体育赛事运营
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增速超32%,粤港澳地区迎体育消费热
21世纪经济报道· 2025-11-16 02:14
Core Insights - The article highlights the surge in sports consumption driven by the 15th National Games in Guangzhou, indicating a significant increase in foot traffic and sales at related merchandise stores [1][6] - The macroeconomic data reflects a broader trend, with Guangdong's retail sales of sports and entertainment products growing by 32.2% year-on-year, contributing to overall consumption growth [1][2] Group 1: Sports Consumption Trends - The flagship store experiences daily foot traffic of 20,000 to 30,000 people, with average sales ranging from 200,000 to 300,000 yuan [1] - The retail sales of sports entertainment products in China saw a year-on-year increase of 10.1% in October, indicating sustained consumer interest [1] Group 2: Economic Impact of Events - The 15th National Games has catalyzed a "sports+" consumption model, integrating sports events with tourism and local commerce to enhance economic activity [2][12] - Various regions in the Guangdong-Hong Kong-Macao Greater Bay Area are leveraging the event to promote local businesses through initiatives like "ticket root economy," which offers discounts to event attendees [9][10] Group 3: Future Growth Potential - Experts suggest that the sports consumption trend could lead to a structural upgrade in Guangdong's consumption patterns, with expectations of a retail growth rate of around 4% in the fourth quarter [12][14] - The article emphasizes the need for Guangdong to diversify its sports events and enhance the integration of sports with local industries to sustain growth beyond the event [13][14]
力盛体育:公司将在各期定期报告中披露报告期末的股东人数
Zheng Quan Ri Bao Wang· 2025-11-14 11:44
Core Viewpoint - Lisheng Sports (002858) announced on November 14 that it will disclose the number of shareholders at the end of each reporting period in its regular reports to ensure all investors receive equal information [1] Group 1 - The company aims to enhance transparency by providing the number of shareholders in its periodic reports [1]
十五运会赛事消费火爆背后:“体育+”的乘数效应
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-14 10:52
Core Insights - The 15th National Games in Guangzhou has sparked a significant surge in sports consumption across the Guangdong-Hong Kong-Macao Greater Bay Area, with daily foot traffic in flagship stores reaching 20,000 to 30,000 and average daily sales between 200,000 to 300,000 yuan [1][3] - The retail sales of sports and entertainment products in Guangdong province saw a remarkable year-on-year growth of 32.2% in the first three quarters of 2025, contributing to the overall retail sales growth of 2.8% [1][2] - The event has catalyzed a new consumption model that integrates sports with tourism and local resources, creating a "sports + tourism" synergy that is expected to open new avenues for economic growth in the region [2][6] Sports Consumption Trends - The flagship store for the 15th National Games and the Special Olympics has experienced overwhelming demand, with popular merchandise like the "Three Kingdoms Lion Cub" blind boxes selling out quickly [1][3] - The sports consumption trend is further supported by the introduction of promotional activities such as "ticket root economy," which encourages spectators to explore local businesses and attractions using their event tickets [4][5] - Hotel bookings in Guangdong have surged, with a nearly 400% increase in searches for accommodations related to the National Games, indicating a strong correlation between sports events and hospitality sector performance [5] Future Prospects - Experts suggest that the "sports +" model has the potential to sustain growth in consumer spending beyond the event, with initiatives like sports consumption vouchers and training subsidies expected to boost consumer confidence [6][10] - The Guangdong region is planning to diversify its sports events portfolio, aiming to create a comprehensive sports consumption ecosystem that includes international competitions and local cultural events [8][9] - The transition from "event economy" to "sports industry economy" is seen as a strategic move, leveraging Guangdong's manufacturing capabilities and market size to enhance the sports sector's contribution to the economy [9][10]
高端赛事齐聚 大湾区深挖体育经济长尾价值
Zheng Quan Shi Bao· 2025-11-14 09:51
Core Insights - The "event economy" is becoming a significant driver of consumption upgrades in the Guangdong-Hong Kong-Macao Greater Bay Area, with high-end events like the Guangzhou International Women's Tennis Open and the Billie Jean King Cup boosting sports consumption [1][8] - The infrastructure improvements in Guangzhou and Shenzhen are attracting high-end events, supported by public enthusiasm for sports and favorable government policies [3][7] Group 1: Event Impact - High-end events are enhancing the sports consumption landscape, leading to increased participation and diverse consumption scenarios, including tourism and dining [1][4] - The Billie Jean King Cup, a globally recognized women's tennis event, will be held in Shenzhen in 2025, marking a significant milestone for the region's sports scene [3] Group 2: Infrastructure Development - The Nansha Tennis Center has expanded its facilities from 18 to 32 courts, becoming one of the largest tennis centers in the Greater Bay Area, which is crucial for hosting high-end events [2] - The Shenzhen Bay Sports Center is undergoing upgrades to enhance its capabilities for hosting major events, incorporating smart technologies for improved operational efficiency [2] Group 3: Consumer Behavior - The sports consumption scale in Guangzhou is projected to reach 63.125 billion yuan in 2024, with a per capita spending of 3,345.51 yuan, indicating a strong market for sports-related activities [7] - In Shenzhen, the total sports consumption reached 68.903 billion yuan in 2023, with per capita spending at 3,873.13 yuan, reflecting a high engagement in sports activities [7] Group 4: Economic Growth - High-end events are recognized as important platforms for economic collaboration and new consumption opportunities, contributing to the overall economic growth and urban competitiveness [7][8] - The integration of digital communication, consumption upgrades, and policy support is enhancing the economic and social value of sports events [7]
高端赛事齐聚,大湾区深挖体育经济长尾价值
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-13 12:33
Core Insights - The "event economy" is becoming a significant driver of consumption upgrades in the Guangdong-Hong Kong-Macao Greater Bay Area, with high-end events like the Guangzhou International Women's Tennis Open and the Billie Jean King Cup being hosted in Guangzhou and Shenzhen [1][3][7] Group 1: High-End Events and Infrastructure - Numerous high-end events have taken place in Guangzhou and Shenzhen this year, including the Guangzhou International Women's Tennis Open and the Billie Jean King Cup, showcasing the region's growing appeal for such events [1][3] - The successful hosting of these events is attributed to the region's robust infrastructure and high public engagement, with facilities like the Nansha Tennis Center being upgraded to accommodate more events [1][3] - The Billie Jean King Cup is expected to reach over 800 million tennis fans globally, highlighting its international significance and the region's capability to host major sporting events [3] Group 2: Technological Integration and Venue Upgrades - Companies like China Resources Land are enhancing sports venues, such as the Shenzhen Bay Sports Center, by integrating technologies like digital twins, AI, and IoT to improve event experiences and operational efficiency [2] - The upgrades to these venues are designed to ensure sustainable operations post-events, contributing to long-term community engagement in sports [2] Group 3: Economic Impact and Consumer Behavior - The influx of high-end events is leading to a diverse range of consumer spending, with sectors like tourism, dining, and merchandise seeing significant growth [5][6] - In Guangzhou, the total sports consumption scale is projected to reach 63.125 billion yuan in 2024, with a per capita spending of 3,345.51 yuan, indicating a strong market for sports-related activities [6] - Shenzhen's sports consumption is also notable, with a total scale of 68.903 billion yuan in 2023 and a per capita spending of 3,873.13 yuan, reflecting a high engagement level in sports among residents [6] Group 4: Long-Tail Effect and Community Engagement - The "long-tail effect" of high-end events is becoming increasingly evident, as facilities and event popularity drive broader community participation in sports [4][5] - The enthusiasm for sports is reflected in the active participation of residents, with many engaging in various sports activities at local venues, further enhancing the local sports culture [5]
百度智能云与FIBA中国区达成AI战略合作,共建体育赛事与青训数字化新生态
Cai Jing Wang· 2025-11-13 11:33
Core Insights - FIBA China and Baidu Smart Cloud have entered into a strategic AI partnership to enhance basketball training and events over the next three years [1][2] - The collaboration aims to leverage AI technology for digital transformation in sports operations, focusing on youth training and the FIBA Open 3x3 events [1][2] Group 1: Partnership Details - The partnership will cover intelligent processing and visualization of FIBA China youth training and FIBA Open 3x3 event content, including cloud broadcasting and highlight generation [2] - AI-driven training analysis and growth assessment systems will be explored in the basketball youth training sector [2] Group 2: Strategic Goals - FIBA China's General Manager emphasized the partnership as a significant upgrade to youth training and event operations, aiming to enhance the viewing experience and provide personalized growth paths for young players [2] - Baidu Smart Cloud's Vice President highlighted the shift of AI technology from a passive role to a core participant in the sports industry, aiming to redefine basketball and provide a successful "Chinese solution" for global sports industry upgrades [2] Group 3: Industry Impact - The collaboration represents a milestone in the deep integration of AI and the sports industry, promoting the transition of public sports events from informatization to intelligentization [2] - The partnership is expected to inject technological momentum into the high-quality development of sports [2]
新华网聚焦武汉:“体育 +”赋能产业融合 激活高质量发展新引擎
Xin Hua Wang· 2025-11-13 02:13
Core Insights - The article highlights the launch of the "2025 Wuhan Sports Autumn Consumption Season" alongside the 2025 Dongfeng·Lantu Automobile Wuhan Tennis Open, aiming to promote sports participation and consumption through various events and the distribution of sports consumption vouchers worth millions [1][4]. Group 1: Event-Driven Economic Impact - The event economy in Wuhan generates direct revenues from ticket sales and sponsorships, while also stimulating related sectors such as dining, accommodation, transportation, and tourism, creating a strong consumption pull effect [2]. - In 2023, Wuhan hosted 338 events with a total of 13,308 matches, enhancing its reputation as a "city of events" [3]. - The "Sports Consumption Week" launched during the Han Marathon attracted over 300,000 participants and generated over 200 million yuan in related consumption [4]. Group 2: Infrastructure and Community Engagement - Wuhan has developed a comprehensive sports venue system with 45,773 sports facilities covering 96 types, aiming to enhance public access to sports [10]. - The "Good Burn Moment Smart Sports Park" is set to open in December 2023, featuring various sports facilities and smart equipment to promote community health and fitness [7][8]. - The park has hosted 25 community events in 2023 and initiated a series of nighttime sports activities to boost the city's night economy [8]. Group 3: Industry Integration and Financial Support - Wuhan is integrating the "sports+" concept into urban development, exploring synergies between sports and various industries, including finance [11]. - Financial institutions are encouraged to provide specialized credit for sports infrastructure and operations, with initiatives like "Zhongyin Sports Innovation Loan" supporting small and micro sports enterprises [11]. - The city has seen the emergence of several rapidly growing companies in the sports sector, contributing to a diverse and dynamic sports industry landscape [11]. Group 4: Cultural and Commercial Synergies - The integration of sports with tourism is being promoted, with events like the Han Marathon being linked to tourism projects, enhancing the city's appeal as a travel destination [13]. - The "Sports Consumption Week" and "Autumn Consumption Season" connect various sectors, creating a comprehensive consumption ecosystem that includes events, dining, shopping, and tourism [14]. - Wuhan aims to establish itself as a national model for sports consumption, aligning with national policies to boost the sports industry [15].
江苏南京:激发城市经济发展新活力 市政协主席会议建言文体旅商展深度融合发展
Nan Jing Ri Bao· 2025-11-13 00:23
Core Insights - The first "Super League" in Nanjing concluded successfully, with significant attendance and viewership, contributing to a 19.3% growth in the city's sports industry revenue in the first half of the year [1] - Nanjing's tourism saw a robust increase, with 20.1 million visitors during the National Day and Mid-Autumn Festival holidays, generating a total tourism revenue of 27.94 billion yuan, marking historical highs [1][3] - The city aims to deepen the integration of culture, sports, tourism, and commerce to stimulate economic growth, as emphasized in recent government meetings [3][19] Sports Industry Growth - The "Super League" attracted 2.22 billion online viewers and 2.433 million on-site spectators, showcasing the event's popularity and its impact on local sports revenue [1] - The sports events have been pivotal in driving tourism and related economic activities, with a notable increase in visitor spending [1][7] Cultural and Tourism Integration - The city is focusing on enhancing the synergy between cultural, sports, tourism, and commercial sectors to create a more vibrant economic environment [3][19] - Suggestions include establishing a higher-level integration mechanism and developing themed tourism routes that combine various local attractions [4][6] Economic Development Strategies - Recommendations include creating a "Nanjing Ticket Root" digital platform to unify various ticketing systems and enhance consumer engagement through loyalty programs [7][10] - The establishment of a comprehensive marketing strategy to promote Nanjing's cultural heritage and tourism offerings is also suggested [12][13] Innovation in Consumer Experience - The integration of digital technologies and innovative business models is essential for enhancing visitor experiences and driving economic growth [15][17] - Proposals include developing immersive experiences and leveraging local cultural elements to attract more visitors [12][15] Government and Community Engagement - The local government is actively engaging with community members and stakeholders to gather insights and suggestions for improving the integration of various sectors [18][19] - There is a strong emphasis on collaboration between government, businesses, and cultural institutions to foster a more cohesive economic strategy [19]
2.5亿人参与的羽毛球运动,羽超联赛会是下一个金矿吗?
3 6 Ke· 2025-11-11 11:53
Group 1 - The 15th National Games in the Guangdong-Hong Kong-Macao Greater Bay Area has generated significant public interest, leading to a heightened enthusiasm for sports events in China [1] - The upcoming 2025-2026 China Badminton Club Super League (羽超联赛) will commence on November 27 in Shenzhen, following the National Games [1] - The new season of the 羽超联赛 is set to benefit from the growing popularity of badminton, with a renewed focus on commercialization and operations, including the return of a title sponsor after ten years [1][2] Group 2 - Badminton participation in China has surged to 250 million people as of 2023, with a notable increase in younger participants, indicating a shift towards a more youthful and urban demographic [2][6] - The consumer market reflects this trend, with significant increases in searches for badminton equipment, such as rackets (63%), shoes (64%), and apparel (86%) from January to May 2025 [2] - Li Ning has reported that badminton now accounts for 7% of its overall revenue, highlighting the brand's commitment to this sport [2] Group 3 - The national badminton team's success in international competitions, including recent victories at the Paris World Championships, has further fueled public interest and participation in the sport [6] - The 羽超联赛 is poised for unprecedented growth, with its market potential being reevaluated in light of the sport's popularity and the success of other racquet sports [6][11] Group 4 - The new season of the 羽超联赛 will feature 8 clubs and 133 athletes, including numerous top domestic and international players, enhancing the league's competitiveness and appeal [7][8] - The inclusion of foreign players from countries like South Korea, Denmark, Malaysia, and Japan will add an international dimension to the league [8] Group 5 - Xiamen Sports Group, the new operator of the 羽超联赛, aims to leverage its experience from hosting international events to enhance the league's commercial viability and market reach [11][14] - The introduction of official merchandise, including unique items like pet-themed products, is expected to engage a broader audience and stimulate consumer interest [11][14] Group 6 - The 羽超联赛 represents a strategic shift for Xiamen Sports Group from local to national operations, marking a significant step in its development within the sports industry [14][19] - The group is focused on building a sponsorship system, optimizing ticketing management, and developing merchandise to enhance the league's overall operational efficiency [19]
“城市特质+群众基础”引力十足——
Nan Jing Ri Bao· 2025-11-11 04:41
秋日的南京,体育激情与城市活力持续碰撞。11月2日至9日,南部新城全民健身中心内,丁俊 晖、奥沙利文等名将挥杆对决,2025世界斯诺克巡回赛国际锦标赛(以下简称"国锦赛")在南京点燃全 球球迷热情;10月18日,南京眼长江畔,32位全球顶尖射箭选手搭弓引箭,2025射箭世界杯总决赛 ——这项国际射箭联合会年度收官战首次登陆中国,便以极致竞技水准惊艳全球。这两项极具国际影响 力的专业顶级赛事,与南京"古典与现代交融"的城市特质高度契合,既以顶尖竞技水平彰显城市办赛能 级,更因市民的热情参与焕发持久活力。 近年来,南京在体育赛事布局上兼顾广度与深度,以顶级特色赛事为纽带,串联起城市历史底蕴与 现代活力,点燃市民对多元体育项目的热爱,形成"赛事落地—城市赋能—市民参与"的循环,构建起覆 盖不同领域、不同人群的顶级赛事矩阵。 国际赛事与城市特质完美契合 "我一直认为,中国举办的赛事是最好的赛事。赛场服务和酒店保障方面我感受到了全方位的招 待,这里还有悠久的历史和丰富的美食,我很享受在南京比赛的一切。"英国斯诺克名将奥沙利文说。 作为"绅士运动",这项第二次在南京举办的中国级别最高的斯诺克赛事之一,对赛场氛围、观众礼 ...