原标题："体育+文旅+商业"跨界融合发展 "票根经济"激发消费新活力 中国甘肃网1月4日讯 据嘉峪关日报报道（融媒体中心记者 郭振兴）1月1日，2026新年登高——嘉峪关 长城徒步大会在关城景区西门鸣枪开始，位于徒步大会起点和终点的商业区内，热闹非凡。地方风味、 特色小吃齐聚一堂，让体育赛事与商业消费深度绑定，推动我市"体育+文旅+商业"跨界融合发展。 "我们是嘉峪关本土餐饮企业，能走到今天，全靠父老乡亲支持，今天借着长城徒步大会，送上热乎的 牛肉烩菜，就想实实在在地献份爱心，回馈大家。"AAA烧烤负责人马有明说，今天为参加活动的人员 送上热乎的牛肉烩菜，用美食传递暖意。 活动举办方相关负责人表示，我市将以2026新年登高——嘉峪关长城徒步大会为契机，将体育赛事流量 优势转化为消费增量，既满足参与者的消费需求，又为本地商户搭建了展示商品的平台，让全民健身与 消费升级同频共振，为城市经济高质量发展注入动力。 作为徒步大会的后勤补给站，商业一条街精准对接赛事消费需求，构建起多元化消费场景。记者在现场 看到，商业街内既有烩菜、烤壳子等本地特色美食，也有杏皮茶、饮料、水果、方便面等适配户外运动 的补给食品，10余家商 ...

Core Insights - Hainan Province is leveraging a variety of sports events to drive tourism and cultural integration, contributing to the development of its free trade port [1][2] Group 1: Sports Events and Economic Impact - Large-scale sports events are becoming crucial for attracting external visitors and stimulating the local economy, with events like the Hainan International Road Cycling Race and Hainan Golf Tournament expanding their influence [1] - The Haikou Marathon this year saw a record participation, with 62.5% of participants coming from outside the island, leading to a significant increase in hotel occupancy rates to 92%, up 25 percentage points year-on-year [1] Group 2: Integration of Culture and Local Elements - Hainan is building a unique sports event system that incorporates local cultural elements, with events like the international sailing invitation and rainforest trail challenges emphasizing cultural integration through activities like "cultural fuel stations" and intangible cultural heritage displays [2] - This approach creates a blend of professional and amateur participation, enhancing both spectator enjoyment and participant engagement [2] Group 3: Policy Support and Future Outlook - Continuous optimization of policies and services is supporting the development of the sports industry, with initiatives like the "Event Pass" providing streamlined access to travel and accommodation, enhancing the overall event experience [2] - Looking ahead, Hainan aims to utilize its free trade port advantages to attract high-level international events and develop original IP event matrices, accelerating the establishment of an international tourism consumption center [2]

新华社长沙1月3日电（记者张格）电影消费券激发观影热情、商业综合体迎新活动聚拢人气、南方冰雪盛景吸引八方游客、本土特色赛事 点燃全民激情……这个元旦假期，湖南多地文旅市场热度不减，消费链条不断延伸。 1月1日上午10点，长沙市民李女士准时打开手机，进入"悦动湖湘·光影未来"电影促消费活动专区，顺利抢到电影消费券。"早就定好假期带 孩子看电影，用上消费券后挺划算的。"李女士随即完成了线上选座。 这场于今年1月1日正式启动的电影促消费活动，成为湖南假期消费市场一大亮点。根据活动规则，消费券于每日10时发放，每日常态供应 1000张；元旦、春节、五一、国庆等重要节日，每日发放2万张；情人节、元宵节等还将每日发放双人约会券、家庭欢聚券。 "在消费券带动下，我们影院的热门影片排期密集，亲子、情侣、好友结伴观影需求旺盛，影院上座率有所提升。看一场电影，成为市民假 期休闲的好选择。"潇湘青春影城长沙悦方店经理耿传颂说。 1月2日，游客在湖南张家界武陵源风景名胜区欣赏雪景。新华社发（张洪涛 摄） 假期里，张家界武陵源风景名胜区迎来降雪，云海、雾凇、峰林相映成趣。这份"冬日限定"的景色，吸引众多游客专程到张家界观雪，各 大景区 ...

（来源：辽宁日报） 新的一年，元气满满。辽宁体育目标笃定，发力前行，为"十五五"时期的体育发展起好步、开好局，让 体育的荣光成为振奋辽宁人的精神力量。新的一年，期待满怀。2026年仍是体育大年，新赛历在眼前铺 展。这一年，辽宁健儿将瞄准哪些大赛？辽宁体育人将打造哪些赛事？我们在此择其重点，予以呈现。 转自：辽宁日报 ...

（来源：千龙网） 这个元旦假期的北京首钢园分外热闹，为市民游客呈现了一场集光影艺术、潮流市集、冰雪运动、音乐狂欢、科技互动于一体的全景式新年嘉年华活动。记 者1月3日获悉，元旦假期三天首钢园入园客流近20万人次。 北京融石广场则是另一番热闹景象，银盐市集摊位依次排开，各式潮流新品、精致摆件、文创产品吸引着往来顾客的目光。"买份小礼物送给今年的自己， 寓意新年新气象。"正在挑选香薰的李女士说。 此外，四高炉、功碑阁、永定河集等都举办了特色迎新活动，持续覆盖整个元旦假期。其中，永定河集开启的"永定河冰雪世界·雪境漫游"活动将持续至2 月，带来雪圈滑道、雪上DIY手工、雪地寻宝等雪上娱乐以及美食文创等体验。 从承办冬奥赛事到打造常态化文旅品牌，从标志性的跨年盛典到日常休闲体验，首钢园已探索出一条以场景创新为核心、以产业融合为支撑的城市更新路 径，成为消费活力聚集地、北京微度假热门目的地。据统计，2025年首钢园入园客流量突破1400万人次。 三高炉南广场市集迎来如织的客流 元旦假期首日，一场CBA联赛的焦点之战在首钢冰球馆打响，不少铁杆球迷来到现场，球馆化身蓝色海洋，全场球迷挥舞围巾、高声呐喊。"开心逛吃后再 去看 ...

转自：北京日报客户端 这个元旦假期的首钢园分外热闹，为市民游客呈现了一场集光影艺术、潮流市集、冰雪运动、音乐狂 欢、科技互动于一体的全景式新年嘉年华活动。记者1月3日获悉，元旦假期三天首钢园入园客流近20万 人次。 六工汇购物中心上新"陶然集"市集 元旦假期首日，一场CBA联赛的焦点之战在首钢冰球馆打响，不少铁杆球迷来到现场，球馆化身蓝色 海洋，全场球迷挥舞围巾、高声呐喊。"开心逛吃后再去看球赛，迎新年的仪式感满满！"家住朝阳区的 球迷悦悦和家人下午就来到首钢园，在六工汇购物中心逛了"陶然集"陶艺文创市集后，又来到户外的沉 淀池广场观看乐队表演，傍晚拿着票根用餐享九折优惠价，饱餐一顿后悠闲地去球馆观赛。 本赛季北京北汽男篮在首钢园主场比赛推出"票根经济"活动，球迷凭比赛电子纪念票根即可在首钢园70 多家商户享受全业态专属优惠。赛场之外，冬奥地标首钢滑雪大跳台举办"顽酷冰雪季"活动。雪地小火 车、雪山岩降、儿童挖宝区等十余项全龄冰雪项目，让大小朋友共同体验到冰雪运动的乐趣。 夜幕降临，首钢园披上流光溢彩的"盛装"，钢铁高炉被五彩斑斓的灯光装点，营造出梦幻般的工业风霓 虹夜色。 三高炉南广场市集迎来如织的客流 三 ...

Group 1 - The core focus during the "14th Five-Year Plan" period is to enhance the public service system for national fitness, making fitness venues more accessible and diversifying sports options and events [1][2] - Hebei Province has constructed 126 new standard sports parks, achieving nationwide leadership in quantity and ensuring that all counties meet national standards for sports parks, effectively establishing a 15-minute fitness circle [1][2] - The Hebei Five-a-Side Football Super League emphasizes grassroots, amateur, and inclusive participation, attracting over 4,000 spectators to recent matches, showcasing the growing popularity of local sports events [2] Group 2 - The province has hosted two high-quality national fitness competitions during the "14th Five-Year Plan," with total participation exceeding 500,000 people each time, and has organized various leagues across multiple sports [2][3] - Hebei has promoted ice and snow sports, with 25,000 participants in the provincial ice and snow sports meeting and 50 million people engaging in ice sports activities, reflecting the province's commitment to winter sports [3] - The number of social sports instructors has increased by 40% since the end of the "13th Five-Year Plan," with 39.3% of the population regularly participating in sports, indicating a positive trend in public health and fitness engagement [3][4]

随着发令枪响，参赛选手们冲出起跑线。为了迎接2026年新年，不少参赛选手特意选择了红色衣服、帽子，为比 赛增添了一抹喜庆亮色。"新年登长城，跑出开门红，新年新气象！"参赛选手曹迎春说，"迎着2026年的第一缕 阳光，完成居庸关长城挑战赛，体验太棒了。刚开始爬升特别陡，几乎是手脚并用的方式，后来爬到最高点，视 野开阔、巍峨长城一览无余，豪迈之感油然而生。这样的活动特别有意义，为新的一年开了个好头。" 本届居庸关长城垂直挑战赛同时是2026年全国新年登高健身大会的北京主会场。全国新年登高健身活动是国家体 育总局组织开展的每年首项全国性全民健身主题活动，自1996年以来已连续举办30届，成为深受群众喜爱的喜迎 新年活动。 居庸关长城垂直挑战赛连续两年作为全国新年登高健身大会北京主会场，在为广大民众带来别开生面的新年登高 祈福活动的同时，将勇攀高峰的体育精神与居庸关厚重的关城文化深度融合，为这一传统盛会注入了独特的文化 内涵与地域特色，也为区域经济社会发展注入了新动能。 本报讯(记者 孙云柯）1月1日上午，当新年的晨光洒满昌平居庸关的巍峨群山，2026年居庸关长城垂直挑战赛 （见上图）激情开赛，近2000名参赛选手穿 ...

（来源：黑龙江日报） 转自：黑龙江日报 冰雪+赛事 凸显城市特色 这个冬天，七台河举办了首届冰雪运动超级联赛。"冰超"联赛开幕当天，6位世界冠军参加火炬传递，尽显冠 军之城底气。主火炬在七台河体育中心主场馆点燃，开幕式结束后，现场观众还观看了精彩激烈的黑龙江省 大滑梯远景。李福摄 七台河"冰超"联赛开幕式。 张求是摄 130 the life 2号 the first E TENER lynni HARR RE READ FE 1 I 日刊文 FFF 【 】 】 】 】 Trainl ARTS FREE FILLER i H 45 5 ED t 10 2 APA TTE n be 12 / 12 / 2 ling the S 18 1 6 1 1999 897 1 3 pers 245 x 上合的 115 the state of the □马丽丽 2025年12月21日，七台河市冰雪运动超级联赛开幕；12月28日，七台河市第八届"冠军传奇·冰雪嘉年华"华丽 登场。接踵而来的赛事、活动，让七台河这座安静的小城人气升腾、百业勃发。用对用好冰雪资源，成了这 座城市辞别旧岁、开启新年的最佳方式。 冰雪运动超级联赛（ ...

Core Insights - The Kai Tak Sports Park is transforming into a hub for various high-profile events, showcasing Hong Kong's capacity as a "City of Events" [2][3] - The park has hosted over 90 international and local events, attracting more than 7 million visitors, and is positioned as a leader in global ticket sales [2][3] - The economic impact of these events is significant, with local businesses experiencing increased foot traffic and revenue due to the influx of tourists [3][4] Group 1: Event Management and Infrastructure - The Kai Tak Sports Park utilizes advanced technology for event management, including a unique turf transfer system that allows for quick venue transformations [1] - The park is set to host a variety of events throughout 2025, including international sports competitions and cultural performances, enhancing its role as a premier venue [2] - The venue's operational success is attributed to its strategic planning and ability to cater to diverse event requirements [1][2] Group 2: Economic Impact - Major events have led to a surge in tourism, with over 1.7 million visitors during the National Games, marking a 19% increase year-on-year [4] - Local businesses, such as restaurants and hotels, report significant revenue boosts, with some establishments seeing over 20% of their income directly linked to event-related tourism [3] - The Hong Kong government is promoting a "tourism everywhere" strategy to further integrate events with local tourism, enhancing the overall visitor experience [3][4] Group 3: Technological Integration in Tourism - The introduction of smart tourism applications, such as the "City Memory" app, enhances visitor engagement by providing interactive experiences related to the sports park's history [5] - The future of Hong Kong's events is expected to leverage technology to deepen the integration of events and tourism, encouraging longer stays and more immersive experiences [5] - The government's tourism development blueprint emphasizes the importance of technology in promoting Hong Kong as a vibrant destination for events and cultural experiences [5]