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大公国际:冰雪经济高质量发展:银行业的赋能路径与实践
Xin Lang Cai Jing· 2025-12-29 13:44
Core Insights - The ice and snow economy in China is projected to reach a trillion-level scale, driven by the concept of "even in icy and snowy conditions, there are mountains of gold and silver" [2][14] - By 2025, the number of ice and snow tourism participants and revenue is expected to reach new highs, showcasing strong development momentum [2][14] - The banking industry is encouraged to enhance policy collaboration, product innovation, and technological empowerment to create a multi-layered service system for the long-term development of the ice and snow economy [2][14] Policy and Market Dynamics - Recent national and local policies, such as the "Opinions on High-Quality Development of Ice and Snow Sports" and the "Heilongjiang Province Ice and Snow Economic Development Plan (2022-2030)," have created a historic opportunity for the ice and snow economy [3][15] - The development model of the ice and snow industry has evolved from a single focus on sightseeing to a deep integration of "ice and snow + tourism, culture, sports, and equipment manufacturing" [3][15] - In 2025, the total revenue from national ice and snow tourism is expected to exceed 630 billion yuan, with Heilongjiang Province receiving 116 million tourists, a year-on-year increase of 18% [3][15] Financial Support Mechanisms - The banking sector is crucial for providing long-term, large-scale funding support for major ice and snow infrastructure projects, which require customized financing solutions [4][16] - As of November 2025, the loan balance for ice and snow-related industries in Heilongjiang Province reached 67.3 billion yuan, a year-on-year increase of 14% [4][16] - Local banks are innovating "small and beautiful, scene-based" credit products to support small and micro enterprises in the ice and snow industry, addressing their unique financing challenges [5][17] International Financial Services - The internationalization of the ice and snow economy necessitates the development of local foreign-related financial services [7][19] - Key tourist areas have achieved full coverage of foreign card acceptance, with over 21,000 inbound visitors served and transaction amounts exceeding 320 million yuan in 2025 [7][19] Consumer Market Activation - The banking industry is collaborating with various partners to integrate financial services into the entire ice and snow consumption scene, stimulating market activity through subsidies and installment services [8][20] - The 2024-2025 ice and snow season is projected to see consumer participation and spending exceed 187.5 billion yuan, with ski resort spending reaching 78.6 billion yuan, reflecting a significant growth in consumer engagement [8][20] Digital Financial Integration - The integration of digital technology with financial services is essential for addressing the challenges posed by the seasonal and diversified nature of the ice and snow economy [9][21] - Digital financial solutions are enhancing credit processes and risk management, allowing for real-time monitoring of business performance and cash flow [9][21] - Customized financial products are being developed to meet the diverse consumption needs associated with ice and snow activities, facilitating smoother cash flow for businesses [10][22]
“冰雪微笑曲线”解答:冰雪经济如何告别“一季红,三季荒”?
Xin Lang Cai Jing· 2025-12-28 16:23
在中国北方的地理版图上,一条跨越疆、蒙、冀、京、辽、吉的弧形冰雪产业带愈发清晰,人们将其称 作"冰雪微笑曲线"。在"2025中国向上·冰雪微笑曲线"调研行中,半月谈记者发现,冰雪经济正在这条 产业带上酝酿升级。 这条曲线有三层指向:空间上串联冰雪黄金纬度带的资源禀赋;产业上牵引价值链向高端环节延伸;体 验上托举公众在严寒季节的获得感与幸福感。冰雪已经不再只是冬日风景,消费时段被拉长,体验内容 更细分,产业链条也在向更完整的方向延伸。在这条三位一体的曲线中,冰雪正以前所未有的姿态,跃 升为驱动高质量发展的"热动能"。 夜间场景的扩容,最能看出冰雪经济的"新业态"如何落地。过去,冰雪经济常受限于日落而息的短促链 条。而如今,夜滑、夜游、夜演、夜食、夜宿彼此咬合,带来一整晚的停留与复合消费。延吉的网红墙 把民族风情、夜间餐饮与打卡留念汇成一条动线;长春冰雪新天地用灯光叙事与沉浸式演艺把夜色变 成"黄金后半场"。夜间热度能不能转为长期口碑,考题落在一整套的服务细节上:接驳顺不顺、排队乱 不乱、价格清不清、暖屋与休憩点够不够、应急响应快不快。细节越扎实,预期越稳定,停留时间越 长,消费就越容易从"单点购买"走向"组合消 ...
今年我国运动员共获146个世界冠军
Xin Lang Cai Jing· 2025-12-28 09:09
Core Insights - In 2025, Chinese athletes achieved a total of 146 world championships across 31 sports, including 6 instances of breaking 4 world records in Olympic events [1] - The proportion of the population with a "qualified" level of physical fitness reached 84.9% in 2025, an increase of 0.8 percentage points from 2020, with 38.52% of the population regularly participating in sports [1] - Sixteen provinces hosted regional football leagues in 2025 [1] Industry Growth - The national sports industry has experienced an average annual growth rate of 10.3% since the 14th Five-Year Plan, with an average annual increase in value added of 11.6% [1] - The total scale of the ice and snow industry grew from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, reflecting an average annual growth rate of 26.6% [1]
一组数据带你感受2025体育强国建设加速度
Jing Ji Guan Cha Wang· 2025-12-28 07:35
Core Insights - In 2025, Chinese athletes achieved a total of 146 world championships across 31 sports, including 4 world records set by 3 individuals and 2 teams in Olympic events [1] - The proportion of the population meeting the "qualified" level of physical fitness reached 84.9% in 2025, an increase of 0.8 percentage points from 2020, with 38.52% of the population regularly participating in sports [1] - Sixteen provinces hosted regional football leagues in 2025 [1] Industry Growth - The national sports industry has experienced an average annual growth rate of 10.3% since the 14th Five-Year Plan, with an average annual increase in value added of 11.6% [1] - The ice and snow industry has seen its total scale grow from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, reflecting an average annual growth rate of 26.6% [1]
在冰雪消费热中用好“冷资源”
Zhong Guo Jing Ji Wang· 2025-12-27 10:12
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by various innovative projects and a growing consumer base [1][2][3] - The ice and snow industry in China has seen significant growth, with its scale increasing from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, reflecting an annual growth rate of 21.09% [1] - The 2024-2025 ice and snow season is expected to generate over 187.5 billion yuan in consumer spending, marking a more than 25% increase compared to the previous season [1] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with 4.3 billion visits and 524.7 billion yuan in revenue projected for the 2023-2024 season [1] Group 2 - Government policies play a crucial role in the development of the ice and snow economy, with various initiatives aimed at enhancing service consumption and promoting local resources [2] - The shift in consumer behavior from goods to services is evident, with traditional practices being transformed into profitable ventures, such as the conversion of traditional wooden houses into popular guesthouses in Alashan [2] - The 2025 Central Economic Work Conference emphasized the need to unleash the potential of service consumption, particularly in regions rich in ice and snow resources [2] - Innovative practices, such as "snow holidays" for students in regions like Jilin and Xinjiang, demonstrate a tailored approach to leveraging local advantages [2] Group 3 - Successful examples of integrating ice and snow activities with year-round tourism, such as the Changbai Mountain and Pingxue Ski Resort, showcase the potential for diverse consumer experiences [3] - The emergence of "ice and snow+" business models reflects a growing trend towards personalized and varied consumption scenarios [3] - Collaboration between effective market strategies and proactive government policies is essential for maximizing the potential of the ice and snow economy [3] - New services, such as "ski equipment convenience travel" on the Beijing-Zhangjiakou high-speed railway, enhance accessibility and convenience for consumers [3]
“冰上之梦”滑冰乐园今日“绽放”如意湖畔
Xin Lang Cai Jing· 2025-12-27 01:14
冬日的郑州将新增一处全新的打卡胜地。今日起,由郑州国际会展中心有限公司携手北京锐森文化体育 发展有限公司打造的郑州"冰上之梦"滑冰乐园将在如意湖畔室外广场全新亮相。以"场景营造、冰上体 验、文化融合"为核心,"冰上之梦"冰雪项目填补了郑州市内大型冬季冰上项目空白,将为市民打造一 场集场景体验、运动、休闲、社交等于一体的冬日盛会。 据相关负责人介绍,"冰上之梦"冰雪项目与郑州冰雪产业升级的发展趋势高度契合。近年来,郑州正加 速推进"冰雪经济"布局,编制了《冰雪经济发展实施意见》,积极培育冰雪文化、冰雪赛事等新业态, 而"冰上之梦"冰雪项目的落地,不仅以专业冰场为市民游客提供高品质的冬季休闲新选择,更以"冰雪 +文化"的创新模式,让中原传统技艺在冰场之上焕发生机,实现传统文化与现代娱乐的双向赋能。该 项目的运营,不仅有力助推郑州国家中心城市冰雪经济消费市场扩容升级,更以文体旅商融合的新业态 为城市发展注入新活力,让传统技艺的传承与城市发展的步伐同频共振,奏响冬日郑州的发展新乐章。 据了解,"冰上之梦"滑冰乐园开放时间为10:00至22:00,12月31日夜间不对外开放。市民参与需购票 入场,现场除核心主冰场的滑冰 ...
万亿冰雪经济“热”力全开
Xin Lang Cai Jing· 2025-12-27 00:10
从参与人数维度分析,冰雪运动的普及成效同样亮眼。2024至2025冰雪季,全国居民冰雪运动参与人数 达到2.92亿人,参与率达20.61%,比上一冰雪季提高1.93个百分点。参与人群结构持续优化,18岁以下 儿童及青少年冰雪运动参与人数达0.56亿人,参与率为18.99%,同比增加1410万人,青少年正逐渐成为 冰雪消费主力军。 随着冰雪运动人口的增长,消费规模也大幅提升。2024-2025冰雪季,居民参与冰雪运动项目及由此带 动的消费规模超1875亿元,相比上个冰雪季增长超25%。冰雪旅游市场更是火热,我国冰雪旅游人次已 连续三个冰雪季实现超过3亿人次的市场规模。全国26家国家级滑雪旅游度假地接待滑雪旅游总人次达 3765万,同比增长25%,旅游总收入达243亿元,同比增长34%,连续三个冰雪季保持快速增长,"南客 北往,外客入境"的消费新格局日益成型。 《中国冰雪经济发展报告(2025)》日前发布,报告显示,在系列利好政策的引领推动下,我国冰雪经 济近年来实现跨越式发展,参与人口、场地建设、消费规模等核心指标持续攀升,全产业链条日趋完 善,正成为拉动经济增长的新引擎。 从产业数据维度看,冰雪运动的带动效应 ...
中经评论:在冰雪消费热中用好“冷资源”
Xin Lang Cai Jing· 2025-12-27 00:10
Core Insights - The ice and snow economy in China is experiencing significant growth, with the industry scale projected to exceed 1 trillion yuan by 2025, up from 364.7 billion yuan in 2016, reflecting an annual growth rate of 21.09% [2][3] Group 1: Industry Growth and Trends - The ice and snow industry in China is expected to grow from 3.647 trillion yuan in 2016 to 9.8 trillion yuan by 2024, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 ice and snow season, marking a growth of over 25% compared to the previous season [2] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with the 2023-2024 season seeing 430 million participants and generating 524.7 billion yuan in revenue [2] Group 2: Policy Support and Economic Transition - The development of the ice and snow economy is supported by various government policies aimed at enhancing service consumption and promoting economic growth, as highlighted in recent central economic meetings and government reports [3] - The shift in consumer behavior from goods to services is evident, with traditional practices being adapted for modern tourism, such as the transformation of traditional wooden houses into unique accommodations in areas like Altay [3] Group 3: Innovative Practices and Regional Strategies - Successful regional strategies include the implementation of "snow holidays" for students in areas like Jilin and Xinjiang, which aim to leverage local ice and snow resources effectively [4] - The example of Changbai Mountain and Pingxue Ski Resort illustrates the potential for year-round tourism by offering diverse activities across seasons, enhancing the economic viability of the region [4] Group 4: Market Dynamics and Consumer Experience - The integration of ice and snow activities with other sectors, such as transportation, is crucial for enhancing consumer experience, as demonstrated by the introduction of convenient services for ski equipment transport on high-speed trains [5] - The diversification of consumption scenarios in the ice and snow sector reflects a growing trend towards personalized and varied experiences, driven by both market demand and supportive government initiatives [5]
国网吉林电力提供优质高效服务—— 护航冰雪经济热潮
Jing Ji Ri Bao· 2025-12-26 22:10
紧盯吉林冰雪产业从资源驱动向价值驱动转型战略,国网吉林省电力有限公司积极服务"冰雪强省"建 设,系统谋划、精准施策,为冰雪产业发展提供坚实可靠的电力保障与优质高效的服务支撑,全力助推 得天独厚的"冷资源"持续转化为驱动高质量发展的"热经济"。 助力硬件升级 地处"世界黄金粉雪带",吉林省拥有优质而丰富的冰雪资源。近年来,各大滑雪场持续扩容升级:雪道 数量增加、缆车系统更新、造雪能力提升、夜场灯光亮化……每一项升级都对电力供应提出更高要求。 12月份,吉林省最低气温降至零下二十多摄氏度,却丝毫未影响人们奔赴冰雪的热情。各大滑雪场人潮 涌动,从晨曦微露到夜幕低垂,欢笑声与滑雪板的呼啸声在白山松水间交织成动人乐章。 12月19日晚,第29届长春冰雪节开幕式暨第七届长春冰雪新天地开园活动举办。该园区电气部门负责人 杨帅介绍,长春冰雪新天地的用冰量、用雪量再创新高,开园后日用电量约3万千瓦时。在该项目建设 规划初期,国网长春供电公司便深化"项目长"负责制,主动对接用户需求,优化报装接电流程,严格执 行"一线一案""一户一案",加强对供电线路、配电设备及应急电源的巡视消缺,确保园区建设与运营用 电安全稳定。 在松原市,查 ...
视频丨这个冬天一起感受“冰雪丝路” 1725个滑冰场馆覆盖全国
Core Insights - The report titled "China Ice and Snow Economy Development Report (2025)" indicates a strong start for the ice and snow economy in the first month of the 2025-2026 season, with significant growth in visitor numbers and revenue [2][3] Group 1: Economic Performance - In the first month of the new snow season, China's ski resorts welcomed a total of 0.35 billion visitors, marking a 10% year-on-year increase, with inbound visitors reaching 190,000, up 66% [3] - The total consumption in the ice and snow economy reached 36.35 billion yuan, reflecting a 6% increase compared to the previous year [3] - The ice and snow industry in China has seen exponential growth from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan in 2025 [5] Group 2: Industry Development - As of March 2025, the number of enterprises related to the ice and snow industry in China has reached 18,492 [6] - The sales revenue of the equipment manufacturing sector grew from 15.3 billion yuan in 2019 to 22 billion yuan in 2023, with a compound annual growth rate of 9.5% [6] - Indoor ski resorts have surged from 5 in the 2013-2014 season to 59 in the 2023-2024 season, primarily located in southern cities, effectively overcoming regional limitations [8] Group 3: Event and Competition Growth - The report highlights the rapid development of key areas such as the Northern Economic Leading Zone and the Beijing-Zhangjiakou Sports Culture Tourism Belt, which have become new highlights for regional economic development [10] - In the 2023-2024 snow season, a total of 19 international and 91 domestic events were held, with domestic events increasing by 50% compared to the previous season [10] - The National Sports Administration has been expanding grassroots ice and snow events, organizing popular activities like "National Public Ice and Snow Season" and "World Snow Day" to create a comprehensive event system for all demographics [11] Group 4: Youth Engagement - The National Sports Administration, in collaboration with the Ministry of Education, is promoting ice and snow sports in schools through initiatives like "Ice and Snow into Campus," integrating these activities into curricula [13] - A U-series event system for ice and snow projects has been established, including national youth skiing tours and championships, aimed at enhancing youth participation and skill levels in ice and snow sports [13]