超级冰滑梯
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乐见“冷资源”实现消费热
Xin Lang Cai Jing· 2026-01-04 22:08
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, driven by a comprehensive industrial chain and supportive government policies [1][2][3] - The scale of China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1] Group 2 - The shift in China's consumption structure from goods to a balanced focus on both goods and services is evident, with service consumption playing a crucial role in economic and livelihood connections [2] - Innovative practices, such as the "snow holiday" initiative in regions like Jilin and Xinjiang, aim to leverage local ice and snow resources to enhance consumption vitality [2] - The integration of diverse ice and snow experiences, such as combining winter sports with summer activities, is being explored to ensure year-round engagement and economic growth [2][3]
冰上龙舟赛、稻田迷宫、冠军球队巡礼 “新玩法”激发消费潜力
Yang Shi Xin Wen Ke Hu Duan· 2026-01-04 06:45
随着我国高铁网不断织密,高铁覆盖到更多地方,奔驰的列车在更多地方驻足,"说走就走的旅行"变为现实,也给更多的人带来生活的改变。不仅如此,众 多高铁新线路的开通也串起一条条崭新的"旅游走廊",为文旅市场注入新活力。 高铁串起"旅游走廊" 为文旅市场添活力 延安革命纪念馆广场上,前来打卡拍照的游客络绎不绝。和往常不同的是,这里不少人是乘坐高铁而来。 游客 沈朝琼:西延高铁开通以后,我们从西安一个小时就能到达延安了。 据统计,高铁开通后,纪念馆日均接待游客突破3500人次,其中高铁旅客成为增长主力。据延安市文旅局预测,高铁开通后,全市全年游客量有望突破5000 万人次。 高铁改变的不仅是出行速度,更是区域文旅产业发展的新模式。像宁夏就打通"八纵八横"高铁网,让沿线城市形成"2小时文旅圈",吸引京津冀、长三角等 远途客源地游客。 特色活动花样翻新 "新玩法"激发消费热情 这个假期,旅游市场上消费新场景不断涌现,冰上龙舟赛、稻田迷宫、冠军球队巡礼等一系列特色活动,让传统节日激发出新的消费潜力。"新玩法"满足大 家个性化的焕新需求,激发了消费热情。 江南水街负责人 苏小梅:包银高铁开了之后,我们外地的游客从上周开始明显有 ...
新玩法“圈粉”无数、“宝藏”打卡地体验感拉满 假期消费新意十足为文旅市场添活力
Yang Shi Wang· 2026-01-03 10:05
央视网消息:随着我国高铁网不断织密,高铁覆盖到更多地方,奔驰的列车在更多地方驻足,"说走就走的旅行"变为现实,也给更多的人带来 生活的改变。不仅如此,众多高铁新线路的开通也串起一条条崭新的"旅游走廊",为文旅市场注入新活力。 延安革命纪念馆广场上,前来打卡拍照的游客络绎不绝。和往常不同的是,这里不少人是乘坐高铁而来。 据统计,高铁开通后,纪念馆日均接待游客突破3500人次,其中高铁旅客成为增长主力。据延安市文旅局预测,高铁开通后,全市全年游客量 有望突破5000万人次。 高铁改变的不仅是出行速度,更是区域文旅产业发展的新模式。像宁夏就打通"八纵八横"高铁网,让沿线城市形成"2小时文旅圈",吸引京津 冀、长三角等远途客源地游客。 坐着火车去旅行成为冬日出行新潮流。在这列朝着"神州北极"漠河进发的民俗主题列车上,满载着浓郁东北风情的卧铺和年画装扮,让旅客在 穿山越岭的旅途中,沉浸式感受东北地域文化的魅力。 在天津,不少影院每天排映近百场,最晚场次排到凌晨之后。影片散场后,大量观众并不是直接回家,而是手持票根流向商场餐饮区。尽管已 近午夜,商场内多家餐饮店铺依然灯火通明,门口排起等候队伍。 特色活动花样翻新 "新玩 ...
在冰雪消费热中用好“冷资源”
Zhong Guo Jing Ji Wang· 2025-12-27 10:12
冰雪经济蓬勃发展,政策的东风不可或缺。从《关于以冰雪运动高质量发展激发冰雪经济活力的若干意 见》到《提振消费专项行动方案》,从2024年中央经济工作会议到2025年《政府工作报告》,冰雪这 个"热词"不断出现在公众视野中,一系列政策举措为冰雪经济发展提供了重要指引。 黑龙江哈尔滨冰雪大世界今年再度升级园区"网红担当"——超级冰滑梯,最长滑道达521米;新疆阿勒 泰依托"人类滑雪起源地"IP,串联起古老毛皮滑雪与现代度假业态;内蒙古呼伦贝尔利用草原冰雪资 源,推出冰雪那达慕等项目;河北张家口打造"滑雪+温泉""滑雪+研学"复合型线路……这个冬天,冰雪 消费活力四射,"冷资源"持续迸发"热效应"。 在冰雪消费热的背后,一条完善的冰雪经济产业链正在逐步形成。《中国冰雪经济发展报告(2025)》 日前发布。数据显示,2016至2024年间,我国冰雪产业规模从3647亿元跃升至9800亿元,年均增幅达到 21.09%,预计2025年将突破万亿元大关。2024—2025冰雪季,居民参与冰雪运动项目及由此带动的消 费规模超1875亿元,较上一冰雪季增长超25%。我国冰雪旅游人次已连续三个冰雪季实现了超过3亿人 次的市场规模 ...
中经评论:在冰雪消费热中用好“冷资源”
Xin Lang Cai Jing· 2025-12-27 00:10
Core Insights - The ice and snow economy in China is experiencing significant growth, with the industry scale projected to exceed 1 trillion yuan by 2025, up from 364.7 billion yuan in 2016, reflecting an annual growth rate of 21.09% [2][3] Group 1: Industry Growth and Trends - The ice and snow industry in China is expected to grow from 3.647 trillion yuan in 2016 to 9.8 trillion yuan by 2024, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 ice and snow season, marking a growth of over 25% compared to the previous season [2] - The number of participants in ice and snow tourism has consistently exceeded 300 million for three consecutive seasons, with the 2023-2024 season seeing 430 million participants and generating 524.7 billion yuan in revenue [2] Group 2: Policy Support and Economic Transition - The development of the ice and snow economy is supported by various government policies aimed at enhancing service consumption and promoting economic growth, as highlighted in recent central economic meetings and government reports [3] - The shift in consumer behavior from goods to services is evident, with traditional practices being adapted for modern tourism, such as the transformation of traditional wooden houses into unique accommodations in areas like Altay [3] Group 3: Innovative Practices and Regional Strategies - Successful regional strategies include the implementation of "snow holidays" for students in areas like Jilin and Xinjiang, which aim to leverage local ice and snow resources effectively [4] - The example of Changbai Mountain and Pingxue Ski Resort illustrates the potential for year-round tourism by offering diverse activities across seasons, enhancing the economic viability of the region [4] Group 4: Market Dynamics and Consumer Experience - The integration of ice and snow activities with other sectors, such as transportation, is crucial for enhancing consumer experience, as demonstrated by the introduction of convenient services for ski equipment transport on high-speed trains [5] - The diversification of consumption scenarios in the ice and snow sector reflects a growing trend towards personalized and varied experiences, driven by both market demand and supportive government initiatives [5]
哈尔滨冰雪大世界开园首日观察
Xin Hua She· 2025-12-17 12:42
Core Viewpoint - The 27th Harbin Ice and Snow World officially opened on December 17, showcasing its largest scale ever with a total area of 1.2 million square meters and over 400,000 cubic meters of ice and snow [3][6]. Group 1: Park Features - The main attraction, "Ice Lantern Dream," is the tallest and largest ice structure, symbolizing the concept that "ice and snow can also be gold and silver mountains" [3][6]. - The park features a special guest province and city landscape area, along with cultural integration zones and a major national equipment ice construction exhibition area, which has impressed visitors [4][6]. - The park has introduced a "super ice slide" with 24 lanes, the longest being 521 meters, incorporating elements of the Great Wall and beacon towers [6][10]. Group 2: Visitor Experience - Visitors have expressed amazement at the realistic ice sculptures, including famous landmarks from various regions, enhancing the sense of belonging for tourists [4][6]. - The park has upgraded its "Dream Stage," featuring interactive performances and activities to engage visitors, reflecting the vibrant culture of Harbin [8][10]. - New facilities have been added to improve service quality, including more restrooms and a focus on internationalization [8][10]. Group 3: Technological Integration - The park has created an AI interaction area, introducing AI cameras and laser engraving machines to enhance the digital cultural experience for visitors [10]. - Sports events like the "Ice Super National Public Snow Football Challenge" are planned to further energize the winter festivities [10].
“尔滨”冰雪大世界“进度条”刷新 冬日文旅活力持续迸发
Yang Shi Wang· 2025-12-07 07:26
Core Viewpoint - The construction of Harbin Ice and Snow World is progressing rapidly, showcasing its overall shape and highlights for this year [1] Group 1: Construction Progress - The main tower's ice construction progress has surpassed 50%, with anticipation for its final reveal [4][6] - The construction of the super ice slide is also over 50% complete, featuring 24 slides with the longest measuring 521 meters, incorporating design elements of the Great Wall [13][15] - The park's total planned area has reached 1.2 million square meters, the largest in its history, with a total ice and snow volume of 400,000 cubic meters [11] Group 2: Design and Features - The park is designed with three main visitor routes: "Ice City Memory," "Ice and Snow Art and Performance," and "Diverse Culture," integrating various cultural elements [11] - The construction utilizes ice blocks sourced from the Songhua River, which are transformed into stunning ice sculptures through a unique bonding process using cold water [8] Group 3: Visitor Experience - A new 5,000 square meter large air dome has been added for visitors to rest and warm up, enhancing the overall experience [17] - The park is expected to open in mid to late October, promising a larger, more beautiful, and warmer environment for visitors [17]
超级冰滑梯、林海围炉……解锁新体验!特色冰雪活动拉满冬日文旅期待值
Yang Shi Wang· 2025-11-26 01:44
Group 1: Harbin Ice and Snow World - The 27th Harbin Ice and Snow World has officially started construction on the upgraded Super Ice Slide, which is a major attraction for tourists [1][4] - The design of the Super Ice Slide incorporates elements from the Great Wall, creating a new landmark with both aesthetic and interactive features [4] - The slide will maintain a total of 24 tracks to minimize waiting times for visitors, while retaining a long slide length of 521 meters [4][7] - Construction is supported by favorable weather conditions, with upcoming snowfall expected to aid in the building process [4][7] Group 2: Qinghai Dato - The ski resort in Dato County, Qinghai Province, has opened, offering a unique experience surrounded by a forested environment [7][9] - The ski area is located at an elevation of approximately 2,700 meters, providing excellent snow conditions and a long snow season [9][11] - The resort has introduced various activities such as horseback riding, snowmobiling, and traditional tea gatherings to enhance visitor experiences [13][14] - The ski area is expected to attract over 100,000 visitors by the end of the season in early March [14]