Core Viewpoint - The second-hand housing market has shown a significant decline in transaction heat since the third quarter, with a continuous month-on-month decrease in transaction area across 30 key cities, indicating a slowdown in growth momentum [1][2]. Market Performance - The transaction area of second-hand housing in 30 key cities was 17.01 million square meters in August, representing a month-on-month decrease of 9% and a year-on-year decrease of 2%. However, the cumulative transaction for the first eight months still shows a positive year-on-year growth of 9%, outperforming the new housing market, which saw a 3% decline [2]. - First-tier cities have seen a halt in the decline of transactions, with a cumulative year-on-year growth of 15% for the first eight months. Notably, Beijing and Shanghai experienced a month-on-month increase of 3% after the relaxation of purchase restrictions, with cumulative year-on-year growth exceeding 10% [2]. - Second-tier cities like Wuhan, Hefei, Kunming, and Nanning have shown strong performance, with both month-on-month and cumulative year-on-year increases in transactions [2]. Market Share Trends - The market share of second-hand housing has increased compared to 2024, with Beijing and Shanghai's second-hand housing transaction areas accounting for 77% of total transactions by August 2025, up from 73% and 75% respectively in 2024 [5]. - In the 30 key cities, only Yantai saw a significant decline in second-hand housing market share, dropping from 84% in the previous year to 50% in the first eight months of this year [5]. Buyer Behavior - The second-hand housing market is characterized by a shift towards lower-priced, smaller units, with the proportion of transactions for properties priced under 2 million yuan in Shanghai rising by 6.45 percentage points to 43.78% in August [7][8]. - The demand from first-time buyers remains strong, while the interest from upgrade buyers has decreased, particularly in the 3-6 million yuan price range [7][9]. Pricing Strategies - The market is transitioning to a buyer's market, with sellers adopting "price for volume" strategies to facilitate quicker sales, contributing to a downward trend in second-hand housing prices [9]. - The third quarter is expected to see a seasonal decline in transaction volumes, but the relaxation of purchase restrictions in key cities like Beijing and Shanghai is anticipated to gradually restore market confidence and increase transaction volumes [9].

9月恰逢季度末，京沪深杭二手房成交或将迎来放量行情 ◎ 文/俞倩倩 步入2025年三季度以来，二手房成交热度稳步回落，逐月下跌，但前8月累计同比增幅仍显著好于新房。据CRIC监测数据，2025年 8月30个重点城市二手房成交累计同比增9%，与新房成交环比转降形成鲜明对比。究竟2025年8月二手房市场成交结构有哪些变 化？又反映出当前客群怎样的置业偏好呢？ 刚需发力，京沪深杭200万以内成交占比同比持增，高端需求持稳 从 成交总价段 来看当前居民当前购买力， 主要呈现出以下特征 ： 一是京沪深杭低总价段即200万以内2025年8月成交套数占比同比持增，极致刚需客群仍是成交主力。 以上海为例，2025年8月总价 200万以内房源成交套数占比为43.78%，环比上升1.44pcts,同比上升6.45pcts；市场份额有进一步扩大趋势。而北京、深圳、杭州 总价200万以内成交套数占比同比也分别增长了3.24pcts、1.02pcts和1.8pcts。值得关注的是，刚需客群仍是二手房市场购买主 力，北京、上海、杭州低总价段成交套数占比均在40%以上。 二是刚改需求"塌陷"，京沪深300-6000万成交占比同比持降，客户 ...

Core Insights - The average listing price for second-hand homes across 65 cities has decreased to 13,409 yuan/m², indicating a downward trend in the real estate market [2][3] - The average new home price has also seen a decline, now standing at 17,716 yuan/m², reflecting a similar market sentiment [14][15] - The confidence index among real estate agents has dropped to 88.4, with a significant portion expecting prices to remain stable or decrease in the coming months [12][21] Second-Hand Housing Market - The average listing prices for second-hand homes in major cities are as follows: - Beijing: 43,947 yuan/m² - Shanghai: 49,355 yuan/m² - Shenzhen: 55,837 yuan/m² - Guangzhou: 32,488 yuan/m² - Chengdu: 13,266 yuan/m² [2][3] - The number of new listings for second-hand homes has decreased, with notable declines in cities like Beijing and Shenzhen [4][7] New Housing Market - The average new home prices in key cities are as follows: - Beijing: 54,848 yuan/m² - Shanghai: 56,267 yuan/m² - Shenzhen: 56,637 yuan/m² - Guangzhou: 32,065 yuan/m² [14][15] - The overall demand for new homes has also seen a decline, with a 0.82% drop in search activity across 65 cities [17] Market Sentiment and Expectations - Real estate agents' expectations for the second-hand housing market in August 2025 show that 40% believe prices will remain stable, while another 40% anticipate a decrease in transaction volume [12][10] - The confidence index for homebuyers is at 90.6, indicating a cautious outlook among potential buyers [21][22]

当前热点城市京沪深杭二手房市场已逐步由此前"以价换量"过渡至当前"量增价稳"，二手房市场企稳回 升态势初显，短期来看沪深杭二手房市场还将延续震荡行情。 ◎ 文 / 俞倩倩 2025年以来，二手房成交热情不减，据CRIC监测数据，2025年1季度30个重点城市二手房成交同比上涨2 成以上，增幅显著好于新房。而热点恒热的京沪深杭同比涨幅超35%显著好于30城平均水平，究竟1季度二 手房成交结构有哪些变化？热销房源又具备怎样的共性特征呢？ 沪深杭低总价成交集中度下降 500-3000万成交占比环增 01 从成交总价段来看，北京、上海、深圳、杭州均以低总价段为成交主力（成交套数占比大于60%），2025 年1季度以来，除了北京主力总价段400万以内成交集中度保持上升之外，其余三城主力总价段集中度均有 了不同程度回落。 改善和豪宅购买力相对坚挺：除了北京之外，沪深杭总价500-3000万成交环比均呈现稳中有增，其中上海 600-800万、800-1000万、1000-3000万三个总价段同环比齐增，这点也不难理解，优质豪宅受限于新房供 应有限，高端客群被迫选择二手房市场置业，除了自住需求外更多是满足资产保值增值需求。 ...