体育赛事运营
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NBA中国与阿里云宣布达成合作
第一财经· 2025-10-09 03:22
阿里云与NBA中国官宣达成多年合作,阿里云将成为NBA中国官方云计算与AI合作伙伴,该合作将基 于通义千问为NBA中国开发专属AI模型,并将在NBA中国赛上首次推出"360度实时回放技术",通过 AI算法提供沉浸式观赛视角。NBA中国还将采用阿里云的基础设施,以承载其包括NBA App、NBA中 国官网和NBA中国小程序在内的数字平台。(第一财经记者 陈杨园) ...
NBA中国与阿里云宣布达成多年合作
Zheng Quan Shi Bao Wang· 2025-10-09 03:00
Core Insights - Alibaba Cloud has officially partnered with NBA China to become the official cloud computing and AI partner, aiming to enhance the fan experience and engagement with the NBA in China [1] Group 1: Partnership Details - The collaboration will leverage Alibaba's Tongyi Qianwen to develop a dedicated AI model for NBA China [1] - The partnership will introduce "360-degree real-time replay technology" at NBA China games, providing an immersive viewing experience through AI algorithms [1] Group 2: Infrastructure and Digital Platforms - NBA China will utilize Alibaba Cloud's infrastructure to support its digital platforms, including the NBA App, NBA China's official website, and the NBA China mini-program [1]
赛事IP点燃“双节” “票根经济”打造消费新场景
Zheng Quan Ri Bao· 2025-10-08 16:07
Group 1 - The "Double Festival" period has seen a surge in sports events across the country, becoming a significant growth driver in the holiday economy, with over 29,000 cultural and sports tourism integration activities planned, a 12% increase from last year [1] - Major international events such as the 2025 Shanghai Rolex Masters and the World Rowing Championships are taking place, highlighting the importance of localizing event IPs and cultivating proprietary brands within the sports industry [3] - The Shanghai Rolex Masters has seen high consumer engagement, with merchandise sales thriving and significant foot traffic at event-related venues, indicating strong spectator interest and spending [4] Group 2 - The concept of "second venue" consumption is emerging, with significant economic impact observed from event-related activities outside the main event locations, such as increased customer traffic in nearby shops and restaurants during events [4] - The potential value of event tickets is being further explored, with various promotions linked to ticket purchases, enhancing consumer engagement and driving sales in associated businesses [5] - The sports economy is becoming a new consumption engine, with online retail sales of sports goods exceeding 210 billion yuan in the first half of the year, reflecting a nearly 20% year-on-year growth [5][6]
1.54亿元收入背后的WTT赛事商业弧线
Xin Lang Cai Jing· 2025-10-08 02:39
Core Insights - The WTT China Grand Slam concluded successfully, with the Chinese national table tennis team winning five championships, showcasing their dominance in the sport [1] Prize Money and Athlete Earnings - The total prize pool for the event reached $2.05 million (approximately 14.6 million RMB), with significant differences in prize money between singles and doubles events [2] - Singles champions received $135,000, while doubles champions earned only $12,000 [2] - Wang Chuqin emerged as the highest-earning athlete with an estimated prize of 1.05 million RMB, followed closely by Wang Manyu with around 1 million RMB [2] Commercial Growth and Ticket Sales - The event sold over 88,000 tickets, generating nearly 88 million RMB in ticket revenue, a 54.3% increase year-on-year, setting a new record for WTT ticket sales [4] - The ticket pricing strategy involved a dynamic pricing model, with average price increases of 38% over the event duration [4] - The main venue was upgraded to accommodate more spectators, increasing total seating capacity to 5,300 [4] Broader Economic Impact - The event significantly boosted local economic activity, with daily foot traffic in the Shougang Park reaching 124,000, a notable increase from 70,000 last year [7] - The total consumption in the park exceeded 41 million RMB, marking a nearly 50% growth compared to the previous year [7] - The event coincided with the National Day and Mid-Autumn Festival, enhancing its economic impact through the "ticket root economy" effect [8] Merchandise Sales - Sales of licensed merchandise surpassed 3 million RMB, reflecting a 152% increase, with products available both on-site and through online platforms [5] Sponsorship and Support - The event had 14 official sponsors from various industries, including energy, telecommunications, automotive, finance, healthcare, and consumer goods, contributing to a diversified support system for the event [8]
路跑赛事何以助推乡村旅游
Xin Hua She· 2025-10-08 00:02
汾西县政府提供的数据显示,赛事期间,当地便利店、超市、纪念品商店、体育用品店等批发零售 业的营业额明显增长;重点宾馆酒店、住宿餐饮行业营业收入较前一周增长33.3%;夜市经济表现亮 眼,凤凰广场夜市、人和巷餐饮店、川蜀火锅等为代表的餐饮行业营业额同比增长超过90%。 2024年起,山西推出"晋美乡村田园健康跑"系列活动。这项被跑友称作"村跑"的赛事至今已举办近 十场。近年来,随着路跑热潮持续升温,越来越多比赛正下沉进入农村,在丰富基层体育服务供给的同 时,也成为一些地方撬动乡村旅游发展的新方式。 9月27日,2025年山西省晋美乡村田园健康跑暨陶寺国家考古遗址公园观测秋分主题活动在临汾市 襄汾县陶寺村举行。赛事承办方山西真跑者体育有限公司负责人张鑫达介绍说,比赛以展示推介当地旅 游资源与民俗文化为目标之一,赛道串联起陶寺国家考古遗址公园的核心景观,中途补给站则准备了当 地老字号美食"王老大羊肉锅子",赛事期间陶寺遗址博物馆免费向公众开放,并组织了天文观象讲解活 动,吸引了大量跑者参观。 除了人气与流量,路跑赛事进乡村也给当地带来了实实在在的经济效益。 7月19日,山西晋美乡村田园健康跑暨绿塬汾西欢乐跑活动在临 ...
大师赛正激战 “秋老虎”来袭 清凉防护网应对同期最高温
Jie Fang Ri Bao· 2025-10-07 03:04
Group 1 - The article highlights the extreme heat conditions during the 2025 Shanghai Rolex Masters, with temperatures reaching 35°C, prompting the organizing committee to implement various cooling measures for players and spectators [1][2] - The organizing committee has deployed 1,500 kilograms of ice and set up nearly 60 cooling devices in high-traffic areas to combat the heat, ensuring a comfortable environment for both players and fans [1][2] - Medical teams are on high alert, with facilities prepared to handle heat-related incidents, demonstrating the importance of health and safety measures during the event [2] Group 2 - The event has introduced free cooling supplies such as cooling oil and ice packs at various locations, enhancing the overall spectator experience [2][3] - Indoor spaces have been transformed into "natural cooling ports," providing air-conditioned areas for fans to relax while enjoying the event [2] - The local star player, Shang Juncheng, successfully competed under these challenging conditions, emphasizing the effectiveness of the cooling measures in supporting athlete performance [2]
给球拍上“保险” WTT中国大满贯赛启用“球拍检测盒”
Xin Hua Wang· 2025-10-05 01:42
2025年世界乒乓球职业大联盟(WTT)中国大满贯赛临近尾声,本次比赛中有一处细微却颇具意义的变化:入场时,裁判手中原本装球拍的 纸袋,被一个透明且内带海绵的长方形盒子所取代。这是WTT在赛事保障方面的一次尝试,未来或将推广至更多国际大赛。 在以往的乒乓球赛事中,球拍在完成赛前检测后,通常会被装入纸袋并带入比赛现场。然而,这种方式存在一定风险,球拍在纸袋中缺乏固 定装置,若在运输过程中不慎受损,可能导致运动员临时更换球拍,从而影响比赛发挥。 "我们需要考虑很多因素,不断完善设计,始终把球员的需求放在首位。"克罗塔解释道,"这一次使用的材质是塑料,我们也在积极探索尽可 能使用可持续、可回收利用且耐用的材料。这需要继续进行探讨,开展更多测试,才能做出最终的决定。" 这是克罗塔在展示纸质"球拍检测盒"。新华社记者 胡佳丽 摄 "球拍检测盒"的使用流程非常简单,运动员将球拍交给裁判,完成检测后,球拍被装入盒中并扣紧卡扣,在比赛开始前由裁判取出球拍,交 还运动员。克罗塔说:"这个办法能够保障球拍在运输环节不会出现意外情况,最大程度保障球员装备的安全。" 据介绍,"球拍检测盒"的使用仍处于测试阶段,未来或将在世乒赛等更多 ...
首钢园迎来最火热“第二现场”
Bei Jing Wan Bao· 2025-10-04 06:09
昨天,位于首钢园滑雪大跳台南广场的WTT中国大满贯公园迎来了开园以来的"人气巅峰"。当天园区 全天处于限流状态,彻底点燃了"十一"假期的体育狂欢。截至当晚,公园累计入园人次达到7.5万,超 越去年5万的总人次。赛事文创产品销售成绩也十分亮眼:截至昨晚,所有官方特许文创门店线下销售 额已是去年全渠道销售总额的近两倍。从人气到氛围、从内容到创意,今年的大满贯公园无疑打出了一 套漂亮的"组合拳"。 大跳台建成以来 迎来最大人流量 在15分钟的采访时间内,大满贯公园运营负责人刘子伟的手机里已经有11个未接电话,"都是游客打来 的,因限流无法进入园区。" 每天早上8点,刘子伟和他的同事们就开始进入园区巡查、调试设备,晚上12点,他们还在园区进行收 尾工作,确保第二天园区恢复整洁、状态满分。刘子伟介绍:"我们要求安保人员不仅要确保安全,还 要能够解答游客问题、提供基础服务。"为了提升游客体验,除了志愿者外,大满贯公园今年的安保人 员也接受了专门培训,游客有问题几乎能在第一时间得到回应。 自9月28日公园正式运营以来,WTT中国大满贯公园的热度持续攀升。截至10月2日晚,累计入园人次 已达5.7万,10月3日当天顺利突破7 ...
从“双奥之城”奔向“国际赛事名城”
Bei Jing Wan Bao· 2025-10-04 06:09
Core Insights - The construction of "International Event City" in Beijing is a significant driver for national strategy, urban transformation, and enhancing people's lives through over a hundred high-quality events [1][2][7] - Beijing aims to leverage its "Double Olympic City" status to establish itself as a global hub for international sports events, with a strategic focus on year-round event scheduling [1][4][6] Group 1: Event Strategy and Development - A series of major events, including the China Open and the Beijing Marathon, are set to take place in Beijing, showcasing its world-class venues and operational expertise [1][4] - The Beijing Sports Bureau is implementing a "Double Olympic 100" strategy, introducing seasonal themes to ensure continuous event engagement throughout the year [1][6] - The city is balancing the introduction of international events with the cultivation of local brands, aiming to reduce reliance on high-cost imported events [2][5] Group 2: Economic Impact and Consumer Engagement - The integration of events into urban spaces, such as parks and commercial areas, is designed to stimulate consumer activity and enhance urban vitality [5][6] - The "event plus" model is being developed to maximize consumer potential and drive economic growth through diverse event-related activities [5][6] - Modern sports consumption is shifting towards experiential engagement, emphasizing the need for events to integrate social, leisure, and cultural elements [5][8] Group 3: Future Vision and Strategic Goals - Beijing's sports sector is focused on enhancing event quality and leveraging Olympic legacies to boost economic development [4][6][8] - The city aims to create a multi-layered event system that enhances public happiness and community cohesion [8] - The goal is to establish Beijing as a globally influential "International Event City," driving new consumer dynamics and urban vitality through innovative event strategies [6][8]
苏州市大众体育联赛10月赛历出炉,多品类点燃全民运动热
Su Zhou Ri Bao· 2025-10-04 00:45
Core Insights - The 2025 Suzhou Mass Sports League's October event schedule has been officially announced, featuring over 20 events across various categories including traditional sports, trendy activities, and outdoor leisure, aimed at engaging citizens of all ages and preferences [1][2] Traditional Sports - Traditional competitive sports remain a highlight, with events such as Taekwondo series on October 3, the 10th Wanren Sports Dance League on October 8, and the Golf Team Championship Finals on October 9, showcasing classic sports [1] - The "China Life Cup" Suzhou Tennis League will take place on October 18, providing a platform for tennis enthusiasts to connect [1] Trendy Sports - Youth-oriented trendy sports events include a youth street dance series on October 8 and an esports competition on October 12, catering to the interests of younger demographics [2] - The Long Triangle Region Roller Skating Ball Series Finals and Suzhou Roller Skating League Finals will also be held in mid to late October, emphasizing speed and excitement [2] Outdoor Leisure Events - Outdoor leisure events are highlighted as a "treasure segment" of the October schedule, featuring kayaking and paddleboard finals at Huanxiu Lake, and a sailing championship at Dongtai Lake [2] - The youth physical fitness competition at Wujiang Tongli Wetland Park and the "Horseback Jiangnan" equestrian series at Xipu Equestrian Base will showcase elegance and teamwork [2] Community Engagement - The October league will continue the philosophy of "full participation, city-wide joy," promoting health and happiness through sports, and integrating sports culture into urban development [3]