大雪时节，寒意渐浓，正是"冬藏"调养的好时机。保温杯里泡枸杞、练习八段锦……这些曾经 被视为中老年人专属的养生行为，如今已成为许多年轻人的日常生活习惯，一股养生热潮悄然 兴起。随着"健康中国2030"战略深入推进，养生经济持续升温。《中国美好生活大调查》显 示，2025年，"保健养生"已列入国人消费意愿榜第二位。 为什么越来越多年轻人爱上养生？"药食同源"市场因何爆火？传统养生，如何玩出"新花样"？ 本期《财经二十四节气》带你看。 "脆皮"年轻人，掀起养生潮 在上个月结束的"双十一"期间，不少消费者为"健康"激情下单。《2025年双十一全网销售数据 解读报告》显示，今年双十一期间，天猫、京东、抖音、快手等综合电商平台营养保健总销售 额达到了238亿元。京东健康有超2500个营养保健品牌成交额同比翻倍，近100个营养保健细 分品类成交额同比增长超100%。 甘 四 节 气 织 经 纬 ， 山 河 万 象 话 财 经 怨 1 2 21 ■ 07 TATT 养生的风潮愈刮愈烈，年轻群体成为其中重要的推动力量。在快节奏的工作和生活压力下，许 多疾病呈现发病年轻化的趋势，让越来越多年轻人开始重视身体健康。麦肯锡数据显示 ...

为什么越来越多年轻人爱上养生？"药食同源"市场因何爆火？传统养生，如何玩出"新花样"？本期《财经二十四节气》带你 看。 大雪时节，寒意渐浓，正是"冬藏"调养的好时机。保温杯里泡枸杞、练习八段锦……这些曾经被视为中老年人专属的养生行 为，如今已成为许多年轻人的日常生活习惯，一股养生热潮悄然兴起。随着"健康中国2030"战略深入推进，养生经济持续升 温。《中国美好生活大调查》显示，2025年，"保健养生"已列入国人消费意愿榜第二位。 01 "脆皮"年轻人，掀起养生潮 在上个月结束的"双十一"期间，不少消费者为"健康"激情下单。《2025年双十一全网销售数据解读报告》显示，今年双十一期 间，天猫、京东、抖音、快手等综合电商平台营养保健总销售额达到了238亿元。京东健康有超2500个营养保健品牌成交额同比 翻倍，近100个营养保健细分品类成交额同比增长超100%。 养生的风潮愈刮愈烈，年轻群体成为其中重要的推动力量。在快节奏的工作和生活压力下，许多疾病呈现发病年轻化的趋势， 让越来越多年轻人开始重视身体健康。麦肯锡数据显示，我国约42%的千禧一代表示注重健康管理。据《2025年Z世代健康消费 趋势报告》，47%的年轻 ...

Core Viewpoint - Beauty Lab (MCTA.US), a Hong Kong-based traditional Chinese medicine (TCM) company, successfully launched its IPO on NASDAQ, pricing shares at $4 each, raising $6 million, and saw a 75% increase on its first trading day closing at $7.0 [1] Company Overview - Beauty Lab is headquartered in Hong Kong and offers TCM-inspired therapies and products [1] - The company operates four health centers under the "Beauty Lab" brand in Hong Kong, providing beauty, health, and postpartum services and products [1] - Beauty Lab also offers customized TCM therapies for men [1] Financial Performance - For the six months ending September 30, 2024, Beauty Lab reported revenues of $2.96 million, up from $2.61 million in the same period last year [1] - The net profit for the same period increased to $470,000 from $380,000 year-on-year [1]

Core Insights - The article discusses the shift in the lifestyle of workers in Shenzhen, focusing on their increasing interest in health and wellness through traditional Chinese medicine and the use of medical insurance for these services [2][6][64] Group 1: Changing Attitudes Towards Health - Workers in Shenzhen are prioritizing health over mere financial gain, leading to a surge in visits to hospitals and community health centers for wellness treatments [2][3] - Traditional wellness practices such as acupuncture, cupping, and massage are regaining popularity among the younger demographic [4][6] - The perception of visiting hospitals is evolving from only seeking treatment for illness to also seeking preventive care and wellness [5][15] Group 2: Demographics and Spending Habits - Young adults aged 18-35 represent 83.7% of the wellness consumer group, indicating a significant trend among this age bracket [6] - Unlike older generations, younger workers are looking for cost-effective ways to maintain their health, utilizing medical insurance to maximize benefits [7][16] Group 3: Utilization of Medical Insurance - Community health centers are becoming popular for wellness treatments, with insurance covering up to 75% of costs for services like acupuncture and massage [16][46] - The concept of "0 yuan purchase" is highlighted, where treatments can be accessed at minimal out-of-pocket costs due to insurance reimbursements [17][59] - The article clarifies that using insurance for wellness treatments is legal and compliant with regulations, emphasizing the importance of proper utilization of medical resources [46][59] Group 4: Impact on Quality of Life - The trend of using medical insurance for wellness treatments has led to an improvement in the quality of life for workers, allowing them to relieve stress and physical discomfort [45][59] - The article notes that these wellness practices not only address physical ailments but also provide mental relief from the pressures of work [41][64]

Group 1 - The core viewpoint of the article highlights the increasing demand for traditional Chinese medicine (TCM) therapy and services in China, driven by an aging population and rising health concerns among younger demographics [1][6] - The TCM therapy market in China reached a scale of 700 billion yuan in 2023, with projections to exceed 1.3 trillion yuan by 2028, indicating a robust growth trajectory [1][6] - Charming Medical Limited, a Hong Kong-based TCM therapy company, has filed for an IPO in the U.S. with plans to raise between 6.4 million to 9.6 million USD by offering 160,000 shares at a price range of 4 to 6 USD per share [1][12] Group 2 - Charming Medical Limited operates four health centers in Hong Kong under the "Beauty Lab" brand, offering a range of TCM-based beauty, health, and postpartum services [2][5] - The company's revenue for the fiscal year 2023 to 2024 is projected to grow by 24.1%, with revenues of 2.6415 million USD and 2.9585 million USD for the respective years [2][4] - Despite revenue growth, the company has not increased its customer base, remaining at 1,941 clients, which raises concerns about future growth potential [5] Group 3 - The TCM beauty market is expected to thrive, with a significant increase in consumer interest and government support for TCM practices, as outlined in the "Healthy China 2030" plan [6][7] - The TCM women's health market has shown a compound annual growth rate (CAGR) of 7.9% from 2019 to 2023, with expectations to reach 4.666 billion HKD by 2030 [8] - The company plans to use the funds raised from the IPO for market expansion in Southeast Asia and the Greater Bay Area, technology development for health monitoring devices, and brand enhancement through international media [12]