人民网沈阳6月23日电 （记者张璐璐）在沈阳市铁西区工业遗址带，一座由锈色钢架与彩色赛道构成 的全新地标——沈阳国际泵道公园，展现着这座古老城市的"国际范"。作为东北地区首个通过国际自行车 联盟认证的泵道场地，其4.58万平方米的场地内，设有9种不同类型的赛道，包括平地练习区、初级道、标 准道、腾跃道、自由式场地和碗池等，满足从入门级到专业级的运动需求。这里不仅是极限运动爱好者 的"朝圣地"，更以体育为纽带架起中外文化交流的桥梁。 在泵道上练习骑行的少年。人民网记者 张璐璐摄 在泵道上练习骑行的少年。人民网记者 张璐璐摄 在泵道上练习骑行的少年。人民网记者 张璐璐摄 截至目前，沈阳国际泵道公园已承办2023年UCI泵道世锦赛预选赛、2024中国泵道联赛沈阳站比赛、 2025年Velosolutions UCI泵道世锦赛中国区预选赛等多项国际赛事。 作为铁西区老工业基地改造项目的一部分，泵道公园原址为废弃厂房区。设计师团队保留部分工业遗 迹，将锈蚀的钢架改造为赛道围栏，形成独特的"工业朋克"风格。通过赛道旁设置的工业遗产展示廊，将 沈阳的制造业历史转化为可感知的体育叙事。 人民网外籍专家Michael（右）尝试 ...

每经记者｜王紫薇 宋美璐 每经编辑｜魏官红 "常州队太拼了，下着雨，队员从头拼到尾，拉拉队也从头到尾在雨里喊加油，我们都被感染了。"在接受《每日经济新闻》记者采访时，从南京带着妻女驱 车来看"苏超"的陈先生情绪激昂。 6月21日，"苏超"迎来第五轮常州队主场对战南京队的比赛。此前，该场比赛门票仅预约人数就达到了76万人，且早在6月18日开票当日门票即已售罄。最 终，球场上座人数达到了史无前例的36712人，其中，省外观众超1万人。 常州队VS南京队现场 图片来源：受访对象供图 陈先生幸运地抢到两张19.9元的原价票，张远（化名）就没有这么幸运，他打开小程序时想买的票已经"秒没"，"我连黄牛票都买不到。黄牛票涨到了600块 （一张）"。 观众的喜爱正转化为商业价值：6月初，"苏超"的赞助商用手都数得过来，截至6月21日，"苏超"赛事的赞助商已经达到19家。 另外，还有些企业赞助了不同的赛区及足球队，例如，在6月21日的赛场上，《每日经济新闻》记者粗略统计发现，至少有4家新赞助商露出，甚至有烧烤店 前来赞助。 "苏超"能这样一直火下去吗？距离拿下千万元冠名赞助商还有多远？ 排面！喜力、伊利、京东都来了，第三等级赞 ...

丘索维金娜在50岁生日后的第一天用一枚银牌作为自己最好的生日礼物。 世界杯挑战赛：50岁的丘索维金娜获得女子跳马亚军 6月20日，国际体联世界杯挑战赛在乌兹别克斯坦首都塔什干举行，东道主选手丘索维金娜在女子跳马比赛中获得亚军，而她6月19日这天刚刚度 过自己的50岁生日。 这次比赛丘索维金娜以13.275分获得亚军，这是最好的生日礼物，赛后她难掩激动，通过社媒写道："以13.275分获得国际体联世界杯挑战赛亚 军，感谢现场观众的掌声。感谢所有的支持和爱，昨天刚刚度过50岁生日，今天在塔什干家门口登上领奖台，这一切意义非凡，爱你们。" 1975年出生的丘索维金娜是体操界的不老传奇，虽然年龄在增长，但她对于体操的热爱以及对比赛的渴望从未减退。此前她曾经8次参加奥运会， 上届巴黎奥运会前夕，丘索维金娜受伤，遗憾错过了奥运赛场，很多人都认为她将就此告别自己的运动生涯，大家没有预料到的是，这位老将笃 志继续比下去。 今年3月，丘索维金娜参加体操世界杯巴库站比赛时获得了跳马冠军，如今又在50岁生日后第一天拿到了世界杯挑战赛的亚军，看上去，丘索维金 娜依然保持着不俗的状态，而通过丘索维金娜的中方经纪人获悉，这位老将的目标是 ...

Group 1 - The "Su Super" league has seen a significant increase in attendance, with all matches except for two exceeding 20,000 spectators, and the Xuzhou home game reaching 30,823 attendees. This attendance surpasses the average attendance of the Chinese Super League and Japan's J1 League for the 2024-2025 season [1] - The league has successfully activated local cultural elements and tourism, showcasing Jiangsu's cultural heritage and products, which has resonated with the public and enhanced the region's image [1][2] - The league emphasizes a people-centered approach, providing excellent venue resources and affordable ticket packages to meet the diverse and evolving needs of the community, highlighting the value of individuals [1] Group 2 - Jiangsu's rich cultural heritage and its status as a significant birthplace of modern industrial culture provide a continuous source of material for the "Su Super" league, allowing for a blend of traditional and modern cultural elements [2] - The integration of culture and economy has led to a projected economic benefit of over 300 million yuan for the entire season, with an average revenue increase of over 20 million yuan for each city involved [2] - Other provinces can learn from Jiangsu's approach by focusing on cultural economics to promote local economic development, emphasizing the importance of unique historical and cultural identities [2] Group 3 - As summer approaches, cities are gearing up for competition in cultural tourism, but some are failing to leverage their local cultural resources effectively, leading to misaligned marketing strategies [3] - Successful city marketing requires the transformation of local cultural genes into unique regional identifiers to stand out in the competitive cultural tourism landscape [3]

在人类丰富多彩的文化与活动中，体育运动无疑是其中最能跨越国界、种族和文化的。体育运动以其独特的魅力，成为连接世界各地的桥梁，被誉为"人类 的共同语言"。2025年6月20日下午，由每日经济新闻主办、每经智库香港中心承办，成都市体育总会、香港商报、共佳品创支持的"全球联动·产业互动"体 育产业国际沙龙（以下简称"体育沙龙"）在中国香港举行。活动吸引了来自中国香港和成都体育产业的50余位企业代表、专家学者及行业领袖齐聚一堂，围 绕体育产业如何促进城市发展、加强跨地区合作等议题展开深度交流。 作为国际体育企业的代表，来自中国香港启德体育园的营运总监贝迪宏重点对启德体育园——这一香港城市史上最大体育基建项目的设计理念与运营模式进 行了介绍。他表示："启德体育园不仅是第十五届全运会香港赛区的主会场，更成为香港体育与娱乐的新地标，未来将通过举办国际赛事和大型文体活动， 进一步提升香港的国际影响力。"国际知名体育建筑设计公司博普乐思高级经理马以实则分享了该公司在全球体育场馆设计领域的领先经验，并特别展示了 香港启德体育园的设计如何融合本地文化与国际化元素。 I t 简 C. Box 出 G 農業 We del T rat ...

Group 1: Core Insights - The "Su Chao" league has gained significant popularity, with discussions about it occurring across various demographics, including young adults and middle-aged individuals [1][2] - The league's success is attributed to the competitive spirit among the 13 cities in Jiangsu, which has led to a nationwide interest in the event [1][4] - The rise of "Su Chao" reflects a broader trend of increasing public engagement in sports events across the Yangtze River Delta region, indicating a critical period for sports consumption [1][4] Group 2: Economic Impact - The "Su Chao" league has stimulated local tourism, with Jiangsu's travel orders on Meituan increasing by 50% week-on-week, making it the top province for travel orders [4][5] - Food consumption has also surged, with dining orders from non-local consumers increasing by over 49% during the league's matches [5] - The league's affordable ticket prices and engaging atmosphere have unlocked previously suppressed consumer spending in sports [5][6] Group 3: Future Development - Experts suggest that the integration of sports events with urban commercial activities can create new business opportunities and enhance local economies [6][7] - The Yangtze River Delta region is exploring new models for mass sports events, with cities like Hangzhou initiating their own "Super League" to promote community engagement [8][10] - The development of sports health centers and community fitness initiatives indicates a growing recognition of the importance of health and wellness in conjunction with sports [14][16]

Core Insights - The "Su Super" event has become a significant driver of local tourism and consumption, leveraging the competitive spirit among Jiangsu's cities to enhance engagement and participation [1][2] - The economic impact of the event is primarily through indirect channels, such as food, accommodation, and transportation, rather than direct ticket sales [2][3] - The event has led to a notable increase in tourism orders and local consumption, with significant year-on-year growth in various sectors [5][6] Economic Impact - The "Su Super" event exemplifies the concept of sports economy, attracting various flows of people and capital, which in turn boosts related sectors like dining and tourism [2][3] - Ticket prices are generally low or even free, with many events offering additional incentives like food packages or discounts on local attractions [3][4] - Data from Ctrip indicates a nearly 10% increase in tourism orders in Jiangsu since the event began, with specific categories like hotel bookings seeing even higher growth [5] Local Engagement and Consumption - Local cities have creatively linked event attendance with local specialties and attractions, enhancing the overall experience for attendees [3][4] - The event has spurred local businesses, such as food vendors and hotels, to adapt their offerings to cater to the influx of visitors [6][7] - There has been a significant increase in foot traffic and sales for local businesses, with some areas reporting up to 60% growth in visitor numbers [6] Challenges and Considerations - Despite the success, there are concerns regarding sustainability and the ability to maintain visitor interest beyond the initial excitement of the event [1][7] - Issues such as ticket scalping and transportation congestion have emerged, highlighting the need for improved management and infrastructure [8][9] - Local governments are actively working to enhance services and ensure safety during events, including emergency preparedness and crowd management [9] Future Prospects - The "Su Super" event is set to continue through 2025, providing ongoing opportunities for local economies to capitalize on the sports tourism trend [9][10] - Collaboration between government and travel platforms is expected to further enhance the visitor experience and convert event attendance into sustained economic benefits [9]

上个周末，全国人民蹲在直播间观看一场草根足球比赛——"苏超"，要知道，在一个月前，这还是一场无人问津的足球比赛。 根据苏州官方发布的数据，苏超第四轮比赛的场均观众已达25802人，而一个月前的首轮比赛，场均观众仅有7745人。 增加的大部分观众，很有可能都是来凑热闹的，但作为一场由官方主导的省级足球赛事，因为各式各样的段子出圈，在社交媒体上吸引泼天流量，在国 内，这还是头一回见。截至2025年6月16日，抖音上关于"苏超"及"苏超联赛"的话题播放量已超过70亿次。 更令人匪夷所思的是，全国各地的知名企业也前来凑热闹，争抢赛事赞助合作商。 6月6号，"江苏省城市足球联赛"公众号公布了最新的赛事赞助商名单，在这份名单里，除新增一个类别的赞助商——公益支持单位（其中仅有一家），赛 事的赞助商扩容至19个，是首轮的三倍。 品牌的狂欢，反向验证着比赛的热度，但并不是谁都有资格成为苏超的合作伙伴，在这场流量盛宴中分一杯羹。 卖爆的球衣，消失的赞助商 在这份扩容的赞助商名单里，不仅有京东、理想、肯德基等明星企业，甚至还有欧冠赞助商"喜力"的身影，网友都说苏超"出息了"。 就在各地企业挤破头都想进入赞助名单的时候，有一家名叫 ...

"奔跑在油菜花海中，感受200多米爬升的坡道挑战，既锻炼了体能，又收获了美景。"前不久，在四川 省遂宁市船山区永和家园举办的第三届村级微马赛事中，竞速组选手李梦琳冲过终点后，兴奋地说道。 当天，随着一声发令枪响，580余名选手如离弦之箭，冲进这片如诗如画的田园风光中。这场融合了体 育赛事与乡村旅游的主题活动，吸引了周边大量游客游玩体验，实现沿线民宿酒店、农家乐预订量同比 增长25%，带动了周边农户增收。 去年以来，船山区持续推动体育赛事"+旅游""+文化"等跨界融合，发展本土帆船、赛艇、皮划艇等水上 运动项目。同时，用活本地资源禀赋，推进赛事"进景区、进街区、进商圈"，打造商文旅体深度融合的 消费新场景。 为有效带动文化、旅游、娱乐等业态发展，遂宁市以赛事为媒，从制定优惠优待政策、改造优化软硬环 境、提供优质服务三方面持续发力。引导区域内餐饮、住宿等行业做好文明待客、诚信经营；利用赛事 节点，推出食宿游折扣、延时退房等"宠粉组合拳"，做实"吃住游购娱"一体化服务配套；顺应消费新趋 势，积极培育文旅消费新业态……赛事"流量"正加速转化为文旅"增量"。 遂宁市还创新举措探索建立先行垫付机制，对涉旅价格领域发生的消 ...

Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Chao") has gained immense popularity, surpassing even the Chinese Super League, driven by social media engagement and government support [1][2][3] Group 1: Popularity and Engagement - The league's success is attributed to the viral "scattered Jiangsu" meme created by popular short video blogger "Da Da Fu," who played a significant role in promoting the league [2][3] - The inaugural Su Chao event featured 516 players from various professions, with 65% of participants being everyday citizens, highlighting the league's community involvement [2] - The league has transformed from an initially overlooked event to a highly sought-after spectacle, with matches now drawing over 30,000 spectators [1] Group 2: Economic Impact - The influx of visitors to cities hosting matches has led to increased local tourism and economic activity, with cities like Changzhou benefiting significantly from the league [4][5] - Changzhou reported over 15,000 visitors from Yangzhou during the Dragon Boat Festival, showcasing the league's ability to attract tourists [5] - Local governments are actively promoting tourism packages and discounts to capitalize on the increased foot traffic generated by the league [6] Group 3: Capital Market Response - The Su Chao phenomenon has sparked interest in related stocks, with companies like ST United and Gong Chuang Turf experiencing significant stock price increases [7][8] - The number of sponsors for the league has surged, with nearly 20 companies, including publicly listed firms, vying for sponsorship opportunities [8][9] - Dragonpan Technology has become a strategic partner for the league, indicating the growing corporate interest in associating with the Su Chao brand [9]