2月24日，运动科技公司Keep发布了2025年度业绩盈利预告，宣布公司业绩迎来突破性改善。 公告显示，在非国际财务报告准则计量下，Keep预计2025年度将录得经调整净利润约2500万元，相较 2024年度经调整净亏损4.69亿元，成功实现扭亏为盈。公告同时披露，2025年度公司拥有人应占亏损预 计约为7200万元，较上一年度的5.35亿元亏损，同比大幅收窄约87%。 这是Keep自上市以来首次在年度层面实现经调整净利润为正。根据Keep公开财报数据，2019年—2024 年，Keep经调整亏损净额分别为3.665 亿元、1.064亿元、8.265亿元、6.669亿元、2.954亿元、4.69 亿 元，六年累计经调整亏损超27亿元。 受盈利预告提振，Keep港股2月25日早盘高开，截至发稿，股价最高触及3.79港元，上涨6.76%，成交额 稳步放大，市场对盈利改善预期持续升温。 扭亏关键，AI驱动与业务优化 据公告披露，Keep盈利能力实现显著改善，核心得益于聚焦AI发展与优化业务结构的战略调整落地见 效。公司将AI技术深度融入企业运营全链路，通过提升内容生产效率、优化各环节人效、搭建智能高 效的经营决策机 ...

Core Viewpoint - Keep has announced a significant improvement in its financial performance for the fiscal year ending December 31, 2025, with a projected loss of approximately 72 million RMB, a reduction of about 87% compared to the previous year's loss of 535 million RMB. The company expects to achieve an adjusted net profit of around 25 million RMB, reversing the adjusted net loss of 470 million RMB in 2024. This improvement is attributed to strategic adjustments focusing on AI development and business optimization [1][2]. Group 1 - The company recorded a loss of approximately 72 million RMB for the fiscal year 2025, a significant reduction from a loss of 535 million RMB in the previous year, indicating an 87% improvement [1] - Keep anticipates an adjusted net profit of about 25 million RMB for 2025, compared to an adjusted net loss of 470 million RMB in 2024, marking a turnaround in profitability [1] - The improvement in profitability is primarily due to the company's strategic focus on AI development and optimization of its business structure, leading to enhanced operational efficiency across all business segments [1] Group 2 - Keep's strategic focus remains on two core pillars: enhancing AI capabilities and upgrading proprietary brand products. The company aims to accelerate the development of AI models and enhance user engagement through content generation [2] - The company plans to optimize its product offerings based on user demographics and exercise scenarios, expanding market coverage through improved channel strategies [2] - In early 2025, Keep's founder announced a commitment to AI, leveraging a decade of accumulated exercise data to transition online fitness from recommendation to generation, thereby leading the sports technology industry [2]

Core Insights - The "Qihang·2025 Financial Summit" was successfully held in Beijing, focusing on the theme of "New Starting Point, New Momentum, New Journey," gathering hundreds of leaders and guests from various sectors including regulatory bodies, industry associations, financial institutions, and media [1] - Keep was awarded the "Investment Value Listed Company" at the 14th Financial Industry "Golden Wisdom Award" annual selection, which aims to set benchmarks for high-quality development and guide listed companies to focus on their core business and social responsibility [3] Company Overview - Keep is recognized as a leading sports technology platform in China, capitalizing on the trend of health consumption upgrades by creating an integrated sports ecosystem that combines content, hardware, and services [3] - As of the end of 2024, Keep has over 400 million registered users and 100 million annual active users, with continuous iterations of smart products like treadmills, smart wristbands, and smart bikes to meet diverse exercise needs [4] Strategic Transformation - In 2025, Keep will undergo a significant strategic transformation from a content-driven platform to an AI-enabled, data-driven intelligent fitness service entity, enhancing its competitive edge and sustainable development [4] - This transformation aims to elevate online fitness services from "personalized recommendations" to a new stage of "intelligent generation," providing users with more precise and tailored fitness solutions [4] Global Expansion - Keep is accelerating its global expansion, having launched multiple AI applications overseas, with plans to increase investment in international markets and broaden its business scope [4] Technological Empowerment - Under the guidance of the "Artificial Intelligence+" national strategy and the "Healthy China 2030" initiative, Keep will leverage its decade-long experience in sports data to deepen technological empowerment and build a robust intelligent fitness service system [4] - The company aims to continuously expand its business boundaries and enhance core competitiveness, tapping into the growing trend of public health development to unlock greater growth potential [4]

Core Viewpoint - BodyPark has launched its 3.0 version of the "AI + Real Person" online personal training platform, enhancing its service offerings and aiming to reshape the fitness industry by integrating AI technology with human coaching [1][2][3] Company Overview - BodyPark was established in 2021 and has developed its proprietary DeepBody Engine AI algorithm to facilitate online personal training sessions [1] - The platform has conducted over 1.5 million real-time personal training sessions, accumulating over 50 million hours of audio and video interaction, positioning itself as potentially the largest online personal training platform globally [1] Product Development - The new 3.0 version focuses on a one-on-one personal training model, moving away from the previous one-to-many group class format [2] - Users can now purchase sessions on a per-class basis at an average cost of 39.9 yuan, allowing for immediate booking and training [3][13] Technology Integration - BodyPark aims to standardize and enhance the quality of personal training through its AI-driven course structure and tools, reducing variability in service quality [5][6] - The BIPT 2.0 intelligent course system has been introduced, featuring over 2,000 standardized exercises with AI motion recognition and correction capabilities [7][8] Market Positioning - BodyPark is positioned as a resource aggregator in the fitness industry, likening its model to that of ride-hailing services, aiming to lower the barriers for consumers to access personal training [3][9] - The platform allows trainers to work flexibly across locations, providing a stable income source while focusing on their teaching rather than sales [10] Consumer Experience - The platform addresses common barriers to starting fitness routines, such as time, commuting, and cost, by offering flexible scheduling and affordable pricing [11][12][13] - Users can switch trainers without losing their training progress, as all training plans are stored on the platform [15] Industry Context - The fitness industry in China has undergone significant changes, with a shift towards mobile and online solutions, especially post-pandemic [16] - BodyPark is one of the few companies continuing to innovate in this challenging sector, focusing on user health needs and AI technology [17]