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天水麻辣烫、淄博烧烤、荣昌卤鹅⋯⋯“泼天流量”退去后,这些城市怎么样了?
3 6 Ke· 2025-10-10 04:06
Core Insights - The article discusses the transformation of small cities into popular tourist destinations through social media and flow economy, focusing on the "post-internet celebrity era" of urban development [1] Group 1: Tianshui's Success - Tianshui, a small city in Northwest China, gained popularity due to its spicy hotpot, with visitor numbers remaining high even after the initial surge [2][7] - The number of hotpot restaurants in Tianshui has increased fivefold to around 1,400 since its rise to fame [4] - Tianshui aims to elevate its hotpot to a recognized regional delicacy and has initiated trademark registration and industry association formation to support this goal [6] Group 2: Economic Impact - In 2024, Tianshui received 59.5 million tourists, generating a tourism revenue of 38.3 billion yuan, both showing over 23% growth [6] - The city has signed 253 investment projects with a total investment of 798.63 billion yuan, indicating a strong economic response to its newfound popularity [8] Group 3: Zibo's Strategy - Zibo, another city that gained fame for its barbecue, is working to diversify its tourism offerings beyond just food, aiming for a more sustainable tourism model [10][12] - The city has set a target to receive 65 million tourists and achieve over 64 billion yuan in tourism revenue by 2026 [12] - Zibo's industrial strategy includes developing a pre-packaged food industry and focusing on four key sectors: new materials, intelligent equipment, new pharmaceuticals, and electronic information [13] Group 4: Rongchang's Challenges - Rongchang, known for its "Lu Goose," experienced a significant influx of tourists but is now facing challenges in maintaining that interest [15][19] - The area saw a 743.6% increase in visitors during the May holiday, but numbers dropped significantly during the subsequent holiday period [17] - The local government has launched a development plan aiming for over 1 billion yuan in output value for the goose industry by 2026, indicating a strategic shift towards sustainable growth [19]
“快递+文旅”新场景释放新活力 旅游“流量”变消费“增量”
Yang Shi Wang· 2025-10-10 04:01
央视网消息:记者10月9日从国家邮政局了解到,国庆中秋假期全国处理快递包裹超72亿件,快递企业积极探索"快递+文旅"新场 景,促进旅游"流量"向消费"增量"转化。 此外,假期期间,月饼、海鲜、牛羊肉等物品寄递需求量大。快递企业增设揽收点和冷链仓,实现商品就近新鲜发货,同时通过智 能分单实现"就近派送"。 国家邮政局发展研究中心战略规划研究部主任刘江表示,假期期间,快递行业深化线上线下、商旅文体健等多业态消费融合,支持 多元化消费场景创新,持续拓展发展空间,进一步促进消费市场稳定发展和经济向好发展。 国家邮政局数据显示,国庆中秋放假期间(10月1日—10月8日),全国邮政快递业运行总体平稳,全行业共处理包裹72.31亿件,日 均处理量超9亿件。 2025年国庆中秋双节叠加,各种消费模式、消费场景创新延展。快递企业积极探索"快递+文旅"新场景,通过门店、存包柜及自寄 盒等多种方式进驻高铁站、机场、酒店和旅游景区,为假日出行的旅客带来舒适便捷的出游体验,促进旅游"流量"向消费"增量"转 化。 ...
登封市: 科技盛宴点燃文旅热潮
Zheng Zhou Ri Bao· 2025-10-10 03:47
Core Insights - The dual holiday period of National Day and Mid-Autumn Festival saw Dengfeng City breaking the traditional model of "natural scenery + historical relics" by integrating cutting-edge technology and cultural experiences to enhance visitor engagement [1][2] - The tourism market during the holiday displayed continuous innovation in business models and steady improvement in quality, resulting in positive economic and social outcomes [2] Group 1: Technological Integration - The theme "Wishing for 2025, Perfect Mount Song" was highlighted at the Songshan Scenic Area with two major tech events: a robot kung fu show and a drone light show, igniting the festive atmosphere [1] - The robot performance at the Shaolin Scenic Area showcased traditional kung fu moves, impressively replicating classic techniques, thus creating a visual feast that merges tradition with modern technology [1] - The Songshan Geological Museum transformed into a light stage where a thousand drones performed, illustrating unique cultural narratives of Dengfeng through stunning light displays [1] Group 2: Cultural Experiences - The Shaolin Scenic Area hosted the "Impression Shaolin" kung fu welcoming ceremony daily, featuring various martial arts performances, enhancing the cultural experience for visitors [1] - The Songyang Lantern Festival allowed tourists to stroll under the moonlight, accompanied by captivating dance and magic performances, providing an immersive experience of Chinese romance [1]
文旅消费升级,靠大爷大妈
Hu Xiu· 2025-10-10 03:35
十一长假爆火背后,真正的"隐形土豪"是大爷大妈?!大家好,这里是品牌议题,十一长假期间,你是 不是也在景区被人山人海震撼到了?但今天我要告诉你一个颠覆认知的真相:今年假期旅游消费的"隐 形发动机",可能不是你我这样的年轻人,而是你爸妈甚至爷爷奶奶那辈的"银发族"! 没错,消费升级 和增量的下一波浪潮,正悄悄由2.8亿中国老年人推动! ...
青岛:国庆和中秋假期粮油、肉类、月饼价格基本平稳,蛋菜价格较节前小幅回落
Zhong Guo Fa Zhan Wang· 2025-10-10 03:31
Core Insights - During the National Day and Mid-Autumn Festival holidays, Qingdao's price monitoring teams conducted daily inspections of essential goods, tourism consumption, transportation, and accommodation markets to ensure price stability [1][2] - The supply of essential goods was sufficient, with a variety of products available and orderly promotional activities during the holiday period [1] - Key monitored prices for grains, oils, and meats remained stable, with slight decreases in egg and vegetable prices compared to pre-holiday levels [1][2] Price Monitoring - The average retail price of flour was 2.35 yuan (500g), rice at 3.25 yuan, and 5-liter bottled peanut oil at 133.10 yuan, all stable compared to pre-holiday levels and down from the previous year by 2.08%, 2.11%, and 1.77% respectively [1] - Pork prices remained stable with pork belly at 15.20 yuan and lean pork at 15.40 yuan, down 16.94% and 17.20% year-on-year [1] - Beef and lamb prices were stable at 38.30 yuan and 41.90 yuan respectively, with year-on-year increases of 8.17% and 0.48% [1] Egg and Vegetable Prices - Egg prices decreased during the holiday due to reduced demand, averaging 4.04 yuan, down 5.16% from pre-holiday levels and 15.83% year-on-year [2] - Vegetable prices showed a slight decline, with an average retail price of 4.20 yuan across 19 varieties, down 2.33% from pre-holiday levels and 17.65% year-on-year [2] Mooncake and Tourism Prices - Mooncake prices remained stable despite increased sales, with the highest price at 499 yuan per box and an average price of 160 yuan per box, with overall sales volume down compared to last year [2] - The tourism sector experienced increased demand, with stable prices for transportation, scenic tickets, and dining, while hotel prices saw reasonable increases, particularly in coastal tourist areas [2]
中秋国庆节期间山东省临朐县主要居民生活消费品价格运行平稳
Zhong Guo Fa Zhan Wang· 2025-10-10 03:31
蔬菜价格基本稳定。17种蔬菜3升13平1降。其中,大白菜1.99元,上涨55.47%;油菜5.58元,上涨 11.82%;土豆1.99元,上涨44.2%;黄瓜2.99元,下降25.06%;其余蔬菜价格均与节前一致。 水果价格稳中有涨。西瓜2.99元,上涨133.59%;桔子3.99元,上涨54.05%;雪梨2.99元,上涨50.25%; 其余水果价格均与节前一致。 旅游景点、餐饮服务、交通运输行业均按照政府定价和政府指导价进行收费,未发现价格异常情况。同 时反映,旅游消费市场供需两旺,秩序良好,价格稳定。(临朐县价格认证中心) 中国发展网讯双节期间,山东省临朐县价格认证中心扎实做好与群众生活、节日消费密切相关的粮油肉 蛋果蔬等重要商品和服务价格监测工作,认真开展市场监测巡查。从监测数据汇总及反馈情况看,节日 期间临朐县主要居民生活消费品供应充足、品种丰富、价格平稳。10月8日,重点监测的55种居民消费 品超市均价较节前(9月30日,下同)7升4降44平。 米面油价格基本稳定。重点监测的20种商品中,节日期间保持平稳。 肉蛋价格稳中有降。五花肉15.99元、鲜牛肉32.9元、鲜羊肉52.9元、白条鸡9.99元, ...
接待游客超389万人次!中山“双节”文旅成绩单出炉
Nan Fang Du Shi Bao· 2025-10-10 03:23
2025年国庆中秋"双节"叠加,中山文旅市场迎来一轮强劲复苏,据初步测算,2025年国庆中秋假期(10 月1日-8日),中山市累计接待游客389.28万人次,较2024年国庆七天假期(341.8万人次)增长13.89% (以下对比均按此口径)。其中,接待过夜游客47.79万人次,较2024年同期42.1万人次,增长 13.52%;实现旅游收入22.51亿元,较2024年同期19.69亿元,增长14.32%。 本次国庆假期,中山市以"香山古城、大涌红博城、中山影视城"三大核心片区为引擎,联动全市各镇街 特色资源,构建了主题鲜明、层次丰富的"3+N"文旅活动体系,激活中山全域旅游市场。 香山古城在完成升级改造后,于本次节假日惊艳亮相。以香山古城为核心的"岐江焕彩"·一河两岸文旅 带活动,节假日八天活动全部铺开,文化体验、美食消费、夜间娱乐不胜枚举,成为大湾区最闪亮的文 旅消费集聚地和城市打卡地。 2025粤港澳大湾区(中山)流行音乐周与第十七届中国-葡语国家文化周在兴中广场盛大举行,1个展 览、5场音乐会全部"免票入场",一边是粤港澳大湾区实力唱将的激情音浪,另一边是来自安哥拉、巴 西等9个葡语国家的原生态歌舞表 ...
国庆假期出行人次8.88亿,创历史新高!旅游板块活跃
Mei Ri Jing Ji Xin Wen· 2025-10-10 03:09
旅游ETF跟踪中证旅游主题指数,覆盖旅游景区、航空机场、旅游零售、酒店餐饮等细分领域。在国庆 假期、免签政策扩容、退税政策优化等多重催化下有望受益。 2025年国庆中秋假期,旅游市场展现出强劲的活力与新趋势。国庆期间8.88亿的出游人次和超8000亿元 的消费总额,印证了国内消费市场的深厚潜力。 整体来看,旅游市场的驱动力已从传统景点观光转向沉浸式、主题化的深度体验游,像文物考古、国门 游览、音乐节追星、体育赛事等新玩法均备受青睐。 10月10日,A股关键指数集体调整,而旅游ETF逆势上涨,大连圣亚、西藏旅游、海南机场、长白山等 涨幅靠前。 ...
新思想引领新征程丨国庆中秋假期掀起消费热潮 彰显中国经济蓬勃活力
Yang Guang Wang· 2025-10-10 02:49
Core Insights - The Chinese economy is showing robust vitality, driven by increased consumer spending during the extended National Day and Mid-Autumn Festival holiday period [1][2][3] Group 1: Consumer Trends - There was a significant increase in domestic travel, with 888 million trips taken during the holiday, an increase of 123 million compared to the previous year [1] - The average daily foot traffic at popular shopping districts rose by 8.8%, while sales increased by 6.0% during the holiday [3] - The demand for smart home appliances surged, indicating a shift in consumer preferences from "cost-effectiveness" to "quality-price ratio" [3][4] Group 2: Tourism and Cultural Experiences - The holiday saw a rise in cultural experiences, with events like concerts and sports games becoming key triggers for travel [1][2] - The number of inbound and outbound travelers reached 16.34 million, with a daily average of 2.04 million, marking an 11.5% increase year-on-year [2] - Unique cultural tourism projects, such as immersive experiences in historical settings, attracted both domestic and foreign tourists [2] Group 3: Retail and Entertainment - The total box office for the National Day film season reached 1.835 billion yuan, with domestic films accounting for 98.93% of the revenue [3] - The retail sector benefited from the holiday, with significant increases in sales at venues that combined food, culture, and local products [2][3] - The popularity of green and intelligent products reflects a growing consumer focus on health, sustainability, and technological advancement [4]
24 亿人次国庆出行,全国多地“学习式出游”走红
3 6 Ke· 2025-10-10 02:47
在过去的假期里,人们印象中的县域旅游多是赏景、拍照、消费土特产。但近两年,这一格局正在悄然 改变。从 2023 年「双减」政策落地与研学热兴起,县域开始成为「教育出城」的前沿实验区——教育 不再只发生在校园,也开始在田野、矿坑和剧场里发生。 浙江诸暨山下湖镇正是这种转变的缩影。这里原本是「中国珍珠之乡」,过去游客只是看展、买货,如 今镇里开发出「开蚌取珠」体验课,孩子可以亲手剖蚌、学习珍珠形成原理,还能现场设计饰品。商业 项目被重新定义为一堂「自然科学课」。 2025 年国庆长假,全国出行量达到 24 亿人次,但这场年度迁徙的主角,已不再只是风景区。科技馆、 自然博物馆、县域生态园、图书馆和研学营地成为新的假期「目的地」。假期不只是休闲,也成了另一 种学习。 在北京、成都、深圳等城市,科技馆几乎「一票难求」;在江西,图书馆摇身变为文化游乐场;在浙江 与宁夏的县域,孩子们走进自然课堂,在田野与实验间完成一次次实践作业。教育的场景被重新安放: 从学校的围墙,延伸到社会的每一个角落。 这场假期里的学习热,背后是一种教育结构的重组。 课堂不再是学习的唯一入口,社会空间正在成为新的教育基础设施——从地方文旅到公共文化场 ...