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创立仅1年,又一网红汉堡品牌多地关店?
3 6 Ke· 2025-12-01 12:26
据了解,太极堡成立于2024年,以"东方汉堡"概念和新中式美学设计迅速出圈,一度被网友誉为"汉堡界的霸王茶姬"。 然而,这个成立只有一年的品牌,如今却频频传出关店消息,太极堡究竟怎么了? 从爆火到批量关店,又一家网红汉堡"凉了"? "才开业了没几个月啊,广州首家太极堡怎么没营业了?" "谁能告诉我长沙太极堡究竟怎么了?" 近期,多地网友发帖称,太极堡在当地均出现了闭店的情况。 △图片来源:大众点评截图 01 而在服务上,太极堡门店也颇为贴心,设置寄存柜,提供免费Wifi、冷热水、牙线、发圈、充电宝,雨天有爱心雨伞,收获不少顾客好评。 通过鲜明的风格、概念和贴心的服务,太极堡各大门店在开业初期便吸引了大量消费者的关注与打卡。有网友回忆,太极堡深圳金光华店开业之初人气爆 棚,自己排队两小时,才终于吃上一个汉堡。 另据太极堡官方微信8月22日发布的信息,其深圳金光华店为全国第十七家门店,这意味着,过去一年,太极堡至少拓展至17家门店。 批量闭店,有门店只"存活"3个多月 太极堡成立时间并不长,2024年11月30日才在长沙万家丽广场开出全国首店。 诞生之初,太极堡就采用"高举高打"策略,试图以东方美学重新定义汉堡, ...
在勇哥直播间看人创业,成了打工人的新乐子
虎嗅APP· 2025-11-16 03:09
Core Viewpoint - The article discusses the phenomenon of young entrepreneurs in China who, despite facing significant financial risks, are determined to start their own businesses, often leading to failure and debt. It highlights the common pitfalls and the influence of fast-track recruitment companies that exploit these aspiring entrepreneurs [5][101]. Group 1: Entrepreneurial Trends - A new wave of entrepreneurs is emerging, willing to incur substantial debt to open businesses, particularly in the food and beverage sector, such as tea and burger shops [5][11]. - Many entrepreneurs are drawn to the idea of starting their own businesses without conducting proper market research, leading to poor decision-making and financial losses [16][17]. - The article illustrates various entrepreneurial archetypes, including those who rely on loans and leverage to start their businesses, often resulting in significant debt [16][34]. Group 2: Common Pitfalls - Entrepreneurs frequently fall victim to fast-track recruitment companies that promise easy success but often lead to financial ruin [101][105]. - Many aspiring business owners lack basic business acumen, such as understanding market demand and competition, which contributes to their failures [17][94]. - The article provides examples of individuals who invested heavily in franchises without proper due diligence, leading to rapid financial losses [20][24][88]. Group 3: Case Studies - A case study highlights a woman who lost 900,000 yuan in just six days after opening a poorly chosen franchise, illustrating the risks of blind entrepreneurship [20][24]. - Another example features a man who invested 100,000 yuan in a lavishly designed tea shop but faced daily losses due to poor location and competition from established brands [34][36]. - The article also discusses a woman who opened a juice shop next to a popular brand, believing her product would attract customers despite the overwhelming competition [70][79]. Group 4: Market Dynamics - The article emphasizes the saturation of the food and beverage market, particularly in the tea and coffee segments, where established brands dominate and new entrants struggle to survive [111][105]. - It notes that many entrepreneurs are misled by the allure of trendy brands and fail to recognize the realities of market competition [89][120]. - The influence of social media and fast-track recruitment companies exacerbates the issue, as they promote unrealistic success stories that entice individuals to invest without proper understanding [120][121].