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手一抖就跳转 App电商广告不能成“牛皮癣”
Xin Jing Bao· 2025-11-11 02:09
Core Viewpoint - The article highlights the increasing prevalence of intrusive "full-screen ads" in mobile applications, particularly during major shopping events like "Double 11," which disrupt user experience and infringe on consumer rights [1][2][3]. Group 1: User Experience and Privacy Concerns - Many commonly used mobile apps exhibit issues where slight movements or accidental touches lead to automatic redirection to e-commerce apps, often without clear user consent [1][2]. - The sensitivity settings of these apps are often adjusted to a level that makes it difficult for users to control or even perceive their actions, leading to unintended app launches [2]. - Some apps collect user browsing history and search data in the background to create user profiles for targeted advertising, raising significant privacy concerns [2]. Group 2: Regulatory Response and Industry Accountability - The Ministry of Industry and Information Technology (MIIT) issued a notice in February 2023, mandating that apps provide clear and effective close buttons for pop-up ads and avoid frequent interruptions to user experience [2][3]. - The Hangzhou Yuhang District Market Supervision Administration has begun investigating reports related to these intrusive ads, indicating a growing regulatory response to protect consumer rights [2][3]. - E-commerce platforms, while not the direct publishers of these ads, bear responsibility as beneficiaries of the traffic generated by such advertising practices, emphasizing the need for ethical advertising standards [3]. Group 3: Long-term Implications for the Industry - The article warns that aggressive competition through unethical advertising practices will ultimately erode consumer trust and loyalty, which are essential for sustainable growth in the e-commerce sector [3]. - Social media, short video, and news platforms must take proactive measures to comply with advertising laws and protect user information to maintain their user base [3]. - A collaborative effort is necessary to eliminate "advertising pollution" in the mobile internet space, ensuring a better user experience [3].
鸿蒙独家精品卡片+持续迭代,鸿蒙版腾讯新闻带来更智能的一站式资讯服务
Cai Fu Zai Xian· 2025-10-30 09:23
Core Insights - The article discusses the launch of the HarmonyOS version of Tencent News, which features exclusive "selected cards" for efficient news reading and personalized content delivery [1][3][26] Group 1: New Features - The HarmonyOS version integrates unique features such as "selected cards" that allow users to access news directly from their desktop without opening the app, enhancing the efficiency of news consumption [3][26] - The app includes a "hot news" section that aggregates a vast amount of selected information, ensuring users stay updated with real-time hot topics and in-depth reports [5][26] - A "special topic" section is available, allowing users to view multiple reports on trending events, providing a comprehensive understanding of ongoing news [8][26] Group 2: User Engagement - The "hot questions" channel compiles popular inquiries and insightful answers, enabling users to explore diverse perspectives on current events [11][26] - Personalized subscription options are offered, allowing users to customize their news feed based on specific interests, enhancing the relevance of the content they receive [14][26] - An AI assistant, referred to as "News Sister," provides 24/7 support for fact-checking and health-related inquiries, ensuring users have access to reliable information [16][26] Group 3: Accessibility and Convenience - The app features an AI reading function that allows users to listen to news articles, making it convenient to stay informed while multitasking [19][26] - The latest version of Tencent News is available for HarmonyOS 5 and above users, emphasizing the app's evolution from a simple news tool to a smart companion for users [26]