马年将至，北京正以浓厚的年味迎接来自世界各地的宾客。随着免签红利持续释放、文旅服务不断升 级，大批外国游客跨越山海，奔赴一场与中国年的约会。 外国游客的热情奔赴，从不断攀升的机票预订量和入境数据中可见一斑。携程、去哪儿等旅游平台公布 的数据显示，近两周，外国人来华过春节的机票预订量同比暴涨超4倍，其中阿根廷游客预订量飙升9 倍，荷兰、西班牙、英国等欧洲国家预订量普遍翻倍，俄罗斯游客的同比增幅更是达到惊人的471%。 北京边检总站发布数据显示，预计2月15日至2月23日春节假期期间，北京口岸出入境人员数量将达到 53.1万人次。 大兴机场迎接来京过年的外国游客。 第一份"年味儿"从入境开始 "马年大吉！""马到成功！"昨天一早，在北京首都国际机场2号航站楼入境大厅，此起彼伏的中文祝福 声暖意融融。北京边检总站的民警们手捧红彤彤的福字和春联，正向刚通关的外国游客送上新春问候。 荷兰游客佩特鲁斯接过福字，小心翼翼地叠好放进包里，脸上满是欢喜。这是他第一次来中国过春 节，"我的女朋友跟我讲了好多春节习俗，家家户户都会挂漂亮的装饰，我一直特别期待，这会是我最 特别的新春记忆。" 和佩特鲁斯一样，巴西游客卢安娜也是第一次 ...

Core Viewpoint - The article highlights the competitive landscape of travel platforms during the peak travel season of the Spring Festival, showcasing various promotional strategies to attract customers and enhance their travel experience. Group 1: Ride-Hailing Services - Didi Chuxing is offering discounts of up to 40% in over 100 cities, with limited-time coupons available for users starting February 6 [1] - Dida Travel emphasizes social connections with its "hometown language" campaign, rewarding drivers and passengers who share the same hometown tag [2] Group 2: Air Travel - Fliggy launched a new marketing initiative called "Travel 24 Seasons," offering travel vouchers and prizes for participants [3] - Spring Airlines is using big data to provide cost-saving strategies, including new routes and discounted tickets, with one-way fares as low as 230 yuan [3] Group 3: Unique Travel Services - Haikou Group introduced five special sightseeing bus routes for the New Year, integrating transportation with cultural tourism [4] - Zhongxin Tourism launched a "World Reunion Year" campaign with a travel package valued at 2026 yuan, offering various discounts and prizes [4] Group 4: Industry Trends - The article identifies key trends in the travel industry, including unprecedented discount levels, diverse promotional strategies, and a focus on personalized services to meet specific customer needs [5]

当地时间2月12日至13日，"欢乐春节"系列活动第二十次登陆芬兰首都赫尔辛基，以"瑞马呈祥"为主题 的新春庙会、文艺演出、京味文化进校园、北京文旅推介等多元活动接连登场。 2026年是北京市与赫尔辛基市结好二十周年，也是"欢乐春节"在赫尔辛基连续举办第二十年，该活动已 发展成为芬兰民众每年翘首以盼的品牌活动，吸引超3万名市民参与，为两国民心相通注入人文活力。 当地民众热情参与非遗体验项目 赫尔辛基KAMPPI广场热闹非凡，新春文艺演出在新民乐《一马当先》中拉开序幕。武术、舞蹈、民乐 等节目精彩纷呈，生动展现中国传统文化的创新活力。 非遗展区人气爆棚，北京皮影戏、京绣等非遗体验项目让当地民众流连忘返，各类文创产品备受青睐， 形成"看得到、听得懂、能参与"的多维文化体验。 主题图片展区则通过展示北京城市影像、生肖设计作品等，串联北京与赫尔辛基二十载友城情谊。 会上官宣重磅利好：中芬双城直航再升级，除现有航线外，中国南方航空将新增北京直飞赫尔辛基航 线，覆盖多季节及长假，将于3月29日启航。本次推介会全方位展现北京文旅魅力，推广入境旅游政 策，持续点燃芬兰民众赴京热情。 中国文化走进芬兰校园 活动特设"你好，北京" ...

Core Viewpoint - The collaboration between Guangdong and Guangxi (粤桂协作) has significantly improved the economic and social conditions in Lingyun County, focusing on industry development, public services, and rural construction, leading to a 25.60% increase in per capita disposable income for rural residents [5]. Group 1: Economic Development - The tea industry in Lingyun County has seen a transformation, with farmers now earning nearly 50,000 yuan annually due to improved practices and cooperative efforts [4] - The establishment of a 3,000-ton tea processing line is expected to generate an annual output value of 2 billion yuan, with processed tea fetching prices up to 600 yuan per kilogram [8] - The silk industry has also benefited, with standardized production leading to an increase in annual income from 20,000 yuan to 60,000 yuan for local farmers [8] Group 2: Healthcare Initiatives - The "Light of Hope" initiative by Shenzhen medical experts has successfully performed cataract surgeries for 61 elderly residents, significantly improving their quality of life [6] - Over 6,000 patient consultations have been conducted, and 76 new medical technologies have been introduced to the local healthcare system [6] Group 3: Educational Support - More than 180 million yuan has been invested in building 12 schools in Lingyun County, enhancing local educational capabilities through various training programs [7] - The introduction of innovative teaching methods and cross-province educational exchanges has improved the quality of education for local students [7] Group 4: Tourism Development - The development of the Haokun Lake area has attracted significant tourist interest, with 351,700 visitors recorded during peak holiday periods, generating a tourism revenue of 329 million yuan, a 35% increase year-on-year [10] - Future plans include extending walking paths and enhancing local amenities to promote longer stays and deeper engagement with the area [10] Group 5: Infrastructure and Brand Development - The establishment of a green high-end furniture industry park has attracted investments totaling 1.86 billion yuan, creating 1,250 jobs and forming a complete production cycle from raw materials to high-end furniture [9] - Local agricultural products have gained recognition through branding efforts, with sales expected to reach 40 million yuan in Guangdong by 2025 [9]

观点网讯：2月16日，香港特区财政司司长陈茂波表示，今年以来访港旅客数字持续增加。1月1日至2月 13日，访港旅客人次达723万，较去年同期增加9.6%。 访港旅客结构中，海外旅客增长尤为显著，同比增幅达到16.4%。此外，针对春节黄金周假期，预计访 港的内地旅客量将有143万人次，日均访客人数预计按年上升约6%。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 如何抓住黄金波段机会？聪明钱的选择，黄金+股票一键搞定>> ...

央视网消息：2月15日是春节假期第一天。很多人选择走出家门，在旅途中享受新春假期的美好时光。全国各地文旅市场同步升温，迎来假期 开门红。 假期首日 湖南客流2139.07万人次 根据湖南省文旅厅统计，春节假期首日，湖南全省客流2139.07万人次，其中省外游客668.28万人次，同比增长4.42%。开放式景区客流量前三 名为湘西州凤凰古城旅游区、湘潭市韶山旅游区、怀化市榆树湾；封闭式景区客流量前三名为长沙市岳麓山-橘子洲旅游区、南岳衡山旅游 区、张家界武陵源-天门山旅游区。 假期首日 西湖到访人数居浙江景区之首 记者从浙江省文化广电和旅游厅了解到，2月14日14时到15日14时，浙江省全域旅游人数1158.7万人次。其中假期首日到访人数排名前五的景 区是：杭州市西湖风景名胜区、杭州市京杭大运河·杭州景区、温州市楠溪江风景区、台州市台州府城文化旅游区、温州市雁荡山景区。 假期首日 福建都市休闲游人气旺 根据福建省文旅厅的数据，春节假期首日，福建全省监测的130家4A级及以上景区景点共接待游客74.99万人次，同比增长29.0%；共实现门票 收入1382.91万元，同比增长28.4%。都市休闲游人气较旺，相关景区 ...

2月14日晚，由海口市人民政府主办、市旅游和文化广电体育局承办的2026年海口市第十八届万春 会启动。记者从启动仪式上获悉，万春会正式活动将于2月17日(正月初一)全面开启，持续至3月3日(正 月十五)。23场文艺演出及民俗表演将轮番上演，涵盖全年龄段娱乐内容。 融合宋潮雅韵与海南民俗 海口万春会正月初一全面开启 本届万春会在东坡老码头打造了"马上有福"巨型马美陈，其身长约6米、高4米，融合马年吉祥祈福 元素与本土文化，免费向全民开放，成为今年万春会最具标志性的文旅符号。 除核心打卡点外，依托东坡老码头的东坡文化以及宋代古风建筑，万春会升级推出2.0版本国风游 园活动，设置两大核心文化板块，其中，万春福地·如意大妙会以传统民俗传承为核心，涵盖"聚宝 盆"新春大套圈、手作马灯、换香、猜灯谜等互动项目，同步配套财神大巡游、元宵"边游边演"专场演 出等活动。万春来潮·国风年味儿集则聚焦国风潮玩，开设万春新音会、乐队表演、传统民乐展演、黎 苗风情主题演出、宋潮游艺园等体验区，通过经典琼剧片段、竹竿舞等展演，碰撞宋潮文化与海南民俗 的独特魅力。(记者 习霁鸿) ...

Group 1 - The upcoming Lunar New Year is expected to see a significant increase in cross-border travel between Hong Kong, Macau, and mainland China, with a projected 11.38 million people entering and exiting Hong Kong during the holiday period from February 14 to 23 [1][2] - On February 14, the number of people crossing the borders reached over 1.18 million, with nearly 730,000 departing, of which more than 530,000 were Hong Kong residents [1] - The Hong Kong Tourism Board reported that in January, the number of visitors to Hong Kong reached 4.81 million, marking a 1% year-on-year increase, with mainland visitors accounting for approximately 3.64 million [2] Group 2 - The "Yue Car South" initiative has gained attention, with over 3,000 applicants approved to bring vehicles into Hong Kong, and more than 1,500 making reservations for travel [4] - The ease of travel between Hong Kong and mainland China has been highlighted, with travelers expressing that crossing the border feels as simple as visiting a neighbor, enhancing the sense of connection during the festive season [4]

Core Insights - The 2026 Spring Festival is expected to set records in travel and tourism, with a significant increase in ticket bookings and overall travel volume, indicating a robust recovery in the sector [2][3][4] Group 1: Travel Trends - The travel market is experiencing a "north-south dual flow," with tourists heading to northern regions for winter activities and southern areas for warmer climates, creating a distinct geographical pattern [5][6] - Harbin is highlighted as a top destination for winter tourism, with a 21% increase in inquiries about northern cities and attractions [5] - Southern cities like Shantou and Jieyang are emerging as popular destinations, with Shantou leading in booking growth at 186%, showcasing the appeal of local culture and cuisine [7][8] Group 2: Experience Evolution - There is a shift from "check-in tourism" to "immersive experiences," with travelers seeking deeper cultural engagement rather than superficial visits [9][10] - The rise of "intangible cultural heritage" experiences is noted, with cities like Huangshan and Jingdezhen seeing significant increases in hotel bookings, indicating a demand for hands-on cultural activities [9][10] - Family travel is becoming increasingly popular, with over half of domestic bookings during the Spring Festival being for family trips, reflecting a trend towards more diverse and engaging experiences for children [11][12] Group 3: Market Diversification - The market is witnessing a breaking down of niche demands, with foreign tourists and niche interests like Hanfu photography gaining prominence [13][14] - There is a notable increase in foreign tourist bookings, particularly from Russia and South Korea, driven by visa policies and cultural interest [14][15] - The trend of outbound travel is also growing, with significant increases in long-haul travel bookings, indicating a broader acceptance of international travel among Chinese tourists [16][17] Group 4: Future Outlook - The tourism landscape is shifting towards personalized experiences, moving away from standardized offerings to cater to individual preferences [17][18] - The expectation for frequent travel is rising, with a significant percentage of respondents planning multiple trips within the year, indicating a transformation in travel habits [18] - Destinations that can provide unique and personalized experiences are likely to thrive in this evolving market [18]

Group 1 - The Spring Festival activities in Guangdong are vibrant and engaging, with a focus on traditional customs and modern cultural tourism experiences [1][2] - On the first day of the Spring Festival, major tourist attractions in the province welcomed approximately 1.42 million visitors, indicating strong tourism activity [1] - Various themed events are being held across cities, such as the "Flower City Flower Street" in Guangzhou and the "Happy Coast Super New Year" in Shenzhen, which integrate local heritage and modern entertainment [2] Group 2 - Key tourist areas, including 4A-level scenic spots, ancient post roads, and red tourism sites, have seen significant visitor numbers, with 472,000, 215,000, and 317,000 visitors respectively [1] - Cultural institutions and rural tourism points also contributed to the festive atmosphere, receiving 206,000 visitors collectively [1] - The events aim to stimulate cultural tourism consumption and showcase intangible cultural heritage, enhancing the overall visitor experience [2]