Investment Rating - The report maintains a "Recommended" rating for Xiaomi Group-W (stock code: 1810.HK) [1][4]. Core Views - The company achieved a revenue of 227.25 billion yuan in H1 2025, representing a year-on-year increase of 38.2%, and a net profit (NON-GAAP) of 21.51 billion yuan, up 69.8% year-on-year [3]. - The automotive business reached a record high in revenue and sales, with Q2 revenue of 21.26 billion yuan, a year-on-year increase of 233.9% and a quarter-on-quarter increase of 14.4% [3]. - The company plans to enter the European market by 2027, leveraging over 95% brand recognition to replicate its domestic success [3]. - The smartphone business showed strong performance in overseas markets, with Q2 shipments in Southeast Asia ranking first, and market share in Europe rising to 23.4% [3]. - R&D expenses increased by 35.8% year-on-year to 14.48 billion yuan in H1 2025, reflecting a commitment to core technology development [3]. Financial Performance Summary - For H1 2025, the company reported an operating profit of 26.56 billion yuan, a year-on-year increase of 177.5% [3]. - The automotive business's gross margin improved to 26.4% in Q2, up 11.0 percentage points year-on-year [3]. - The company forecasts revenues of 497.73 billion yuan, 630.36 billion yuan, and 724.57 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 41.72 billion yuan, 55.71 billion yuan, and 66.79 billion yuan [4][6].

Core Insights - Xiaomi Group reported record-high revenue and profit for Q2 and the first half of 2025, achieving a total revenue of 1160 billion yuan, a year-on-year increase of 30.5% [3] - The adjusted net profit reached 108 billion yuan, marking a significant year-on-year growth of 75.4% [3] - The company successfully navigated a challenging market environment characterized by price wars in the home appliance and automotive sectors, achieving growth across its three main business lines: smartphones, smart electric vehicles, and smart home appliances [2][3] Financial Performance - Xiaomi's total revenue for the first half of 2025 was 2272 billion yuan, with an adjusted net profit of 215 billion yuan, reflecting a year-on-year increase of 69.8% [3] - The overall gross margin improved to 22.5%, with the smart electric vehicle segment achieving a gross margin of 26.4% [3] - The smartphone segment showed resilience with a global shipment of 42.4 million units in Q2, maintaining a top-three position globally [5] Market Position and Strategy - Xiaomi's stock price has increased over 54% since the beginning of the year, and the company ranked 297th in the 2025 Fortune Global 500, marking a significant rise of 100 places from the previous year [4] - The company aims to maintain a 1% annual market share growth domestically and targets entering the "200 million club" in global sales within the next three to five years [6] - Xiaomi plans to expand its market presence in emerging markets while focusing on high-end product offerings in mature markets like Europe and Southeast Asia [6] Business Segments - The smart electric vehicle segment delivered over 81,000 vehicles in Q2, with a significant monthly delivery of over 30,000 units in July [7] - The average selling price of electric vehicles reached 287,000 yuan, entering the luxury market segment [7] - The smart home appliance segment saw a revenue increase of 66.2% year-on-year, with air conditioning units showing a significant growth in average selling price [8] Technological Advancements - Xiaomi's R&D personnel reached a record high of 22,600, with R&D expenditure in Q2 amounting to 7.8 billion yuan, a year-on-year increase of 41.2% [10] - The company successfully developed the self-researched O1 flagship chip, which is a significant step towards high-end technology and product differentiation [10] - Xiaomi's self-developed operating system, Panghu OS, enhances the seamless connectivity of its ecosystem, supporting the integration of smartphones, vehicles, and smart home devices [11] User Engagement and Ecosystem - As of June 2025, Xiaomi's global monthly active users reached 731 million, with nearly 1 billion connected IoT devices [12] - The successful launch of the YU7 electric vehicle attracted a diverse user base, including a significant proportion of iPhone users, indicating effective cross-category marketing [12] - The company's ecosystem strategy, integrating technology and user experience, positions it for sustainable growth and market competitiveness [12]