Core Viewpoint - The company, Dashijia, is the exclusive franchisee of Domino's Pizza in mainland China, Hong Kong, and Macau, and has undergone significant internal reforms since 2017, leading to rapid expansion and revenue growth. Group 1: Company Overview - Dashijia has expanded its store presence to 1,008 locations across 39 cities by the end of 2024, demonstrating a strong growth trajectory [1] - The company has achieved a compound annual growth rate (CAGR) of 41% in revenue from 2020 to 2024, with same-store sales maintaining positive growth for 30 consecutive quarters [1] Group 2: Market Position and Competitive Advantage - The global pizza market was valued at $53.886 billion in 2022, with the Chinese market at ¥37.5 billion, showing a CAGR of 6% and 9% respectively from 2016 to 2022, indicating a higher growth rate in China [2] - Domino's Pizza holds the largest market share globally at 33% in 2024, and has surpassed its competitor, Pizza Hut, in the Chinese market [2] - The company's competitive advantages include a unique pre-mixed flour recipe, a diverse product range, and a robust delivery network that ensures timely service [2] Group 3: Expansion Strategy and Sales Performance - The company is in a store expansion phase, planning to add 240 new stores in 2024, with a target of reaching 2,000 stores by 2027 and 3,000 by 2029-2030 [3] - The average sales per store are projected to decline by 7% in 2023 and 5% in 2024 due to new store openings and business restructuring, but a recovery is expected in the medium to long term [3] - The membership system is being refined, with an expected membership count of 24.5 million by the end of 2024, contributing significantly to revenue [3] Group 4: Profit Forecast and Investment Rating - The company is projected to achieve net profits of ¥1.29 billion, ¥1.96 billion, and ¥2.56 billion from 2025 to 2027, with growth rates of 133%, 53%, and 31% respectively [4] - The company is considered to have a favorable valuation, with a PEG ratio of 0.73x for 2025 and 1.21x for 2026, indicating potential for investment [4]

Core Viewpoint - The article highlights the significant growth and strategic expansion of Domino's Pizza in China through its exclusive franchisee, Dashih Holdings, which reported a 41% revenue increase and plans to accelerate store openings by 2025 [1][3]. Group 1: Financial Performance - Dashih Holdings achieved its first full-year profitability in 2024, ranking among the top 30 in global store performance for Domino's [1]. - The company reported a revenue increase of 41.4% to 4.31 billion yuan (approximately 600 million USD) [5]. - Same-store sales grew by 2.5%, outperforming competitors like Pizza Hut, which saw a decline of 5% [6]. Group 2: Expansion Plans - The company plans to open 300 new stores in 2025, focusing on underdeveloped lower-tier cities [3][5]. - A capital expenditure budget of 570 million yuan (approximately 78.6 million USD) has been allocated for this expansion [3]. - The new stores opened in 2023 have shown impressive investment recovery, with an average payback period of less than 12 months [3]. Group 3: Market Strategy - Dashih Holdings has shifted its focus from first-tier cities to second and third-tier markets, which contributed 62% of its revenue last year [5]. - The company has successfully entered 10 new cities in 2024, expanding its coverage to 39 cities nationwide [5]. - The membership base grew from 14.6 million to 24.5 million, with membership consumption contribution increasing from 59.2% to 64.5% [6]. Group 4: Operational Efficiency - The operating profit margin improved from 13.8% in 2023 to 14.5% in 2024, contributing to a net profit of 55.2 million yuan (approximately 7.7 million USD) [6]. - The reduction in the stake of the American Domino's in the joint venture from 12% to 6.2% reflects Dashih's growing operational independence and attractiveness to external investors [4].

公司还是中国餐饮行业中，极少数实现全年同店销售额正增长的企业。更具象征意义的是，第1,000家门店 的开业，使其跻身中国三家千店规模的比萨连锁品牌之列。 尽管成绩斐然，达美乐中国仍然会受到宏观经济放缓的影响。在消费者日趋审慎的当下，这种需求疲软正 冲击多个行业的市场。 中国政府正通过多项刺激措施力图扭转局面，其中提振消费的举措持续加码。上个月早些时候召开的全国 两会传递积极信号，维持2025年GDP增长目标在5%左右，与去年持平，为经济企稳注入信心。 达美乐中国的战略布局与政策导向不谋而合，去年业绩显示，公司计划今年加速开店步伐，重点拓展众多 尚未深度开发的低线城市。继去年新增240家门店、以1,008家的总数突破千店里程碑后，公司表示2025年力 争再开300家新店。 公司为这项雄心勃勃的扩张计划安排了5.7亿元人民币（约合7,860万美元）的资本开支预算。这一相对克制 的投入，得益于其门店惊人的投资回报速度。异域风情餐饮品牌引爆消费热潮，新城市的消费者慕名打卡 门店。2023年圣诞节至2024年底期间，达美乐中国在18个新城市开设的80家门店，平均投资回收期在12个 月以内，远低于全球平均3年以上的周期。 ...