他介绍说，一是推动标准供给"更快"。优化国家标准制修订机制，标准制定发布不断提速，国家标准平均研制周期由36个月缩减到16个 月。去年以来，市场监管总局制定实施《以标准提升牵引设备更新和消费品以旧换新行动方案》，发布一批新能源汽车、家电家具等重要标 准，让更新换新的生产设备和消费品更智能、更绿色。 二是推动标准质量"更优"。重要科技计划项目形成标准的比率超过57%。实施新产业标准领航和高端装备制造标准化强基工程，发布人 工智能、智能制造等重点领域国家标准2400余项，让新领域新赛道有新标准。实施碳达峰碳中和标准化提升工程，健全企业碳排放核算、产 品碳足迹标准体系，新修订的粗钢能耗限额标准实施后，可实现年节能1000多万吨标准煤。实施养老和家政、基本公共服务标准化专项行 动，发布一批居家养老、社保医保国家标准，以高标准助力高品质生活。 三是推动标准效力"更强"。出台安全生产、消费品安全等强制性国家标准500余项。常态化推动新标准制定、老标准更新和推荐性转强 制性工作，今年上半年，新立项强制性国家标准148项、新发布106项，同比分别增长131%和58%，燃气用具、电动自行车等一批重要标准先 后出台实施，新修订的 ...

Core Viewpoint - The State Administration for Market Regulation has exposed typical cases of "involution" competition in the quality sector, highlighting that companies are sacrificing brand, quality, and technology for short-term market share and profits, leading to a decline in product quality and harming consumer rights [1][2] Group 1: Causes of Involution Competition - Structural imbalance in supply and demand, with some industries facing weak demand and overcapacity, forcing existing companies to compete within limited market space [2] - Some companies focus on immediate profits, lacking innovation and differentiation, resorting to cost-cutting and price wars, and even engaging in counterfeiting, disregarding legal boundaries [2] - Inadequate regulatory mechanisms in certain areas provide opportunities for companies to take risks and breach standards [2] Group 2: Regulatory Measures - Strengthening market access management to alleviate supply-demand conflicts by enforcing strict production licensing for 14 categories and 27 types of key industrial products, raising market entry barriers to reduce excessive entry and prevent low-quality competition [2] - Enhancing quality safety supervision and regulating fair competition by increasing national sampling inspections of online products by 70% in 2025 compared to 2024, and conducting quality safety rectification for electric bicycles, gas appliances, and building insulation materials [2] - Providing enterprise support to improve product quality through targeted assistance programs for specific industries, and promoting a product quality grading pilot program to encourage orderly competition [2]