自1月26日第二届武汉"十大名菜""十大名点""十大伴手礼"市级评选投票通道开启以来，市民用选票致敬汉派匠心、传承武汉味道，活 动总投票数已突破1000万。评选热度带动了节日消费。 2月19日正月初三，江汉路步行街游人如织 为贴合庙会氛围，周黑鸭门店推出了消费满额套圈抽奖活动，每日有近百人参与。"参与人数特别多，特等奖是新品鸭舌，参与奖也有 春联等小礼品，不让大家空手而归。"熊水清说。 除了经典卤味特产，动漫周边也成为外地年轻游客来江汉路必买的"武汉新特产"。飞社长动漫快闪店前，不时有年轻人驻足选购，店 内挂满了各式动漫IP毛绒玩具，各类二次元周边琳琅满目。 "我们准备了1000份新春福袋，上线后很快就一抢而空。"飞社长负责人谢逸飞介绍，店内共有超过50种动漫IP周边，结合江汉路年轻 客群集中的特点，重点推出毛绒玩具等产品。庙会启动以来，门店平均日流量达3000人次，成为年轻游客打卡消费的热门点位，也让动漫 周边成为传递武汉潮流气息的"新名片"。 2月19日最新数据显示，"十大名菜"榜单上粉蒸鮰鱼以90019票稳居榜首，汪集鸡汤、武汉黑鸭煲排名第二和第三，三款菜品精准诠释 武汉菜"鲜、香、醇"的核心精髓；"十 ...

春节临近，生肖IP的营销大战也如期而至。 不同于往年主打传统吉祥符号的喜庆套路，今年的马年IP赛道呈现出明显的"去套路化"趋势。在"喜庆"之外，那些能够精准捕捉当代年轻人情绪痛点、以 抽象化表达引发共鸣的IP形象，在市场上格外亮眼。从生产线失误意外爆红的"哭哭马"，到一头不羁鬃毛戳中打工人的"马彪彪"，再到经典 IP"小马宝 莉"变身联名爆款，生肖IP与生肖营销的全新思路正不断涌现。 与此同时，更多品牌与IP方也纷纷入局，通过联名合作、创新设计、文化融合等多元玩法加码马年营销。本期推文，雷报将重点梳理当下热门的马年IP及 品牌创意营销案例，拆解这场反套路的生肖营销突围战。 27个马年形象混战，"小马宝莉"联名到手软，成最大赢家？ 据雷报不完全统计，目前至少有27个相对活跃的马年IP及商业形象出现在市场中，整体上可分为【成熟商业IP】、【文化衍生形象】及【马年定制文创/ 形象】三大类。 | | | | 2026马年IP及相关商业形象统计 | | | | | --- | --- | --- | --- | --- | --- | --- | | | | | 截止时间:2026年1月28日 数据整理:雷报 | | ...

Core Viewpoint - The Beijing Evening News Hundred Teams Cup Youth Basketball Tournament has successfully evolved over ten years, becoming a significant platform for youth development, sportsmanship, and community engagement [4][9]. Group 1: Event Development - The tournament has transformed from a nascent event into a robust competition, embedding the spirit of perseverance and joy in the memories of countless children [4][5]. - Over the years, many children have participated continuously, growing from inexperienced players into responsible dreamers, showcasing personal growth alongside the event's legacy [5][6]. Group 2: Educational Impact - Teachers play a crucial role in nurturing young athletes, emphasizing not only the importance of winning but also the dignity in losing, thus fostering a deeper understanding of sportsmanship [6][8]. - The tournament serves as a unique educational platform where students learn valuable life lessons about resilience, teamwork, and respect for opponents [6][9]. Group 3: Community and Corporate Support - Various companies, such as San Yuan and Beijing Huatian Group, contribute to the event, enhancing the experience for youth and families while promoting health and cultural values [7][8]. - These corporate partners are not merely sponsors but active participants, helping to balance the event's philanthropic and quality aspects [8]. Group 4: Future Aspirations - The ten-year milestone is viewed as a new beginning, with aspirations for the tournament to continue fostering growth, connection, and passion for basketball among youth [9].

Group 1 - The Hong Kong government aims to leverage innovative thinking and technology to support IP creation and attract more tourists to experience local culture [1][2] - In 2024, Hong Kong will host over 240 events, attracting approximately 2 million tourists and generating around HKD 7.5 billion in consumer spending and HKD 4.5 billion in economic value [1] - Major upcoming events in 2025 include "CHIIKAWA DAYS" exhibition, CR7® LIFE museum opening, and the Hong Kong Fashion Week [1] Group 2 - The Hong Kong Tourism Board collaborates with event organizers to enhance tourist experiences through IP-themed activities, stimulating local consumption [2] - A film exhibition titled "Walk into Hong Kong, Walk into Hong Kong Movies" has been launched, showcasing local cinema and generating business opportunities [2] - The "Kowloon Walled City Light and Shadow Tour" has attracted over 42,000 visitors in its first month, boosting nearby retail and dining sectors [2] Group 3 - Hong Kong Disneyland continues to attract visitors with unique IP features, including the world's largest "Frozen" themed area and upcoming Marvel-themed attractions [3] - Ocean Park utilizes its status as a major panda habitat to promote panda-themed merchandise and experiences, enhancing visitor engagement [3] Group 4 - The Hong Kong Creative Industries Department supports local anime culture and tourism through projects like the "Anime Sports Base," which has attracted around 460,000 visitors since its opening [4] - The Hong Kong Comic Star Avenue has drawn over 3 million visitors, with plans for enhancements and new exhibits by the end of 2024 [4] - The annual Anime Festival attracts approximately 250,000 visitors, including tourists from mainland China and overseas [4] Group 5 - The Hong Kong government is focused on enhancing local IP development and protection, ensuring alignment with international trends and economic needs [5] - The implementation of the 2022 Copyright (Amendment) Ordinance aims to strengthen digital copyright protection [5] Group 6 - The Hong Kong Intellectual Property Department promotes respect for creativity and IP protection through various initiatives, including the "Genuine Goods Commitment" program [6] - Over 1,500 retailers and 7,000 sales points participate in the "Genuine Goods Commitment" program annually, promoting the sale of authentic products [6]