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创立仅1年,又一网红汉堡品牌多地关店?
3 6 Ke· 2025-12-01 12:26
据了解,太极堡成立于2024年,以"东方汉堡"概念和新中式美学设计迅速出圈,一度被网友誉为"汉堡界的霸王茶姬"。 然而,这个成立只有一年的品牌,如今却频频传出关店消息,太极堡究竟怎么了? 从爆火到批量关店,又一家网红汉堡"凉了"? "才开业了没几个月啊,广州首家太极堡怎么没营业了?" "谁能告诉我长沙太极堡究竟怎么了?" 近期,多地网友发帖称,太极堡在当地均出现了闭店的情况。 △图片来源:大众点评截图 01 而在服务上,太极堡门店也颇为贴心,设置寄存柜,提供免费Wifi、冷热水、牙线、发圈、充电宝,雨天有爱心雨伞,收获不少顾客好评。 通过鲜明的风格、概念和贴心的服务,太极堡各大门店在开业初期便吸引了大量消费者的关注与打卡。有网友回忆,太极堡深圳金光华店开业之初人气爆 棚,自己排队两小时,才终于吃上一个汉堡。 另据太极堡官方微信8月22日发布的信息,其深圳金光华店为全国第十七家门店,这意味着,过去一年,太极堡至少拓展至17家门店。 批量闭店,有门店只"存活"3个多月 太极堡成立时间并不长,2024年11月30日才在长沙万家丽广场开出全国首店。 诞生之初,太极堡就采用"高举高打"策略,试图以东方美学重新定义汉堡, ...
百胜中国(9987.HK)剑指3万门店,RGM3.0打开“快增长+提效益”扩张周期
Ge Long Hui· 2025-11-19 07:17
Core Viewpoint - Yum China is signaling positive long-term growth amidst a complex environment, with a strategic upgrade to "RGM 3.0" focusing on resilience, growth, and competitive advantage [1][12] Group 1: Strategic Focus - The company emphasizes a dual-driven strategy of "innovation + efficiency" to enhance collaboration among stores, regions, and brands [1] - The RGM strategy has led to high-quality and steady growth since its initiation in 2021, with positive same-store sales and improved profit margins despite market challenges [1] - Management expresses strong confidence in achieving rapid growth and efficiency improvements over the next three years, with ambitious store expansion and sales growth targets [1] Group 2: Financial Goals and Shareholder Returns - Yum China plans to return approximately 100% of free cash flow to shareholders starting in 2027, with expected annual returns between $900 million and over $1 billion from 2027 to 2028 [2] - The company aims for system sales to achieve mid to high single-digit compound growth and operating profit to achieve high single-digit compound growth from 2026 to 2028 [1] Group 3: Brand and Product Expansion - The growth model is based on a "multi-brand, multi-product, multi-module" approach, enhancing user coverage and consumption scenarios [3] - KFC remains the core brand, with significant single product sales exceeding 4 billion yuan annually, supporting new business expansions [3] - The company plans to expand KFC stores to 17,000 by 2028 and achieve over 10 billion yuan in operating profit [3] Group 4: Operational Efficiency and Innovation - Pizza Hut has accelerated growth with a focus on value positioning, achieving a 17% increase in same-store transaction volume for three consecutive quarters [4] - The company is implementing a simplified operational model and product innovations to penetrate deeper into the market [4] - Lavazza Coffee is also expanding rapidly, with plans to reach 1,000 stores and $60 million in retail sales by 2029 [4] Group 5: Supply Chain and Technology - The company’s supply chain, digital technology, and talent development are crucial for supporting business growth and profitability [6][7] - Yum China is transitioning to an AI-driven operational system, enhancing efficiency in various operational aspects [6] - The company is expanding its supplier base and implementing direct procurement strategies to maintain cost advantages [6] Group 6: Market Potential and Industry Outlook - The Chinese restaurant market has significant growth potential, with a current chain penetration rate of about 20%, compared to over 50% in mature markets [12] - The company aims to increase its consumer service coverage from one-third to approximately half by 2028 [12] - The restaurant industry is entering a mild recovery phase, supported by policy incentives and improving consumer sentiment [8][11]
江苏肯德基正式突破1500家!
Nan Jing Ri Bao· 2025-09-27 09:28
Core Points - KFC has officially surpassed 1,500 stores in Jiangsu, marking a significant milestone since its entry into the province in 1992 [1][5][7] - The opening of the "KFC 1500 Theme Restaurant" and the "KFC New Street Center Restaurant" in Nanjing highlights KFC's commitment to community engagement and cultural integration [1][5][6] - KFC's innovative service models, such as the "Speedy Takeaway" service, aim to enhance convenience for consumers in Jiangsu's fast-paced lifestyle [7][10] Group 1 - KFC celebrated the opening of its 1,500th store in Jiangsu with a themed event titled "Su Yun Tong Xing, Gong Fu Xin Cheng" [5] - The new restaurants are designed to reflect local culture, with the New Street Center Restaurant emphasizing a literary atmosphere in line with Nanjing's designation as a UNESCO "City of Literature" [6][7] - KFC's journey from its first store in Nanjing's Confucius Temple to its current expansion illustrates its adaptation to urban development and consumer preferences over 33 years [5][6] Group 2 - The "Speedy Takeaway" service has been implemented in 800 KFC locations across Jiangsu, allowing customers to pick up orders without leaving their vehicles [7][10] - KFC has introduced various product lines tailored to local tastes, including "KFC Grandpa's Tea" and "KPRO" healthy food options, to cater to diverse consumer preferences [9][10] - The company has established nearly 100 "Food Stations" in Jiangsu to provide surplus food to those in need, demonstrating its commitment to social responsibility [15]
阿里美团上演“史诗级”外卖大战 “全国都在薅羊毛”
Sou Hu Cai Jing· 2025-07-06 14:06
Core Viewpoint - The recent "takeout war" between Alibaba and Meituan has intensified, with both platforms issuing substantial discount coupons, leading to a surge in user activity and order volume [1][12]. Group 1: Discount Strategies - Both Alibaba and Meituan released large and high-value takeout coupons, including offers like "spend 25 get 21 off" and "spend 16 get 16 off" [1]. - Some takeout options were available for "zero yuan purchase," showcasing aggressive promotional tactics [2]. Group 2: User Engagement and Platform Performance - Users reported significant engagement, with one coffee order costing only 2.2 yuan and another at 4.2 yuan, both without delivery fees [7]. - A KFC spicy chicken burger was priced under 10 yuan due to the discounts [8]. - The influx of users caused Meituan's platform to experience downtime, with reports of order page lag and coupon usage issues, leading to a server overload [11]. Group 3: Order Volume and Market Dynamics - As of July 5, 2023, Meituan reported over 1.2 billion orders for instant retail, with more than 1 billion being food orders [12]. - The "takeout war" was triggered by Alibaba's announcement of a 500 billion yuan subsidy plan aimed at boosting consumer and merchant engagement through various discounts and incentives [12].