4.5% year-on-year [3] - Retail and catering enterprises monitored by the Ministry of Commerce reported a comparable sales growth of 2.7% [3] - Foot traffic and sales revenue in 78 monitored pedestrian streets increased by 8.8% and 6.0% year-on-year, respectively [3] Group 3 - A total of 16.34 million inbound and outbound trips were recorded, with an average of 2.04 million trips per day, marking an 11.5% increase year-on-year [4] - The peak day for inbound and outbound border crossings occurred on October 4, reaching 2.35 million trips [4]
天水麻辣烫、淄博烧烤、荣昌卤鹅⋯⋯“泼天流量”退去后,这些城市怎么样了?
3 6 Ke· 2025-10-10 04:06
Core Insights - The article discusses the transformation of small cities into popular tourist destinations through social media and flow economy, focusing on the "post-internet celebrity era" of urban development [1] Group 1: Tianshui's Success - Tianshui, a small city in Northwest China, gained popularity due to its spicy hotpot, with visitor numbers remaining high even after the initial surge [2][7] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since its rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated trademark registration and industry association formation to support this goal [6] Group 2: Economic Impact - In 2024, Tianshui received 59.5 million tourists, generating a tourism revenue of 38.3 billion yuan, both showing over 23% growth [6] - The city has signed 253 investment projects with a total investment of 798.63 billion yuan, indicating a strong economic response to its newfound popularity [8] Group 3: Zibo's Strategy - Zibo, another city that gained fame for its barbecue, is working to diversify its tourism offerings beyond just food, aiming for a more sustainable tourism model [10][12] - The city has set a target to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [12] - Zibo's industrial strategy includes developing a pre-packaged food industry and focusing on four key sectors: new materials, intelligent equipment, new pharmaceuticals, and electronic information [13] Group 4: Rongchang's Challenges - Rongchang, known for its "Lu Goose," experienced a significant influx of tourists but is now facing challenges in maintaining that interest [15][19] - The area saw a 743.6% increase in visitors during the May holiday, but numbers dropped significantly during the subsequent holiday period [17] - The local government has launched a development plan aiming for over 1 billion yuan in output value for the goose industry by 2026, indicating a strategic shift towards sustainable growth [19]
“快递+文旅”新场景释放新活力 旅游“流量”变消费“增量”
Yang Shi Wang· 2025-10-10 04:01
央视网消息:记者10月9日从国家邮政局了解到,国庆中秋假期全国处理快递包裹超72亿件,快递企业积极探索"快递+文旅"新场 景,促进旅游"流量"向消费"增量"转化。 此外,假期期间,月饼、海鲜、牛羊肉等物品寄递需求量大。快递企业增设揽收点和冷链仓,实现商品就近新鲜发货,同时通过智 能分单实现"就近派送"。 国家邮政局发展研究中心战略规划研究部主任刘江表示,假期期间,快递行业深化线上线下、商旅文体健等多业态消费融合,支持 多元化消费场景创新,持续拓展发展空间,进一步促进消费市场稳定发展和经济向好发展。 国家邮政局数据显示,国庆中秋放假期间(10月1日—10月8日),全国邮政快递业运行总体平稳,全行业共处理包裹72.31亿件,日 均处理量超9亿件。 2025年国庆中秋双节叠加,各种消费模式、消费场景创新延展。快递企业积极探索"快递+文旅"新场景,通过门店、存包柜及自寄 盒等多种方式进驻高铁站、机场、酒店和旅游景区,为假日出行的旅客带来舒适便捷的出游体验,促进旅游"流量"向消费"增量"转 化。 ...