乡村运营
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15名CEO竞逐5个乡村运营权,宁波“乡创四明共富行”余姚站启幕
Feng Huang Wang Cai Jing· 2025-12-05 02:21
十二月的四明山区,层林尽染,寒意初显,但余姚梁弄镇横坎头村却是一番火热景象。12月4日上 午,"余你共'营','甬'创未来——宁波市乡创四明共富行暨宁波市乡村CEO路演大赛·余姚站"活动在这 片被誉为"浙东红村"的沃土上正式拉开帷幕。来自全国各地的15名乡村运营精英在此同台竞技,通过路 演展示,争夺5个乡村(片区)的"掌舵"资格,为宁波的乡村振兴图景注入一股新鲜而专业的市场化力 量。 活动伊始,宁波市农业农村局负责人在致辞中,清晰勾勒出乡村运营人才建设的紧迫性与战略性。他指 出,宁波的乡村底子厚实——农业规模经营率超过70%,农林牧渔业总产值长期位居全省首位,省级和 美乡村、未来乡村数量均超过百家。然而,在"千万工程"迈向深化、共同富裕全面推进的新阶段,"谁 来经营、何以持续"成为核心挑战。将美丽的乡村环境转化为可持续的富民产业,需引入专业的市场力 量和运营思维。 "乡村振兴是一片充满希望的广阔天地,而乡村CEO正是这片热土上最富活力的开拓者。"余姚市领导在 欢迎辞中表示。作为七千年河姆渡农耕文明的发祥地,余姚近年来大力推动"乡村资源+专业运营"发展 模式,已在17个乡镇(街道)的40个行政村展开试点,打造了 ...
余杭破题乡村人才培养路径
Hang Zhou Ri Bao· 2025-11-13 02:49
Core Insights - The establishment of the "Rural Collective Economic Manager" as a new profession signifies progress in talent system development within China's rural revitalization strategy [1][2] - The "Yushang Daoxiang" initiative has created a comprehensive talent cultivation system that has successfully trained individuals for rural management roles [2] - Future plans include connecting with universities and enterprises to enhance professional training resources for rural talent development [3] Group 1 - The "Rural Collective Economic Manager" title was officially recognized by the Ministry of Human Resources and Social Security in July 2023, reflecting advancements in rural talent development [1] - Liu Song and his team have been instrumental in the recognition application and the establishment of professional standards for this new role [1] - The "Yushang Daoxiang" initiative has developed a talent growth pathway from "Rural Dream Makers" to "Rural Collective Economic Managers," enhancing participation in rural development [2] Group 2 - The talent cultivation model has shown significant results, with a team of 13 individuals actively participating in major agricultural and cultural events, leading to rapid growth in agricultural product sales [2] - The recent appointment of 20 e-commerce practitioners as product promotion officers aims to improve rural brand operation capabilities [2] - The initiative plans to continuously explore new methods for cultivating rural talent, ensuring alignment with rural development needs [2][3]
韶关乡村运营一线观察:古村焕新、田园生金、城郊出彩的共富实践
Nan Fang Nong Cun Bao· 2025-10-09 09:04
Core Viewpoint - The article highlights the successful rural revitalization efforts in Shaoguan, showcasing how market-oriented operations have transformed rural resources into economic benefits, leading to collective income growth and improved livelihoods for farmers [5][10][81]. Group 1: Rural Operations and Economic Impact - During the recent National Day holiday, Shaoguan's rural areas experienced vibrant operational scenes, with significant tourist activity and local production [2][3]. - Shaoguan has cultivated 31 administrative villages with operational foundations and one town-level operation, establishing 105 strong town-village companies, generating a new revenue of 96.21 million yuan and creating 2,245 jobs [6][7][8]. - The implementation of the "Hundred Million Project" has been pivotal in unlocking rural resource monetization and increasing collective income [4][5]. Group 2: Mechanism and Governance - The shift from a "government-led" to a "market-driven" approach has been crucial, with local governments guiding enterprises and villagers participating actively [23][24]. - The establishment of profit-sharing mechanisms, such as "guaranteed income + profit distribution," has enabled over 100 villagers to achieve employment and increased collective economic income to 290,000 yuan [19][20]. - The integration of party organizations in leading cooperative models has facilitated the development of local industries, such as turtle farming and mushroom production, generating significant annual revenues [28][30][31]. Group 3: Resource Activation and Financial Innovation - Shaoguan's approach to resource activation includes detailed asset inventories and the introduction of social capital to develop tourism and cultural projects, such as the South Mountain Poetic Cultural Health Park [39][42]. - The city has implemented policies to revitalize idle residential land and agricultural properties, leading to innovative models that enhance rural vitality [45][47]. - Financial products like "carbon credit loans" and "guesthouse operation rights loans" have been introduced to support local industries, addressing funding challenges for bamboo processing enterprises [55][56][58]. Group 4: Industry Integration and Unique Development - The integration of various sectors, such as agriculture, tourism, and culture, has created unique economic models tailored to local resources, avoiding a "one-size-fits-all" approach [78][80]. - Villages like Nantang have successfully attracted tourists by showcasing Hakka culture and developing modern amenities, resulting in significant tourism revenue [65][66]. - The combination of local agricultural products and deep processing has led to the establishment of new business clusters, enhancing overall economic performance [74][76]. Group 5: Future Outlook and Goals - Shaoguan aims to implement the upcoming "Implementation Opinions on Promoting Rural Operations" to strengthen operational strategies and optimize resource allocation [81][82]. - The goal is to have at least 20% of typical villages with mature operational systems and noticeable benefits by the end of 2027, providing a replicable model for rural revitalization across the province [83][84].
企地研讨乡村运营新路径 “镇江乡村运营平台”成立
Zhen Jiang Ri Bao· 2025-06-02 23:44
为破解乡村发展难题、探索乡村运营新路径,5月28日,由镇江市规划勘测集团牵头组织的"党建聚 力,赋能镇江乡村振兴,共探乡村运营新路径"合作交流研讨活动在丹阳举行。 此次活动汇聚政府部门、设计运营单位和相关镇村等多方力量,以研讨和交流的方式共同探讨镇江 乡村未来发展道路。 会上,镇江市规划勘测集团分享了在乡村振兴规划设计和乡村运营方面的实践与经典案例;镇江文 旅集团展示了金山景区等项目"旅游+科技"的创新实践,向乡村景点发出合作拓展旅游线路、延伸镇江 旅游消费链的邀请。优衎文化(南京)、上海阿兰里公司分别分享了徐州宗集村、昆山计家墩理想村等 国内知名乡村的成功运营案例。 活动现场,主办方同步发起"镇江乡村运营合作伙伴计划",诚邀更多有情怀、有实力的机构和个人 加入,共绘镇江美丽乡村新画卷。 据介绍,作为平台牵头方,镇江市规划勘测集团党委近年来积极践行"党旗'镇'红、一线建功"工 程,发挥人才优势,展现国企担当,与多个乡村开展党建共建,承担了世业村、曲阳村、华村村、河北 村等多个村庄的规划编制工作并设计打造了世业村党群服务中心,相关工作获得各级领导和群众的高度 认可。集团正致力将乡村运营与乡村规划紧密结合,激发镇 ...