Core Viewpoint - The proposal by the Shenyang Municipal Committee emphasizes the integration of culture, tourism, sports, and commerce to enhance economic and social development in Shenyang [1] Group 1: Cultural Industry Development - The plan aims to optimize the development space for the cultural industry by leveraging historical, red, industrial, and ethnic cultural resources [1] - It focuses on promoting industries such as creative design, broadcasting media, and handicrafts, while accelerating the construction of cultural districts and creative parks [1] - The initiative includes the establishment of a national cultural and technology integration demonstration base to foster new business formats like animation, digital creativity, micro-short dramas, and e-sports [1] Group 2: Tourism Enhancement - The proposal seeks to improve the "Four Seasons Tour" brand and cultivate new integrated scenarios for leisure, night consumption, and outdoor sports [1] - It aims to create a national cultural and tourism consumption demonstration city and accelerate the development of a strong tourism city [1] - Hosting internationally influential sports events and exploring city-specific events are also part of the strategy [1] Group 3: Sports Development - The plan emphasizes strengthening the brand matrix of "three major ball" sports events and aims to establish Shenyang as a key city for football development in China [1] - It promotes nationwide fitness activities to enhance both public and competitive sports levels, contributing to the construction of a strong sports city [1] - The development of the ice and snow economy is highlighted, particularly in relation to hosting the 15th National Winter Games in Shenyang and promoting the entire industry chain of ice and snow tourism, sports, culture, and equipment [1] Group 4: Economic Policies - The proposal includes implementing proactive cultural economic policies to enhance the professional, large-scale, and intensive development capabilities of state-owned cultural enterprises [1] - It encourages social capital to invest in the cultural and tourism industry through various forms [1]

（上接1版） 日前举行的中央经济工作会议在总结2025年经济工作时提到，"经济社会发展主要目标将顺利完成""'十 四五'即将圆满收官"等，系列表述成为今年经济"稳"的有力注脚。 内观：动能向优的趋势不变 科技兴则经济兴，创新强则国家强。从年初国内涌现出DeepSeek等多个达到国际先进水平的通用大模 型，到5月天问二号成功发射，从9月末全球首台原位可变径盾构机"变径一号"下线到10月末全球首台太 阳磁场精确测量中红外观测系统（AIMS望远镜）正式启用。这一年，科技创新和产业创新亮点颇多。 我国经济进入高质量发展阶段，经济运行呈现出结构转型升级、动能"由旧向新"的转换特征。2025年中 国经济的实践证明，动能向新、向优的趋势没有改变。 活力释放的背后，是扩内需政策的接续发力：提振消费专项行动方案"圈定"重点，服务消费与养老再贷 款、财政贴息等政策聚合发力，促进民间投资的十七条务实举措印发实施，"两新""两重"政策加力扩 围……多条扩大内需政策持续用力，做强国内大循环。 产业转型升级，为经济增长添强动能—— 今年以来，随着高端化、智能化、绿色化加快推进，我国产业升级态势明显，先进制造业和现代服务业 占比不断提升。 ...

冰雪不再是北方专属的"季节限定"，而是覆盖全地域、全人群、全年可享的万亿级消费市场。 冰雪文化拓展延伸，业态创新层出不穷。黑龙江举办首届"冰超"，既涵盖冰球、冰壶、滑冰、滑雪等传 统冰雪项目，又包括冰上龙舟、雪地足球等创新体育活动。在更多地方，"冰雪+"持续升温，串联起音 乐派对、林海骑马、围炉煮茶、温泉疗养等文旅体验，不断丰富冰雪文化内涵，为业态提质升级点 燃"冰雪里的一把火"。跟着冰封雪景、冰雪赛事、雪国创意去旅行，成为许多人的新选择。 12月7日，大雪节气的松花江畔，震天鼓声与采冰号子交织回荡，第六届哈尔滨采冰节启幕。 不只是哈尔滨，放眼全国，冰雪产业正呈现"全域开花"的蓬勃态势。 在北方，吉林依托"东雪西冰"的地理格局，给游客带来"滑雪、溜冰、渔猎"的跨区域多元体验；新疆凭 借天然蓬松的"粉雪"资源，备受滑雪爱好者推崇；河北张家口以冬奥为牵引，推动"滑雪+研学+康养"多 维业态融合。 在南方，深圳依托世界最大室内滑雪中心，实现"室外26℃、室内零下6℃"的玩雪自由；成都的室内滑 雪场不仅让游客体验雪地投壶、投掷橄榄球的乐趣，还推出雪地吃火锅项目。 服务保障更上一层楼，细节之处见温度。"尔滨模式"出圈， ...

可见，这种从"专业运动场景"到"品质生活方式"的转型，既大幅度拓宽了冰雪产业的服务边界，也显著 提升着产业附加值与市场吸引力，为行业长效发展注入全新动能。当然，这些探索可不只是赚了短期客 流，更给地方文旅指引了方向。以前不少县城总愁没特色资源，现在看，文旅生意不用死磕稀缺资源， 而是要找准本地特色、盘活周边需求，就能够"分一杯羹"。"雪假"的短期热度会退，南北方文旅的差异 化突围思路则都值得借鉴。北方要把冰雪资源做透，延长冰雪产业链条；南方则可依托室内雪场和特色 业态，把本土优势玩出花样。毕竟到2030年，我国冰雪经济要冲刺1.5万亿元规模，只有各展所长，才 能让冰雪经济真正成为全民共享的新赛道！ 最长连休可达9天且没有作业，近期北方多地学生迎来了令人羡慕的"雪假"：新疆乌鲁木齐、阿勒泰等 地开启5天"雪假"模式；吉林省为全省义务教育阶段学生特设专属冰雪假期，省内39家滑雪场还免费提 供3小时雪具体验。原本以为，这波冰雪假期的红利会被北方冰雪旅游目的地尽数包揽，谁料想即便无 雪的南方城市，文旅市场也同步迎来火爆行情。这波"反向引流"，可把许多地方的文旅智慧体现得明明 白白。 按理说，真冰真雪才是"雪假"标配， ...

Core Insights - The ice and snow industry in China is experiencing significant growth, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, reflecting a year-on-year increase of over 25% [1] - The integration of digital technology with the ice and snow industry is creating new business models and enhancing consumer experiences [1] - The demand for ice and snow equipment is surging, with production levels reaching three times that of the previous year in some manufacturing facilities [3] Industry Growth - The ice and snow economy is expanding rapidly, with various new business formats emerging, driven by increased participation in ice and snow sports [1] - Ski resorts are enhancing their offerings by increasing the number of ski trails, hiring professional coaching teams, and creating family-friendly skiing environments [1][2] - The consumer spending at ski resorts reached 78.61 billion yuan, with a notable 27.97% increase in spending within a two-kilometer radius of these resorts [1] Technological Integration - Ski resorts are adopting smart technologies, such as high-definition cameras and satellite positioning, to enhance the skiing experience for visitors [2] - A mobile application for skiing services has gained over 10 million registered users, indicating a growing interest among younger consumers [3] Recommendations for Development - The industry should focus on enhancing technological capabilities for smarter management, utilizing 5G, IoT, and big data for operational efficiency [3][4] - Establishing a talent cultivation and standardization system is crucial for providing specialized and versatile professionals to the industry [3][4] - Strengthening statistical monitoring and regional collaboration can help create a unified national strategy for the ice and snow economy [4] - Policy and resource support should be optimized to ensure a balanced approach between long-term and short-term strategies, alongside infrastructure improvements to enhance accessibility to ice and snow attractions [4]

Core Insights - The ice and snow industry in China is experiencing significant growth, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, marking a year-on-year increase of over 25% [1] - The demand for ice and snow equipment is surging, with production orders in some manufacturing companies reaching three times the volume of the previous year [3] - The integration of digital technology into the ice and snow industry is creating new business models and enhancing consumer experiences [1][3] Industry Growth - The ice and snow economy is expanding rapidly, with various new business formats emerging, driven by increased participation in ice and snow sports [1] - Ski resorts are enhancing their offerings by increasing the number of ski trails, providing professional coaching teams, and creating family-friendly skiing environments [1][2] - The report indicates that ski resort consumption reached 78.61 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [1] Technological Integration - Ski resorts are adopting smart technologies, such as high-definition cameras and satellite positioning, to enhance visitor experiences [2][3] - A mobile application for skiing services has gained over 10 million registered users, indicating a growing interest among younger consumers [3] Recommendations for Development - The industry should focus on strengthening technological empowerment for smart management, utilizing 5G, IoT, and big data to improve operational efficiency and visitor experience [3][4] - Establishing a talent cultivation and standardization system is crucial for providing specialized and versatile professionals to the industry [3][4] - Enhancing statistical monitoring and regional collaboration can help create a unified national strategy for the ice and snow economy [4] - Strengthening policy and resource support is essential for optimizing the policy framework and improving infrastructure accessibility to boost the ice and snow tourism sector [4]

南方财经12月12日电，冰雪产业板块走弱，舒华体育跌停，*ST新元、冰山冷热、长白山、欧亚集团、 晶雪节能、大连圣亚等跟跌。 ...

Group 1 - The core viewpoint of the articles highlights the significant growth potential of China's ice and snow economy, driven by government policies and rising consumer demand [1][2] - Liaoning Province aims to cultivate 10 provincial-level ski tourism resorts and create over 10 premium ice and snow tourism routes, targeting 260 million annual visitors and over 250 billion yuan in revenue by 2027 [1] - Jilin Province is also focusing on consolidating its ice and snow economy, aiming to establish a world-class ice and snow brand and tourism destination [1] Group 2 - The scale of participation in ice and snow sports and consumption is expected to exceed 187.5 billion yuan in the 2024-2025 season, with a year-on-year growth of over 25% [2] - Ski resort consumption reached 78.613 billion yuan, with surrounding area consumption increasing by 27.97% [2] - The Chinese ice and snow industry is projected to surpass 1 trillion yuan by 2025, with a forecasted scale of 2.5 trillion yuan by 2030 and a compound annual growth rate of 15% [2]

12月12日，金融界财经早餐，宏观政策、资本市场、行业板块、公司个股要闻一览： 一、今日财经要闻： 1、中央经济工作会议在北京举行，定调明年经济工作，强调要继续实施更加积极的财政政策，保持必要 的财政赤字、债务总规模和支出总量，重视解决地方财政困难。要继续实施适度宽松的货币政策，灵活高 效运用降准降息等多种政策工具。会议确定8方面重点任务，提出要优化"两新"政策实施，清理消费领域 不合理限制措施。推动投资止跌回稳，适当增加中央预算内投资规模。坚持创新驱动，深化拓展"人工智 能 "。深入整治"内卷式"竞争。加快新型能源体系建设，扩大绿电应用。倡导积极婚育观，努力稳定新出 生人口规模。着力稳定房地产市场，因城施策控增量、去库存、优供给，鼓励收购存量商品房重点用于保 障性住房等。多措并举化解地方政府融资平台经营性债务风险。 2、商务部新闻发言人何亚东表示，商务部将谋划"十五五"时期零售业创新转型和高质量发展，加大政策 支持力度。将出台加快零售业创新发展的意见，统筹规划合理布局、提升商品服务质量、协同优化存量增 量、推动线上线下公平竞争，实现新供给新需求良性互动。总结各地好经验好做法，发展新业态新模式新 场景，更加注 ...

近期，各地"十五五"规划建议陆续出炉。黑龙江省的"十五五"规划建议提出，加快发展冰雪经济，推动 冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展，壮大冰雪经济千亿级产业集群；推进冰雪运 动场馆和冰雪体育专业学校建设，培育高水平冰雪人才队伍，发展群众冰雪运动、冰雪赛事。丰富冰雪 文化创意产品供给；发展高端冰雪装备和寒地测试、寒地服装及寒地用品等产业等一系列政策举措。 此外，还有多个北方省份在"十五五"规划建议中提及冰雪经济。例如，吉林省提出，大力发展冰雪经 济，加快推进"冰雪丝路"创新先导区建设，不断提升冰雪旅游品质，打造世界级冰雪品牌和冰雪旅游胜 地；内蒙古自治区提出，发展冰雪产业，壮大冰雪经济；北京市提出，发展冰雪经济，放大新型消费带 动效应。 《中国冰雪产业发展研究报告(2025)》显示，我国冰雪产业规模从2015年的2700亿元人民币增加到2024 年的9800亿元，预计2025年将突破万亿元大关，达到10053亿元。从冰雪消费趋势上看，2024年-2025年 冰雪季，居民参与冰雪运动及带动消费规模超1875亿元，同比增长超25%；全国滑雪场消费金额达 786.13亿元，滑雪场周边两公里消费金额增长2 ...